• Title/Summary/Keyword: advertising media

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Association between Knowledge, Attitude, and Practice Regarding Blood Donation in University Students (대학생의 헌혈에 대한 지식, 인식수준에 따른 헌혈행태)

  • Kim, Jung-Hyun;Yoon, Joong-Soo
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.316-326
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    • 2015
  • The present study aims to investigate the association between knowledge, attitude, and practice of blood donating in an effort to increase the participation rate of blood donation among university students. Data was obtained among 272 in theirs 20s health sciences students in two university of South Korea through self-reported questionnaires including Knowledge, attitude, and behavioral practice regarding blood donation during 8st December 2014 to 12st December 2014. Pearson correlation test, student's t-test or descriptive statistics were performed for the data analysis. The results were as follows: 1) There was positive significant relationship between Attitude and behavioral practice towards blood donation(P <.05). 2) There was significant difference in the knowledge(P<.01) and attitude(P<.05) regarding blood donation according to public health vs non-public health. 3) The participants with previous blood donation experiences showed a higher participation rate than those without such an experience(P<.01). It is important not only to improve the university student's attitude towards blood donation through media advertising but also to reinforce the compensation offered to donors.

A Comparison of Legibility Based on Illumination Intensity and Contrast Ratio in Displays (디스플레이에서 조도와 대비비에 따른 가독성 비교 연구)

  • Hong, Ji-Young;Min, Jang-Geun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.4
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    • pp.71-76
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    • 2017
  • Visual perception is part of a field of study that examines the analysis and recognition of objects. There have been numerous studies on this topic, including research on the physiological and cognitive aspects of the visual system. Visual perception theory was established through such research efforts and the potential for its application in each field is being investigated. Mobile displays are a representative example of media in the new age. Therefore, this study is based on the understanding that research on visual perception must stress the importance of useful visual cognition. This study used displays to conduct legibility tests based on illumination intensity and contrast ratio. Two conditions relevant to legibility were tested 1) illumination intensity environment and 2) two luminance conditions proposed as measures to improve readability in existing mobile displays. The results of this study were analysed to determine the degree of legibility based on illumination intensity and contrast ratio, and measures for improving legibility were proposed.

Business Strategies of Japanese Newspaper Companies: Top-level Managers' Perception and Reacting toward the Newspaper Crisis (일본 신문기업의 경영전략 연구: 경영진의 위기인식과 대응책을 중심으로)

  • Kim, Young-Ju;Jung, Jae-Min
    • Korean journal of communication and information
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    • v.51
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    • pp.65-86
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    • 2010
  • This paper reviews the problems and opportunities of Japanese newspaper industry. In the focus are particularly issues related to causes of the crisis and reacting strategies overcoming the crisis. To answer the questions, we conducted in-depth interviews with top-level managers of major newspaper companies in Japan. Secondary data were gathered to complement the interview. Top managers mainly perceived the causes of the crisis as young readers' alienation from newspaper due to the change of media environment and structural factors such as increasing production/distribution costs and diminishing appeals for advertisers. They are implementing several strategies to overcome this crisis - developing newspaper content for young readers; packaging customized on-off line advertisement; extending news distribution via online and mobile platforms; diversifying business into diverse sectors such as real-estate; enhancing brand equity of newspaper; and collaborating with rival newspaper companies in operating news site and joint printing/distribution. Lessons from the case of Japanese newspaper industry may be useful starting points for the Korean newspaper companies agonizing for diminishing circulation and advertising revenues.

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Reconstruction of Disharmonious Upper Anterior Dentition by Implant Supported Fixed Prosthesis (임플란트 지지 고정성 보철물로 상악 전치부를 수복한 증례)

  • Oh, Sang-Chun;Chee, Young-Deok
    • Journal of Dental Rehabilitation and Applied Science
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    • v.24 no.2
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    • pp.183-192
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    • 2008
  • Modern dental reconstructions do not only aim at restoring the patient's mastication, but rather at improving general well-being and quality of life, especially in terms of esthetics. The media, the internet, advertising, and many other facts of society contribute to an increased cosmetic awareness. A 35-year-old male patient presented with as follows: 1) the porcelain fracture of ceramo-metal restoration on #11 and #23, 2) the inclination of incisal plane to horizontal reference plane, 3) the dental midline deviation to facial midline, and 4) the lack of symmetry on upper anterior dentition. The patient requested an aesthetic improvement using fixed prosthodontics including implant-supported restorations. In the upper anterior region, one of the goals of the conventional as well as implant prosthesis is to achieve restorations with the dental attractiveness and beauty in the respect of dental, dentofacial, and facial compositions. This case report presents geometrically improvement of dental esthetics using conventional and implant prosthesis with soft and hard tissue augmentation.

Pedestrian Counting System based on Average Filter Tracking for Measuring Advertisement Effectiveness of Digital Signage (디지털 사이니지의 광고효과 측정을 위한 평균 필터 추적 기반 유동인구 수 측정 시스템)

  • Kim, Kiyong;Yoon, Kyoungro
    • Journal of Broadcast Engineering
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    • v.21 no.4
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    • pp.493-505
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    • 2016
  • Among modern computer vision and video surveillance systems, the pedestrian counting system is a one of important systems in terms of security, scheduling and advertising. In the field of, pedestrian counting remains a variety of challenges such as changes in illumination, partial occlusion, overlap and people detection. During pedestrian counting process, the biggest problem is occlusion effect in crowded environment. Occlusion and overlap must be resolved for accurate people counting. In this paper, we propose a novel pedestrian counting system which improves existing pedestrian tracking method. Unlike existing pedestrian tracking method, proposed method shows that average filter tracking method can improve tracking performance. Also proposed method improves tracking performance through frame compensation and outlier removal. At the same time, we keep various information of tracking objects. The proposed method improves counting accuracy and reduces error rate about S6 dataset and S7 dataset. Also our system provides real time detection at the rate of 80 fps.

A Study on the A·R type Monitoring Technique using QR-code and Environment Monitoring Sensor Based on Smart Device (QR코드와 환경감시센서를 활용한 스마트 디바이스기반 증강현실형 환경모니터링 기술 연구)

  • Kim, Chan;Shin, Jaekwon;Cha, Jaesang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.5
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    • pp.261-265
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    • 2012
  • The applications of augmented reality technology is increasing in the several field by IT convergence and we find augmented reality application easily in the smart device application area. And then, to attempt to use augmented reality technology in advantage, exhibitions and performances was activated. However, it less than other fields of augmented reality technology expertise yet. Among them services to Use in fusion with monitoring are lacking. In this paper, we proposed the augmented reality monitoring technology based on smart device. It is able to incorporate QR-code which is already building for the purpose of advertising promotional materials with augmented reality technology in many areas. Therefore, it is able to utilize unattended building or automation equipment facilities using QR-code and environmental monitoring sensor in the industry.

Analysis of Related Factors on Middle School Student Smoking in Korea (우리나라 중학생의 흡연실태와 관련 요인 분석)

  • Jang, Jin-Yeong
    • Journal of the Korean Society of School Health
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    • v.19 no.2
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    • pp.75-88
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    • 2006
  • Purpose : This study are the secondary data of Global Youth Tobacco Survey(GYTS) developed by the WHO and United State Center for Disease Control(CDC) and Prevention to trace tobacco use among youth in youth in countries across the world. This study was carried out to serve for a basis for antismoking campaigns and to prevent adolescents from smoking by analyzing the smoking by analyzing the smoking realities factors. Methods : This study is a cross-sectional school-based survey, which employed a two-stage cluster sample design to produce a nationally representative sample of middle school students aged 13 to 15 years olds. Seventy-five schools were selected. All schools containing grade 1, 2 and 3 that contained 40 or students were included in the sampling frame. Results : The results of this study were as follows ; 1. The proportion of smoking students in middle school was 6.4% and the rate of smoking in male students(7.4%) was higher than it of in female students(5.5%). 2. 26.5% of all respondent had a experience to try smoke and the results showed that the rate of trying smoking in male students was increased by grade more than female students. 3. According to test of significance in regression analysis, the independent variables such as sex, school grade, smoking parents, friends distinction, pocket money and others showed statistical significance. 4. There was a statistical significance between smokers and nonsmokers in proportion to the completing the preventive education for nonsmoking(p=0.0023) and the acquirement of knowledge on smoking(p<.0001). 5. Finally there was a statistical significance between the exposure to anti-smoking campaign(p=0.0053) and tobacco advertisement in the mass media and the smoking(p=0.0036). Conclusion : All things considered, the health education for tobacco control in school need to be developed from an elementary school. I suggest that prevent smoking program in school need to be revitalized and be made more accessible for everyone who wish to quit. And the government should develop the regulation on total banning promoting cigarette advertising and smoking scene in the movie for young people.

Building Plan Research of Meeting System based on Multi-Touch Interface (멀티터치 인터페이스 회의시스템 구축 방안 연구)

  • Jang, Suk-Joo;Bak, Seon-Hui;Choi, Tae-Jun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.5
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    • pp.255-261
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    • 2014
  • The development of the IT industry brought major changes in modern society. That change applies in all areas, that life is more and more convenient. work is more efficient, handling quickly and that make convenient life. Interface is a big factor in the center of these changes. that is more and more development and there is currently using NUI technology. NUI technology is not necessary that discrete input device. and that use natural behavior like touch, gesture. among them, the smart phone device is a representative of appllying the NUI technology. smart phone as well as NUI technology applies kiosk, big table and that use Various fields, such as culture, defense, and advertising industries. In this research, development multi-touch table based multi-touch meeting system. and proposal efficient system possible improvements about Existing meeting system.

Preference Analysis for Location Based Services on Smartphone Users; Focusing on the H University Students in Daejeon Area (스마트폰 사용자의 위치기반 서비스에 대한 선호도 분석: 대전지역 H 대학교 학생 설문을 중심으로)

  • Nam, Soo-Tai;Jin, Chan-Yong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.4
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    • pp.59-66
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    • 2015
  • The rapid development of information communication technology(ICT) is born opportunities of business venturing and many items of start-up. On the smart media era, there are a lot of location based services. Thus we researched to find which factors impact location based constructs on smartphone environment in this study. We have conducted a preference analysis of the influencing factors for location based constructs for our study. In first steps, based constructs that were already known by empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising&commerce. In second steps, the preference relationship among the categorized constructs were analyzed using AHP(analytic hierarchy process) technique. Participants of this study were 106 students H university in Daejeon-city during 2014. 10. 11 to 2014. 10. 25. The result of the analysis might be summarized that the chatting(0.170) has the highest preference among the above constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

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현대 패션에 나타난 Eroticism 에 관한 연구-초현실주의와 팝 아트의 Eroticism을 중심으로

  • 이효진
    • Journal of the Korean Society of Costume
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    • v.23
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    • pp.111-130
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    • 1994
  • The purpose of this study was to illuminate eroticism represented din modern fashion. Art based on sex is very important like all of the other cultural values. But we feel that erotic art, neglected, suppressed , and persecuted for centuries, has an important contribution to make to the understanding of art, the social history of mankind, and human happiness and progress. It is our deep personal conviction that erotic art serves important social and therapeutic functions. Erotic art expresses the demand for sexual freedom-a freedom vital to individual happiness and mental well-being, And sexual freedom, in turn, cannot exist without a high degree of political and economic freedom as well. In that sense , erotic art came a truly revolutionaly message ; it demands no less than extension of freedom , not only in the sexual are, but in every sphere of social life. What is eroticism \ulcorner Eroticism must be distinguished from a mere animal reproduction . Eroticism is deeply rooted in the cultural tradition of myth, religion , customes and art. It also has a close relationship with psychological activities of our life. Eroticism is a kind of psychological revolution in the development of human civilization. Eroticism is related to different kinds of art, which express internal spirit of human especially Surrealism. Surrealism is above all a movement of the conquest and deepening of the unconscious. The exploitation of Freud's discoveries opended a new, practically unlimited path for artistic studies to Surrealism . Especially all theory of mental psychoanalysis a affected artists greatly in western art, Freud was appraised highly on his achievements by art critics in art history on his achievements by art critics in art history. As far as erotic subject matter was concerned, Surrealism provided a means of presentig it. Pop Art is not actually a movement , born at a specific time and place, nor is it an easy concept to define. The term first appeared in Great Britain during the fifties, when it referred, particularly in the decorative arts, to an inclination to go back and imitate the stereotyped images of the mass media : film, advertising , cartoons, and other popular consumer products. The eroticism expressed in Pop Art calls the modern's attentions to their devastated minds, taking advantage of the commercialized sex. Fashion has developed constantly reflecting the spiritual aspiration and social and cultural phenomona of man , and artistic steam. Eroticism in fashion is the style which expresses the internal meanings of sexuality through the texture, color, pattern , silhouette etc.

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