• Title/Summary/Keyword: ad effectiveness

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Differential Game Theoretic Approach for Distributed Dynamic Cooperative Power Control in Cognitive Radio Ad Hoc Networks

  • Zhang, Long;Huang, Wei;Wu, Qiwu;Cao, Wenjing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.10
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    • pp.3810-3830
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    • 2015
  • In this paper, we investigate the differential game theoretic approach for distributed dynamic cooperative power control in cognitive radio ad hoc networks (CRANETs). First, a payoff function is defined by taking into consideration the tradeoff between the stock of accumulated power interference to the primary networks and the dynamic regulation of the transmit power of secondary users (SUs). Specifically, the payoff function not only reflects the tradeoff between the requirement for quickly finding the stable available spectrum opportunities and the need for better channel conditions, but also reveals the impact of the differentiated types of data traffic on the demand of transmission quality. Then the dynamic power control problem is modeled as a differential game model. Moreover, we convert the differential game model into a dynamic programming problem to obtain a set of optimal strategies of SUs under the condition of the grand coalition. A distributed dynamic cooperative power control algorithm is developed to dynamically adjust the transmit power of SUs under grand coalition. Finally, numerical results are presented to demonstrate the effectiveness of the proposed algorithm for efficient power control in CRANETs.

Analysis of the Contents of Anti-Smoking Advertisement (금연공익광고의 메시지 유형 분석)

  • Soh, Hyeonjin
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.89-94
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    • 2018
  • The study analyzed the characteristics of anti-smoking advertisements in Korea and examined if these characteristics were appropriate in terms of their effects. 68 TV anti-smoking ads were content-analyzed, focusing on ad appeal, message frame, message orientation, communication goal, and ad type. According to research, TV anti-smoking ads in Korea used messages that had the following characteristics: First, physical type messages that emphasize the effects of smoking on health, second negative frame messages that show negative consequences of smoking, third self-oriented messages that emphasize the consequences of smoking on oneself, fourth messages that intend to change attitude toward the smoking, and fifth storytelling techniques. Based on the results of previous ansi-smoking ad effect research, practical implications were discussed to enhance the effectiveness of the nation's anti-smoking advertisements.

Exploring the Response to the Anti-Smoking Advertisements: Ad Liking, Empathy, and Psychological Resistance (금연공익광고 메시지에 대한 반응 탐구: 호감, 공감, 심리적 저항을 중심으로)

  • Soh, Hyeonjin
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.99-105
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    • 2019
  • This study analyzed the reactions of ad liking, empathy and psychological resistance to antismoking public advertisements through in-depth interviews of 30 adult males. According to the study, non-smokers responded favorably to the advertisement, while smokers were unhappy. In addition, smokers in their 40s and 50s showed a higher level of empathy for ads than those in their 20s and 30s. Smokers have tried various forms of psychological resistance to non-smoking messages, especially denigrating information sources. Based on the results of this research, a measure was proposed to enhance the effectiveness of the non-smoking advertisements.

A Study on Improvement of Health Center's Function through Cost-Effectiveness Analysis in Korea (1차 보건의료사업의 비용-효과분석을 통한 보건소 기능의 확대 방안 연구)

  • 김종인;윤치근
    • Health Policy and Management
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    • v.5 no.2
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    • pp.70-103
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    • 1995
  • The aim of this study sets out to discover a desirable form of public centers among the alternative ones and make a health center model. Especially, this study attempts; (i) to investigate factors that affect the performance of health centers; (ii) carry out cost-effectiveness analysis (CEA) for the various type of health centers; (iii) identify innovative strategies to increase the use of health center. Cost-effectiveness analysis is used to compare the performance of all the centers. The following is taken to create the index. Wi = Ti x Mi x Eij (Wi: weight for service item I, Ti : time spent for service I, Mi ; number of health personnel involved in service I, Eij : years of schooling for personnel j in providing service I). As a result of these analyses, policy options as follows are recommended; (i) proper manpower, especially public health physician (oriental medical doctor), should be enough to provide health care adequately; (ii) facilities ad equipments in the health center should be provided sufficiently. (iii) the utilization of health centers should be raised by active operation of mobil service, community participation and health education program. Ultimately health centers in public sector are to be fostered for the promotion of health care by enhancing the financial and quality, continuity and efficiency of health services.

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Human activity classification using Neural Network

  • Sharma, Annapurna;Lee, Young-Dong;Chung, Wan-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.05a
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    • pp.229-232
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    • 2008
  • A Neural network classification of human activity data is presented. The data acquisition system involves a tri-axial accelerometer in wireless sensor network environment. The wireless ad-hoc system has the advantage of small size, convenience for wearability and cost effectiveness. The system can further improve the range of user mobility with the inclusion of ad-hoc environment. The classification is based on the frequencies of the involved activities. The most significant Fast Fourier coefficients, of the acceleration of the body movement, are used for classification of the daily activities like, Rest walk and Run. A supervised learning approach is used. The work presents classification accuracy with the available fast batch training algorithms i.e. Levenberg-Marquardt and Resilient back propagation scheme is used for training and calculation of accuracy.

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Exploratory Discussion on Outdoor Video AD Effects: Focusing on Exposure Environment of Administration's ADs (옥외영상광고 효과에 대한 탐색적 담론: 정부 행정기관의 옥외영상광고 노출 환경을 중심으로)

  • Song, Seungyeol;Kwak, Ju Yeong;Kim, Jung Kyu
    • Journal of Korea Multimedia Society
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    • v.23 no.11
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    • pp.1435-1445
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    • 2020
  • Advertising is a communication that aims to persuade you through communication. Local governments are enforcing a lot of budget for outdoor advertisements and exposing advertisements to various media. However, in the case of outdoor advertisements, advertisements are executed without considering the specificity of the exposure environment, so it is inferior to the budget input. Therefore, this study aims to help local advertisement agents, producers, and related parties by classifying components by combining video analysis methodology and video ad analysis methodology for effective message delivery and immersion in local outdoor advertising. As a discussion to provide an efficient production methodology for outdoor advertising video production in the future, it is an extension of exploratory research through content analysis.

Improved Concurrent Subspace Optimization Using Automatic Differentiation (자동미분을 이용한 분리시스템동시최적화기법의 개선)

  • 이종수;박창규
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 1999.10a
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    • pp.359-369
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    • 1999
  • The paper describes the study of concurrent subspace optimization(CSSO) for coupled multidisciplinary design optimization (MDO) techniques in mechanical systems. This method is a solution to large scale coupled multidisciplinary system, wherein the original problem is decomposed into a set of smaller, more tractable subproblems. Key elements in CSSO are consisted of global sensitivity equation(GSE), subspace optimization (SSO), optimum sensitivity analysis(OSA), and coordination optimization problem(COP) so as to inquiry valanced design solutions finally, Automatic differentiation has an ability to provide a robust sensitivity solution, and have shown the numerical numerical effectiveness over finite difference schemes wherein the perturbed step size in design variable is required. The present paper will develop the automatic differentiation based concurrent subspace optimization(AD-CSSO) in MDO. An automatic differentiation tool in FORTRAN(ADIFOR) will be employed to evaluate sensitivities. The use of exact function derivatives in GSE, OSA and COP makes Possible to enhance the numerical accuracy during the iterative design process. The paper discusses how much influence on final optimal design compared with traditional all-in-one approach, finite difference based CSSO and AD-CSSO applying coupled design variables.

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Reliability-Based Optimization using Sensitivity Analysis of Reliability Index (신뢰성 지수의 민감도 해석을 이용한 신뢰성에 기초한 최적설계)

  • 조효남;민대홍;권우성
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2000.10a
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    • pp.101-108
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    • 2000
  • An optimum design algorithm using efficient reanalysis is proposed for reliability-based optimization problems formulated as the minimization of initial cost and expected failure cost with reliability constraints. The reliability-based optimization is high cost to evaluate objective function and constraints needed reliability analysis. Therefore the sensitivity analysis of reliability index for approximated reanalysis is necessary. In this paper, three solution approaches are suggested and tested. The approaches include : (1) sensitivity analysis using finite difference; (2) sensitivity analysis using automatic differentiation (AD); and (3) sensitivity analysis with respect to intermediate variables using AD. Numerical example is optimized to show the reliability and effectiveness of the new algorithm.

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Securing Mobile Ad Hoc Networks Using Enhanced Identity-Based Cryptography

  • Mehr, Kamal Adli;Niya, Javad Musevi
    • ETRI Journal
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    • v.37 no.3
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    • pp.512-522
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    • 2015
  • Recent developments in identity-based cryptography (IBC) have provided new solutions to problems related to the security of mobile ad hoc networks (MANETs). Although many proposals to solve problems related to the security of MANETs are suggested by the research community, there is no one solution that fits all. The interdependency cycle between secure routing and security services makes the use of IBC in MANETs very challenging. In this paper, two novel methods are proposed to eliminate the need for this cycle. One of these methods utilizes a key pool to secure routes for the distribution of cryptographic materials, while the other adopts a pairing-based key agreement method. Furthermore, our proposed methods utilize threshold cryptography for shared secret and private key generation to eliminate the "single point of failure" and distribute cryptographic services among network nodes. These characteristics guarantee high levels of availability and scalability for the proposed methods. To illustrate the effectiveness and capabilities of the proposed methods, they are simulated and compared against the performance of existing methods.

A Comparative Analysis of Virtual Advertising and PPL: Focusing on Consumer Evaluation of Advertising Attributes and Ad Effectiveness (가상광고와 간접광고에 대한 비교 연구: 광고속성과 광고효과를 중심으로)

  • Um, Kihong;Lim, Byunghoon;An, Daechun;Suh, Woojong
    • Knowledge Management Research
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    • v.16 no.1
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    • pp.193-208
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    • 2015
  • With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.