표 1. 시기에 따른 메시지 소구 유형 Table 1. Message Appeal Types by Time
표 2. 시기에 따른 메시지 프레임 Table 2. Message Frames by Time
표 3. 시기에 따른 메시지 지향성 Table 3. Message Orientation by Time
표 4. 시기에 따른 커뮤니케이션 목표 Table 4. Communication Goals by Time
표 5. 시기에 따른 광고 유형 Table 5. Advertising Types by Time
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