• Title/Summary/Keyword: academic users

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The Effect of the Characteristics of Tours and Activities in Online Travel Agencies on Memorable Tourism Experiences, Satisfaction, and Loyalty: Based on the S-O-R Framework (온라인 여행사 여행체험활동 특성이 기억할만한 관광경험, 만족도 및 충성도에 미치는 영향: S-O-R 프레임워크를 기반으로)

  • Jin, Chengjun;Yang, Sung Byung
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.263-288
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    • 2022
  • Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention (온라인 스트리밍 수업의 특성이 학습 만족도와 추천의도에 미치는 영향 분석 연구)

  • Zhu, LiuCun;Yang, HuiJun;Jiang, Xuejin;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.23 no.5
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    • pp.59-68
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    • 2022
  • As real-time live streaming broadcasting and non-face-to-face classes are spreading in the Corona era, it is time to take academic interest in online streaming classes. In particular, it is important to clarify why users use online streaming classes. Therefore, this study proposes social presence, interest, convenience of use, and interactivity as characteristics of online streaming classes, and aims to verify how these characteristics affect learning satisfaction and furthermore, recommendation intention. As a result of conducting a survey on 338 Chinese collegestudents, it was found that interactivity, social presence, and interest had a positive effect on learning satisfaction, but the effect of ease did not appear. On the other hand, it was confirmed that learning satisfaction had a positive effect on the online streaming class recommendation intention.

A Study on Classification & Description of Art Archives : Focused on "The Art Archives, Seoul Museum of Art" (예술기록에 관한 분류·기술 사례 연구 서울시립 미술아카이브를 중심으로)

  • Kim, Ji Ah
    • The Korean Journal of Archival Studies
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    • no.74
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    • pp.79-117
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    • 2022
  • In recent years, the term "art archives" has become increasingly popular, with the growing use of archives in exhibitions and program planning within domestic cultural and arts institutions. The need for art archives has been raised for reasons such as establishing the identity of art and culture and providing basic resources for academic research; however, they are now being recognized as a direct resource and service for users. Accordingly, research has also been conducted on the values, policies, and management practices of art archives in the archiving field. Nevertheless, there is a lack of research on management methodologies that can be applied to institutions that manage art archives. In particular, for the efficient use of art archives, classification, organization, and systematic management of descriptive areas must be preceded. But, There are different methods of managing art archives depending on the type of collection, the management institution, and the characteristics of the collection resources, which, in turn, makes it difficult to apply a consistent methodology for classification and description. Based on actual cases from The Art Archives, Seoul Museum of Art, this study examined the types and categories of arts, and presented the establishment of a classification system and archival description rules.

CNN-based Online Sign Language Translation Counseling System (CNN기반의 온라인 수어통역 상담 시스템에 관한 연구)

  • Park, Won-Cheol;Park, Koo-Rack
    • Journal of Convergence for Information Technology
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    • v.11 no.5
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    • pp.17-22
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    • 2021
  • It is difficult for the hearing impaired to use the counseling service without sign language interpretation. Due to the shortage of sign language interpreters, it takes a lot of time to connect to sign language interpreters, or there are many cases where the connection is not available. Therefore, in this paper, we propose a system that captures sign language as an image using OpenCV and CNN (Convolutional Neural Network), recognizes sign language motion, and converts the meaning of sign language into textual data and provides it to users. The counselor can conduct counseling by reading the stored sign language translation counseling contents. Consultation is possible without a professional sign language interpreter, reducing the burden of waiting for a sign language interpreter. If the proposed system is applied to counseling services for the hearing impaired, it is expected to improve the effectiveness of counseling and promote academic research on counseling for the hearing impaired in the future.

Multimedia Technologies in Modern Educational Practices: Audiovisual Context

  • Mozhenko, Mykola;Donchyk, Andrii;Yushchenko, Anton;Suchkov, Denys;Yelenskyi, Roman
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.141-146
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    • 2022
  • In modern educational practices, the issue of dependence on the experience of using multimedia by students and the adoption of technologies in education, the perception of their benefits and effectiveness in blended learning is little covered. The purpose of the academic paper lies in assessing the audiovisual context of multimedia technologies, its acceptance by students in practice on the example of using video lectures in blended learning. The methodology is based on an online survey of 120 students of Ukrainian universities who have assessed the experience level in using video lectures, as well as the constructs as follows: Technology Characteristics, Fit, Perceived Usefulness, Perceived Ease of Use, Attitude, Intention to Use, Actual Use. The results show that the majority of students use video lectures to a certain extent in their training (20,8% have used technology to a certain extent, 49,2% have often used technology in training, 20% are regular users of technology). It has been revealed that most students agree with the relevance of video lectures, the accuracy of lectures, the brevity of lectures, the clarity of lectures, as well as the high quality of lecture videos. It has been estimated that 42,5% believe that lecture videos are an effective tool towards supporting students in hybrid learning. 26,7% of students consider video lectures to be appropriate technologies for online / hybrid courses. In general, 37,5% of respondents find video lectures useful; however, 35,0% do not agree with this statement. 83,3% of students have rated the high level of ease of access to video. In total, 95% of students find lecture videos easy to use. In general, positive attitude of students to video lectures has been revealed.

A Study on Woo-Hyun Seoru(友弦書樓) as a Modern Library (우리나라 근대 도서관 우현서루(友弦書樓)에 관한 고찰)

  • Yong-Wan Cho
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.1
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    • pp.183-211
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    • 2023
  • As a private school and a library in the Enlightenment Period of Korea, Woo-Hyun Seoru(友弦書樓) was established between 1904 - March 1905 by Lee, Dong Jin who had a will and provided a economic support for it and his son Lee, Il Woo had founded and operated it and it seemed to be closed in 1911. By this time, Woo-Hyun Seoru has been underestimated or ignored in the history of libraries in Korea. This study tried to investigate 8 aspects of Woo-Hyun Seoru as a modern library including the subject and purpose of establishment, the date of establishment, the location and buildings, the collection development and the acquisition methods, the user group and the important users, the library activities, the process of closure, and the moving path of the collections after the closure of Woo-Hyun Seoru. To do this, the articles of newspaper, periodicals, and academic journals, the relating documents and Sung Nam Se Go(城南世稿) written by Dong Jin Lee, Il Woo Lee and their descendants and colleagues were analyzed.

Changes in the marketing direction and form of exhibitions using social media

  • Im-yeoreum Kim;Gi-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.268-272
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    • 2023
  • With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

An Empirical Analysis of the Active Use Paths induced by YouTube's Personalization Algorithm (유튜브의 개인화 알고리즘이 유도하는 적극이용 경로에 대한 실증분석)

  • Seung-Ju Bae
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.2
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    • pp.31-45
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    • 2023
  • This study deals with exploring qualitative steps and paths that appear as YouTube users' usage time increases quantitatively. For the study, I applied theories from psychology and neuroscience, subdivided the interval between the personalization algorithm of the recommendation system, and active use and analyzed the relationship between variables in this process. According to the theory behavioral model theory (FBM), variable reward, and dopamine addiction were applied. Personalization algorithms easy clicks as triggers according to associated content presentation functions in behavioral model theory (FBM). Variable rewards increase motivational effectiveness with unpredictability of the content you search, and dopamine nation is summarized as stimulating the dopaminergic nerve to continuously and actively consume content. This study is expected to make an academic and practical contribution in that it divides the purpose of use of content in the personalization algorithm and active use section into four stages from a psychological perspective: first use, reuse, continuous use, and active use, and analyzes the path.

A Study on the Operation of Book Curation in Elementary School Library (초등학교 학교도서관의 북 큐레이션 운영 현황 연구)

  • Soonim Kwak;Euikyung Oh
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.415-422
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    • 2023
  • The purpose of this study is to discuss the improvement plan of book curation service by examining the current status of book curation, necessity and effectiveness of book curation, targeting librarian teachers. A questionnaire survey was conducted targeting 51 librarians in the Gyeonggi region. The main results are as follows. First, 86.3% of respondents had experience in book curation operation. Second, the most important reason for book curation service was to introduce resources of various subjects to students. Third, the subject of curation were selected by book event and social issues. Fourth, there were many cases where librarians performed services without receiving training on book curation. Lastly, although the recognition that book curation services are necessary is high, they are experiencing operational difficulties due to lack of space and budget. Based on the results, Based on the results, we suggested that this study has academic contributions as data that reports the reality of book curation, and that in order to actively match library resources with users without disappearing, professional education and curriculum of librarians should be able to eliminate common problems in previous studies.

A Study on User Satisfaction Research about Spacial Composition before and after Remodeling University Library Focused on C University Library (대학도서관 리모델링 전.후의 공간구성에 관한 이용자 만족도 조사 연구 - C대학교 중앙도서관을 중심으로 -)

  • Nam, Young-Joon;Moon, Jung-Hyun;Yi, Hyun-Jung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.20 no.4
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    • pp.205-222
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    • 2009
  • University libraries are involved in college education and college education is also involved in university libraries. To the knowledge information society increases the competitive power of the university and the academic library which national competitive power strengthens further must be operated developmentally. Professors and students to support research and learning activities appropriate facilities and systems must be equipped with features and the role of university libraries will be fulfilled properly. In this study, we analyze changes in the configuration space, and accordingly remodel before and after the user satisfaction survey of spatial configuration on the users' satisfaction and the results are to analyze based on C University Library. As a result of this study, the library space was utilized to determine the importance of purpose in the future, these results increase the quality of library service or library user satisfaction survey. Study will be a good reference for researchers.