• 디지털융복합연구
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• 제16권10호
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• pp.281-288
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• 2018

담배 경고그림은 가장 대표적인 금연정책 중 하나로 흡연의 위해성을 그림을 통해 전달함으로써 금연을 유도하는 효과적 흡연 억제 방안이다. 그러나 최근 소매점에서의 신제품 담배 광고 방식은 경고그림의 효과를 약화시켜 담배 구매의 도를 유인할 수 있는 가능성이 있다. 따라서 본 연구에서는 신제품 담배의 광고방식이 담뱃갑 경고그림의 효과에 미치는 영향을 실증적으로 분석하여 신제품 광고 방식이 가지는 문제점을 파악하고자 한다. 이를 위해 전국의 남녀 275명을 대상으로 설문조사를 실시하였고, 다변량 공분산분석(MANCOVA)을 통해 신제품 담배광고와 일반광고 사례의 인지 정서적 영향과 구매의도를 비교 분석하였다. 그 결과 신제품 담배 광고 방식은 경고 그림의 인지 정서적 효과와 구매의도에 영향을 미쳐 담뱃갑 경고그림 본연의 목적에 반하는 효과가 있음이 확인되었다. 이는 신제품 담배 광고의 방식에 대한 규제 기준과 제도 마련이 필요함을 시사한다.

• 감성과학
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• 제7권4호
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• pp.1-6
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• 2004

본 연구는 동서양 문물 이미지 사진에 대한 여대생의 선호도와 패션잡지에서 의류광고 사진에 등장한 모델의 동서양 국적에 따른 소비자의 긍정적/부정적 인식 정도의 영향을 조사하고자 하였다. 100명의 여학생이 설문에 응답해 주었으며 20개 사진이 자극물로 제시되었다. 자극물은 주택, 실내, 식품, 미인도, 음료수로 하고, 패션 광고사진으로는 남성복 정장, 여성복 정장, 여성복캐주얼, 여성복 속옷, 여성손목시계 등으로 하여 동서양 모델 사진을 각 1점씩 선택하였다. 여대생들은 간식과 미인도에서는 서양이미지보다 동양이미지를 선호하였으나, 패션잡지의 의류광고 사진의 광고에는 모든 경우에서 서양모델이 사용된 경우에 긍정적인 인식정도를 나타냈다. 이러한 사실로서 여대생의 서양이미지에 대한 인식은 긍정적이며 이것은 의류제품 브랜드의 소비자 선호도에 영향을 미칠 것을 추측할 수 있었다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.1031-1035
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• 2009

Metaphors, as an important way to deliver information and convince the audience, have been used in print advertising extensively. This study researches the concept of metaphors and analyses seven Chinese advertisements in which metaphors are used in public service advertising. The nature of metaphors is to express one thing by using another thing. Using metaphors can put some creative ideas into pictures and make the pictures full of visual impact. Then the target audience will pay more attention to the picture and become impressed. When people look at the advertisements using metaphors, they will definitely look up in their existing knowledge to understand the message which the advertisements are delivering. So this makes the advertisements more attractive and the people would be more easily convinced.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권9호
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• pp.1-12
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• 2017

This study is the academic work to explore the potential meanings of print advertisements. Linguistic features such as repetition, variation, contrast and phonological structure in the verbal texts of ads can give rise to shades-of-meaning or slight variations in advertising. The language of advertising is not only language in words. It is also a language in images, colors, and pictures. Pictures and words combine to form the advertisement's visual text.. While the words are very important in delivering the sales message, the visual text cannot be ignored in advertisements. Forming part of the visual text is the paralanguage of the ad. Paralanguage is the meaningful behaviour accompanying language, such as voice quality, gestures, facial expressions and touch in speech, and choice of typeface and letter sizes in writing. Foregrounding is the throwing into relief of the linguistic sign against the background of the norms of ordinary language. This paper focuses its discussion on the advertisements within the framework of the paradigmatic and the syntagmatic relationship. The sources of ads have been confined to Malboro. The ads were reselected based on purposive sampling methods.

• 패션비즈니스
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• 제6권4호
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• pp.125-140
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• 2002

The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

• 지능정보연구
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• 제23권4호
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• pp.1-31
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• 2017

현대 기업들은 효율성과 생산성을 향상시킬 뿐 아니라 시장 진출을 위해 새로운 기술들을 채택하고 있다. 광고 업계도 전통적인 채널 (라디오, TV 및 인쇄 매체)에서 인터넷, 소셜 미디어, 모바일 기반광고와 같은 새로운 매체로 지속적인 파괴적 혁신을 경험하고 있다. 본 연구는 서울 지하철에 지능형 광고 비즈니스 모델을 제안한 사례이다. 서울은 세계에서 가장 분주 한 지하철 중 하나로서 메트로 네트워크를 통해 마케팅 담당자가 다양한 고객과 잠재 고객 모두와 교류하고 상호 작용할 수 있는 플랫폼이 될 수 있다. 현재의 광고 매체의 대부분은 공간, 조명 등 국부적 한계를 가지고 있으나 본 사례의 지능형 디지털 광고 플랫폼은 데이터로 구동되는 광고를 통해 위치기반 모바일 전자상거래를 제공할 수 있다. 등록된 지하철 카드를 통해 고객 데이터를 분석하고 특정 고객 그룹을 타겟팅하고, 대상 소비자 그룹을 기반으로 광고 사용자를 정의하고, 동영상, 애니메이션, 쿠폰, 문자 등 다양한 광고 형식을 제공 할 수 있다. 위치 정보를 통해 다음역을 탐지하여 지하철 안의 스크린이 다음 정차 할 역의 광고에 우선 순위를 부여하고, 사용자 모바일에서 알림을 수신하도록 선택한 고객은 광고주의 사업장 근처에 접근 할 때 알림을 받게 된다. 또한, 내비게이션 서비스를 통해 지하 쇼핑몰의 고객이 상점, 제품, 시설, 이벤트 등을 검색하고 광고나 추천서비스를 받을 수 있게 한다. 이러한 광고는 고객이 광고를 클릭하면 제품 설명 페이지로 연결되어 전자 상거래로 이어지도록 한다. 이 모델을 통해 개선된 고객 경험뿐만 아니라 지하상가의 중소기업 지원, 새로운 직업 기회, 비즈니스 모델 운영자에 대한 추가 매출 및 광고 유연성 등 새로운 가치 창출이 가능할 것으로 기대된다.

• 한국산업융합학회 논문집
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• 제25권6_2호
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• pp.1029-1036
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• 2022

The traditional outdoor advertising market has been stagnant recently, but the digital advertising market has been steadily increasing, and the digital signage market has been expanding despite the recent corona pandemic. However, in terms of hardware, new displays are required due to excessive power consumption, lack of visibility in sunlight, and continuous operating expenses. Since the e-paper display does not require a light emitting device therein, it is advantageous to solve above problems. In addition, it has the advantage of consuming power only when converting an image due to bistability, so it is suitable as hardware that implements images rather than moving pictures. Currently, one of the most successful examples of commercializing e-paper displays is ESL devices. According to a recent market study, the market for large-sized panels larger than 10 inches has grown at an annual rate of 21.6%, and the market is expected to exceed 30% by 2026. It is judged that it will be relatively easy to apply the roll-to-roll technology, which is currently developing the technology applied to OLED, to the e-paper display. Therefore, mass production technology and market expansion for ESL panel enlargement are expected, and a new market is also expected to be formed at the same time. New markets will be traffic signs, public displays, billboards, façades, kiosks, digital signage, and so on.

• 한국의류학회지
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• 제23권1호
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• pp.78-89
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• 1999

Clothes enhance visual images through the interaction between space and background of the wearer. The influence of background is important as that of the clothes when the observer understands the images. We look at fashion pictures used as important as that various backgrounds are presented depending on the image of the clothes. The clothing the model wears in the pictures takes on shape and space which supports the clothes. The background interact to from the whole image. The background has an important influence on the delivery of image for the clothes. However when the clothes are presented in the background there are some cases that all or parts of clothes can be shown. We must consider the composition ratio of the clothes and background which influences the whole image of the clothing. These interactions and influences on the whole image in regards to clothing background and the ratio will be the focus of this study. clothing was Modern Mannish Casual, Feminine, Ground was decided artificial setting 1 natural setting 1, indoor setting 1, artificial setting 2, natural setting 2, indoor setting 2, Percentage of Clothing was 80% , 140%, 200%,. Thus visual stimulus were 72 pictures that were combined Clothing Ground and Percentage of Clothing, the main survey of questionary consisted of their evaluation of the Picture image combined Clothing and Ground by 30 semantic differential bi-polar scales and the subjects were 50 students majoring in clothing and textile. The data analyzed by factor analysis MCA, MDS, The major finding were as follows : 1) As a result of factor analysis, 5 factors -Attractiveness Hardness and softness Cuteness Attention Cool and Warm factor were found out as constructing factors the Picture image combined Clothing and Ground 2) According to multidimensional positioning map were presented in a stimulus position the perceptive image differed in degree of similarity as a ground construction of stimulus in spite of same clothing image. It will aid in choosing the most beneficial background for any clothing brand. It will enhance the picture images to their full potential in any advertising medium.

• 디자인학연구
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• 제15권1호
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• pp.153-161
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• 2002

There exist various conventional ideas, but few ideas may be used for actual production of advertisements. Moreover, because we tend to obtain ideas primarily from the pictures, we rely more and more on data collections, and eventually, we tend to copy them. If there is an idea which designers and copy writers can share, it will be a very effective idea. On the other hard, we need to depart from the individualistic mannerism or the reset-oriented approach depending on incidental manual works and instead, develop a lecture program which helps students e strike systematic ideas centering around processes. In order tn solve such problems, the researcher attempts to suggest "Spring Method" which has heed verified through the advertisement design practice courses at college for 7 semesters. This method focuses on ′visualization of concept′ through such stages as compression, inference and expansion, and therefore, emphasizes an organic linkage between language-oriented idea process and visualization process for advertisement ideas.

• Journal of Community Nutrition
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• 제4권2호
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• pp.118-129
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• 2002

Nutrition is important in the management of diabetes mellitus, however, there are few little education materials specifically designed for older adults. The objective of this study was to develop nutrition education materials for prevention and management of diabetes moll for older adults. Materials developed were a booklet and four leaflets. The contents of materials were based on lesson plans. After several revisions of the draft of materials, illustrations and icons appropriate to the contents were designed using illustrator 9.0 and Photoshop 6.0. The booklet was composed of five chapters and 40 pages. The first chapter began with an introduction about diabetes and diabetes management by diet, exercise and medication. The second chapter dealt with ideal body weight, calculation of adequate caloric intake and food exchange list. The third chapter provided information for meal planning and sample menus. The fourth chapter focused on practical tips on nutritional care of diabetes, by providing tips on reducing sugars, fat and salt, and suggestions on eating for special occasions. The fifth chapter dealt with information in case of low blood sugars, exercise and foot care. The topics of the four leaflets were “Diabetes, what is it and care”, “Food exchange list and meal planning”, “Healthy eating for diabetes”, “Special care for diabetes low blood sugars, exercise and foot care” Each leaflet was composed of six sections and was printed in large paper (B4 size) for older adults. The draft of educational materials were re-viewed by four nutrition professionals and finally pilot-tested with ten adults aged 50 and older. The characteristics of the developed materials are as follows, i) messages are delivered using simple, specific information, ⅱ) messages focused on practical applicable tips, ⅲ) various pictures, illustrations and artwork were created and inserted to enhance understanding and interest, ⅳ) sections including risk factor assessment, calculation of ideal body weight and meal planning were designed to induce the user's participation, ⅴ) sample menus and food pictures were inserted in the booklet, vi) characteristics of older adults and transformed characteristics are diversely used to help the user feel familiarity. These materials are self-explanatory and can be used by older adults. These materials also can be used widely in nutrition education at public health centers or senior centers.