• 제목/요약/키워드: affection

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소비자-인터넷 브랜드 관계가 소비자의 만족과 충성도에 미치는 영향 (The Effect of Consumer-Internet Brand Relationship on Consumers' Satisfaction and Loyalty)

  • 채진미
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.19-31
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    • 2013
  • The purpose of this study was to investigate the influence of consumer-internet brand relationship on consumer's satisfaction and loyalty. In order to establish structural equation model, previous studies about consumer-brand relationship, consumer's satisfaction and loyalty were investigated. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaires were collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and Pearson's correlation analysis, using Amos 19. The results of verifying the hypotheses were as follows: First, consumer-internet brand relationship was classified into two dimensions including 'emotional affection' and 'cognitive trust'. Second, both 'emotional affection' and 'cognitive trust' had a positive effect on consumer's satisfaction. Third, 'emotional affection' had a positive effect on consumer's loyalty, but 'cognitive trust' did not affect consumer's loyalty directly. Finally consumer's satisfaction had a significant effect on consumer's loyalty. It was suggested that consumer-internet brand relationship could be an important factor to form brand equity. Therefore, internet shopping mall marketer should establish a strategy that can help customers make a strong relationship with their internet shopping mall.

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쇼핑동기에 따른 의류점표내 구매상황이 구매행동에 미치는 영향에 관한 연구 (Effects of the Purchasing Situation in Store on Apparel Purchasing Behavior According to the Shopping Motivation)

  • 이희진;박은주
    • 복식문화연구
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    • 제8권3호
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    • pp.349-359
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    • 2000
  • The purposes of the study were to investigate the causal relationships between shopping motivation, purchasing situation in store, experienced affection, and purchasing behavior. We collected data from 430 consumers shopping in the apparel store of two department in Busan, and analyzed by factor analysis and regression analysis. The result of this study were as follows ; 1. Purchasing situations which influenced consumers'apparel purchasing behaviors in apparel store were consisted of four factors such as Physical factor, Product factor, Inter-personal Factor and Salesmen factor. 2. Experienced affections in apparel store were consisted of four factors such as Pleasure, Ignorance, Superiority and Insecurity. 3. The main causal course of the apparel purchasing behavior was the shopping motivation → the purchasing situation in store (→the experienced affection in store) → the apparel purchasing behavior. 4. Shopping motivation appeared to be the most important variable determining purchasing behavior in apparel store. Especially, the superiority experienced in store appeared to be positive effects. 5. The causal relationships of purchasing behavior in apparel store were significant differences between two relationships by shopping motivations. In conclusion, this study showed that purchasing situation in apparel store effected on purchasing behavior with the different causal relationships by shopping motivations.

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취업모의 양육태도, 자녀의 방과 후 보호형태와 심리적 복지에 관한 연구 (Psychological well being of children with working mother's depending on the type of after school care and parental attitude)

  • 오선영;최정미
    • 한국생활과학회지
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    • 제13권5호
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    • pp.711-721
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    • 2004
  • This study is about the influences of the type of after school care and the degree of mothers' affection and monitoring toward their children on the psychological well being of children with working mother. For this research 437 children attending an elementary school with working parent were chosen. The major finding were as follows: First, the results of the findings on whether there were differences in the psychological well being of these children depending on the form of after school care showed that there were significant differences between loneliness and self-perceives competence felt by children. Second, the results of the findings on whether there were differences in the psychological well being of these children depending on the mother's affection and monitoring showed that there were significant differences between loneliness and self-perceives competence felt by children. Third, Multiple regression analysis shows, no matter what type of care a child gets, a mother's affection is the most effective variable which influence toward a child's psychological well being.

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삼강정립(三網鼎立) 논쟁(論爭)에 대한 소고 (Review on Argument about Three planks of the Triangular position(三網鼎立))

  • 장우창
    • 대한한의학원전학회지
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    • 제19권2호통권33호
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    • pp.108-114
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    • 2006
  • Three planks of the Triangular position theory was first introduced by Sanghallon(傷寒論) authored by Jang Gi. It is the regulation for the matter of diagnosis of three different clinical symptoms in the causes of exogenous disease. It brought two questions to the scientists. First question is what are the Wind stroke(中風), Affection by cold(傷寒) and the complex form of Wind stroke(中風) and Affection by cold(傷寒) mentioned in Sanghallon. It is related to the theoretical analysis of the causes for the outbreaks of exogenous disease. Second question is what are the characteristics of symptoms to use Gyejitang, Mahwangtang, Daecheongnyongtang according to Sanghallon? It is the matter of clinical skills for dispensing a prescription. Through the theoretically and empirically deepening processes for last two millenniums, those two questions brought us two more problems further. That is, how and by what processes the Six vital substances for humal life outbreaks disease as a energy transformation? And, how the individual peculiarities of human body as a disease container should be treated? In conclusion, it is also a matter of the existence of dialectic medical science.

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청소년의 가정환경 및 학교 생활적응이 의복태도에 미치는 영향 (The Influence of Home Environment and School Life Adjustment on the Adolescents' Clothing Attitude)

  • 이명희
    • 복식
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    • 제46권
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    • pp.143-158
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    • 1999
  • The purpose of this study was to investigate the influence of home environment school life adjustment and demographic variables on the adolescents' clothing attitudes The subjects were 682 middle and high school boys and girls(boys. 342, girls:340) in Seoul Korea. Modesty of boys was influenced by parent's education(-) academic record achievement tendency of home and allowance(-) $(R^2$=8.6%) and girls influenced by affection of home(-) allowance(-) age and academic record$(R^2$=11.2%). Clothing satisfaction of boys was influenced by parents' education self-control tendency of home and school life adjustment$(R^2$=19.4%). girls influenced by allowance affection of home parents' education school life adustment and self-control of home$(R^2$=20.3%) Age was most important in predicting the wearing of regulative clothes of boys. followed by allowance and academic record(-)$(R^2$=26.7%) allowance was most important in girls followed by academic record(-), and achievement tendency of home $(R^2$=19.0%). The present findings mean that the more allowance adolescents received and the lower the academic record the lower the modesty and the their the wearing of regrlative clothes. The school life adjustment and home environment such as achievement affection and self-control tendency were meaningful variables That affect clothing attitude of adolescent.

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Racial Discrimination and Substance Use among Korean American Adolescents

  • Nam, Gloria Youngju
    • 재활간호학회지
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    • 제19권2호
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    • pp.100-107
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    • 2016
  • Purpose: The goal of this study was to examine the association between perceived racial discrimination and substance use and the potential moderating effect of perceived parental affection between the two variables. Methods: A total of 101 Korean American adolescents participated in this cross-sectional study utilized an online survey. Descriptive statistics were used to describe for means and frequencies and the patterns of substance use. Logistic regression analysis was also used to examine the association between perceived discrimination and substance use. Results: Ninety percent of the participants reported perceiving racial discrimination, and 21% had used at least one kind of substance in the month prior to taking the survey. The most frequently used substance was alcohol, followed by marijuana and tobacco products. Logistic regression analysis revealed a link between perceived racial discrimination and substance use (OR = 1.74, 95% CI = 1.01, 3.00). However, parental affection did not moderate between racial discrimination and substance use. Conclusion: These findings suggest that perceived racial discrimination is positively associated with substance use among Korean American adolescents, and health care providers, counselors, and school nurses should screen for discrimination-related stress and substance use in this population.

Attitude of Thai Merchant Marine Student Toward Mariner Profession

  • Luksanato, Sarawut;Ryoo, Dong-Keun
    • 한국항해항만학회지
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    • 제35권2호
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    • pp.149-157
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    • 2011
  • The objective of this study was to compare the attitude of merchant marine student of Thailand in 3 aspects; cognitive, affective and behavioral classified by institutes, domiciles, parent's occupation, parent's income per month, motivation and information receiving concerning mariner profession. The sample used in this study consisted of 867students in maritime institutes of Thailand. The instrument implemented in collecting data was a set of 30 five rating scale questionnaires. The statistical methods applied in analyzing the data were mean, standard deviation, t-test and one way analysis of variance and fisher's LSD. The results of this research shows that the attitude in vocational education of Thai merchant marine student was of the high in every aspect. Attitude for mariner profession of Thai merchant marine student in terms of different institutes had different in all aspects. In terms of different domiciles, it shows different attitude in affection and similar attitude in cognition and behavior. In terms of parent's occupation, it shows similar in all aspects. In terms of parent's income per month, it shows different attitude in cognition and affection and similar attitude in behavior. In terms of motivation, it shows similar in all aspects. In terms of information receiving concerning mariner profession, it shows different attitude in all aspects.

일 여대신입생이 인지하는 부모 양육행동이 가족지지에 미치는 영향 (Factors of parenting behavior associated with family support of college freshman)

  • 윤희상;김경희
    • 한국학교ㆍ지역보건교육학회지
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    • 제12권2호
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    • pp.1-12
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    • 2011
  • Objectives: This study was carried out to investigate parent behavioral factors associated with perceived family support of college fresh-woman, in part to find the way of successful college life. Methods: Self-administered questionnaires were given to 256 freshman enrolled in college, between 2weeks may and June 2009. The questionnaire items general characteristics included religion, college entry form(high school graduation/other college expierence), allowance, college life satisfaction, self rated health and family support, parenting behaviors. Parenting behavior consists of affection, reasonable explanation, abuse, excessive interference, supervision, negligence, inconsistencies. The dependent variable is perceived family support, independent variable mother and father behaviors that consisted of above 8 spheres. Results: For the statistical analysis, the t-test was used for the family support and parenting behaviors according to the general characteristics. The influence elicited by the instrument of parenting behavior was determined using multiple regression under the control of general characteristics. The influencing factors are mothers's affection and father's supervision, neglection and affection. Conclusion: Based on the study results, it is important father's behavior to their children especially they are regarded as father's neglect is not support them. We suggest that, for father's behavior strategies should be developed to perceive their family support.

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불안(不安) 및 불안병증(不安病症)에 대한 한의학적 연구 (A Bibliographic Study of Anxiety and Anxiety Disorder in Oriental Medicinee)

  • 권종준;김태헌;류영수;강형원
    • 동의신경정신과학회지
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    • 제16권1호
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    • pp.159-169
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    • 2005
  • Anxiety is essentially a normal emotion with great adaptive significance like pain. to ease human suffering, treatment is sought to quell pain and anxiety only when they are excessive or when they interfere with performance or general health. In oriental medicine, anxiety has been also known as a important factor which is cause of body and mind disease. We obtained some points after studying of bibliographic research about anxiety and anxiety disorder like follows: 1. The signification of anxiety is similar to fear affection(恐情) and anxious feelings are fearful, long for solitary life and afraid of captivity. 2. Mechanism of anxiety disorder is related with kidney(腎) as well as heart(心), liver(肝), gall bladder(膽) and stomach(胃). 3. The prescription of fear affection is tonifying of kidney(益腎) and fixing of kidney's pure substance(固精) that is based on deficiency of kidney(賢氣不足) 4. A representative disorder about anxiety and phobia are Keongke(驚悸) and Cheongchung(정충). 5. Keongke(驚悸) and Cheongchung(정충) may be understood as phobias(恐佈症), general anxiety disorder(凡不安障碍) and panic disorder(恐慌障碍).

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무규정 공간 자세히 보기 (Close Looking at Gilles Deleuze's Any-Space-Whatever)

  • 김정호;김재성
    • 한국콘텐츠학회논문지
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    • 제21권12호
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    • pp.765-790
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    • 2021
  • 사람의 얼굴을 비롯한 클로즈업은 인접한 숏들과의 실제적, 잠재적 관계를 통해서 정서를 유발한다. 클로즈업이 아닌 공간도 정서를 표출해내는 감화 이미지를 만들 수 있다. 그러한 공간은 무규정 공간이 된다. 탈 프레임화로 이뤄진 숏들이 파편화되어 제시된 공간은 가로, 세로, 깊이의 3차원상의 좌표를 확인할 수 없는 공간이 되고, 이러한 공간은 4차원 시간과 5차원 정신의 영역을 통해서만 그 공간의 연속성을 확인할 수 있다. 현실에서 나온 공간이지만, 더 이상 현실의 공간이 아닌 셈이다. 무규정 공간을 구성하는 요소들은 그림자들, 빛과 어둠이 교차하는 서정적 추상, 색채, 비어 있는 공간 등을 들 수 있다. 질 들뢰즈는 칼 드레이어와 로베르 브레송의 클로즈업과 공간의 파편화, 탈 프레임화를 통해서, 어떻게 무규정 공간을 구축하고 초월적 스타일로 나아가는지를 살펴본다. 빛과 어둠이 교차하는 서정적 추상은 영화 속 캐릭터들이 처한 선택의 문제, 선택의 조건에 대한 문제를 제기한다.