In order to verify the effectiveness of marketing in the basketball stadium, this study measured and analyzed the gaze frequency and interest when the pupil was expanded by using the eye-tracking technology among various neuro marketing techniques of marketing. To analyze the section where the pupil size get expanded, interval of pupil size was higher than 2.275% (2 sigma data) and higher than 0.135% high (3 sigma data). Overall the valid data was analyzed by inflection points according to gaze frequency. We also analyzed the correlation between overall valid data and the ranges where the pupil size was significantly increased. The result showed that the correlation between overall valid data and pupil size 2 sigma data showed the highest correlation with 0.805. The pupil size 2 sigma data and pupil size 3 sigma data showed a correlation with 0.781, overall the valid data and pupil size 2 sigma data showed a correlation with 0.683. Therefore, it is concluded that, the section where the pupil size was expanded and the section at which gaze frequency is higher in the eye-tracking data were similar. However, the correlation between data of pupil size is determined to be significantly expanded and overall the valid data is decreased.
Journal of the Korean Recycled Construction Resources Institute
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v.1
no.2
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pp.114-119
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2013
The present study tested 5 concrete mixes to develop reliable mixing proportions for the sustainable alkali-activated(AA) foamed concrete as a thermal insulation material for the floor heating system of buildings. The AA binder used was composed of 73.5% ground granulated blast-furnace slag, 15% fly ash, 5% calcium hydroxide, and 6.5% sodium silicate. As a main variable, the unit binder content varied from $325kg/m^3$ to $425kg/m^3$ at a space of $25kg/m^3$. The test results revealed that AA foamed concrete has considerable potential for practical applications when the unit binder content is close to $375kg/m^3$, which achieves the minimum quality requirements specified in KS F 4039 and ensures economic efficiency. In addition, lifecycle assessment demonstrated the reduction in the environmental impact profiles of all specimens relative to typical ordinary portland cement foamed concrete as follows: 99% for photochemical oxidation potential, 87~89% for global warming potential, 78~82% for abiotic depletion, and 70~75% for both acidification potential and human toxicity.
Journal of the Korea Institute of Building Construction
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v.16
no.3
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pp.201-209
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2016
This study is to examine experimentally on the engineering properties of fiber reinforced concrete using kenaf(KN) fiber and another organic fibers for comparing test, and propose the usable method of KN fiber as an natural fiber in the concrete industry. It is to select 4 contents(0, 0.3, 0.6 and $0.9kg/m^3$) of KN fiber and 4 organic fibers (Jute, Cellulose, Polypropylene and Nylon). For this study, it is to perform various tests including slump, air content, plastic and drying shrinkage, flexural and tensile strength, carbonation depth for the fiber reinforced concrete according to contents of KN fiber and 4 organic fibers. The results of this study are as follows : In case of KN fiber contents $0.6kg/m^3$, it shows the effective results from increasing concrete strength including flexural and tensile, from decreasing plastic and drying shrinkage, carbonation depth. Also KN fiber is confirmed having excellent performances by comparing with test results of another organic fibers as same contents $0.6kg/m^3$. Therefore, considering concrete test results, cost and environment, KN fiber is proposed as the optimum contents in the range of $0.6kg/m^3$ and an effective fiber materials, and needs to keep up these study on the site application.
The purpose of this study is to investigate experimentally the variation factors range having influence on the rheological properties of the combined self-compacting concrete according to materials quality, weighting error and site conditions. Two types cement (blast-furnace slag cement and belite cement), lime stone powder as binder and the optimum mix proportions in the preceded study are selected for this study. Also, variations for sensitivity test are as followings; (1) Concrete temperature 3 cases (2) Surface moisture of sand 5cases (3) Fineness modulus of sand 5cases (4) Specific surface of lime stone powder 3cases (5) Dosage of chemical admixture 5cases. Slump flow ($650{\pm}50mm$), 500 mm reaching time (($7{\pm}3sec$), V-type flowing time ($15{\pm}5sec$) and U-box height (min. 300 mm) are tested for sensitivity. As test results, the variations range for quality control are as followings. (1) Concrete temperature; $10{\sim}20^{\circ}C$(below $30^{\circ}C$) (2) Surface moisture of sand; $base{\pm}0.6%$ (3) Fineness modulus of sand; $2.6{\pm}0.2$ (4) Dosage of chemical admixture; $base{\pm}0.2%$ (5) Specific surface of lime stone powder $6000cm^2/g$. Compared with two types cement including based belite cement (binary type) and based slag cement (ternary type), the combined self-compacting concrete used belite cement type is most stable in the quality control because of high contents for lime stone powder and $C_2S$. It is to propose a control scheme of the combined self-compacting concrete in the actual construction work.
Currently, despite the quantitative growth of domestic journal, objective and metric criterion to evaluate the contents and quality of those journals is inadequate. As a result, depending on a foreign citation index like SCI to evaluate the research result is causing some problems such as, thesis of an excellent standard being presented and published in foreign countries, thus, neglecting journals written in Korean. Hereat, the Korea Citation Index(KCI) is constructing a database of the journals published by academic associations; scientific paper information, articles information, and bibliographic, analyzing the quoting relation. Consequently, KCI is providing the basic information and the corresponding quoting relations of journals and papers on its webpage. This study compares the impact level of domestic accounting related journals by KCI and analyzes the network among journals using the cross-citation frequency from a social network analysis point of view. As a result, Accounting-related journals are now more desirable than the location in order to have a variety of interdisciplinary research needs to be encouraged. Through this exchange of other disciplines and actively made, which is the phase of apparent accounting-related journals expect to be greatly enhanced looks.
The present study used one of research techniques which is eye gaze tracking for neuromarketing. When pupil's size of men dilated over than three sigma (0.135%), the interest and eye movement in observation were measured. According to statistical analysis of previous studies, three sigma range is meaningful therefore sigma range was used as operational definition because 'pupil dilatation' is difficult to be define in eye gaze tracking data. Pictures of basketball games were selected as visual stimuli and 90% effective ratio of total 7,200 data were calculated. Thus, 29 of 34 participants were used for test. Pupil's size was calculated by applying pupil's width and height into a formular; [Pupil's size = Pupil width/2${\times}$Pupil height/$2{\times}{\pi}$]. In conclusion, billboard utilized for sports marketing had meaningless effects because gaze frequency to basketball player and surrounding environment was higher than that to billboard when participantsas game spectators diltaed their pupil's size over than three sigma. Thus, it was required using new marketing strategies like neuromarketing to increase utility through the present study.
Journal of Korean Society of Industrial and Systems Engineering
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v.40
no.4
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pp.191-202
/
2017
The purpose of this study is to develop an engineer competency model using Analytical Hierarchy Process (AHP) to improve the national technical qualification system. Korea has managed technical human resources at the government level through the operation of a national technical qualification system that certifies engineers with national certificates or technical grades by laws. However, there have been increasing concerns that the government system is separated from global standards and does not reflect an engineer's comprehensive capabilities. For these reasons, the new architecture of the system has been continuously discussed and becomes a major policy issue of the Korean government. For the development of the engineer competency model, domestic and global models were separately structured using 554 valid questionnaires with a consistency ratio (CR) of 0.1 or less. The relative importance of engineer competency factors in a domestic model was career (0.383), qualification (0.253), academic degree (0.195), and job training (0.169) whereas the order in the global model was career (0.308), global ability (0.237), job training (0.175), domestic qualification (0.147), and academic degree (0.134). The results of AHP analysis indicated that the evaluation factors and methods recognized by engineers were different from a current government model focusing on domestic qualifications. There was also perceptual difference in the importance of engineer evaluation factors between groups depending on the type of organizations and markets. This means that it is necessary to reflect the characteristics of organizations and markets when evaluating engineer competency. Based on AHP analysis and literature reviews, this paper discussed how to develop a new engineer competency index (ECI) and presented two effective index models verified by simulation test using 59,721 engineers' information. Lastly, the paper discussed major findings of our empirical research and proposed policy alternatives for the improvement of a national engineer qualification system. The paper contributes to the management of technical human resources since it provides quantitative competency models that are objectively developed by reflecting market recognition and can be effectively used by the policy makers or firms.
Korean Journal of Construction Engineering and Management
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v.22
no.5
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pp.29-38
/
2021
Governments and companies are trying to reduce occupational accidents in the construction industry; however, the number of disasters are not decreasing significantly. This study aims to identify the correlation between factors affecting construction disasters quantitatively. To this end, 1,197 cases of serious disasters provided by Korea Occupational Safety and Health Administration (KOSHA) were analyzed using affinity analysis, one of the data mining techniques. The data from KOSHA were preprocessed and analyzed with variables of accident type, project type, activity type, original cause materials, sensory temperature, time of the accident, and fall height, and the association rules were derived for fall accidents and the others. For fall accidents, 64 association rules with lift ratios of 1.38 or greater were derived, and for the other accidents, 59 association rules with lift ratios of 1.54 or greater were derived. After analyzing the derived association rules focusing on the relationship among accident factors, this study presented the significance of applying the affinity analysis to address the study's limitations. The significance of this study can be found in that the correlation among factors affecting construction accidents is presented quantitatively.
Journal of the Korean Institute of Landscape Architecture
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v.47
no.6
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pp.24-36
/
2019
This study shows that the role of residents in landscape management is becoming increasingly important. The purpose of this study is to suggest elements that can continue the operation of landscape agreements and directions for promoting them. Therefore, 1)the operational elements considering the sustainability of the landscape agreements were proposed by way of literature research, expert interviews, and surveys. 2)The sustainable operation of elements of the landscape agreement were applied and best practices were developed through interviews with participants and literature analysis. 3)The final plan operational elements considering the sustainability of the landscape agreements and the directions for implementation were presented. As for the results, it was first presented that the elements of continuous operation of the landscape agreement, consisted of 3 major categories, 10 subcategories, and 25 details. These include resident awareness, practical applicability, effectiveness of administrative means, securing the budget, maintenance, public relations, expert support, dedicated support organization, sustainability of participation, and resident participation and communication methods. It is a detailed list of items that should be considered in the preparation phase, maintenance phase, and conclusion phase. Second, it suggested the direction for the sustainable operation of the landscape agreements be highly backed by the residents, and after reaching consensus on a landscape agreement, it is necessary that the agreement is based on contents that the residents can execute themselves. In addition, it was found that there is a need for a system to prepare the basis for securing the budget for the continuity of work, preparation of the landscape agreements, and consultation and activity costs during the maintenance phase. In addition, continuous exchanges and capacity building among residents have signed landscape agreements, and step-by-step support from experts in accordance with the level of involvement of residents is necessary. Third, even if a landscape agreement is concluded in connection with public projects, it is understood that the residents have the capacity to participate and can continue to support the administration and experts to enable the continued operation of the landscape agreement.
The experimental of temperature, humidity and velocity was taken from the underground pit which utilized the system of ground heat source quite similar to the cool-pit system. Also, through CFD analysis, one could review the effectiveness of analysis of future alternatives. Furthermore, the temperature range of mock up cool-pit system was analyzed by inputting the weather data of annual average soil temperature provided by KMA(Korea Meteorological Administration) into the fluid simulation of anticipated heat distribution. Firstly, the difference between the temperature of air exhaust of the pit or the temperature of air supply of the compressor room and the experimental data for the month of May from the CFD analysis came out to be $0.6^{\circ}C$ and $0.9^{\circ}C$ respectively with tolerance of 3.1% and 4.7%. Secondly, the difference between the temperature of air exhaust of the Pit or the temperature of air supply of the compressor room and the experimental data for the month of July from the CFD analysis came out to be $0.8^{\circ}C$ and $1.1^{\circ}C$ respectively with tolerance of 3.3% and 4.5%. Thirdly, for the month of May, the difference between the experimental data taken for the air exhaust of the Pit or the air supply of the compressor room and soil temperature provided by KMA for monthly and yearly average temperature of Jeonju region came out be $1.9^{\circ}C$ and $1.8^{\circ}C$ respectively with tolerance of 10.7% and 9.8%. Fourthly, for the month of July, the difference between the experimental data taken for the air exhaust of the Pit or the air supply of the compressor room and soil temperature provided by KMA for monthly and yearly average temperature of Jeonju region came out be $1.1^{\circ}C$ and $1.4^{\circ}C$ respectively with tolerance of 4.5% and 5.8%. The result of above experiments allowed us to establish CFD model set up as a verification tool that is based on experimental data collected within the Pit area. Also, one could confirm the possibility to apply weather data of soil temperature provided by KMA in order to anticipate proper value for CFD analysis.
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