• 제목/요약/키워드: Yuhan-Kimberly

검색결과 34건 처리시간 0.024초

효과적인 시민참여를 위한 기저귀 재활용 정책방안 - 노원구의 사용 후 기저귀 수거 시범사업 결과를 중심으로 - (Policy Options for Diaper Recycling to Foster Effective Citizens' Participation - Based on Collection Pilot Test of Soiled Diaper in Nowon-gu -)

  • 김경신
    • 자원리싸이클링
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    • 제24권3호
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    • pp.16-26
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    • 2015
  • 본 연구는 기저귀 재활용을 정책적으로 도입하고자 할 때 최적의 수거방안을 마련하고자 어린이집이 밀집된 지방자치단체와 수거 시범사업을 수행함으로써 수거에 따른 문제점을 파악하고 개선점을 도출해 보고자 하였다. 모니터링 결과 배출방식에 대한 명확한 안내와 배출량에 대한 면밀한 분석이 필요하고 언론홍보를 통한 기저귀 재활용의 중요성에 대한 교육적 역할이 중요하다는 점이 도출되었다. 또한 시범사업 참여자에게 인센티브 제공이 필요하며, 수거 인프라 관련 비용은 공공영역에서 부담해야 한다고 생각하고 있었다. 수거 비용 관련해서 본 시범운영에서는 기저귀 수거만 전문으로 할 수 있는 여건이 형성되지 않았기 때문에 경제성이 있는 수거비용이 산출되지 않았으나 향후 본 제도를 활성화하기 위해 수도권으로 확대할 경우 주 2회 빈도에 고효율 수집차량을 운행하면서 수거율 50% 수준의 수거모델을 운영한다면, 현행 음식물 쓰레기 처리비용 수준이하의 수거 비용을 확보하여 경제적 측면에서 효율적일 수 있음을 알 수 있었다. 충분한 수거량 확보를 통한 안정적인 수거모델 구축과 함께 재활용 기술 개발이 진행된다면 기저귀 재활용을 통한 지속가능한 사회 구축에 한발 더 근접할 수 있을 것이다.

Membership Wholesale Club에서의 RRP 적재패턴 및 블록패턴 표준규격에 관한 연구 (RRP Loading Patterns and Standard Dimensions for Block Pattern in Membership Wholesale Clubs)

  • 정성태;한규철
    • 유통과학연구
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    • 제13권7호
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    • pp.41-51
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    • 2015
  • Purpose - This study analyzes loading efficiency by loading pattern for package standardization and reduction of logistics costs, along with the creation of revenue for the revenue review panel (RRP) of Membership Wholesale Clubs (MWC). The study aims to identify standard dimensions that can help improve the compatibility of the pallets related to display patterns preferred by the MWC and thereby explore ways to enhance logistics efficiency between manufacturers and retailers through standardization. Research design, data, and methodology - The study investigates and analyzes the current status based on actual case examples, i.e., manufacturer A and Korea's MWC (A company, B company, and C company), and thus devises improvement measures. To achieve this, the case of manufacturer A delivering to MWC was examined, and the actual pallet display patterns for each MWC were investigated by visiting each distribution site. In this study, TOPS (Total Optimization Packaging Software, USA) was used as the tool for pallet loading efficiency simulations the maximum allowable dimension was set to 0.0mm to prevent the pallet from falling outside the parameters, and the loading efficiency was analyzed with the pallet area. In other words, the study focused on dimensions (length x width x height) according to the research purpose and thereby deduced results. Results - The analysis of pallet loading patterns showed that the most preferred loading patterns for loading efficiency according to product specification, such as pinwheel, brick, and block patterns, were used in the case of the general distribution products, but the products were configured with block patterns in most cases when delivered to MWCs. The loading efficiency by loading pattern was analyzed with respect to 104 nationally listed standard dimensions. Meanwhile, No.51 (330 × 220mm) of KS T 1002 (1,100 × 1,100mm) was found to be the dimension that could bring about an improved loading efficiency, over 90.0% simultaneously in both the T-11 and T-12 pallet systems in a loading pattern configuration with the block pattern only, and the loading efficiency simulation results also confirmed this as the standard dimension that can be commonly applied to both the T-11 pallet (90.0%) and the T-12 pallet (90.7%) systems. Conclusions - The loading efficiency simulation results by loading pattern were analyzed: For the T-11 pallet system, 17 standard dimension sizes displayed the loading efficiency of 90.0% or more as block patterns, and the loading capacity was an average of 99.0%. For the T-12 pallet system, 35 standard dimension sizes displayed the loading efficiency of more than 90% as block patterns (the average loading efficiency of 98.6%). Accordingly, this study proposes that the standard dimensions of 17 sizes with the average loading efficiency of 99.0% should be applied in the use of the T-11 pallet system, and those of 35 sizes with the average loading efficiency of 98.6% should be reviewed and applied in the use of the T-12 pallet system.

상품라인별 가격결정이 적재효율 및 물류비에 미치는 영향에 관한 연구 (Study on the Effect of Product Line Pricing on Loading Efficiency and Logistics Cost)

  • 정성태;윤남수;한규철
    • 유통과학연구
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    • 제12권8호
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    • pp.55-69
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    • 2014
  • Purpose - Despite the importance of price, many companies do not implement pricing policies smoothly, because typical price management strategies insufficiently consider logistics efficiency and an increase in logistics costs due to logistics waste. This study attempts to examine the effect of product line pricing, which corresponds to product mix pricing, on logistics efficiency in the case of manufacturer A, and analyzes how logistics performance changes in response to these variables. Research design, data, and methodology - This study, based on the case of manufacturer A, involved research through understanding the current status, analyses, and then proposing improvement measures. Among all the products of manufacturer A, product group B was selected as the research object, and its distribution channel and line pricing were examined. As a result of simulation, for products with low loading efficiency, improvement measures such as changing the number of bags in the box were suggested, and a quantitative analysis was conducted on how these measures influence logistics costs. The TOPS program was used for the Pallet loading efficiency simulation tool in this study. To prevent products from protruding out of the pallet, the maximum measurement was set as 0.0mm, and loading efficiency was based on the pallet area, and not volume. In other words, its size (length x width) was focused upon, following the purpose of this study and, then, the results were obtained. Results - As a result of the loading efficiency simulation, when the number of bags in the box was changed for 36 products with low average loading efficiency of 73.7%, as shown in

    , loading efficiency improved to 89.9%. Further, from calculating logistics cost based on the cost calculation standard of manufacturer A, the amount of annual logistics cost reduction amounted to 101,458,084 KRW. Given that the sum of the logistics cost of the product group B of manufacturing enterprises A is 400,340,850 KRW, it can be reduced by 25%, to 298,882,766 KRW. Although many methods improve loading efficiency, this study proved that logistics cost could be reduced by changing the number of bags within boxes. If this measure is applied to other items, visible logistics cost reduction effects will be realized through improvements in loading efficiency. Conclusions - Future pricing policies should consider their correlation with quality, loading efficiency, product specifications, and logistics standardization to prevent logistics waste, enabling management to improve earnings for companies. Thus, when companies decide pricing policies for new products, the aspects of merchandising and marketing should take priority; however, the aspect of logistics also needs to be considered as significant. Measures revealed by the study results are not only the responsibilities of manufacturing enterprises. Pricing policy agreements between manufacturing enterprises and distribution companies, and logistics factors related to price determination should be considered; further, governments should also support them for their collaborations. This will enable consumers to purchase quality products with low prices.

  • 유한킴벌리의 빨아쓰는 키친타올 스카트® 출시전략: "고객의 생활을 리디자인하다" (The Case of Market Launching Reusable Kitchen Towel Scott® in Korean Market: "Redesign Customers' Life")

    • 이유재;이동일;양석준
      • Asia Marketing Journal
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      • 제12권4호
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      • pp.165-181
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      • 2011
    • 2005년 유한킴벌리는 자사의 키친타올에 대한 소비자 사용 실태 및 태도 조사에서 흥미로운 점을 발견하게 된다. 키친타올의 용도가 탄생 초기의 의도와는 달리, 한국에서는 주로 후라이팬의 기름기 흡수나, 튀김시 기름기 흡수 등 주로 기름기를 흡수하는 것에 한정되어 있다는 사실이었다. 소비자들은 행주 등 천 청소도구의 위생에 대해서 불안하게 생각했지만, 기존의 키친타올도 행주도 소비자들의 불안함을 채워주기에는 무엇인가 부족했다고 지각했다. 결국 유한킴벌리는 해결되지 않았던 이러한 소비자들의 불안을 해결하기 위한 새로운 시도가 필요함을 인식하게 되었다. 천 행주의 비위생성, 불편성에 비추어 볼 때, 키친타올의 상대적 열위는 내습성이 약하다는 점이다. 물기제거 과정에서 천 행주는 물기를 빨아들이고, 관리하는 것이 가능한 반면 키친타올은 종이제품으로서의 인식으로 인해 물기제거에 많은 양이 사용되고 신뢰할 수 없다는 점이 부각되게 된 것이다. 따라서 키친타올 카테고리의 한계를 극복하기 위해서는 이러한 점에 대한 소비자 인식을 전환할 수 있도록 하는 보완이 필요하였다. 새로운 키친타올의 사용시간을 일회용에서 확장하여 1일 이내 수차례 사용으로 확장하는 방향이 필요하게 되었다. 따라서 고객의 주방생활을 리디자인할 필요가 있는 것이다. 여러 번 활용할 수 있는 새로운 키친타올의 브랜드는 킴벌리 클라크의 글로벌 전략과 일치시키기 위해서 스카트(Scott) 브랜드를 사용하는 것으로 결정하였다. 이미 남미에서 유사한 제품이 스카트 브랜드를 사용하고 있어 이에 일치시키기 위한 것이었다. 또한 기존의 키친타올과의 차이를 나타내기 위하여 "스카트® 빨아쓰는 키친타올"로 상품명을 결정하여 기존에 소비자들에게 친숙한 키친타올의 이미지를 활용하여 새로운 상품을 홍보할 수 있도록 하였다. 그 결과 소비자들의 청소에 대한 기존의 행동양식이 보다 위생적으로 청소를 하는 방향으로 변화되었으며, 이러한 소비자 변화는 결국 스카트® 빨아쓰는 키친타올의 급격한 매출증가로 이어졌다.

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