• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.512-520
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• 2019

This study is to investigate the compulsive use of the social media platform, YouTube. For this purpose, this study built a research model that considered how the personality trait perspective(agreeableness, conscientiousness, neuroticism, extraversion, openness) and the use motivation perspective(utilitarian, hedonic and social use motivations) work together to explain compulsive use of YouTube. The survey method was used for this paper, and data from a total of 165 were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, both agreeableness and conscientiousness have a negative effect on compulsive use of YouTube. Second, utilitarian use motivation has a negative effect on compulsive use of YouTube. The results of this study are meaningful in that it not only alerts YouTube users to the risks of compulsive YouTube use, but also helps them to develop self-management strategies.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.3
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• pp.39-61
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• 2021

This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

• Journal of Korean Library and Information Science Society
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• v.52 no.2
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• pp.275-301
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• 2021

The purpose of the research is to find out both what information tweens (12~14 years old adolescents) need and how they use YouTube to satisfy with their information needs. In order to achieve the goal, the research collected the data by conducting a survey on tweens (N=130) and analyzed the data with statistical processes. The research found out some significant results: first, tweens frequently use the informaton on YouTube and search for leisure information most often. Second, tweens search for information on YouTube because of ease and convenience on learning information even though they do not trust the information on YouTube. Third, tweens regard that YouTube play the role as a significant information source and searching tool, and use information on YouTube because the information on YouTube are composed of easy-to-understand video format. On the basis of the results, the research suggests and discusses how information organization such as public or school libraries provide information services for youth groups effectively.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.53-60
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• 2021

The purpose of this study is to examine the terms and components related to the proper use of YouTube. The Delphi was conducted on 11 panels and the results are as follows. First, as a result of examining how the use of YouTube will change in the future, it is agreed that it will be used more actively and more diverse than now, but that maladaptive problems such as fake news and addictive use will occur. Second, the terminology of proper/improper use of Youtube was derived as 'adaptive use' and 'maladaptive use'. Third, as a result of the components of adaptive use of YouTube, it is that were 'Information and content sorting ability', 'Self-regulation ability', 'Information acquisition and delivery ability', 'Understanding motivation and desire to use', 'Time-of-use control ability', 'Consideration of ripple effect'. Finally, the implications and limitations of this study were discussed.

• International journal of advanced smart convergence
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• v.9 no.2
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• pp.84-89
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• 2020

This study multilaterally explores South Korean YouTuber Winter Library's book-related contents uploaded on one's channel. As science and technology have developed, now the ordinary people can produce their videos and share them online. YouTube has been the most popular video storage service, and many Koreans use and enjoy it as well. This study investigates book-related contents produced by YouTuber user Winter Library, often called BookTuber (Book plus YouTuber). More specifically, it analyzes Winter Library's various contents by 1) Components of YouTube Channel 2) Contents of Components 3) Components that help to increase reading rates. This study is contributing as it focuses on book, which is not so common topic in YouTube. As a result, the study discovers unique aspects of YouTube contents, and also explores the book-related industry in South Korea. This YouTube channel could be functional for increasing reading rates, especially among adults.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.309-317
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• 2020

The purpose of this study was conducted in two stages for university students at K and Y universities in Gyeongsangbuk-do to examine the factors affecting their use intention to use YouTube learning contents due to any of the factors of YouTube learning contents characteristics. Based on the results of the first survey, the measurement items were organized and based on this, second survey was conducted on the use intention of YouTube learning content learners. As a result, it was found that content diversity, content simplicity, content quality, interactivity, and ease of use influenced use intention. Among them, content diversity was found to have the most influence on use intention than others. This study is expected to be used as a basic research data necessary to activate e-learning in the current university and to enhance the learning effect by researching YouTube which is a new learning trend of university students.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.2
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• pp.83-93
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• 2020

The purpose of this study was to verify the effect on learning using YouTube. The relationship between expectations, cognitive attitudes, emotional attitudes, and reuse intentions was explored. The results are as follows. First, the factors affecting the intention to reuse YouTube were emotional attitude and expectation. cognitive attitude did not show any significant effect. Second, cognitive attitude and expectation agreement were significant variables in emotional attitude. cognitive attitude was identified as a major factor affecting emotional attitude. Third, expectation agreement was found to have a significant influence on cognitive attitude. Therefore, expectancy is an important factor in identifying cognitive attitudes. In particular, the satisfaction of expectations after experiencing a new technology or system, such as YouTube, affects the cognitive attitude. Finally, the main findings of this study were that cognitive attitude was not a variable affecting the intention to reuse YouTube. The reason for this is that YouTube is used as a medium of interest, and it is not used as a medium for searching the main data source for learning. Therefore, in order to activate YouTube learning, it is necessary to convert recognition into YouTube for learning rather than YouTube for play.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.206-212
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• 2020

The purpose of this study is to analyze the structural relationship among information attitude, brand attitude, usage satisfaction, brand image and brand loyalty of YouTube sports Contents. The survey subjects to achieve the purpose of this study were selected the 490 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, it is more effective to increase the attitude toward the brand itself rather than information attitude to use satisfaction Second, both information attitude and brand attitude were found to have a positive effect on enhancing brand image. In relation to attitude and image, it was possible to achieve research accumulation for YouTube users. Third, it was found that both the use satisfaction and the brand image presented in the previous study had a positive effect on brand loyalty.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.713-715
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• 2022

Video learning through YouTube has emerged as one of the most widely used instructional methods, yet relatively little research has been conducted on YouTube video users' willingness to use or behavior, so it is important to examine how to make and keep users' willingness to continue learning and to improve their retention rate for effective online learning. With reference to perceived value theory and utilizing an ECM perspective, the authors construct a model of YouTube video continuous learning intention and investigate the influence of perceived value and satisfaction on users' willingness to use YouTube videos for continuous learning.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.137-142
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• 2021

The goal of this study is to investigate how YouTube use motivation such as perceived usefulness and perceived enjoyment affect the compulsive YouTube usage and academic adjustment of college students. To this end, a research model was established and 113 response data obtained by conducting a questionnaire survey on college students in Seoul were used for structural model analysis. The results of this study can be summarized as following. First, perceived usefulness has a positive effect on academic adjustment. Second, compulsive YouTube usage has a negative effect on academic adjustment. Third, perceived enjoyment was identified as a factor that plays a role like pharmakon. The findings suggest the necessity of learning strategies that control the degree of perceived enjoyment as well as the instrumental use of perceived usefulness in order to improve the academic adjustment of college students.