• 감성과학
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• 제13권3호
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• pp.493-500
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• 2010

새로운 기술의 발달과 소비자들의 다양한 요구로 인해 기업들은 소비자들의 시선을 끌기 위해 다양한 차별화 전략을 고심하고 있다. 제품의 아이덴티티나 브랜드 이미지 또한 이러한 차별화 전략 중의 하나로 제품에 새로운 가치를 부여하는 주요한 수단이 되고 있다. 이에 본 연구에서는 소비자에게 형성된 브랜드 이미지 중에서 제품을 사용하면서 형성된 감성적인 이미지를 브랜드 감성 이미지라고 정의하고, 사용자가 제품을 사용하면서 느끼는 여섯 가지 대표감성을 평가하여 국내 대표 휴대폰 브랜드 세 개(A브랜드, C브랜드, S브랜드)의 감성 이미지를 비교해 보았다. 휴대폰을 실제 사용하고 있는 사용자들이 휴대폰을 사용하면서 느꼈던 감성을 평가해 봄으로써 국내 휴대폰 브랜드의 이미지, 특히 감성적인 측면에서의 이미지를 평가해 볼 수 있었다. 본 연구의 결과만으로 성급하게 국내 휴대폰 브랜드의 감성 이미지를 규명하기에는 다소 미흡하지만 향후 연령대, 직업, 성비 등 다양한 인구통계학적 변수를 고려하여 연구를 진행한다면 보다 명확한 브랜드 감성 이미지를 추출할 수 있으리라 기대한다.

• 복식문화연구
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• 제16권1호
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• pp.58-69
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• 2008

The purpose of this research therefore, was to conduct research on the actual state of manufacturers of cycle wears and the condition in wearing; to present the basic data to develop cycle wears which can lessen the trouble for the human body and an excellent feeling in wearing. For research on the actual state of manufacturers of cycle wears, three domestic companies were grasped. To inquire the condition in wearing, the method of questionnaire was used for 100 peoples consisted of male cycling professional players and ordinary peoples with the same tastes. As the result of research: The manufacturers were targeting for the professional players and men with the same tastes. They produced goods by themselves as well as in the form of subcontract, and they did not classify goods for male & female. Materials they used for cycle wears were mainly composed of jersey with spandex and nylon. The production ratio of cycle wears is shown as 80% for company A, 25% for company B, and 90% for company C. They make a pattern of cycle wears by a technical tie-up with foreign companies, or by the development of their own pattern. As the result of study on the present condition in wearing cycle wears according to each season, it was figured out that the users usually weard short-sleeved T-shirts with dividing zipper for summer upper garment, shorts most preferably for summer lower garment; long-sleeved shirts for spring and fall upper garment, and shorts with incision most preferably for spring and fall lower garment. Also, they usually weard jumpers with incision for winter upper garment, and long pants in which ankle parts of incision were tightened most preferably for winter lower garment.

• 한국의상디자인학회지
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• 제13권2호
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• pp.163-173
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• 2011

The objective of this study is to examine the current status of manufacturing formal knit jackets for middle-aged women. Fifteen manufacturers specializing in formal knitwear brands were chosen as the study subjects, and interviews and questionnaires were used with patterners and designers. The questionnaire was composed of 27 items and began with general questions, such as how the jackets were manufactured. Specific questions, such as materials and sewing method, were also considered further on. The results are as follows: First, as for the structure of the knit jacket manufacturer, seven out of fifteen manufacturers directly manufactured knit jackets in their own factory, while the manufacturing was comprised of 20% woven jackets and 80% knit jackets for all manufactures. Second, as for the type of yarn mostly used in knitting the fabric for the jackets, satin yarn and wool were used mostly for F/W with Plain and Half Milano rib stitches as the type of knit with a gauge of 12G and 7G. Third, as for the margin between the product size of the target brand and the size of the body at the time of designing a knit jacket pattern, the investigation of the actual state of manufacturing showed that the margin at the bust was B+4.8cm, the waist was W+6.9cm, and the hip girth was H+5cm. Therefore, the bust and hip girth of the knit jackets were designed to be smaller than those of the bust and hip girth lines of non-flexible woven jackets. On the contrary, the waist measurement of non-flexible woven jacket was designed to be smaller than the knit jacket. It was found that the side line of the knit jacket was expressed with greater give as compared to that of the non-flexible woven jacket.