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Effect of Interactivity and Shopping Value on Relationship Commitment and Attitude toward the Website (인터넷 패션 쇼핑몰에서 상호작용성과 쇼핑가치가 관계몰입과 웹사이트 태도에 미치는 영향)

  • Lee, Ok-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.6
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    • pp.1126-1141
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    • 2008
  • The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

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A Relation-based Model for Analyzing Ecosystems of Products, Services and Stakeholders (제품 서비스 시장참여자의 에코시스템 분석을 위한 관계 기반 모델 개발)

  • Kang, Chang-Muk;Hong, Yoo-Suk;Kim, Kwang-Jae;Park, Kwang-Tae
    • Journal of Korean Institute of Industrial Engineers
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    • v.37 no.1
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    • pp.41-54
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    • 2011
  • A central theme in recent IT (information technology) industry is a mobile ecosystem. While a concept of business ecosystem, which is an economic community of firms and individuals producing and consuming goods and services, has been around for about 20 years now, the recent spotlight is mainly caused by the enormous success of iPhone. Many hand-set makers or platform developers want to mimic Apple's iPhone ecosystem from which both application developers and hand-set users can benefit. In this study, a representation model of the business ecosystem is proposed for supporting systematic design and analysis of ecosystems. Whereas previous studies also proposed some representation models, they emphasized only on the value chain between participating players. The proposed model, which is named relation-based ecosystem model, represents an ecosystem with the requirement relationships between product and service components and the roles of players, as well as their value chain. Such comprehensive representation explicitly reveals the strategic difference between ecosystems. This advantage was illustrated by comparing a Korean traditional mobile ecosystem and an emerging smart-phone ecosystem represented by the proposed model.

Manufacture for living supplies of Chestnut wood(Castanea crenata Sieb. et Zucc)

  • Kim, Sa-Ick;Lee, Seong-An;Kim, Dong-Kooi
    • Journal of the Korea Furniture Society
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    • v.20 no.6
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    • pp.575-580
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    • 2009
  • This study was carried out to manufacture wooden vessels by small diameter wood and wasted wood of Castanea crenata Sieb. et Zucc, which has been largely planted in southern area. We made spice set, tea box set, cookie vessel set, bowl set and accessory set. With the development of edged tools, the human species has been able to fashion wood to change and enhance its environment - one only has to look at the history of all cultures to see examples of wooden artifacts and structures. Even with the development of synthetic materials and the progress of automated, mechanized production of wood and wood products, the raw material is still processed by traditional methods to meet a never-ending demand for products made from this most desirable natural material. Chestnut wood has high added value and natural color grain and is very useful for wooden vessel. Thinned low grade trees can be used to produce wooden vessel. Therefore this result can promote thinning and produce good forestation.

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An Estimation of Fitness Evaluation in Evolutionary Algorithm for the Rectilinear Steiner Tree Problem (직각거리 스타이너 나무 문제의 하이브리드 진화 해법에서 효율적인 적합도 추정에 관한 연구)

  • Yang, Byoung-Hak
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.589-598
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    • 2006
  • The rectilinear Steiner tree problem is to find a minimum-length rectilinear interconnection of a set of terminals in the plane. It is well known that the solution to this problem will be the minimal spanning tree (MST) on some set Steiner points. A hybrid evolutionary algorithm is introduced based upon the Prim algorithm. The Prim algorithm for the fitness evaluation requires heavy calculation time. The fitness value of parents is inherited to their child and the fitness value of child is estimated by the inherited structure of tree. We introduce four alternative evolutionary algorithms, Experiment result shows that the calculation time is reduced to 25% without loosing the solution quality by using the fitness estimation.

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Genetic Parameters and Annual Trends for Birth and Weaning Weights of a Northeastern Thai Indigenous Cattle Line

  • Intaratham, W.;Koonawootrittriron, S.;Sopannarath, P.;Graser, H.-U.;Tumwasorn, S.
    • Asian-Australasian Journal of Animal Sciences
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    • v.21 no.4
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    • pp.478-483
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    • 2008
  • Records of a Northeastern Thai indigenous cattle line population were used to estimate genetic parameters and annual trends for calf weights. The data set comprised records of 1,922 and 1,489 animals for birth and weaning weight, respectively born from 1993 to 2004. A bivariate analysis was carried out for variance and covariance components estimations using average information restricted maximum likelihood procedure. Average estimated breeding value and maternal breeding value of the animals born in 1993 were set to zero as a base group. Genetic trends of each trait were calculated by regressing average estimated breeding values and maternal breeding values on birth year of calves. Phenotypic trends for each trait were calculated by regressing the yearly adjusted weight on birth year of calves. The results revealed that the estimate of direct heritability, maternal heritability and maternal permanent environmental variance as a proportion of phenotypic variance for birth and weaning weight was 0.40, 0.14 and 0.04; 0.27, 0.05 and 0.23, respectively. Direct heritability was moderately heritable and genetic improvement through selection can be achieved. The estimate of phenotypic, direct genetic, maternal genetic and maternal permanent environmental correlation between birth and weaning weight was 0.48, 0.65, 0.98 and 0.73, respectively. The phenotypic trend, genetic trends of estimated breeding value and maternal breeding value for birth weight was 0.18, 0.04 and 0.01 kg/year, respectively. The phenotypic trend, genetic trends of estimated breeding value and maternal breeding value for weaning weight was -1.36, 0.32 and 0.03 kg/year, respectively. As maternal genetic effect was considerably less important than direct genetic effect, selection for improved weaning weight of this Northeastern Thai indigenous cattle line can place more emphasis on the direct genetic effect.

Consumption Value, Consumer Innovativeness and New Product Adoption: Empirical Evidence from Vietnam

  • DU, Chung Thi;NGO, Thu Thi;TRAN, Thi Van;NGUYEN, Ngoc Bich Tram
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1275-1286
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    • 2021
  • The purpose of this study is to employ the theory of consumption value and consumers' innovative personality characteristics to explain the adoption of new personal electronics devices in Vietnamese market. This study adapts a quantitative survey-based approach to test hypotheses about relationship between consumption value, product specific innovativeness and new product adoption. The study uses a quantitative data set of 915 consumers who owned one mobile electronic device at least in Ho Chi Minh city, one of the biggest cities of Vietnam. The data was collected through personal interview and convenient sampling method. The conceptual model was tested using PLS structural equation model. The findings of this study suggest that both consumption value and product specific innovativeness influence the adoption of new electronic products. The results also reveal that product specific innovativeness mediates the relationship between consumption value and new product adoption. The study further identified that consumption value was taken as a second-order multidimensions construct with five components, namely functional value, epistemic value, economic value, social value and emotional value. As a result, the research suggests some implications to enhance marketers' capabilities to develop strategies for launching new hi-tech products in an emerging market as Vietnam.

A Study on Cognition of Credit Card and Shopping Value Based on the Consumption Orientation (소비성향에 따른 신용카드인식 및 쇼핑 가치에 관한 연구)

  • Seo, In-Joo
    • Journal of Families and Better Life
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    • v.30 no.3
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    • pp.105-118
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    • 2012
  • This study aims to recognize cognition of credit card and shopping value in contemporary society, cognition of credit card and shopping value according to types of consumption orientation, and factors that influence cognition of credit card and shopping value, and ultimately provide a foundation for establishing proper shopping value. A total of 453 women and men residing in Seoul have been set as research object in order to achieve the purpose of the study. The data was analyzed by Cronbach' alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range test, multiple linear regression. All analysis progress was done by spsswin12.0 statistics program. A summary of this research goes as follows: First, categorization of consumption orientation lead to two clusters of rational and symbolic & conspicuity consumption patterns and cognition of credit card was categorized into positive and negative cognition and shopping value was categorized into hedonic shopping value, utilitarian shopping value and time-save shopping value. Second, rational shoppers had high utilitarian shopping values and symbolic & conspicuity shoppers had high both hedonic shopping values and utilitarian shopping values. Third, the most influential factor in hedonic shopping value and utilitarian was consumption orientation. In conclusion, this research has showed that cognition of credit card and shopping value according to types of consumption orientation patterns varied, and that consumption orientation was an influential factor on cognition of credit card and shopping value.

Application of Near Infrared Spectroscopy for Nondestructive Evaluation of Color Degree of Apple Fruit (사과 착색도의 비파괴측정을 위한 근적외분광분석법의 응용)

  • Sohn, Mi-Ryeong;Cho, Rae-Kwang
    • Food Science and Preservation
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    • v.7 no.2
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    • pp.155-159
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    • 2000
  • Apple fruit grading is largely dependant on skin color degree. This work reports about the possibility of nondestructive assessment of apple fruit color using infrared(NIR) reflectance spectroscopy. NIR spectra of apple fruit were collected in wavelength range of 1100~2500nm using an InfraAlyzer 500C(Bran+Luebbe). Calibration as calculated by the standard analysis procedures MLR(multiple linear regression) and stepwise, was performed by allowing the IDAS software to select the best regression equations using raw spectra of sample. Color degree of apple skin was expressed as 2 factors, anthocyanin content by purification and a-value by colorimeter. A total of 90 fruits was used for the calibration set(54) and prediction set(36). For determining a-value, the calibration model composed 6 wavelengths(2076, 2120, 2276, 2488, 2072 and 1492nm) provided the highest accuracy : correlation coefficient is 0.913 and standard error of prediction is 4.94. But, the accuracy of prediction result for anthocyanin content determining was rather low(R of 0.761).

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A Software Six-Sigma Tool Selection Process based on Organizational Business Value (조직의 비즈니스 가치 기반 소프트웨어 식스 시그마 도구 선정 프로세스)

  • Kwon, Tae-Yong;Baik, Jong-Moon;Ryu, Ho-Yeon
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.6
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    • pp.440-444
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    • 2009
  • In order to improve the effectiveness of software process improvement, more than two models can be use to compensate the weakness of each other. One of integrated models is the one in which CMMI and software six sigma. However, it is very difficult for a small software development organization to select and apply an appropriate set of six sigma tools since there are a lot of six sigma tools and statistical knowledge is required. In this paper, we suggest a six sigma tool selection process to help small organizations select six sigma tools effectively based on organization business value. Thereby, small organizations can efficiently implement CMMI by adopting an appropriate set of six sigma toolkits.

Clothing Meanings and Clothing Values By Material Value levels (물질적 가치 수준에 따른 의복의미와 의복가치관의 비교)

  • 이경아;유태순
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.3
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    • pp.524-535
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    • 1997
  • The purpose of this study was to find out the clothing values and meanings by material values. The researcher used the scales of Richins & Dawson (1992) for Materialism Scale. The scales of Prentice (1987) and Ricllins (1994a, 1994b) for privateand public meanings of clothing. The scales of Prentice (1987) and Richins (1994a, 1994b) for importance clothes of private and public meanings.. The scales of Creekmore (1968) for clothing values. The subjects of this study were 154 girl students in the university. The research materials was analyzed by Frequency, MANOVA and Scheffe test The results of this study were as follows; 1) Higher group of material values had an orientation that emphasizes enjoyment values of clothing in private moaning and seems expensive of clothing in public meaning. 2) All group set a high value on both suits and jeans in clothing of private meanie that meant both interpersonal and enjoyment values and put much worth on both suits and mustang that concerned both costly and brand. 3) Higher group had significantly difference in aesthetic value and political value, and lower had significantly differene ineconomic value and theoretical value.

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