• 경영과학
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• 제28권3호
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• pp.113-124
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• 2011

Today, change in the information technology field is very fast, the innovative technology or product to be released for the other sectors tend more frequent. In this situation, most of potential users should think carefully about the adoption of innovative technology such as Web2.0. On the other hand, the adoption or acceptance of innovative technology has the paradox of technology. In order to verify the acceptance factors of innovative technology, we are proposed the model based on the DOI and MIR. Conceptually, we examine the four independent variables such as relative benefit, compatibility, complexity, risk that are divided into two parts as positive and negative, a moderating variable effect on independent variables that is the social influence, and their impacts on the acceptance of new technology. The questionnaire which consists of 100 questions was used to analyze the result to IT suppliers and customers in public sector. Finally, our research model was tested in an empirical study, which confirmed all of our hypotheses.

• 한국콘텐츠학회논문지
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• 제21권10호
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• pp.409-421
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• 2021

본 연구는 4차산업혁명 시대에 있어서 뷰티케어 원격제조 시스템의 혁신기술 특성이 혁신저항 및 수용의도에 미치는 영향을 검증하는 것을 목적으로 하였다. 이를 위해 20대 이상 여성 소비자 567명을 대상으로 설문조사를 수행하였다. 수집된 설문자료는 구조방정식모형분석을 통해 가설검증을 하였다. 분석 결과, 첫째, 뷰티케어 원격제조 시스템의 지각된 유용성과 지각된 사용 용이성은 혁신저항에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 뷰티케어 원격제조 시스템에 대한 혁신저항은 수용의도에 부(-)의 영향을 미치는 것으로 나타났다. 셋째, 뷰티케어 원격제조 시스템에 대한 지각된 위험은 수용의도에 부(-)의 영향을 미치는 것으로 나타났다. 본 연구를 통해 4차산업혁명 시대 화장품산업의 새로운 혁신기술을 적용함으로써, 혁신기술에 대한 소비자의 저항과 수용에 미치는 영향 요인을 도출하였고, 화장품 제조산업의 새로운 트렌드와 나아갈 방향을 제시하였다는 점에서 본 연구의 의의가 있다.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.185-198
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• 2012

This paper is to analyze consumer's acceptance phase of innovative IT product on the ground of dividing into product and application phase. In the acceptance phase of product determinants to consumer's satisfaction were analyzed and TAM(Technology Acceptance Model) were applied to the acceptance phase of application. It is analyzed that how well expected usefulness and perceived satisfaction to product have positively influence its performance and perceived satisfaction respectively in the acceptance phase of the product. In the acceptance phase of application, factors to consumers' satisfaction were analyzed to investigate its influence to the usefulness of application. Usefulness expectancy to the application and product were analyzed to figure out consumers'intention to use the product and effort and cost going into application use were also analyzed. Empirical study was implemented aimed at smart phone users. As a result, perceived usefulness expectancy to product have positively influence on perceived product performance and perceived product performance also affects perceived product satisfaction significantly. Although product satisfaction doesn't affect usefulness expectancy to the application, usefulness expectancy to the product and perceived product performance have positively influence on usefulness expectancy to the application significantly. And also usefulness expectancy to the both of application and product have positively influence on consumer's intention to use the product but consumer's effort and cost going into application doesn't affect to it, it's hold forth the possibility that consumer's effort affect consumer's intention to use the product.

• 한국컴퓨터정보학회논문지
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• 제17권1호
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• pp.219-226
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• 2012

본 연구에서는 정보기술 혁신 제품이 출시되었을 때 소비자가 수용하는 과정에서 혁신 제품의 유용성 기대와 혁신제품에대한거부의요인에의해사용의도가형성된다는관점에서혁신제품의수용과정을연구하였다. 휴대전화사용자들 중 스마트폰을 사용하지 않는 소비자들을 대상으로 실증연구를 하였다. 연구결과, 첫째, 정보기술 혁신제품에 대한 소비자의 유용성 기대는 사용의도에 정적(+)으로 영향을 미치고, 혁신 제품에 대한 거부감은 부적(-)으로 영향을 미치며, 유용성 기대는 거부감에 부적(-)으로 영향을 미치는 것으로 나타났다. 둘째, 소비자의 혁신 제품에 대한 유용성 기대에 정적(+)으로 영향을 미치는 요인으로 사회적 요인이 있었고, 기존 제품에 대한 만족은 유용성 기대에 부적(-)으로 영향을 미쳤다. 셋째, 소비자의 혁신 제품 거부에 영향을 미치는 요인들로 소비자의 기존 제품에 대한 만족과 소요되는 노력 예상이 있었다. 이러한 연구결과들에 근거하여, 소비자가 정보기술혁신 제품에 대해 유용성을 기대하더라도 거부감을 가지고 있다면 해당 제품을 사용할 의도를 갖지 않기 때문에 이에 대한 전략이 필요하다.

• Nuclear Engineering and Technology
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• 제39권2호
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• pp.149-160
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• 2007

The IAEA launched the International Project on Innovative Nuclear Reactors and Fuel Cycles (INPRO) and developed the INPRO Methodology to provide guidelines and to assess the characteristics of a future innovative nuclear energy system in areas such as safety, economics, waste management, and proliferation resistance. The proliferation resistance area of the INPRO Methodology is reviewed here, and modifications for further improvements are proposed. The evaluation metrics including the evaluation parameters, evaluation scales and acceptance limits are developed for a practical application of the methodology to assess the proliferation resistance. The proliferation resistant characteristics of the DUPIC fuel cycle are assessed by applying the modified INPRO Methodology based on the developed evaluation metrics and acceptance criteria. The evaluation procedure and the metrics can be utilized as a reference for an evaluation of the proliferation resistance of a future innovative nuclear energy system.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.65-77
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• 2009

This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.79-90
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• 2021

The purpose of this research is to identify factors affecting the acceptance and use of e-tax services among medium taxpayers in Phnom Penh, Cambodia. The researcher conducted the study based on a quantitative approach by using multi-stage sampling method, which selects a sample size by two or more stages. The first stage sampling was the stratified random sampling and the subsequent stage was purposive sampling. In this study, the stratified random sampling was first used, followed by purposive sampling. The data were collected from 450 medium taxpayers who experienced using e-tax services located in three tax branches in Phnom Penh. This study adapted the confirmatory factor analysis (CFA) and structural equation model (SEM) to analyze the model accuracy, reliability and influence of various variables. The primary result showed that behavioral intention has a significant effect on user behavior of e-tax services among medium taxpayers in Phnom Penh, Cambodia. Moreover, the results revealed that performance expectancy, effort expectancy, social influence, and anxiety have significant impact on behavioral intention. In addition, social influence has the strongest impact on behavioral intention, followed by anxiety, performance expectancy and effort expectancy. Conversely, facilitating conditions, trust in government, and trust in internet do not influence behavioral intention.

• 한국항공운항학회지
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• 제32권2호
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• pp.100-111
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• 2024

This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.

• Asia pacific journal of information systems
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• 제16권3호
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• pp.117-142
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• 2006

The purposes of this paper are to find out the characteristics of organizational members' cognitive structure for the effective acceptance of a six sigma innovative method in the organization. The author hypothesized the characteristics of individual cognitive structure is one of the most important factors on the acceptance of a six sigma method in the organizations for verifying through literature reviews, in-depth interviews and an analysis of questionnaire. This study is the first trial to corroborate the influence of characteristics of individual cognitive structure on the acceptance of a six sigma method. This can be utilized as an integrated appraisal model for the evaluation of acceptance of a six sigma method. The result not only helps the organizations that a six sigma method was recently introduced, to decrease the trial-and-errors experienced by the preceding groups, but can be used as fundamental data to establish an concrete strategy of a six sigma acceptance.

• 한국생활과학회지
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• 제19권2호
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• pp.375-387
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• 2010

The Technology Acceptance Model (TAM) presented by Davis (1989) has been regarded as highly explanatory as well as the clearest model in explaining consumers' adoption of innovative technology or products. Existing studies have expanded the model by adding related external variables to improve the explanation depending on the type of innovative technology. This study expanded TAM by adding two more variables, namely consumers' technology innovation and clothing involvement considering the feature of smart clothing. The objectives of this study are as follows: 1. to suggest the extended TAM in explaining the adoption process of smart clothing, 2. to verify the differences in the path hypotheses according to the type of smart clothing. A total of 815 effective samples were collected from adults over 20 years old, and AMOS 5.0 package was employed for data analysis. As a result, it was proved that the extended TAM was appropriate for explaining the process of adopting smart clothing according to the path hypotheses of smart clothing types. Technology innovation and clothing involvement were confirmed as antecedent variables in affecting TAM. The perceived usefulness appeared to be a more crucial variable than the perceived ease of use and attitude was found to be an important parameter in adopting smart clothing. Considering the path hypotheses of MP3 playing clothes, perceived usefulness had a direct influence on acceptance intention unlike other types of smart clothing. As for photonic clothes, the influence of perceived ease of use on attitude was supported while it was rejected in the case of MP3 playing clothes and sensing sportswear.