• Asia pacific journal of information systems
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• 제25권2호
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• pp.403-422
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• 2015

Social media websites have continued to proliferate, and the way in which people stay connected has also evolved. The issue of user loyalty a website remains crucial given that the competition is severe. Websites need loyal users who continue to use their sites to survive and be successful. In this research, we applied self-regulation framework to investigate the factors leading to user loyalty to a social media site. In particular, the role of sense of belonging, which is a common emotional reaction to a social media site, is examined. A survey of users in a popular social media site in Taiwan was conducted. Results show that both sense of belonging and service quality have direct effect on loyalty, whereas trust affects loyalty indirectly by fostering a sense of belonging. Service quality affects loyalty through trust and sense of belonging. Notably, trust has insignificant effect on loyalty as originally proposed. Users are then classified into two groups, namely, heavy and light users, based on their usage. Among light users, service quality has no direct effect on loyalty. Therefore, sense of belonging has sole direct impact on loyalty. Both service quality and sense of belonging contribute to loyalty in users who spend more time online. Implications of this study are also discussed.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.322-336
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• 2022

South Korea is in the limelight in the past decades as Korean universities races for internationalization. As the number of students studying abroad tremendously increasing, there has been a growing need for higher education institutions to understand international working students' life satisfaction and sense of belonging. The aim of this research is to outline which determinants affects life satisfaction as mediated by sense of belonging. With the samples size of 102 respondents, the proposed research model was examined using structural equation modeling (SEM) and SPSS. Results show that all determinants (Recognition, Quality of Education, Experienced Difficulties in Public Service and Understanding Korean Language) were positively significant toward Sense of Belonging. Likewise sense of belonging holds the positive indirect significant effects of the four determinants to life satisfaction.

• 재활간호학회지
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• 제11권2호
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• pp.81-89
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• 2008

Purpose: The aim of this study was to explore the relationship between powerlessness, sense of belonging and nutritional status of the elderly. Method: The study sample was 100 living at home and institutions. Data were collected by interview from Oct. to Dec. in 2003. The instruments were helplessness scale developed by Jung (1998), sense of belonging scale SOBI-A and nutritional initial screening. Results: The mean score of powerlessness was $2.71{\pm}0.30$, sense of belonging was $2.87{\pm}0.19$ and nutritional status was $4.42{\pm}3.34$. There was a statistically significant differences in powerlessness according to age (F=3.185, p=0.027), health status (F=6.945, P=0.002), religion (F=5.941, P=0.001), current spouse (t=-0.384, p=0.026), in sense of belonging according to age (F=4.40, P=0.006), length of education (F=10.64, P=<.0001) and in nutritional status according to age (F=3.34, P=0.022), health status (F=2.86, P=0.027). There was a statistically significant correlation between powerlessness and nutritional status (r=0.219, p=0.029). Conclusions: Nurses are able to decrease powerlessness or increase sense of belonging and nutritional status of the elderly by developing the health promotion program, improving perceived health status and empowering social interaction of the elderly specifically living at institutions.

• 한국경영과학회지
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• 제35권1호
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• pp.19-45
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• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• 한국응용과학기술학회지
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• 제40권3호
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• pp.374-384
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• 2023

20대를 대상으로 하였던 대학이 최근에는 운영방식, 설립목적, 교육대상이 다양화되었다. 대학의 수에 비해 급격한 학령인구의 감소로 대학(과)은 신입생의 확보와 재학생의 중도탈락 최소화를 위해 최선의 노력을 기울이고 있다. 본 연구는 2년제와 4년제 일반대학과 원격대학의 미용관련 학과 재학생을 대상으로 전공선택동기와 소속감이 학업지속의도에 미치는 효과를 실증하기 위해 온라인 설문을 진행하였다. 일반대학 119명, 원격대학 113명에게 수집된 자료를 SPSS.28를 이용해 분석한 주요한 결과를 요약하면, 일반대학은 전공선택동기는 학업지속의도에 미치는 영향이 유의미하지 않았으나 소속감은 유의미한 정(+)의 효과를 미쳤다. 또한, 소속감이 높아지면 외적동기는 학업지속의도를 유의미하게 상승시키는 조절효과가 나타났다. 원격대학은 전공선택동기 중 내적동기와 소속감이 학업지속의도에 유의미한 정(+)의 효과가 나타났으며 전공선택동기와 학업지속의도의 관계에서 소속감의 조절효과는 유의미하지 않았다. 결과적으로 재학생의 학업지속의도에 있어 일반대학은 대학(과)의 소속감이 주요했으며 원격대학은 내적동기가 주요했다. 이러한 결과는 재학생의 중도탈락 예방을 위한 대학(과)의 효과적인 정책 수립을 위한 의미있는 자료가 될 것으로 기대된다.

• 보건의료산업학회지
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• 제5권2호
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• pp.63-76
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• 2011

It is necessary to access managing human resources of hospitals with diversity in order to operate hospital organization successfully and efficiently. The research tries to analyze affecting factors of organizational effectiveness of hospital workers according to their positions. The research has been performed on the 836 hospital workers of 8 different positions in the Busan & Gyeong-nam area, utilizing SPSS version 19.0 for processing and analyzing the data. The major results of the research are as following. First, among such factors of organizational effectiveness as sense of belonging to work, pride, work settlement, wage satisfaction, job satisfaction, colleague perception, and unstable consciousness of their job, there is a meaningful difference according to the kinds of working institution and positions. Second, there was higher organizational effectiveness(a sense of belonging and pride) as to higher work settlement and wage satisfaction within all kinds of positions. In addition, there was higher organizational effectiveness(a sense of belonging and pride) as to higher job satisfaction and colleague perception within all kinds of positions except for physical therapist, general adminstration, facilities, nutrition, and etc. There was higher organizational effectiveness(a sense of belonging and pride) within all kinds of positions except for general adminstration, facilities, nutrition, and etc, as to lower job or work complaint.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.642-657
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• 2022

4차 산업혁명과 팬데믹은 비대면 서비스에 대한 의존도를 높이는 결정적인 계기가 되었다. 이에 본 연구는 현재 디지털 네이티브 세대를 중심으로 각광 받고 있는 숏폼 브랜디드 콘텐츠에 대해 논의함으로써 비대면 마케팅에 대한 새로운 전략 방안을 도출하고자 하였다. 특히 소셜 미디어 상에서 숏폼 브랜디드 콘텐츠를 공유하고 소통하는 사회적 시청 현상을 중심으로 노출 유형 (직접 시청 vs. 사회적 시청)이 숏폼 브랜디드 콘텐츠와 콘텐츠가 포함하고 있는 제품에 대한 태도에 어떠한 영향을 미치는지 검증하였다. 더불어 인지된 소속감을 매개 변인으로 제시하고, 사회적 시청 과정에서 소비자가 인지하는 소속감이 노출 유형과 소비자 태도 간의 관계에서 유의한 매개 효과를 주는지 실험을 통해 확인하였다. 연구 결과, 노출 유형은 콘텐츠와 콘텐츠가 포함하고 있는 제품에 대한 태도에 유의한 영향을 미쳤으며, 또한 인지된 소속감 역시 매개 변인으로서 유의한 것으로 나타났다.

• 농촌지도와개발
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• 제25권3호
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• pp.135-148
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• 2018

Sense of community and length of residence are important variables influencing community participation. The study aims to identify the factors influencing community participation on sense of community. Particularly, the study examine the moderating effects on the length of residency between sense of community and community participation. Data were collected from 130 usable questionnaires among residents of rural villages. Results of a factor analysis yielded three dimensions of sense of community which are solidarity, belonging, and emotional intimacy. Results show that all of factors among three dimensions of sense of community have significance for community participation. And length of residency has a positive effects as a moderator between community capacity and community satisfaction. Results also indicated that length of residence has an negative interactional effects with moderator. It means that even though higher belonging, less community participation if people live in longer their community. It was suggested that sense of community and length of residency should be considered in rural community development policy.

• 패션비즈니스
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• 제19권5호
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• pp.157-174
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• 2015

This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.

• 수완나부미
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• 제8권2호
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• pp.131-159
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• 2016

This qualitative study was designed to explore the definition of ethnic identity of the Dusuns in Brunei Darussalam from the perspective of Shamsul A.B.'s (1996) "everyday-defined" social reality. The purpose of this study was twofold. Firstly, by employing Phinney's (1996) formulation of ethnic identity, this study examined the existence of core components of ethnic identity, namely, ethnic self-identification, ethnic involvement, positive attitude towards ethnic group, and sense of belonging in the life of the Dusuns. Secondly, by utilizing Phinney's (1996) three-stage model of ethnic identity formation, this study investigated the relationship between core components and the formation process of ethnic identity. Twenty-six Dusun informants ranging in age from 8 to 80 years old were interviewed for the purpose of this study. The analysis of the interview data revealed that all core components exist and evolve in the life of the Dusuns. Different perspectives towards core components can also be identified across different age groups. Adult informants contested the relevance of ethnic involvement in view of socio-cultural transformations that occurred within the ethnic group, whereas younger Dusuns were not able to extend sense of belonging outside their family. These findings lead to the identification of family and historical contexts as influential factors that shape the ways the informants experienced the ethnic identity components. Further, the findings of this study indicate the relationship between core components and the formation process of ethnic identity. Sense of belonging and community is only evident in the experience of older informants, sufficient to help them reach the stage of achieving ethnic identity. This also shows a positive sequential relation between the stages in Phinney's ethnic identity model and the age of the informants. Interestingly, evidence on internalized sense of belonging reveals the fact that an individual could still attain ethnic identity achievement even without experiencing all components of ethnic identity. Once again, this study suggests contextual factors play a role in the stage progression of the Dusuns' ethnic identity.