• 복식
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• 제66권2호
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• pp.45-60
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• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

• Human Ecology Research
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• 제56권1호
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• pp.85-97
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• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• Archives of Plastic Surgery
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• 제49권5호
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• pp.683-688
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• 2022

Background Reconstruction of large soft tissue defects of the lower extremity often requires the use of free flaps. The main limiting factor and potential for complications lie in the selection of proper donor and recipient vessels for microvascular anastomosis. While the superficial veins of the lower leg are easier to dissect, they are thought to be more vulnerable to trauma and lead to a higher complication rate when using them instead of the deep accompanying veins as recipient vessels. No clear evidence exists that proves this concept. Methods We retrospectively studied the outcomes of 97 patients who underwent free flap plasty to reconstruct predominantly traumatic defects of the lower extremity at our institute. The most used flap was the gracilis muscle flap. We divided the population into three groups based on the recipient veins that were used for microvascular anastomosis and compared their outcomes. The primary outcome was the major complication rate. Results Overall flap survivability was 93.81%. The complication rates were not higher when using the great saphenous vein as a recipient vessel when comparing to utilizing the deep concomitant veins alone or the great saphenous vein in combination to the concomitant veins. Conclusions In free flap surgery of the lower extremity, the selection of the recipient veins should not be restricted to the deep accompanying veins of the main vessels. The superficial veins, especially the great saphenous vein, offer an underrated option when performing free flap reconstruction.

• 대한심미치과학회지
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• 제32권2호
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• pp.36-45
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• 2023

심미적인 전치부의 모습은 자연스럽고 건강한 미소를 위한 필수요건이며 대인관계의 자신감을 위해서도 중요한 요소이다. 전치부의 총생이=나 전돌이 존재하는 경우 단기간에 해결하기 위해 근관치료 및 과도한 치아삭제가 요구되는 경우가 많다. 하지만 이런 술식은 지속가능한 심미적 결과를 만들기 어렵다. 이런 경우 교정치료가 병행되어야만 수복이 필요한 치아들도 잔존 치질을 최대한 보존할 수 있을 것이다. 중장년층 환자들의 경우 교정 치료의 필요성을 절감하면서도 사회적 시선을 의식하여 브라켓을 이용한 전통적 방식의 교정치료 방법을 주저하는 경우가 많다. 이런 경우 투명교정장치는 좋은 선택지가 될 수 있다. 이에 투명교정만으로 심미적 요구를 해결한 증례와, 투명교정을 동반한 새로운 수복치료를 통해 만족스러운 결과를 얻은 다른 증례를 보고한다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1999년도 추계학술대회 논문집
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• pp.179-184
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• 1999

To fill the emotivity in the interior design, the functional factor from the provided space, the aesthetic factor including modeling factor, and even the practical factor from the convenience and the value must be considered. To carry out an achieved design by the emotivity, it must follow the recognition of the original function which comes from the emotivity design method, and it should be applied to the design process fitting into the purpose of the space. The value of the sufficient interior by the emotivity is depended on what kind of image it gives, and how much of the satisfaction it can give to the customers. And fur more, it should not be partially lean to any of the decoration and the function of the object. That is, how faithfully it was to the use and the purpose of the interior and the emotion related to all parts which are the functional side and the decorative side mainly considered in the external form is designed by the essential part of the design.

• 한국의상디자인학회지
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• 제12권1호
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• pp.51-59
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• 2010

The purpose of this study is to help understanding of Korean fashion image by studying of design factor and formative characteristic. The methods of this study are the study of academic literatures as well as practical study through the analysis of case studies about actual works. The summary of this study's results is like followings. First, Perspectives seeing formative characteristic on Korean fashion image are Shape with a line, color, material, pattern, accessories. Second, Design factors deciding Korean fashion image are pattern, then in order of shape, color, material, accessories. Third, In results on design factor deciding Korean fashion image, when fashion designers focus on pattern, pattern is focused on without regard for other design factor. But color and material are accompanied by other design factor in expressing Korean fashion image. As fashion design point expressing Korean astetic, use of pattern is minimized other design factor, color and material are used with other design factor, then Korean fashion image will come out more than other time else. If We develop Korean fashion design to concentrate on shape and pattern, Korean fashion culture will be known to world people and beautiful value of Korean fashion will be handed effectively.

• 한국경영과학회지
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• 제32권2호
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 감성과학
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• 제19권3호
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• pp.15-26
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• 2016

본 연구는 미술작품의 선호가 개인의 성격요인과 관련되는지 알아보기 위해 수행되었다. 특정 시대를 대표하는 미술사조에 대한 선호와 성격요인과의 상관에 관한 연구들이 보고되어 왔으나, 감상자에게 예술작품은 사조보다는 그림 자체가 주는 인상과 느낌이 더 중요하게 다가온다. 본 연구에서는 긍정 정서, 부정 정서를 일으키는 그림과 특정 정서를 유발하지 않는 중립적인 그림이 성격요인과 어떤 관계를 가지는지 알아보고자 하였다. 또한 자극의 친숙성이 그림 선호에 미치는 영향을 검토하였다. 참가자는 성격 5요인 질문지에 응답한 후, 제시되는 그림을 보고 그 그림을 얼마나 선호하는지 평정하였다. 선호 평정이 끝난 후, 앞서 제시된 자극들을 다시 보고 그 그림을 알고 있었는지를 평정하였다. 결과, 성격 5요인 중 신경증 점수가 높을수록 부정적 정서를 유발하는 그림을 선호하는 것으로 나타났다. 이는 슬픔, 고통과 같은 부정적 정서를 유발하는 예술에 대한 선호라는 설명하기 어려운 현상에 대해, 신경증이라는 성격요인으로의 설명가능성을 시사한다. 또한 각 정서표현 그림의 친숙점수와 선호점수 간 정적 상관이 나타나 친숙한 그림이 더 선호될 것이라는 가설이 지지되었다. 예술작품에 대한 선호에 대해서는 개인마다 다르다는 주관성과 일반적으로 널리 받아들여지는 미의 객관성이 모두 존재한다. 본 연구는 예술 선호가 갖는 주관성을 성격이라는 개인차를 통해 설명하고, 기존 연구의 사조적 분류방식에서 탈피하여 예술작품을 심리학적 관점에서 연구하였다는 점에서 의미가 있다.

• Journal of Information Technology Applications and Management
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• 제27권4호
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• pp.85-91
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• 2020

Animation is a field of popular visual art that is established in human life, and the form of characters appearing is an important factor that is highly anticipated by the public. Designing animation characters according to aesthetic characteristics not only satisfies people's aesthetic needs but can also increase their artistic immersion in animation works. In addition, animation storytelling is delivered around characters and enhances the value of the work by encouraging more public to focus on it. In this paper, we tried to analyze the design elements of Minions characters to derive the reason why they are loved by the public. Among the morphological characteristics of bicepsin characters, a study was conducted on the fact that bicepsin characters visually express 'cute' through the study of infantile eating and color. The visual cuteness elements of a bisung character will soon be linked to the psychological satisfaction of the audience's work and will be a factor in the appreciation of the value of the work. By studying the elements of expression that represent isosin characters, I would like to discuss the factors that help the audience to immerse and get satisfaction with the characters. This will be used as an important factor for an animation character to have for the audience and will reveal its value. Second-class animation images belong to the art of small pieces, suitable for all the audience to enjoy. The two-size animated image has a strong appeal and entertainment, is a confusing visual attribute, can stimulate the audience's five senses. Compared with the actors in the movie, the visual form of the animation is more important.

• 한국의류학회지
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• 제12권3호
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• pp.373-382
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• 1988

The purpose of this study is to compare the image discrepancy with Korean clothing and Western clothing using semantic differential scales. 19 adjective pairs were used for this study. The survey questionnaire were given to 946 married - women in Seoul. For the statistical analysis frequency, percentage, mean, ANOVA, t-test and Factor analysis were used. T he major findings were as follows: 1. To evaluate the women's clothing, four major factors were obtained and it was found that women evaluated quite differently their dresses with Korean and western styles. 2. The major evaluating factor of Korean dress was aesthetic aspect and on the other hand the main factor of western dress was functional aspect.