Environmental Consciousness Data Modeling by Association Rules

Data mining is the method to find useful information for large amounts of data in database. It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are association rules, decision tree, clustering, neural network and so on. Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We analyze Gyeongnam social indicator survey data using association rule technique for environmental information discovery. We can use to environmental preservation and environmental improvement by association rule outputs.