• 제목/요약/키워드: aesthetic needs

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패션 정보원 활용에 따른 시장세분화에 관한 연구 (A Study on the Market Segmentation Approach by the Use of Fashion Information Sources)

  • 정명선
    • 한국의류학회지
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    • 제16권3호
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    • pp.257-269
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    • 1992
  • In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

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럭셔리 패션브랜드의 예술 전략 (Art Strategies of Luxury Fashion Brand)

  • 예민희;임은혁
    • 한국의류학회지
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    • 제38권2호
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    • pp.191-200
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    • 2014
  • This study represents "an artialization of fashion" that may be regarded similar to art with a focus on luxury fashion brands. In the $20^{th}$ century, fashion began to share a similar language with art and became a central part in popularizing art. Fashion and art were drawn to each other in mutual fascination. Fashion studies arouse from disciplines like anthropology, sociology and art history as well as from aesthetic experiences and commercial characteristics. Fashion is very complicated phenomenon; therefore, a study on the artialization of luxury fashion brands needs to be approached for aesthetic and commercial aspects simultaneously. This study combines a literary survey with a case analysis of the relation of fashion and art as well as inquires on the artialization of luxury fashion brands based on discourses. The discourses are: first, fashion is an art, second, fashion and art differ in relation to the intention, third, fashion and art have mutual-borrowing. In view of the results achieved in this study, luxury fashion brands can achieve increased effectiveness through art. This study reveals the effects that luxury brands achieve through art versus a discussion on if fashion is art or not and if the relationship is moral or not.

리틀 블랙 드레스(little black dress)의 계보(系譜)를 통(通)한 미적(美的) 특성(特性) 연구(硏究) (The Aesthetic Characteristics of Little Black Dress through Fashion Trend from 1920 to 1990)

  • 박혜원;김여숙
    • 패션비즈니스
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    • 제5권2호
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    • pp.1-14
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    • 2001
  • The purpose of this research is for confirming the aesthetics of 'little black dress' as one of the important items in contemporary women's fashion lives. Through the work, what is the aesthetic value that women really needed can be found. This research was processed by literal material with fashion photos, fashion books and articles which were related fashion trend from 1920 to 1990. The results are as follows ; The birth period of little black dress was 1920s to 1930s. Freedom and modernity was represented by little black dress. European elegance and American smartness were expressed on this item through 1950s to 1960s. In the end of 20th century, 'little black dress' has diversity just like fashion trend. As the aesthetics characteristics of little black dress, (1) contemporary woman's identity through chic and modernity (2) strong power of passing image (3) dual values of temptation and tatoo were found. Therefore this research can be useful to extent the meaning of little black dress in fashion study and to recognize contemporary women's needs.

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전망창의 시각효과에 대한 심리학적 고찰- 주거공간을 중심으로 (A Study on the Visual Effect of the Viewing -Window based on Psychology -focused on residential environment-)

  • 함정도
    • 한국실내디자인학회논문집
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    • 제8호
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    • pp.58-64
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    • 1996
  • People live in an environment which affects the human b by way of ‘Affordance’ .. And the interaction between h human and the surrounding environment arises ‘the sense of place' through adoptation. Considering the human emo¬t tional and psychological needs, besides the functionalones, for the design of environment gives ‘the place’ the h humanized atmosphere. Then the viewing-window, re¬f fleeting the dweller’s sensibility and aesthetic aspect, be¬c comes an important design element for the human interi¬o or atmosphere. G Generally, the view has the character of the Panorama a and sometimes of the Picture. And the viewing - window t transfigures the visual effects by ways of ‘Framing’, at t taching the ’Screen’ and ‘Successive development' of the views through openings on the wall. Hence this study w was developed from the aesthethic view-points of archi t tecture, cinema, picture and photography etc., and the c conclusions are as follows. T The ‘Frame’ limits the boundary of the view into a p particular area, while the ‘Screen’ changes the clear view t to an obscure one. And the wall-openings located with i intervals show the fragments of the outer view in a suc¬c cessive way. And these techniques applied to the viewing window make the viewer have the associated meanings d derived from the ‘Guided Projection'. So, the associative p psychology of the viewer complements the partiality, ob¬s scurity and brokenness of the view into a complete one, a and finally the view comes to be an aesthetic one to the v vIewer.

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An upcycling project in textile and fashion design

  • CINI, Cigdem Asuman
    • 복식문화연구
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    • 제27권1호
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    • pp.11-19
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    • 2019
  • The mass production after the industrialisation and the fast changing fashion cycles in today's world resulted in buying clothes and home textiles more than we need and discarding them before they complete their life cycles. This causes vast amounts of textile waste that creates environmental issues. Upcycling is the creative process of transforming clothing and textile waste by reusing deadstock or used fabric to create new garments and products. It holds importance in terms of sustainability, reducing waste and environmental pollution. During the process of upcycling, certainly the creativity and innovation are the key words because to reuse a product to a better value needs a creative mind, aesthetic consciousness, innovative look and knowledge and it is quite different from a normal design procedure. There is a delicate level of aesthetics which carries the reused materials to a higher value. The handling of the materials, knowing how to manipulate the waste material, the techniques available to apply to surfaces, the concept of two and three dimension on textiles and clothing, contributions of other branches of art such as sculpture and painting all help the designer to reach a higher aesthetic value in the upcycled product in this process. In the study; it was aimed to raise awareness, to attract attention to sustainable fashion and also to contribute to sustainable development as an upcycling design project realized with students in textile and fashion design education taken as an example.

초등학생 학교체육복 디자인 프로토타입 개발에 관한 연구 (A Study on the Development of Design Prototype for Physical Education(PE) Uniforms of Elementary School)

  • 문명옥;김은정;이진숙
    • 한국의류산업학회지
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    • 제18권5호
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    • pp.677-684
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    • 2016
  • This study was done for the proposal for improvement for junior sportswear which is substitutable as uniforms in the form of elementary school and physical education uniforms by analyzing detailed features through investigation. Accordingly, we developed a prototype design for physical education uniforms as a symbol of the school to enhance the aesthetic and functional satisfaction. The results are as follows. When we developed physical education uniforms, we put activity on our first priority while taking the improvement in both aesthetic and functional aspects into consideration. In addition, we tried to make sure the uniforms reflect the refined and trendy elements to meet students needs to satisfy their aesthetic sense in dress. Reflecting the improvement proposals and preferences of the students, six different prototype designs were developed and evaluated on the basis of two concepts of "new basic" and "trendy". The highest ranking, the physical education uniforms design 1 is based on new basic concept and characterized with slim fit considering activity which will be worn as fall/winter physical education uniforms. Design 1 uses ottoman functional knit as a fabric material which is not only students favorite but also good in both flexibility and warmth. Top with style of high-neckline collar and full open zip-up is simplified with the incision lines and detail. It is a set-in sleeve design in which blue and yellow collars signifying school color are properly placed along with the incision lines in harmony.

한국 스트리트 패션에서 도덕성과 관련한 미의식 변화에 관한 연구 (A Study on the Aesthetic Values related to the Morality Expressed in Recent Korean Street Fashion)

  • 하지수
    • 한국의류학회지
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    • 제29권2호
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    • pp.379-390
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    • 2005
  • Every Society has it's own ideology and lifestyle and these form its unique aesthetic experience or values. In the paper observing recent, especially in 1980s and 1990s. Korean street fashion that is one way of expressing their values and lifestyle, the aesthetic values related to the morality have been studied. Through the studies using the cafes of Korean street fashion style we can understand the change of morality and fashion style according to the change of socio-cultural environments more deeply. For study methods documentary study and case study were executed. Morality related clothing were defined in detail through documentary studies and for analysis of street fashion from 1980s and 1990s the cases from 'Mut' and 'Ceci' magazines as well as the articles from Chosunilbo, Dongailbo and Maeilkyungje were looked over one by one. By understanding the intrinsic meanings and formal features of resent Korean street fashion, the direction for future fashion designing could be guided, which could satisfy consumers' needs in the rapidly changing world situation. Followings are the results of the study. First, morality of clothing could be defined in detail regarding modesty and extravagance. Modesty could be directly related to exposure of body and norms for appearances and extravagance to fashion oriented, luxury goods or brand name oriented and spending. Second, the exposing body has been accepted and permitted by public even with criticism more easily but they were less generous to values about norms regarding clothing. Third, the change of morality related to modest has happened earlier than the change of morality related to extravagance, which has begun very recently in 2000s.

치과에 내원한 젊은 성인의 교정치료의 필요성과 자기 인식간의 관계 (Associations between normative and self-perceived orthodontic treatment needs in young-adult dental patients)

  • Oshagh, Morteza;Salehi, Parisa;Pakshir, Hamidreza;Bazyar, Leyla;Rakhshan, Vahid
    • 대한치과교정학회지
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    • 제41권6호
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    • pp.440-446
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    • 2011
  • Objective: Our aim was to determine the correlation between dental treatment need as assessed by the components of the index of orthodontic treatment need (IOTN) and a self-evaluation questionnaire in a population selected from the dental clinics of Shiraz, Iran. Methods: The dental treatment needs of 240 participants (120 men and 120 women) were measured on the basis of the IOTN dental health component (IOTN-DHC), IOTN aesthetic component (IOTN-AC), IOTN AC determined by the examiner (IOTN-ACE), and a self-evaluation questionnaire (SEQ). The correlations between the treatment needs assessed by all the methods as well as the correlations of the treatment needs with age and gender were assessed using a Spearman's correlation coefficient (${\alpha}$ = 0.01). Results: All methods were significantly correlated ($p{\leq}0.001$). The associations of IOTN-ACE with IOTN-DHC and SEQ were moderately significant (rho = 0.49 and 0.41, respectively). The associations of IOTN-AC with IOTN-DHC and SEQ were weakly significant (rho = 0.24 and 0.35, respectively). The IOTN-DHC was moderately associated with SEQ (rho = 0.53). Gender and age were not associated with treatment needs estimated by any of the methods used ($p$ > 0.06). Conclusions: The correlations between the self-evaluation and the IOTN components in young adults were close to those reported in children, and IOTN-ACE was more reliable than IOTN-AC.

반키치론 비판 (Criticism on Anti-Kitsch Theory)

  • 김주현
    • 철학연구
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    • 제123권
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    • pp.87-110
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    • 2012
  • 본 논문은 그린버그, 카플란, 칼리니스쿠를 중심으로 반키치론을 비판적으로 검토한다. 이를 통해 반키치론이 이론적 실천적으로 정당화될 수 있는지를 탐구한다. 반키치론은 근대 미학에서 '예술' 개념의 내포적, 외연적 기준에 근거하여 키치를 비판한다. 이들은 키치가 사심 없는 즐거움의 대상이 아니라 쾌적함과 감상성을 추구하므로 나쁜 취미라고 간주한다. 그러나 반키치론의 기초 개념인 '사심 없는 즐거움'과 '미적 판단의 보편성과 필연성'은 문화중재자의 편향성을 가정한다. 또한 미적/반성적 예술과 쾌적하고/감상적인 키치 개념을 분류하는 기준은 모호하다. 반키치론자들은 개념 논증의 결함을 보완하기 위해 경제적, 정치적 논거를 추가한다. 이들은 키치의 미적 부절적성을 증명하기 위해 과시적 소비와 정치적 우민화를 키치 평가의 논거로 제시하지만, 변화하는 문화 환경 속에서 대중들의 요구가 반영된 다양한 양태의 키치를 공정하게 다루지 못한다. 결국 반키치론자들은 엘리트주의와 형식주의 미학만을 제한적으로 승인하면서 키치에 대한 폄하를 계속한다. 예술의 죽음 이후 포스트예술 시대의 변화된 문화적 실천은 키치에 대한 재평가와 더불어 대안적 대중 미학을 필요로 한다.

영화 <기생충>의 현실주의 미학적 특징 해석 (Analysis of the Realistic Aesthetic Features of the Movie "Parasite")

  • 왕슈아이
    • 한국엔터테인먼트산업학회논문지
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    • 제13권8호
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    • pp.151-156
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    • 2019
  • 최근 몇 년 동안 한국의 현실주의를 소재로 한 영화의 성세가 점점 높아지다. 현실주의 영화는 상업과 시장에 얽매이지 않고, 단순히 수용자 관람 욕구에 영합하지 않는다. 사회적 폭력과 냉혹한 현실을 반영해 관객이 영화를 볼 때 현실의 구조적 갈등을 살피고 생각하게 만드는 방향이다. 지난 칸 영화제에서 <기생충>은 3.3회지 최고점수의 압도적 우위에 힘입어 칸 최고 상금 종려수를 수상했다. 코미디 요소가 배어난 스릴러로 자리매김했지만, 우리 계층 대립의 삶의 겉모습을 기생적인 방식으로 관객들 앞에 선보여 현실주의 영화의 미학적 가능성과 예술성을 높인 동시에, 영화의 미적 가치를 극대화한 영화다. 영화의 기술과 문학의 본질에 전념하면서, 현실생활이 계급적 반대와 현실에 대한 사고를 다룬 훌륭한 작품에 주목하면서, 본문은 <기생충> 영화의 내용, 형식과 창작수법 면에서 사고하고 분석하였으며 시장과 제도의 수요하에 영상언어에 대한 현실주의 영화의 끊임없는 탐구와 시도, 변환되는 새로운 미학표현을 탐구하였다.