• 제목/요약/키워드: acquisition strategy

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Dominant Design Technology Strategy Based on Open Innovation : High Skewed Propeller(HSP) Design and Production System of Hyundai Heavy Industries Co. (개방형 기술혁신 기반의 지배적 디자인 기술개발 및 확보 전략 : 현대중공업의 HSP(High Skewed Propeller) 설계 및 생산 시스템)

  • Ahn, Yeon S.;Kim, Wha Young
    • Journal of Information Technology Applications and Management
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    • v.25 no.1
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    • pp.1-17
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    • 2018
  • This study presents a research model that demonstrates the dominant design technology strategy for developing and securing dominant design technology based on open innovation. For this purpose, this study developed a strategic model for the development and acquisition of design technology, production technology, and production system of propeller which satisfies the requirements of ship propulsion system required by ship owners and shipbuilders. By studying large propellers for ships, it is possible to embody a strategic model that can be used as a technology development strategy of dominant design that is effective in technology field of other industries. In this study, HSP (High Skewed Propeller) strategy of Hyundai Heavy Industries, which occupies the largest global market share (47.5%, 2007) for more than 30 years until now, is analyzed as a successful case to verify this strategic model. The development and acquisition strategy model of dominant design technology presented in this study consists of four stages : dominant design project strategy, dominant design engineering technology strategy, dominant design production technology strategy, and dominant design production system strategy. The strategic model summarizes the key activities at each stage. In addition, the steps and core activities of this strategic model were confirmed through the case study. As a technology development strategy of HSP products, Hyundai Heavy Industries utilized open innovation technology to cooperate with outside, that is, collaborative research and development with KAIST (Korea Advanced Institute of Science and Technology) research team, and succeeded in achieving technology development of dominant design of HSP products by linking it with HSP technology development and acquisition strategy.

The Acquisition and Maintenance Strategy of Patent for Electrical Construction Industry (전기공사에 있어 특허기술의 획득 및 관리전략)

  • Choi, Nam-Ho;Han, Sang-Ok
    • Proceedings of the KIEE Conference
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    • 2005.07e
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    • pp.34-36
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    • 2005
  • To promote the mentality on intellectual property, this paper presents the concept and importance of intellectual property, international trend on patent policy and practical acquisition and maintenance strategy of patent for the domestic middle and small business enterprise and engineers.

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The Strategies of Manufacturers and Retailers for Customer Acquisition and Retention Using Scanner Panel Data (스캐너 패널 데이터를 이용한 유통업체와 제조업체간의 고객확보 및 유지 전략에 관한 연구)

  • Lee, Seung-yon;Son, Jungmin
    • Knowledge Management Research
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    • v.12 no.3
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    • pp.73-96
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    • 2011
  • Recent market saturation makes the local retailers consider an attempt to innovate the market with the retailer's brand. This is the retailers' efforts to expand the market control through the enhancement of private brands. As the competition among manufacturers extends to the competition between manufacturers and retailers, the marketing knowledges of manufacturers need to be diversified to the ones that can be applied to the manufacturers and retailers due to their bilateral competition. This research concentrates on the customer acquisition strategy (attack strategy) and customer retention strategy (defense strategy) in the place of both sides of manufacturers and retailers. Also this research targets to develop the differential marketing strategies for target market's National Brand(NB)/Private Brand(PB) purchase by analyzing individual customer's purchase probability on repurchase and switch-purchase of NB and PB. This study is based on the data of frequently consumed product, tomato ketchup on scanner panel from the ERIM data of University of Chicago, USA. This study compares and analyzes the NB and PB repurchases and switch-purchase of 4 types. The comparisons provide the informations that which factors should be managed for the attack strategy, the defense strategy, and the differential marketing strategies both for manufacturers and retailers. This research is expected to contribute on cumulating the industrial knowledges of retailers' and manufacturers' survival strategy, expecially focusing on the effect of marketing factors and consumer-characteristic factors.

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Research on Data Acquisition Strategy and Its Application in Web Usage Mining (웹 사용 마이닝에서의 데이터 수집 전략과 그 응용에 관한 연구)

  • Ran, Cong-Lin;Joung, Suck-Tae
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.12 no.3
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    • pp.231-241
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    • 2019
  • Web Usage Mining (WUM) is one part of Web mining and also the application of data mining technique. Web mining technology is used to identify and analyze user's access patterns by using web server log data generated by web users when users access web site. So first of all, it is important that the data should be acquired in a reasonable way before applying data mining techniques to discover user access patterns from web log. The main task of data acquisition is to efficiently obtain users' detailed click behavior in the process of users' visiting Web site. This paper mainly focuses on data acquisition stage before the first stage of web usage mining data process with activities like data acquisition strategy and field extraction algorithm. Field extraction algorithm performs the process of separating fields from the single line of the log files, and they are also well used in practical application for a large amount of user data.

The Patterns of Technology Strategy Formulation: The Case of Korean Firms

  • Yang Heeseung
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.173-176
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    • 2004
  • Understanding the fact that more spending for R&D is merely a necessity, not a factor of success, managing technological development efforts effectively and efficiently for higher R&D productivity and sustainable growth has become an important issue for contemporary firms. Based on a survey on small- and medium-sized manufacturing firms, this paper explores the relationships of leadership positions, technological contents and acquisition methods of korean firms. This paper has identified several findings from Korean manufacturing firms: (1) five different patterns are identified in the technology strategy of medium-sized companies; (2) a significantly positive relationship exists between a firm's leadership position and the aggressiveness in technological contents of their acquisition methods; (3) a significantly positive relationship of some technology acquisition methods to the firms' leadership position exists,

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Effects of firm strategies on customer acquisition of Software as a Service (SaaS) providers: A mediating and moderating role of SaaS technology maturity (SaaS 기업의 차별화 및 가격전략이 고객획득성과에 미치는 영향: SaaS 기술성숙도 수준의 매개효과 및 조절효과를 중심으로)

  • Chae, SeongWook;Park, Sungbum
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.151-171
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    • 2014
  • Firms today have sought management effectiveness and efficiency utilizing information technologies (IT). Numerous firms are outsourcing specific information systems functions to cope with their short of information resources or IT experts, or to reduce their capital cost. Recently, Software-as-a-Service (SaaS) as a new type of information system has become one of the powerful outsourcing alternatives. SaaS is software deployed as a hosted and accessed over the internet. It is regarded as the idea of on-demand, pay-per-use, and utility computing and is now being applied to support the core competencies of clients in areas ranging from the individual productivity area to the vertical industry and e-commerce area. In this study, therefore, we seek to quantify the value that SaaS has on business performance by examining the relationships among firm strategies, SaaS technology maturity, and business performance of SaaS providers. We begin by drawing from prior literature on SaaS, technology maturity and firm strategy. SaaS technology maturity is classified into three different phases such as application service providing (ASP), Web-native application, and Web-service application. Firm strategies are manipulated by the low-cost strategy and differentiation strategy. Finally, we considered customer acquisition as a business performance. In this sense, specific objectives of this study are as follows. First, we examine the relationships between customer acquisition performance and both low-cost strategy and differentiation strategy of SaaS providers. Secondly, we investigate the mediating and moderating effects of SaaS technology maturity on those relationships. For this purpose, study collects data from the SaaS providers, and their line of applications registered in the database in CNK (Commerce net Korea) in Korea using a questionnaire method by the professional research institution. The unit of analysis in this study is the SBUs (strategic business unit) in the software provider. A total of 199 SBUs is used for analyzing and testing our hypotheses. With regards to the measurement of firm strategy, we take three measurement items for differentiation strategy such as the application uniqueness (referring an application aims to differentiate within just one or a small number of target industry), supply channel diversification (regarding whether SaaS vendor had diversified supply chain) as well as the number of specialized expertise and take two items for low cost strategy like subscription fee and initial set-up fee. We employ a hierarchical regression analysis technique for testing moderation effects of SaaS technology maturity and follow the Baron and Kenny's procedure for determining if firm strategies affect customer acquisition through technology maturity. Empirical results revealed that, firstly, when differentiation strategy is applied to attain business performance like customer acquisition, the effects of the strategy is moderated by the technology maturity level of SaaS providers. In other words, securing higher level of SaaS technology maturity is essential for higher business performance. For instance, given that firms implement application uniqueness or a distribution channel diversification as a differentiation strategy, they can acquire more customers when their level of SaaS technology maturity is higher rather than lower. Secondly, results indicate that pursuing differentiation strategy or low cost strategy effectively works for SaaS providers' obtaining customer, which means that continuously differentiating their service from others or making their service fee (subscription fee or initial set-up fee) lower are helpful for their business success in terms of acquiring their customers. Lastly, results show that the level of SaaS technology maturity mediates the relationships between low cost strategy and customer acquisition. That is, based on our research design, customers usually perceive the real value of the low subscription fee or initial set-up fee only through the SaaS service provide by vender and, in turn, this will affect their decision making whether subscribe or not.

A study on the development of SE guide and the future strategy for the defense acquisition (국방획득체계를 위한 시스템엔지니어링 지침 및 발전 전략에 대한 연구)

  • Park, Chul Ho;Park, Jong Sun;Kim, Ho Sung;Kim, Byong Chol
    • Journal of the Korean Society of Systems Engineering
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    • v.5 no.2
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    • pp.35-42
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    • 2009
  • A newly established provision to enforce the systems engineering was added in the regulation for arms acquisition management in January 2009, and a systems engineering guidelines for defence acquisition is being developed. In this paper we conduct a comparative study of the defence acquisition system in the United States and the Republic of Korea, and propose a improving plan about the domestic defence acquisition system.

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The Effect of Power Card Strategy on Improvement of Vocabulary in Children With Autism Spectrum Disorder (파워카드 전략이 자폐범주성장애아동 어휘 향상에 미치는 효과)

  • Ahn, Ah-Hyeon;Park, Sun-Hee
    • Therapeutic Science for Rehabilitation
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    • v.8 no.3
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    • pp.83-95
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    • 2019
  • Objective: The purpose of this study was to investigate the effects of the Power Card strategy on the receptive vocabulary and expressive vocabulary in children with autism spectrum disorders. Method: Three children with autism spectrum disorder were selected for this study and the power card strategy language intervention was applied, using a multiple baseline design across individuals. The target vocabulary was selected by examining the individual preferred characters. Power cards were constructed, and intervention was applied to improve the receptive vocabulary and expressive vocabulary through the baseline stage, intervention, and maintenance. Result: The application of the power card strategy showed that the acquisition rate of receptive vocabulary in children with autism spectrum disorder was increased, and expressive vocabulary acquisition rate was also improved. Conclusion: During the intervention period using the power card strategy, the children's target receptive vocabulary and expressive vocabulary acquisition rates improved, and the acquisition rate was maintained, even after the intervention. This suggests that the power card strategy is effective in improving the vocabulary of autistic children with disabilities, of school age.

Saudi Aramco's Global Expansion Strategy: Evidence from Korea

  • PARK, Young-Eun
    • Journal of Distribution Science
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    • v.18 no.5
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    • pp.71-81
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    • 2020
  • Purpose: This case study illustrates the successful entry of Saudi Aramco in the Korean market and how it grows to become one of the world's largest integrated energy enterprises. Research design, data and methodology: This case investigates diverse secondary sources to examine the entry strategy of Aramco in Korea, such as several interviews including public and anonymous dialogues, periodicals, dispatches (i.e. news articles and magazines), annual reports, industrial reports, and others. Results: The main concern for the international strategic approaching of Saudi Aramco is to enter into Korean market by joint venture with SsangYong Oil (today's S-Oil Corporation) in 1991 and finally, ending by Acquisition of S-Oil in 2015. This acquisition of local No.3 company, S-Oil, in Korea is the successful case in Asian Markets overcoming liability of foreignness. Moreover, Saudi Aramco's global distribution strategy through localization in the Korean market is appropriate given the market conditions, timing, effectiveness, and efficiency by sharing their resources and collaborating. Conclusions: It would be valuable, unique, and real story to analyze global leading company's entry and globalization strategy in overseas market. In addition, this study provides decision-makers with a significant and more strategic implication for the overseas expansion of businesses.

A Study on Quality Improvement Methodology based on SE and M&S for Navy Ship Acquisition Process (함정의 품질 제고 방법론 연구)

  • Cho, Man-Hyeong;Choi, Bong-Wan
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.1
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    • pp.198-213
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    • 2012
  • Navy ship acquisition management business contributed to the korean Navy and defense exports with government suppliers in Korea for over 40 years. But due to advanced technology, development trend of Navy ship and defense export requirements, it enable to make a contribution to a better system improvement are being demanded. In this paper, an adjective Navy ship acquisition process is presented in order to improve the acquisition process takes the first step for acquisition planning process to enhance the efficiency and rationality that is based on consensus of Navy ship expert and experienced. In addition, systems engineering (SE) and quality control (QC) techniques based on Modeling and Simulation are investigated to carry out efficient project management and scientific quality control system in Navy ship acquisition process. Finally, it is suggested to apply SE/QC based on M&S for Navy ship acquisition process using civilian infrastructure and organizations in order to take advantage of the world's leading domestic industry based on considering the difficult conditions of Navy ship suppliers.