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  • Title/Summary/Keyword: aesthetics characteristics

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A Study of Tie-Dye in the Contemporary Fashion (현대패션에 나타난 홀치기 염에 관한 연구)

  • Kim, Sun-Young
    • The Korean Fashion and Textile Research Journal
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    • v.13 no.5
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    • pp.695-704
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    • 2011
  • This study is an attempt to explore the expressive techniques and characteristics of tie-dye shown in the contemporary fashion. In doing so, the study conducted a literature review and analyzed the works show cased for 2001S/S through 2010F/W, especially from the "big four" collections in Paris, Milan, New York and London. In the contemporary fashion, tie-dye techniques such as tying, folding and sewing are used in an independent or combined manner to express unique images. They also highlight decorative images in combination with a variety of decorative techniques including draping, pleating, beading. In light of its characteristics, tie dye expresses unique formative aesthetics with diverse patterns and creates more gorgeous images than when many different colors are used for dyeing. The dyeing process works as a critical factor influencing the overall image of design, as it is expressed as a pattern by being applied on the whole of an item rather than in part of clothes. The characteristics of tie-dye techniques used in the contemporary fashion are associated with the expressions of natural beauty, abstract decorative beauty, and dynamic rhythmical beauty.

A Study on the Type and Formative Characteristics of Bomun (보문의 유형과 조형성 연구)

  • 이주영;장현주;도주연;장정아
    • Journal of the Korean Society of Costume
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    • v.54 no.2
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    • pp.11-23
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    • 2004
  • Bomun(Treasure Pattern), by its formative beauty and its symbol of good-luck, is mixed well with other patterns and produces another luxurious and gorgeous pattern with them. This study is to sort out Bomun patterned materials in the relics of Chosun dynasty, to classify the types of patterns according to its elements and to its arrangement, and to analyze their aesthetic characteristics in terms of fabrics, methods of putting patterns on fabrics, their usage, and symbols and aesthetics. The types of Bomun, in terms of their composition elements, are classified as Individual type, Compound Type Ⅰ, which is made with another Bomun, and Compound Type Ⅱ, which is compounded with plant patterns or with animal patterns. In terms of its arrangement, it is classified as Dense type, Sparse type, and Picturesque type, and the most popular type is the pattern of the dense type. Bomun was depicted in the fabric through a technique called Jimunbeop. It was used on both men's and women's clothing. It was mostly used in Po of men's clothing and in Jeogori(jacket) of women's clothing. Bomun connotes the meaning of good-luck, beating off evil spirits, Yin and Yang ideology, noble tastes, etc.

A Study on Fashion Design of Vivienne Westwood -Focusing on since 1980's - (비비안 웨스트우드 디자인 연구(硏究)-1980년대(年代) 이후(以後)를 중심(中心)으로-)

  • Kim, Gil-La;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.11 no.2
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    • pp.14-31
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    • 2007
  • The Vivienne Westwood's design is divided into four eras : The 'Punk and Ethnic Style' era, The 'Feminine Style' era, The 'Eclectic Style' era and The 'Retrospective Style' era. The aesthetic characteristics of Vivienne Westwood's design vastly divided into Parody and the Punk Couture. Westwood's parody is exprssed by british materials, that is traditional British tailoring, dressmaking techniques, traditional british fabrics and her debt to the past. Also Westwood has presented the special characteristics of Punk Couture showing Punk-Style clothes by applying Couture sense to her own Pret a Porter Collection. She pursued newness breaking the conventional aesthetic consciousness through her cutting, mix and match of fabrics and cordy of punk details. Westwood pursued new aesthetics by deconstruction and destruction regulated existing ideas that had been systematized, conventionalized and standardized by history and culture. She had shown pluralistic fashion through her design that exactly reflected characteristics of the modern society demanding variety.

A Study on the Kitsch Characteristics of Hair Style and Head Dress in the 1990s (1990년대(年代) Hair Style과 Head Dress의 키치특성(特性)에 관(關)한 연구(硏究))

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.5 no.2
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    • pp.73-86
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    • 2001
  • This study aims at reviewing the Kitsch aesthetics, grasping the relation between the Kitsch and consumption culture, and pursuing the intrincis meanings and expressive characteristics of Kitsch in the hair style and head dress in the 1990s. Kitsch generally implies a vulgarity, and a bad taste, and can be considered to be a kind of vicarious experience, the aesthetic deception and self-deception. In spite of these negative inplications of Kitsch, the aesthetic categories of Kitsch have been spread to public and been accepted by the public, with the help of the powerful promotion of the modern day mass media. 1. The intrincis meanings of Kitsch convey 1) escapism, 2) conformity, 3) amusements, 4) identification. 2. The expressive characteristics of Kitsch represent 1) aesthetic inadequacy: hair style and head dress showing the imperpectness, accumulation(superfluous ornaments), vulgarity, untidines. 2) resistance: hair style and head dress featuring deconstructional and violent forms revealing the uneasiness, and unsatisfaction of the given regularity. 3) humor: hair style and head dress featuring the innocence, humor, and fun for a relaxation and diversion. 4) hedonism: hair style and head dress with the erotic and sexual feelings. 5) retro, romantism: hair style and head dress featuring the elegance, femininity, folklore, ethnic, and nostalgia.

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A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

  • Kim, Hye Eun
    • The Korean Fashion and Textile Research Journal
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    • v.17 no.2
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    • pp.168-177
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    • 2015
  • The purpose of this study is to investigate sustainable fashion flows and to outline their characteristics by analysing Esthetica as the largest trade-based sustainable fashion exhibition in the UK. Most of the researchers have focused on its ethical meaning rather than on fashionable criteria or marketable value. This pioneer work could be helpful in order to plan and study sustainable fashion flows. The research method is to identify characteristics of sustainable fashion trends through literature reviews and case studies focused on the UK, Esthetica events and participating brands. The following results were obtained. Upcycling suggests the extension of a product's lifecycle, a trend on the increase. Transparency is the crucial issue in sustainable fashion. Estethica shows that nurturing sustainable brands is one effective way of boosting the sustainable industry, as well as encouraging the production of sustainable products. Sustainable fashion has come to be included in mainstream fashion in terms of aesthetics and commercial competitiveness. Finally, sustainable fashion highlights quality of garments. Thus, Esthetica shows the present of sustainable fashion and its future, that is, sustainable fashion not just as a trend but a lifestyle for both its consumers and the industry. As the sustainable industry is a growing sector, it would be useful to carry out separate in-depth case studies on leading sustainable brands and qualitative aspects.

Paper Manipulation Techniques for Garments and Their Characteristics (종이 의상을 위한 소재 변형 기법과 그 특성 분석)

  • Kim, Yong-Sook
    • The Research Journal of the Costume Culture
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    • v.19 no.4
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    • pp.851-862
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    • 2011
  • The purposes of this study were to identify the material manipulation techniques for paper garments and their characteristics. Reference books or articles were reviewed and catalogues from paper garments exhibition or show, brochures from Paper Museums, and internet sites of paper fashion designers were selected for analysis. Paper has much similarity with natural cellulose textiles in appearances and contents but has much distinct differences in their physical characteristics such as strength, durability, washability, and resilience, and could be treated as one category of textiles. Paper garments were developed with practicality and functionality for the poor and Buddist monks at first but progressed into more aesthetics later for the rich. Paper garments could be divided into 4 categories of garments made of paper, paper thread fabric or knit, modified paper with wanter, and beaten bark of mulburry bush. Paper can be manipulated by coloring & cutting, bonding, or quilting and bonding or quilting can reenforce the strength of paper but cannot increase flexibility. Paper manipulated by weaving or knitting has very similar physical properties as cotton or linen and ideal for summer textiles. Paper can be manipulated with water to make a paper paste and bodice can be moulded with paper paste or Joomchied. Also we can express beautiful patterns on the surface of paper by washouting. Konnyaku paste or lacquer can be used to make paper garments to be waterproof.

The Characteristics of Romanticism Expressed in the 0108 Trend - Focused on the Anti-Realistic Yearning - (0108 트렌드에 표현된 로맨티시즘 특성 - 현실 도피적 동경을 중심으로 -)

  • Kim, Eun-Kyoung
    • The Research Journal of the Costume Culture
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    • v.16 no.2
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    • pp.333-348
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    • 2008
  • The purpose of this study is to examine the characteristics of romanticism which is expressed in the latest trend and to explain them focused on anti-realistic yearning. As the method of the study, a literature review was conducted. Romanticism started from a complaint against reality and denied the previous era's philosophy and aesthetics. Romanticism placed much value on emotions and imagination. Also, the characteristics of romanticism art contains the yearning for nature, far culture, far past and supernatural world, by escaping from the complex reality which gives disillusionment. Such the characteristic can be easily found in the modern trend. Modern people, who live in the situation that the society is changed into the information society from the industrial society, have clung to the past things because they feel that the known and guaranteed world is finished. And they want to experience the new and various culture and nature escaping from insecurity on complicated reality. Also, the desire of modern people who want to escape from a daily routine world and the reality's limitations is expressed as the yearning for the supernatural world.

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Study on the Editorial Fashion Styling of Korean Image - Focusing on Vogue Korea - (한국적 이미지에 관한 에디토리얼 패션 스타일링 연구 - 보그 코리아를 중심으로 -)

  • Jung, Seung-Yean;Lee, In-Seong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.4
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    • pp.37-47
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    • 2014
  • Recently, the Korean wave has caused many foreign nations to pay attention to various fields including Korean culture, arts, fashion and beauty. Korean images so far were mainly discussed in terms of aesthetics, and there is lack of efforts to visually shape Korean images. On the contrary, Oriental images focused around Japan and China have greater global influence and better globalized fashion styles compared to Korea. Therefore, it is necessary to suggest a globalized proposal of Korean fashion styling which reflects original and unique aesthetic characteristics of Korea that can be accepted by the global market. In this study, the concept and types of fashion styling and stylists were examined, as well as the definition of Korean image and types and characteristics of Korean images shown on fashion magazines. Also, after collecting photographs having Korean images that were included in the editorial fashion styling of Vogue Korea, their characteristics were analyzed. The results of interviews with professional fashion stylists were summarized to propose an editorial fashion styling with Korean image for overseas consumers who long for and wish to imitate Korean fashion styling.

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Gyeongsangbuk-do Hanbok Work Uniform Design Using 3D Virtual Dressing Program (3D 가상착의 프로그램을 활용한 경상북도 한복근무복 디자인)

  • Sieun Lim
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.101-114
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    • 2023
  • This study aimed to create globally acceptable Hanbok-inspired work uniforms, by developing practical designs and providing useful resources for incorporating Hanbok characteristics into office attire. First, to establish the elements that the Hanbok work uniform should have, the definition and characteristics of service clothes and preferences for the process of modernization of traditional Hanbok were reviewed through a review of the preceding studies. For the Hanbok work uniform design, a total of 4 pieces, 2 for each male and female, were planned, a schematic diagram was created, and the design was modified after evaluation by fashion design experts. I made a pattern of the modified design with a CAD program, imported it into CLO 3D to produce a virtual costume, and confirmed the final design draft. Work uniform design has symbolism, functionality, and aesthetics as its characteristics. The functionality of the Hanbok work uniform designed in this study is suitable for the season, and it was designed to increase the efficiency of work when worn for a long time. The design was focused on the development of materials and patterns in consideration of comfort and activity. The esthetic nature of hanbok-inspired work clothes was intended to reveal details that could highlight the silhouette of the human body and reflect the beauty of hanbok.

The Effect of Advertising Models' Characteristics of Hallyu Cosmetics on Brand Personality and Brand Attitude: Focused on Chinese Consumers (한류 화장품 광고모델의 특성이 브랜드 개성과 브랜드 태도에 미치는 영향 - 중국 소비자를 중심으로 -)

  • Wang, Lei;Lee, Jin Hwa
    • The Korean Fashion and Textile Research Journal
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    • v.20 no.5
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    • pp.495-508
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    • 2018
  • The purpose of this study is to analyze the effect of characteristics of advertising model on brand personality and the effect of brand personality on brand attitude; and analyze whether the characteristics of the advertising model have a direct effect on the brand attitude or indirectly through the brand personality. A survey was conducted from August 10, 2017 until August 31, 2017, and 400 respondents' survey results were analyzed. For data analysis, SPSS 23.0 was utilized to perform descriptive statistics, factor analysis, t-test, and regression analysis. As a result, five brand personality factors were derived, which are aesthetics, safety/expertise, sophistication, pro-environment, youth, respectively. For advertising model characteristics, seven factors were derived, which are credibility, visibility, attractiveness, expertise, similarity, likeability, and familiarity, respectively. This study investigated the relationship between characteristics of cosmetics advertising model, brand personality, and brand attitude. Brand personality does not play a mediating role between advertising model's characteristics and brand attitude. Advertising model's characteristics have a direct effect on the brand attitude. Consequently, Cosmetics companies should recognize the importance of the characteristics of advertising model and implement the marketing strategy by carefully selecting the advertising model so that consumers can relate the characteristics of advertisement model to the brand attitude which will ultimately lead to positive evaluation of the brand.