• 한국경영과학회지
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• 제40권1호
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• pp.185-198
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• 2015

This study drew performance management factors analyzed a causal link between acceptance and satisfaction of performance management to present the method for promoting acceptance on the performance management system that most of the public enterprises, government-affiliated organizations are implementing. To achieve this, qualitative analysis and quantitative analysis were conducted in parallel through in-depth case studies and surveys. The results of this study are as follows. First, the analysis of the performance management factors with preceding studies shows that performance management indicators, performance management operations and performance management communications. Second, from the causal relationship of performance management factors affecting performance management acceptance reveals that performance management operation has statistical significance. Third, the analysis of the effect of performance management factors on the management satisfaction shows that operation and indicator of the performance management have statistical significance and reflecting the performance indicators to business, adequacy of target level, training, system support and CEO's Leadership have been revealed as important variables to the management satisfaction. Fourth, the result of the analysis on casual connection between acceptance and satisfaction of the performance management shows that improving management acceptance has a direct impact on satisfaction because performance management receptiveness were deemed statistically significant. Fifth, the result of the in-depth case studies on improving performance management acceptance shows that public enterprises have been putting in an effort to design indicators and try to encourage internal member's involvement during the monitoring and evaluation. The quantitative analysis based on survey has turned out that performance management operation and performance management indicators have statistical significance. The qualitative analysis by in-depth analysis shows that public enterprises put a lot of effort to performance management indicators and communication between internal members. As a result, commitment to performance management operation is required to improve the performance management acceptance. In other words, a detailed implementation plan for training, information system support, and CEO's leadership has to be established and ought to be pushed.

• 한국콘텐츠학회논문지
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• 제14권3호
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• pp.277-288
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• 2014

본 연구는 대학생들의 자기수용과 가족용서가 가족응집력에 미치는 영향에서 성별의 조절효과를 검증하기 위해 수행되었다. 이를 위해 서울시에 소재한 1개 대학교의 대학생 376명(남자 188명, 여자 188명)을 대상으로 조사하였으며, 성별에 따른 조절효과는 위계적 회귀분석과 경로분석을 통해 분석하였고, 단순주효과검정은 분산분석을 수행한 후 도식으로 제시하였다. 연구결과, 자기수용과 가족용서, 가족응집력 간에 모두 유의한 정적 상관관계가 나타났고, 자기수용과 가족용서는 가족응집력에 유의한 정적 영향을 미치는 것으로 나타났다. 자기수용 및 가족용서와 가족응집력 간의 관계에서 성별의 조절효과는 통계적으로 유의하였다. 구체적으로 자기수용이 가족응집력에 미치는 영향은 남자가, 가족용서가 가족응집력에 미치는 영향은 여자가 더 큰 것으로 나타났다. 이러한 연구결과를 바탕으로 가족관계의 증진을 위한 자기수용과 가족용서에 대한 시사점 및 후속연구에 대한 제언을 논의하였다.

• 한국의류학회지
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• 제7권2호
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• pp.45-52
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• 1983

The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men (between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptance of business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.

• 디지털융복합연구
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• 제15권5호
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• pp.173-187
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• 2017

본 연구는 확장된 기술수용모델(Extended TAM)과 새로운 이론을 기반으로 하여 모바일 커머스의 특성과 소비자의 특성이 수용의도에 미치는 영향에 대한 실증연구를 진행하였다. 수도권 스마트폰 이용자를 대상으로 설문조사를 실시하여 분석한 결과 지각된 유용성, 용이성, 효익성, 정보의 정확성은 통계적으로 유의한 양의 영향을 미치며, 지각된 위험은 통계적으로 유의한 음의 영향을 미치는 것으로 나타났다. 또한 조절변수로 이용된 개인의 특성인 성별, 유희성, 혁신성, 친숙도의 정도에 따라 모바일 커머스의 특성이 수용의도 미치는 영향이 차이가 있는 것으로 나타났다. 이와 같은 연구 결과는 모바일 커머스 시장에 진출해있거나 진출하고자 하는 기업에게 새로운 어플리케이션 개발과 모바일 마케팅 전략을 수립하는데 유용한 정보를 제공할 수 있다. 또한 본 연구의 결과는 모바일 커머스 뿐만 아니라 새롭게 도입되고 있는 기술혁신 제품의 수용 및 사용에 대한 결정요인을 파악하는 데 향후 응용될 수 있을 것으로 기대된다.

• 한국병원경영학회지
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• 제15권4호
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• pp.143-164
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• 2010

Although word-of-mouth (WOM) has been regarded as one of the very important topics in consumer research, its effects on other aspects of consumer behavior have been scarcely investigated in the context of health-care service industry. The WOM literature also suggests that it is essential for medical care service organizations in fierce competition to adopt WOM communication as a competitive weapon so as to be able to stay ahead of competition. The goal of this research was set to empirically study various relationships between antecedent variables, WOM acceptance, and purchase of medical care services. Specifically, drawing on the WOM literature, eight antecedents to WOM acceptance were selected first. Based on the relevant literature, seven sets of hypotheses on the relationships among antecedents to WOM, WOM acceptance, purchase intention and purchase of medical services were developed. Data were collected via an on-line survey. A total of 571 out of 600 responses turned out to be usable. The major findings of this study can be summarized as follows: First, 6 out of 8 antecedent variables to WOM acceptance were found to be positively affect WOM acceptance. However, the effects of (1) "newness of technology" pertaining to medical care service characteristics and (2) "involvement in health", one of receiver characteristics, were found to be insignificant. Second, most moderating effects on the relationship between purchase and purchase intention of medical care services were found to be insignificant with one exception. That is, elapse of time was found to be a marginally significant moderator on the relationship between purchase and purchase intention of medical care services. Third, it was found that the higher the WOM acceptance, the higher the purchase intention of medical care services. Finally, the effect of WOM acceptance was found to be particularly strong when WOM contents were perceived as useful and positive. Overall, it seems essential for hospitals to actively adopt WOM communication as a competitive marketing tool if they plan to improve their business performance. In this respect, the current study may serve to improve the business performance of hospitals by way of providing theoretical and empirical evidence on the effects of WOM communication variables on WOM acceptance and medical care service purchase.

• 기술혁신학회지
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• 제21권2호
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• pp.715-737
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• 2018

자율주행자동차의 도입은 자동차의 산업생태계 변화뿐만 아니라 사회적, 문화적, 경제적 변화를 가져올 것이다. 사회적 수용성은 자율주행자동차 상용화가 성공하기 위한 중요한 영향 요인 중 하나이다. 본 연구는 수요자 관점에서 자율주행자동차의 수용에 영향을 주는 요인들이 무엇인지 분석하였다. 본 연구에서는 운전자의 개입 여부에 따라 부분자율주행자동차(PAV)와 완전자율주행자동차(FAV)로 정의하였다. 설문은 운전자뿐만 아니라 비운전자도 포함하여 20세 이상을 대상으로 수행되었다. 그 결과 PAV와 FAV 수용에 영향을 미치는 요인들은 다르게 나타났다. PAV의 경우 운전자와 직접적인 관련이 있는 요인들이 수용성에 영향을 미쳤고, FAV의 경우 외부 환경 요인들이 자율주행자동차의 수용에 영향을 미치는 것으로 나타났다. 이러한 결과는 PAV와 FAV의 수용 확산을 위해서는 서로 다른 전략이 필요하다는 것을 보여주었다.

• 한국건축시공학회지
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• 제13권3호
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• pp.242-252
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• 2013

Although many researchers and practitioners are in agreement about the potential applicability and benefit of BIM in construction, it is still unclear why BIM is adopted, and what factors enhance the adoption and implementation of BIM. As such, the mechanism of BIM acceptance and use remains in question. Therefore, this paper aims to identify the key factors affecting the acceptance of BIM in construction organizations, and to analyze the effect of intrinsic and extrinsic motivation factors on BIM acceptance. The key factors in BIM acceptance are identified through a literature review in TAM (Davis 1989) and related theories, and consolidated by interviews and pilot studies with professionals in the construction industry. Based on the factors, a questionnaire was designed and sent out to a total of 114 construction organizations in Korea, such as contractors, architects, and engineers. Using SPSS 12.0, the data was analyzed to determine the relationship between intrinsic and extrinsic motivation factors and BIM acceptance through multiple regression analysis. These findings will clarify what the highly prioritized factors are, and can also be used in an assessment tool for the performance of BIM utilization.

• 한국멀티미디어학회논문지
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• 제23권9호
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• pp.1219-1228
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• 2020

In this study, the factors affecting the acceptance intention for level 4-5 of autonomous vehicles were investigated by applying TAM(Technology Acceptance Model). To this end, 332 ordinary persons interested in autonomous vehicle and experienced in driving car were analyzed by using SEM(Structural Equation Modeling). The results showed that self-efficacy and personal innovation had a positive effect on perceived usefulness. On the other hand personal innovation has been shown to have a negative effect on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, perceived ease of use and perceived usefulness has a positive effect on acceptance intention. Safety and Privacy has been shown to have a positive effect on trust, trust has a positive effect on acceptance intention. Lastly, autonomous vehicles have a higher impact on their 20s and 30s. The result of this study is expected to be a very useful basic research for the development of target autonomous vehicles, the selection of targets, the direction of corporate marketing strategies, and the preparation of government policies.

• 한국의류학회지
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• 제34권8호
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• pp.1242-1252
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• 2010

This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff$\acute{e}$'s test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.

• 한국지역사회생활과학회지
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• 제27권2호
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• pp.185-197
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• 2016

This study was conducted to examine the factors affecting the life satisfaction of married female immigrants and Korean husbands. Data for this study were obtained from the National Survey of Multicultural Families conducted in 2012. The study sample consisted of 5,232 couples within the first five years of marriage. Data were evaluated using a paired t-test, K-mean cluster analysis, ANOVA, and ordered logistic regression analysis. The results were as follows: 1) life satisfaction was higher for married female immigrants than for Korean husbands. 2) The general characteristics, acceptance attitude, language acceptance, and social network differed significantly depending on life satisfaction levels. 3) The multicultural acceptance attitude of husbands, ability of married female immigrants to speak Korean, and ability of Korean husbands to speak wives' native languages improved life satisfaction levels. The results of this study can be used to improve the life satisfaction of married female immigrants and Korean husbands.