• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.63-85
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• 2023

Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.

• 한국도서관정보학회지
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• 제47권2호
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• pp.51-70
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• 2016

이 연구의 목적은 한글로 된 주요감정단어들의 리스트를 대상으로 의미적 관계의 네트워크와 극성과 각성의 범주를 분석하는데 있다. 분석결과는 다음과 같다. 첫째, 감정단어 네트워크에서 각 감정단어들은 의미적으로 연결되어 있었다. 이것은 의미적 유사성에 따라 감정단어들의 유형을 구분하는 것을 어렵게 하는 특징이다. 대신에 의미적 관계의 감정단어 네트워크에서 중심적인 역할을 수행하는 감정단어들을 확인할 수 있었다. 둘째, 극성과 각성의 차원을 혼합한 범주에서, 많은 감정단어들은 부정적인 극성과 높은 각성의 단어들 집단과 부정적인 극성과 중간수준 각성의 단어들 집단으로 분류되었다. 이러한 한글감정단어의 특성들은 도서관이나 문헌정보에 나타나는 각종 텍스트 데이터의 감정분석에 유용하게 활용될 것이다.

• 동아시아식생활학회지
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• 제17권5호
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• pp.753-763
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• 2007

While the cognitive aspects of customer behavior have been a main subject of research, some researchers are now focusing on the emotional aspects. The influence of emotion on attitude and judgement has been accepted by many researchers, and most studies regarding emotion have focused on physical surroundings and emotional responses, based on Mehrabian & Russell's 1974 model. This study aimed to expand the scope of the model by including employee service. Here we examined the structural relationships between the physical surroundings and employee service of upscale restaurants, along with emotional response, and service loyalty. Physical surroundings and employee service were used as single factors, and we composed four different emotional responses: positive, negative, positive arousal, and negative arousal. While physical surroundings had impact on 'positive emotion' and 'positive arousal', Employee service had influence on 'negative emotion', and 'negative arousal' as well as 'positive emotion'. And 'positive emotion' and 'positive arousal' influenced service loyalty. Lastly, there was also a correlation between physical surroundings and employee service.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
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• pp.220-223
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• 1997

The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is widely used in studies relating a variety of physiological indices to subjective emotions. In this study we investigated whether the IAPS can be used for Koreans without significant cultural biases in their subjective emotional reactions. Thirty IAPS picture slides were presented to a group of 52 college students and different 30 slides with similar 3 dimensional emotion ratings to another group of 42 students. Fof each slieds with exposal time of 8sec, subjects were asked to rate on the Semantic Differential Scale (SDS) and Self-Assessment Manikin (SAM) in the 3 dimensions of pleasure valence, arousal, and domensions of pleasure valence, arousal, and dominance. Fnctor analysis was done for SDS ratings, and correlations of SDS and SAM were calculated. Eighteen bipolar adjective were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with previous study. SAM were calculated. Eighteen bipolar adjectives were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with the previous study. SAM ratings were highly corrlated with two of the 6 SDS adjective pairs associated with the pleasure and dominance dimensions, but not with those associated with arousal dimension suggerting some cultural differences.

• 산업경영시스템학회지
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• 제35권2호
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• pp.64-70
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• 2012

This paper presents a statistical analysis method for the selection of electroencephalogram (EEG) electrode positions and spectral features to recognize emotion, where emotional valence and arousal are classified into three and two levels, respectively. Ten experiments for a subject were performed under three categorized IAPS (International Affective Picture System) pictures, i.e., high valence and high arousal, medium valence and low arousal, and low valence and high arousal. The electroencephalogram was recorded from 12 sites according to the international 10~20 system referenced to Cz. The statistical analysis approach using ANOVA with Tukey's HSD is employed to identify statistically significant EEG electrode positions and spectral features in the emotion recognition.

• 전기학회논문지
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• 제63권9호
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• pp.1286-1293
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• 2014

Typically, studies through the simulation system have been progressed, because the evaluation of the driver's arousal state about the service of a actual train has risk of safety for the driver. When configured event same as the real in simulation system, the ability to cope with an accident situation may be the same each other. But the difference in the state of tension or arousal will occur. In this study, requested to cooperate with the railways in order to escape from these constraints, and the target of the experiment was to real engineer service. I was set about experiment when the train was stopped as safe as possible. As a result, the beta wave of EEG signals that representing complex calculations or anxiety is increased rapidly on the basis of a flag station from at the time of departure. The size of the electrodermal activity signal in response to movement of the body gave a noticeable. In terms of HRV, if the train approach a flag station gradually and the R-R interval is narrowed. So that the driver can be estimated as arousal state. In accordance with this study, if the quantitative standard of arousal state be based on the driver's biosignals will provide, it will be able to take advantage of development the system that would prevent train accidents caused by human error.

• 대한건축학회논문집:계획계
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• 제34권2호
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• pp.67-74
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• 2018

The purpose of this study was to analyze relationship between emotion and behavior with the color images of indoor space in hotels. The study methods evaluation experiments of emotion and behavior with computer graphic images. Study results are as follows: First, The color image according to the indoor space had a significant influence on the user's emotions. Lobby and restaurant had difference in pleasure arousal emotion by color image, and also guest room had difference in pleasure dominance emotion by color image. Second, The color image according to the indoor space had a significant influence on the user's behavior. Also lobby and restaurant had difference in movement hobby eating resting behavior by color image, and guest room had difference in hobby eating resting behavior by color image. Third, As a result of analyzing the effect of user's emotions on the behavior according to the indoor space: In the lobby, the more un-arousal increasing of users, the more hobby resting behavior increasing. And the more dominance increasing of users, the more movement hobby eating resting behavior increasing. In the restaurant, the more dominance increasing of users, the more movement eating hobby behavior increasing. The more arousal increasing of users, the more movement resting behavior increasing. The more un-arousal increasing of users, the more hobby eating behavior increasing. In the guest room, the more un-arousal dominance increasing of users, the more hobby eating resting behavior increasing. And also the more arousal increasing of users, the more movement behavior increasing.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.707-710
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• 2009

본 논문에서는 감성 모델을 이용하여 음악을 정렬한 후, 이를 바탕으로 음악을 탐색하는 인터페이스를 제안한다. 먼저 다양한 곡들에 대한 Arousal-Valence 요소를 설문조사 한 후, 곡들의 다양한 audio feature 들과 Arousal-Valence 요소들간의 상관관계를 계산하여, AV모델을 수립한다. 그 후, 다양한 음악들을 수립된 AV모델에 대하여 정렬을 하여 음악을 배치한 후, 이를 마우스를 이용하여 탐색하는 인터페이스를 제공한다. 기존의 관련 인터페이스보다 더욱 직관적으로 원하는 곡을 선택할 수 있게 하기 위해서, 마우스의 위치에 따라서 여러 음악들이 페이드 인/아웃 되게 하였으며, 여러 가지 모드의 인터페이스를 제공하여, 사용자가 가장 편리한 인터페이스를 사용할 수 있게 하였다. 사용자는 본 음악 탐색 인터페이스를 이용하여, 더욱 감정적으로 원하는 음악을 쉽게 찾을 수 있게 된다.

• 한국생활과학회지
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• 제17권3호
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• pp.493-500
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• 2008

The purposes of this study were to investigate the factors of affect induced by fashion advertising and to analyze the effects of affect on advertising effects: advertising preference, brand preference, and purchase intention. A total of 400 college students were surveyed in September, 2006, using 4 TV fashion advertisements(Bean pole, Bang bang, Nike, and Adidas). The data were analyzed with factor analysis, multiple regression analysis, ANOVA, Scheffe Test, Cronbach's $\alpha$, and path analysis, using the SPSS 12.0. The results were as follows; 1) Two factors of affect were identified: 'pleasure' and 'domination and arousal'; 2) There were differences of induced affect factors, advertising preference, brand preference, and purchase intention among 4 TV fashion advertisements; 3) Advertising preference was more affected by 'pleasure' than by 'domination and arousal'; 4) Brand preference was affected by advertising preference, 'domination and arousal' and 'pleasure' in order of significance; and 5) Purchase intention was affected by brand preference, 'domination and arousal', advertising preference, and 'pleasure' in order of significance.

• 한국음향학회지
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• 제42권1호
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• pp.75-82
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• 2023

본 연구의 목적은 다른 음역대의 목소리로 노래한 음악(고음역대, 저음역대)과 불려진 음악이 조성적으로 다른 경우(장조/단조) 감상자가 경험하는 정서적 반응에 차이가 있는지를 살펴보았다. 음악은 첫째 옥타브 차이를 두고 높은 음역대와 낮은 음역대의 가창 영역과 둘째, 조성적 변인을 통제하기 위해 장조와 단조를 사용한 총 네 가지 음원을 사용하였다. 총 188명의 여성 대학생들이 온라인 설문으로 참여하였으며 시각아날로그척도(Visual Analogue Scale)을 사용하여 지각한 정서가와 각성 수준을 기록하였다. 수집된 자료는 two-way analysis of variance(ANOVA)를 이용하여 분석하였다. 분석 결과 두 음역대 간의 유의미한 정서 반응 차이를 보여주었으며 정서가(valence)보다는 각성 수준(arousal level)에 더 많은 차이를 보여주었다. 둘째, 조성 또한 정서가와 각성 수준에 영향을 미쳤으나 두 정서 변인 중에서는 정서가에 더욱 큰 차이를 보였다. 또한 교호작용을 분석한 결과 음역대와 조성의 상호작용이 정서가에게는 큰 영향을 미치지만 각성에는 영향을 미치지 않는다는 것을 보여주었다. 더 나아가 감상자들이 단조 음악의 높은 음역대 조건에서 가장 부정적인 정서가를 보여주였고 단조 음악의 낮은 음역대 조건에서는 가장 낮은 각성 반응을 보여주었다. 이러한 결과는 음악 감상시 그 음악의 음역대와 조성을 고려해서 선곡해야 함을 암시한다.