• Title/Summary/Keyword: advertising technique

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DTV Interactive Advertisement Authoring Tool Using Sketch Input and Evaluation Function (사용자 스케치 입력과 평가 함수를 이용한 디지털방송용 양방향광고 생성 도구)

  • Park, Tae-Jin;Choy, Yoon-Chul
    • Journal of KIISE:Software and Applications
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    • v.37 no.1
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    • pp.39-50
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    • 2010
  • Interactive broadcasting service using wired/wireless Internet return channel has strong ripple effect. It allows the audiences to participate actively to the program they are watching, and communicating. This paper develops an authoring tool that makes an object-formed interactive advertisement from extracted areas of the advertising object the user specified in TV programs. In the authoring tool, the advertisement producer specifies the target object subjectively and the selected object keeps moving here and there repeatedly. Therefore, it is hard to make an object-formed interactive advertisement with existing tools. This paper suggests sketch-based interface technique for extracting advertising objects, and also provide evaluation functions to correct any sketch error. This paper also converts the area of object into MPEG-4 BIFS codes for authoring the object-formed interactive advertisement.

A Study on Some Examples of Special Effect in Digital Image (디지털 영상 표현에 있어 특수효과 사례에 관한 연구)

  • 이은화;이규옥
    • Archives of design research
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    • v.12 no.1
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    • pp.51-60
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    • 1999
  • Since the appearance of moving images, the expansion of mass media such as 1V or VCR has made the pace and range of spreading information to people faster and widely popular. Recendy, the development of digital image technique has resulted in solving the problem -great defect- of the display quality of analogue system; special effects by means of computer graphics have risen to a higher quality level; showed the new direction of digital image; and popular wi1h people all c:Ner the world. This paper reestablishes the notion of image up to now, and analyses the technical differences between analogue system and digital system on the basis of the SpecifIC property and skill of digital image editing; it also studies the special effects which can be applied to the image editing software. Moreover, in researdting 1V advertising, the special effects by digital system in use in 1his country today complies with the statistics in their own field. The special effects in 1V advertising is performed at a higher standard by a professional production. Accordingly, with the help of technology of digital moving image, the special effects are expected to continue developing into a level of high quality

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An Efficient Algorithm for Mining Frequent Sequences In Spatiotemporal Data

  • Vhan Vu Thi Hong;Chi Cheong-Hee;Ryu Keun-Ho
    • 한국공간정보시스템학회:학술대회논문집
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    • 2005.11a
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    • pp.61-66
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    • 2005
  • Spatiotemporal data mining represents the confluence of several fields including spatiotemporal databases, machine loaming, statistics, geographic visualization, and information theory. Exploration of spatial data mining and temporal data mining has received much attention independently in knowledge discovery in databases and data mining research community. In this paper, we introduce an algorithm Max_MOP for discovering moving sequences in mobile environment. Max_MOP mines only maximal frequent moving patterns. We exploit the characteristic of the problem domain, which is the spatiotemporal proximity between activities, to partition the spatiotemporal space. The task of finding moving sequences is to consider all temporally ordered combination of associations, which requires an intensive computation. However, exploiting the spatiotemporal proximity characteristic makes this task more cornputationally feasible. Our proposed technique is applicable to location-based services such as traffic service, tourist service, and location-aware advertising service.

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Environmental Consciousness Data Modeling by Association Rules

  • Park, Hee-Chang;Cho, Kwang-Hyun
    • Journal of the Korean Data and Information Science Society
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    • v.16 no.3
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    • pp.529-538
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    • 2005
  • Data mining is the method to find useful information for large amounts of data in database. It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are association rules, decision tree, clustering, neural network and so on. Association rule mining searches for interesting relationships among items in a riven large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We analyze Gyeongnam social indicator survey data using association rule technique for environmental information discovery. We can use to environmental preservation and environmental improvement by association rule outputs.

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Real-time Implementation of Character Movement by Floating Hologram based on Depth Video

  • Oh, Kyoo-jin;Kwon, Soon-kak
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.289-294
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    • 2017
  • In this paper, we implement to make the character content with the floating hologram. The floating hologram is the one of hologram techniques for projecting the 2D image to represent the 3D image in the air using the glass panel. The floating hologram technique is easy to apply and is used in exhibitions, corporate events, and advertising events. This paper uses both the depth information and the unreal engine for the floating hologram. Simulation results show that this method can make the character content to follow the movement of the user in the real time by capturing the depth video.

Environmental Consciousness Data Modeling by Association Rules

  • Park, Hee-Chang;Cho, Kwang-Hyun
    • 한국데이터정보과학회:학술대회논문집
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    • 2004.10a
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    • pp.115-124
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    • 2004
  • Data mining is the method to find useful information for large amounts of data in database. It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are association rules, decision tree, clustering, neural network and so on. Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We analyze Gyeongnam social indicator survey data using association rule technique for environmental information discovery. We can use to environmental preservation and environmental improvement by association rule outputs.

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Association Rule of Gyeongnam Social Indicator Survey Data for Environmental Information

  • Park, Hee-Chang;Cho, Kwang-Hyun
    • Journal of the Korean Data and Information Science Society
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    • v.16 no.1
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    • pp.59-69
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    • 2005
  • Data mining is the method to find useful information for large amounts of data in database It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are decision tree, association rules, clustering, neural network and so on. We analyze Gyeongnam social indicator survey data by 2001 using association rule technique for environment information. Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We can use to environmental preservation and environmental improvement by association rule outputs

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Detection of inappropriate advertising content on SNS using k-means clustering technique (k-평균 군집화 기법을 활용한 SNS의 부적절한 광고성 콘텐츠 탐지)

  • Lee, Dong-Hwan;Lim, Heui-Seok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.570-573
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    • 2021
  • 오늘날 SNS를 사용하는 사람들이 증가함에 따라, 생성되는 데이터도 많아지고 종류도 매우 다양해졌다. 하지만 유익한 정보만 존재하는 것이 아니라, 부정적, 반사회적, 사행성 등의 부적절한 콘텐츠가 공존한다. 때문에 사용자에 따라 적절한 콘텐츠를 필터링 할 필요성이 증가하고 있다. 따라서 본 연구에서는 SNS Instagram을 대상으로 콘텐츠의 해시태그를 수집하여 데이터화 했다. 또한 k-평균 군집화 기법을 적용하여, 유사한 특성의 콘텐츠들을 군집화하고, 각 군집은 실루엣 계수(Silhouette Coefficient)와 키워드 다양성(Keyword Diversity)을 계산하여 콘텐츠의 적절성을 판단하였다.

Analysis of Expression Types of Character Animation TV Advertisements (캐릭터애니메이션 TV광고의 표현유형 분석 연구)

  • Lee, Yong-Woo
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.85-94
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    • 2006
  • In the 2000s, character animation technique is used at domestic TV character animation ads of diverse items displaying new character patterns and expression techniques of a high level. This study intends to identify the characteristics of TV character animation ads based ell character aesthetic theory and advertising rhetoric theory, and based on these findings, analyze trend and stream of expression in TV character animation ads by examining and classifying advertisements released in the past four years by items, character patterns and expression techniques. The results showed that TV character animation ads have been concentrated on confectionery, beverages and foods in the past, but the items have been diversified through the years. With reference to character patterns, personal and animal characters had made the main pattern, but recently product, virtual and composite characters are on the increase. In expression techniques, cell animation technique was found to be the most frequently used technique, which was followed by full-3D, cell and live action, cell and 3D and the clay animation technique. A trend like this suggests that TV character animation advertising items will continue to increase in line with the participation level of targets. In the meantime, personal and animal characters will continue to make the leading character pattern, while virtual and composite character patterns emerge in new forms. In expression techniques, live action combined with 30 technique and techniques using new expression materials will appear with cell animation technique as a central figure. As a whole, Korean character animation advertisement is expected to keep on growing to a new dimension in the aspect of items, character patterns and expression technique.

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Exploring University Student's Responses to Consumer Information in Personal Media Using Critical Incident Technique: Focusing on YouTube (결정적 사건기법을 적용한 대학생의 1인 미디어 소비자정보에 대한 반응 탐색: 유튜브를 중심으로)

  • Jang, Eun-Gyo;Liu, Qiaoling;Lee, Jin-Myong
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.127-139
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    • 2019
  • This study aims to explore the impressive experiences of university students on YouTube media and to find ways to improve personal media as useful consumer information. 44 university students were selected, and data on the experience of using YouTube were collected and analyzed by applying the critical incident technique. As a result, the positive responses to personal media were derived from 'enhancing C2C information capabilities', 'consumer-centric usability', 'attractive information creators', 'a sense of the sameness', and 'fresh and entertaining information'. Negative responses were derived from 'spreading of harmful information', 'distrust in information creators', 'inducing excessive advertising and impulse buying', 'media addiction' and 'relative deprivation'. In addition, improvement of the personal media has been suggested. This study has differentiation and significance as a qualitative data for understanding consumer's perception and experience of personal media.