• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.493-500
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• 2010

The development of new technology and diversity in user needs lead mobile phone manufacturers to establish new strategies different from the existing for user attraction. Product identity, and brand image are major strategies for differentiation and adding new values to a product. This research starts with stating emotional brand image as the brand image made by the actual usage and the emotion built from the experience while using the product. This research will compare emotional brand image of the three major mobile phone manufactures in Korea (Brand A, C, and S) using evaluation of six representative emotions from users while using the product. The result of evaluating actual mobile phone users and the emotion built while actually using the product showed the brand image, and especially the emotional side of Korean mobile phone manufacturers. The result of this research itself would not be sufficient to simply state the emotional brand image of Korean mobile phone manufactures, but with further research including age, profession, gender and other demographic factors the result of this research would surely be able to abstract a clearer view of emotional brand image of Korean mobile phone manufactures.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.58-69
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• 2008

The purpose of this research therefore, was to conduct research on the actual state of manufacturers of cycle wears and the condition in wearing; to present the basic data to develop cycle wears which can lessen the trouble for the human body and an excellent feeling in wearing. For research on the actual state of manufacturers of cycle wears, three domestic companies were grasped. To inquire the condition in wearing, the method of questionnaire was used for 100 peoples consisted of male cycling professional players and ordinary peoples with the same tastes. As the result of research: The manufacturers were targeting for the professional players and men with the same tastes. They produced goods by themselves as well as in the form of subcontract, and they did not classify goods for male & female. Materials they used for cycle wears were mainly composed of jersey with spandex and nylon. The production ratio of cycle wears is shown as 80% for company A, 25% for company B, and 90% for company C. They make a pattern of cycle wears by a technical tie-up with foreign companies, or by the development of their own pattern. As the result of study on the present condition in wearing cycle wears according to each season, it was figured out that the users usually weard short-sleeved T-shirts with dividing zipper for summer upper garment, shorts most preferably for summer lower garment; long-sleeved shirts for spring and fall upper garment, and shorts with incision most preferably for spring and fall lower garment. Also, they usually weard jumpers with incision for winter upper garment, and long pants in which ankle parts of incision were tightened most preferably for winter lower garment.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.163-173
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• 2011

The objective of this study is to examine the current status of manufacturing formal knit jackets for middle-aged women. Fifteen manufacturers specializing in formal knitwear brands were chosen as the study subjects, and interviews and questionnaires were used with patterners and designers. The questionnaire was composed of 27 items and began with general questions, such as how the jackets were manufactured. Specific questions, such as materials and sewing method, were also considered further on. The results are as follows: First, as for the structure of the knit jacket manufacturer, seven out of fifteen manufacturers directly manufactured knit jackets in their own factory, while the manufacturing was comprised of 20% woven jackets and 80% knit jackets for all manufactures. Second, as for the type of yarn mostly used in knitting the fabric for the jackets, satin yarn and wool were used mostly for F/W with Plain and Half Milano rib stitches as the type of knit with a gauge of 12G and 7G. Third, as for the margin between the product size of the target brand and the size of the body at the time of designing a knit jacket pattern, the investigation of the actual state of manufacturing showed that the margin at the bust was B+4.8cm, the waist was W+6.9cm, and the hip girth was H+5cm. Therefore, the bust and hip girth of the knit jackets were designed to be smaller than those of the bust and hip girth lines of non-flexible woven jackets. On the contrary, the waist measurement of non-flexible woven jacket was designed to be smaller than the knit jacket. It was found that the side line of the knit jacket was expressed with greater give as compared to that of the non-flexible woven jacket.