• The Journal of Information Systems
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• v.23 no.4
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2002.04a
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• pp.71-76
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• 2002

The purpose of exhibition at museum is to provide the space of aesthetic interpretation of arts for visitors as well as performing the role of communications characterized by various elements. Such elements as visual, spacial and physical factors influence the visitors movement directly, on aesthetic interpretation of arts and these elements would be important for design of space, on considering of promoting the relationship between the art exhibition and visitors. Visitor's movement would be influenced by the property of the art materials, the space shape and the situations of environments, and these elements are important to plan the design of exhibition on museum. The aim of this study is to exam the early stage's points of factors and to standard in basic level for visitors behaviors, through surveying the visitors movement in the museum and analysing the space, in order to find out the factors influencing the aesthetic interpretation of arts and the characteristics of physical properties of art materials exhibited.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.119-132
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• 2005

The purpose of this study was to investigate the effect of adolescents' need on their attitudes to aesthetic surgery and clothing. Subjects were 627 middle and high school students. In this statistical analysis, SPSS 10.0 for Windows Program was used to calculate percentage, mean, and standard deviation. Also, these data were verified by Factor analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient, and Multiple Regression Analysis. The results of this research were as follows: Adolescents with higher need for achievement showed negative attitudes toward the secret and risk of aesthetic surgery. On the other hand, those with higher need for dominance and exhibition were in favor of the surgery and willing to have it despite its high cost and risk. Individuality of clothing was directly affected by need for achievement and dominance. Adolescents with higher need for achievement and dominance considered individuality as one of the most important factors. And sexual attractiveness of clothing had a positive correlation with both need for dominance and exhibition. Such a fact leaded that adolescents with higher need for dominance and exhibition considered sexual attractiveness as one of the most important factors, along with individuality. As a conclusion, adolescents' need play an important role in explaining the recently observed trends among adolescents in aesthetic surgery attitude and clothing attitude.

• Journal of the Korean housing association
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• v.20 no.2
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• pp.101-108
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• 2009

The purpose of this study is to develop basic data for the design of the housing space for unit that factors in the sentiment of the residents by using aesthetic elements and expression method to search for the ways to design housing space for differentiated unit. The results are as follows: First, aesthetic elements in the aesthetic element in the unit housing space for unit can be classified into basic elements and detailed elements. Second, it is possible to classify into distortion, mixing, superposition and juxtaposition methods. Third, use of the 'material' for 'wall' is recommended when designing differentiated housing space by using basic elements. At this time, expression using the method of 'mixing' is effective for inducing differentiation. In particular, elements that can perceive the difference in time are mixed, to add on slight differentiation. Fourth, 'illumination' and 'material' are used when designing differentiated housing space by using detailed elements. Fifth, preference degree of the expression method is manifested differently depending on the selected elements. Lastly, this study conducted a study on the preference level of the aesthetic elements and expression method targeting the experts alone to differentiate the design of the residential space for unit.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.104-105
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• 2004

• Proceedings of the Korean Fiber Society Conference
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• 1998.10a
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• pp.290-294
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• 1998

Colour tone, lustre, surface roughness of fabrics are very important factors in pursue of the beauty of external appearance, namely aesthetic appearance, and the dynamic functionality of fabric used to clothe the human body. Drape is one of many factors that influence the aesthetic appearance of fabric and has an outstanding effect on the formal beauty of fabric. For this reason, the measurement and understanding of drape is required to specify the performance of fabric used in clothing. (omitted)

• Archives of Plastic Surgery
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• v.40 no.4
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• pp.414-424
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• 2013

Background In esthetic surgery, understanding the factors that influence patient satisfaction is important for successful practice. We hypothesize that the factors that influence patient satisfaction include not only aesthetic and functional outcomes, but also personal factors such as the level of familiarity with factors affecting wound healing and expectations regarding aesthetic outcome. Methods One hundred patients who underwent esthetic closure after thyroidectomy were included in this study. In order to evaluate the individual characteristics of the patients, a preoperative survey was administered to the patients. We estimated the patient satisfaction six months postoperatively and assessed the aesthetic and functional outcomes using the Patient and Observer Scar Assessment Scale. Results According to the results of correlation analysis, level of familiarity with wound healing factors had a positive correlation with satisfaction. High expectations, pain, itching, and high observer scale score had negative correlations with satisfaction. The factors that were correlated with satisfaction were included in the multiple regression analysis. Level of familiarity with wound healing factors was found to have a positive relationship with satisfaction, while itching and observer scale were found to have a negative relationship with satisfaction. After excluding 10 patients who had hypertrophic scars, only level of familiarity with wound healing factors and expectations affected satisfaction. Conclusions The level of familiarity with factors affecting wound healing and expectations were found to independently affect satisfaction. Improving patients' level of familiarity with wound healing factors and reducing their expectations by providing suitable preoperative education has the potential to improve patient satisfaction.

• Archives of design research
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• v.19 no.2 s.64
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• pp.15-30
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• 2006

This research, which is quite different from previous studies, has tried to understand the relationships among aesthetic dimensions, on the basis of product aesthetic and how these consumer preferences change according to changes of these dimensions. For this research, the factors of simplicity/complexity and balance among many aesthetic elements were chosen through experiment, and products which are on the market were divided into 4 categories with the FCB Grid. Two products of each respective category were selected and a typical model was chosen for each other. These models were changed only with the factors of simplicity/complexity and balance, in order to make a show-card. The relationships between simplicity/complexity, balance, and consumer preferences has been proven with the show-card. The measured value change of consumer preferences will be provided for design development as basic data. The relationship among the various aesthetic dimensions will improve through consistent research.

• Journal of the Korean Operations Research and Management Science Society
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• v.32 no.2
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.27.2-27
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• 2001