• Asia Marketing Journal
• /
• v.13 no.4
• /
• pp.55-76
• /
• 2012

Most people prefer to choose zero-cost products they may get without paying any money. The 'zero-cost effect' can be explained with a 'zero-cost model' where consumers attach special values to zero-cost products in a different way from general economic models (Shampanier, Mazar and Ariely 2007). If 2 different products at the regular prices of ￦200 and ￦400 simultaneously offer ￦200 discounts, the prices will be changed to ￦0 and ￦200, respectively. In spite of the same price gap of the two products after the ￦200 discounts, people are much more likely to select the free alternative than the same product at the price of ￦200. Although prior studies have focused on the 'zero-cost effect' in isolation of other factors, this study investigates the moderating effects of a self-regulatory resource and a construal level on the selection of free products. Self-regulatory resources induce people to control or regulate their behavior. However, since self-regulatory resources are limited, they are to be easily depleted when exerted (Muraven, Tice, and Baumeister 1998). Without the resources, consumers tend to become less sensitive to price changes and to spend money more extravagantly (Vohs and Faber 2007). Under this condition, they are also likely to invest less effort on their information processing and to make more intuitive decisions (Pocheptsova, Amir, Dhar, and Baumeister 2009). Therefore, context effects such as price changes and zero cost effects are less likely in the circumstances of resource depletion. In addition, construal levels have profound effects on the ways of information processing (Trope and Liberman 2003, 2010). In a high construal level, people tend to attune their minds to core features and desirability aspects, whereas, in a low construal level, they are more likely to process information based on secondary features and feasibility aspects (Khan, Zhu, and Kalra 2010). A perceived value of a product is more related to desirability whereas a zero cost or a price level is more associated with feasibility. Thus, context effects or reliance on feasibility (for instance, the zero cost effect) will be diminished in a high level construal while those effects may remain in a low level construal. When people make decisions, these 2 factors can influence the magnitude of the 'zero-cost effect'. This study ran two experiments to investigate the effects of self-regulatory resources and construal levels on the selection of a free product. Kisses and Ferrero-Rocher, which were adopted in the prior study (Shampanier et al. 2007) were also used as alternatives in Experiments 1 and 2. We designed Experiment 1 in order to test whether self-regulatory resource depletion will moderate the zero-cost effect. The level of self-regulatory resources was manipulated with two different tasks, a Sudoku task in the depletion condition and a task of drawing diagrams in the non-depletion condition. Upon completion of the manipulation task, subjects were randomly assigned to one of a decision set with a zero-cost option (i.e., Kisses ￦0, and Ferrero-Rocher ￦200) or a set without a zero-cost option (i.e., Kisses ￦200, and Ferrero-Rocher ￦400). A pair of alternatives in the two decision sets have the same price gap of ￦200 between a low-priced Kisses and a high-priced Ferrero-Rocher. Subjects in the no-depletion condition selected Kisses more often (71.88%) over Ferrero-Rocher when Kisses was free than when it was priced at ￦200 (34.88%). However, the zero-cost effect disappeared when people do not have self-regulatory resources. Experiment 2 was conducted to investigate whether constual levels influence the magnitude of the 'zero-cost effect'. To manipulate construal levels, 4 different 'why (in the high construal level condition)' or 'how (in the low construal level condition)' questions about health management were asked. They were presented with 4 boxes connected with downward arrows. In a box at the top, there was one question, 'Why do I maintain good physical health?' or 'How do I maintain good physical health?' Subjects inserted a response to the question of why or how they would maintain good physical health. Similar tasks were repeated for the 2nd, 3rd, and 4th responses. After the manipulation task, subjects were randomly assigned either to a decision set with a zero-cost option, or to a set without it, as in Experiment 1. When a low construal level is primed with 'how', subjects chose free Kisses (60.66%) more often over Ferrero-Rocher than they chose ￦200 Kisses (42.19%) over ￦400 FerreroRocher. On contrast, the zero-cost effect could not be observed any longer when a high construal level is primed with 'why'.

• Journal of Hydrogen and New Energy
• /
• v.33 no.6
• /
• pp.643-659
• /
• 2022

For the economic analysis of fuel cells, levelized cost of electricity was calculated according to the type, capacity, and annual production of the fuel cells. The cost of every component was calculated through the system component breakdown. The direct cost of the system included stack cost, component cost, assembly, test, and conditioning cost, and profit markup cost were added. The effect of capacity and annual production was analyzed by fuel cell type. Sensitivity analysis was performed according to stack life, capital cost, project period, and fuel cost. As a result, it was derived how much the economic efficiency of the fuel cell improves as the capacity increases and the annual production increases.

• Journal of the Architectural Institute of Korea Structure & Construction
• /
• v.36 no.3
• /
• pp.147-157
• /
• 2020

With the increasing obligation to reduce greenhouse gas emissions to the building sector, the government has been gradually expanding its obligation to zero-energy buildings since 2020. Since the ZEB certification took effect in 2017, 48 preliminary and main certifications have been completed as of March 2019, and most of them are public buildings or even certified, but have earned Grade 5 of ZEB. This means that compared with the number of annual building permits registered in Korea, the figure is insignificant, and that it receives little if not mandatory. Therefore, this study investigated empirical cases of ZEB additional construction cost and conducted cost benefit analysis according to changes in ZEB additional construction cost based on a preliminary feasibility analysis project recently conducted by the KDI. In addition, considering the public buildings, the social costs were considered, and the cost-benefit analysis method was the same as the KDI's preliminary feasibility analysis method. The analysis shows that if the ratio of ZEB additional construction cost is more than 5 percent, it is analyzed that there is no economic feasibility, and considering that the ratio of additional construction cost in the cases of ZEB in Korea is 17 percent to 38 percent, it will not be easy to obtain ZEB certification in terms of cost. Finally, to narrow these differences in cost and economic aspects, the overseas low energy and ZEB incentive examples proposed measures such as the concept of subsidy payment in Illinois and the compensation of social costs to private ZEB.

• Journal of the Architectural Institute of Korea Planning & Design
• /
• v.34 no.11
• /
• pp.13-22
• /
• 2018

At the time when zero energy building is expected to be generalized, this study examines whether the investment in the passive element or the active element is more effective in terms of energy in the construction process of zero energy building. In other words, the effect of energy demand by passive element and the change of energy generation by active element are examined in terms of the same investment cost. The purpose of this study is to examine the change of energy demand by passive element and the change of energy generation by active element in zero energy building and to make reasonable investment decision by comparing energy with cost aspect. For this purpose, we selected the buildings to be subjected to energy simulation and derive the required energy amount and energy generation amount by using meteorological data of four regions in Korea. The change of energy demand and energy generation according to the change of application condition was derived. In order to compare and analyze the changes in energy demand and generation at the same cost standard through price survey and quotation of window and photovoltaic power generation equipment.

• Proceedings of the Korean Society of Soil and Groundwater Environment Conference
• /
• 2002.04a
• /
• pp.58-61
• /
• 2002

An alternative to pump and treat groundwater remediation is the use of reactive barriers. Zero valent iron (ZVI) is particularly useful as a reductant of chlorinated hydrocarbons because of its low cost and lack of toxicity ZVI can drive the dechlorination of chlorinated organic compounds and the reduction of chromium from the Cr(Ⅵ) to the Cr(III) state. The contaminants in subsurface environment usually exist as the mixed compounds. Therefore, the objective of this research is to study the effect of the other compounds on TCE removal by ZVI. The removal mechanism of TCE by ZVI is separated the dechlorination and sorption. TCE removal by ZVI slightly increased in presence of naphthalene as the non-reduced compound. TCE removal by ZVI remarkable decreased in presence of carbon tetrachloride, nitrate, and chromate as the reduced compounds. This research suggests that the effect of the coexisted compounds on the removal chlorinated compounds by reactive barrier technology should be considered for practical application.

• The Journal of Fisheries Business Administration
• /
• v.51 no.3
• /
• pp.17-31
• /
• 2020

The purpose of this study is to identify economic situation on scale of tuna distant longline fishery by analyzing its economies of scale using the cost function. To analyze its economics of scale, the deep-sea fishing statistics were used from 2012 to 2016. In detail, the number of panels for estimating the cost function was 68 tuna distant longline vessels from 2012 to 2016, and the total number of observations over the five years were 340. As a final model, the two-way fixed effect model based on the translog cost function was adopted through the F test, the Breusch-Pagan test and the Hausman test. As a result of the analysis, it was found that tuna distant longline fishery between 2012 and 2014 was diseconomies of scale, the fishery between 2015 and 2016 was economies of scale. However, the economic indicators of the scale from 2012 to 2016 were almost close to zero, indicating that the constant returns to scale, the optimal scale, were reached. Therefore, in the situation where the amount of fishery resources in the world continues to decrease, it is necessary to prepare a method to obtain economic benefits through scale maintenance and reduction rather than indiscriminate scale expansion.

• Journal of the Institute of Convergence Signal Processing
• /
• v.9 no.3
• /
• pp.179-187
• /
• 2008

In this paper, we carried out the performance evaluation of depolarized fiber optic gyroscope(D-FOG) that was designed and fabricated with the low-cost optical communication single mode fiber and depolarizer. In order to reduce the phase error of D-FOG, the circuit of stabilized current and temperature of the light source was made and the performance was analyzed. The current and the temperature stability of the fabricated stabilization circuit were less than $200{\mu}A$ and $0.0098^{\circ}C$, respectively. Also, the D-FOG's experimental result showed that the value of the dynamic range of rotated rate, the scale factor error with a good linearity, and the zero bias drift were ${\pm}50^{\circ}/s$, 2.8881%, and $19.49^{\circ}/h$, respectively. The results indicated that a low-cost FOG was able to fabricate which was more cost effective than conventional FOG with a high-cost high-birefringent polarization maintaining fiber.

• KIEAE Journal
• /
• v.15 no.4
• /
• pp.77-84
• /
• 2015

Purpose: In 2008, As the green growth policy was presented, Green Building is made any effort to propagation. In this paper, the respective technologies that are able to considerably reduce the energy demands for heating, cooling, hot-water, lighting and ventilation among the variety of technologies were selected. Method: Design factors such as (1) External insulation, (2) Triple glazing window, (3) LED lighting, (4) External venetian blind, (5) Geothermal and (6) Heat recovery ventilator were derived. In addition, energy saving effects in terms of energy demand, energy consumption and energy cost were investigated using EnergyPlus, building energy analysis tool. Result : The results were as follows. (1) It can be seen that high insulated triple glazing window, heat recovery ventilator and external insulation technology is excellent for energy demand. (2) Unlike energy demand, saving effect of energy consumption and energy cost was shown in order of Geothermal > Triple Window > Heat recovery Ventilation> Insulation> LED Lighting > EVB Blind.

• Korean Journal of Construction Engineering and Management
• /
• v.11 no.2
• /
• pp.64-73
• /
• 2010

The stagnation of unsold houses is recently aggravated due to domestic and overseas crisis of finance and real-sector economy and domestic housing construction is in serious difficulty. Thus, tax support is necessary for national housing construction. Due to the current tax exemption system of national housing, V.A.T. paid in the construction of national housing is not deducted. Namely, it is ascribed to consumer as it is reflected in the construction cost. This research intends to analyze the limit of V.A.T. tax exemption system, to present the necessity of applying zero rate and to calculate the scale of non-deduction of V.A.T. purchase tax amount for national housing by analyzing the construction site of apartment house of house constructor in order to analyze the effect of zero rate when it is applied on the basis of above ground. In the zero rate system, V.A.T. is not collected from the consumers like the present tax exemption system. However, the purchase tax amount borne in the construction of national housing is deducted totally. As purchase tax is deducted, constructor will promote supplying national housing thanks to the effect of solving financial difficulties and improving liquidity. Since the architecture cost and parceling-out price can be lowered due to the improved liquidity of constructor, the policy will actually help the people without house.

• Proceedings of the KSME Conference
• /
• 2007.05a
• /
• pp.688-693
• /
• 2007

Most frame structures cannot be manufactured in a single-piece form. Ideally, when a structure is built up by assembling multi pieces, assembly at the joints should be rigidly performed enough to have almost full stiffness, which is difficult for practical reasons such as manufacturing cost and time. In this research, we aim to develop a manufacturability-oriented compliance-minimizing topology optimization using a ground beam model incorporating additional zero-length elastic joint elements. In the present formulation, design variables control the stiffness of zero-length elastic joints, not the stiffness of beams. Because joint stiffness values at the converged state can be utilized to select candidate assembly locations and their strengths, the technique is extremely useful to design multi-piece frame structures. An optimal layout is also extracted based on the stiffness values.