A Study on the Clothing Involvement, Fashion Innovativeness, Impulsive Buying, and Brand Loyalty of Male University Students (남자 대학생의 의복관여, 유행혁신성, 충동구매, 브랜드 충성도에 관한 연구)
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- Journal of the Korean Society of Clothing and Textiles
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- v.34 no.3
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- pp.424-436
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- 2010