• 제목/요약/키워드: X Generation

검색결과 976건 처리시간 0.033초

광고 관련 변수들에 대한 세대 간의 반응 차이 (Generational Differences in Responses Related to Advertisements)

  • 김우성
    • 한국생활과학회지
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    • 제21권6호
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    • pp.1145-1160
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    • 2012
  • This study empirically compared generational differences in responses between baby boomers, Generation X, and Generation Y groups as measured by key variables related to advertisement. The respondents in this study were consumers throughout Korea, with 914 survey questionnaires used for the final analyses. Eight of the original 10 hypotheses were validated and two were rejected. Both baby boomer consumers and Generation Y consumers showed more positive responses to affective advertisements than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards humorous advertisements than their baby boomer and Generation X counterparts. The effect of advertising models on the evaluation of advertisements was greater among Generation Y consumers than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards storytelling-type marketing than their baby boomer and Generation X counterparts. Baby boomer consumers showed more positive attitudes towards symbolic advertisements than their Generation X and Generation Y counterparts. Generation X consumers showed more positive attitudes towards functional advertisements than the baby boomer and Generation Y groups. There were significant differences in attitudes towards two types (symbolic and functional) of advertisements in both baby boomer consumers and Generation X consumers.

토빗분석을 적용한 X세대, MZ세대의 외식지출 영향요인 (The Factors Affecting Dining-out Expenses by Generation X and Generation MZ Based on Tobit Model)

  • 민지은;한경수
    • 한국식생활문화학회지
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    • 제36권3호
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    • pp.284-292
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    • 2021
  • The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

Longitudinal Model Verification of Life Satisfaction of Generation X and Generation Y

  • Kim, Jae-Nam
    • 한국컴퓨터정보학회논문지
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    • 제25권11호
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    • pp.245-253
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    • 2020
  • 본 연구는 한국복지패널(KOWEPS) 자료를 활용하여 역사적 배경, 성장배경, 가치관, 라이프 스타일 등이 서로 다른 X세대와 Y세대의 삶의 만족도를 종단적으로 분석하는 연구이다. 연구 자료는 한국복지패널의 1차 년도(2006년)부터 14차 년도(2019년) 까지 이루어진 27,301명 중에서 삶의 만족도를 실시한 최근 12차 년도부터 14차 년도까지 응답이 제대로 이루어진 2,492명의 3개년도 자료를 활용하였다. 연구 결과 X세대와 Y세대 모두 삶의 만족도가 높은 세대일수록 시간이 경과 함에 따라 느린 속도로 삶의 만족도가 천천히 증가한다는 것이다. 또한 X세대와 Y세대 모두 생활 만족도가 높을수록 삶의 만족도 초기값은 높게 나타났으나, X세대의 경우 생활 만족도가 높을수록 3년 동안 삶의 만족도 변화율은 .327이 낮아지고, Y세대의 경우에는 삶의 만족도 변화율에 영향을 미치지 않았다. 최종적으로 본 연구의 모형은 생활 만족도와 삶의 만족도 경향성 사이에서 건강 상태의 부분 매개가 성립하여 생활 만족도는 삶의 만족도에 직접적으로 영향을 미치고 동시에 건강 상태를 매개변수로 하여 간접적으로 영향을 미치는 것으로 분석되었다.

세대별 기혼남성의 가사노동시간 연구: 베이비붐세대, X세대, Y세대를 중심으로 (A Study on Household Labor Time of Married Men by Generation -For the Baby Boom generation, Generation X, and Generation Y-)

  • 이현아;김주희
    • 가족자원경영과 정책
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    • 제25권4호
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    • pp.71-86
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    • 2021
  • 본 연구는 기혼 남성의 가사노동참여 양상의 변화를 파악하기 위해 남성의 가사노동시간의 영향 요인을 세대별로 파악하는 목적으로 한다. 이를 위해 기혼남성을 베이비붐세대, X세대, Y세대로 구분하고, 각 세대별 가사노동참여 요인을 가사노동 참여가설을 적용시켜 분석해 보았다. 자료는 통계청 '2019년 생활시간조사' 원자료를 사용하였다. 기혼남성의 가사노동시간에 영향을 미치는 요인을 분석하기 위해 다항로지스틱 분석을 실시하였다. 분석결과 베이비붐세대 기혼남성의 가사노동시간은 경제적 효율성가설과 성역할태도가설, 요구반응가능성가설에 의해 설명이 가능하고, X세대 기혼남성의 가사노동시간은 경제적 효율성가설, 성역할태도가설, 시간가용성가설, 요구반응가능성가설 모두에 의해 설명이 가능하였다. 반면, Y세대 기혼남성의 가사노동시간은 시간가용성가설과 요구반응가능성가설에 의해서만 설명이 가능하였다. 세대별로 가사노동참여의 동인이 다르다는 사실은 남성 대상 일가정양립지원 정책수립에 있어 세대별 특성을 고려해야 한다는 점을 시사해준다.

Exploring the Motivation in Using Facebook : A Comparative Study between Generation X and Y in Indonesia

  • Hartijasti, Yanki
    • Journal of Information Technology Applications and Management
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    • 제20권1호
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    • pp.53-66
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    • 2013
  • Social reason was mostly the motivation for using Facebook among Generation Y, but results on Generation X were still inconclusive due to limited studies. By using content analysis of 93 participants' written statements gathered on April to May 2012, this study compared motivations among Facebookers from two generations. The study finds that Generation X and Y shared similar motivations. The majority of both generations use Facebook to keep in touch with their friends, as well as to seek updated information. A smaller number use Facebook for entertainment, online business, and self-expression. In addition, participants were willing to continue using Facebook in the future despite the fact that they had Twitter accounts.

뮤직비디오에 나타난 '집'의 의미와 성격 - 서태지와 아이들, 방탄소년단 작품에 대한 세대론적 접근 - (Seeking for Underlying Meaning of the 'house' and Characteristics in Music Video - Analyzing Seotaiji and Boys and BTS Music Video in Perspective of Generation -)

  • 길혜빈;안숭범
    • 한국콘텐츠학회논문지
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    • 제19권5호
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    • pp.24-34
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    • 2019
  • 본 연구는 1990년대 'X세대' 담론과 2010년대 'C세대' 담론 한복판에 존재하는 '서태지와 아이들'(X세대)과 '방탄소년단'(C세대)의 을 심층적으로 비교한다. 특히 뮤직비디오 속에서 중요한 의미를 갖는 '집'의 성격을 탐색하며 사회문화적 함의를 추수할 것이다. 논지의 구체성을 확보하기 위해 시모어 채트먼의 서사 소통 모델과 토비아스의 플롯 유형론을 방법론으로 택했다. 분석 결과 서태지와 아이들의 원작은 계몽과 훈육의 수직적 소통 구조를 보여주며 '성숙'의 플롯을 따라 이야기를 전개됐다. 원작에서 '집'의 의미는 저항의 대상에서 내면화의 대상으로 변화해가는 것을 알 수 있었다. 이를 통해 X세대의 당대 사회구성원으로서의 위치 변화를 확인할 수 있었다. 방탄소년단의 리메이크 뮤직비디오는 공감과 연대의 수평구조를 보여주며 '추구/발견'의 플롯을 따라 사건이 전개되었다. 방탄소년단은 C세대를 대변하면서 팬덤의 참여를 이끌어내는 스토리텔링을 선보였다. 여기서의 '집'이란 자기 정체성을 전유한 자의 삶 그 자체로 파악된다.

X세대 남성의 패션스타일 유형과 특성 (The Types and Characteristics of the Fashion Styles of the Generation-X Man)

  • 홍윤정;김리라;김영인
    • 복식
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    • 제65권1호
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    • pp.150-163
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    • 2015
  • Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

간헐적 플라즈마 방전이 질소산화물의 탄화수소 선택적 촉매환원에 미치는 영향 (Effect of Intermittent Plasma Discharge on the Hydrocarbon Selective Catalytic Reduction of Nitrogen Oxides)

  • 윤경환;목영선
    • 공업화학
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    • 제34권5호
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    • pp.507-514
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    • 2023
  • 촉매(Ag/γ-Al2O3) 충진형 유전체 장벽 방전 플라즈마 반응기를 이용한 질소산화물(NOx)의 선택적 촉매 환원을 조사하였다. 촉매 상에서 간헐적으로 플라즈마를 발생시킬 때 NOx의 환원제인 탄화수소가 부분 산화되어 알데하이드류를 생성하였으며, 알데하이드류의 높은 환원력으로 인해 촉매를 단독으로 사용한 경우에 비해 높은 NOx 전환율을 보여주었다. 동일한 운전 조건(온도: 250 ℃; C/N: 8)에서 비교한 NOx 저감 효율은 탄화수소(n-헵테인), 프로피온알데하이드, 뷰티르알데하이드에 대해 각각 47.5%, 92%, 96%로 나타났으며, 알데하이드류의 높은 질소산화물 환원 성능이 확인되었다. 간헐적 플라즈마 발생시 적정 조건을 파악하기 위하여, 고전압 on/off 주기를 0.5~3 min으로 조절하였고, 연속적인 플라즈마 발생의 경우와 동일한 에너지밀도에서 NOx 저감 성능을 비교하였다. 고전압을 2 min 간격으로 on/off 하여 간헐적으로 플라즈마를 생성시켰을 때 연속적인 플라즈마 발생 대비 가장 높은 질소산화물 저감 효율이 얻어졌다. 동일한 에너지밀도에서도 간헐적 플라즈마 방전의 경우가 연속 플라즈마에 비해 높은 NOx 저감 효율을 보이는 것은, 탄화수소가 분해되어 생성되는 알데하이드류 등의 중간생성물들이 NOx 저감 반응에 보다 효율적으로 이용되었기 때문이다.

정전식 집진기에서 오존, $NO_x$ 발생특성에 관한 연구 (A Study on the Characteristic of Ozone and $NO_x$ Generation in the Electerostatic Precipitators)

  • 노광철;이영호;오명도
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2003년도 춘계학술대회
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    • pp.1423-1428
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    • 2003
  • We investigated the amount of the toxic gases emitted from the Electrostatic Precipitators(ESPs), which were currently used by indoor air cleaners. We used the wire-to-plate(WTP) type and the needle-to-plate(NTP) type corona discharger in our study. Using the voltage, the polarity of wire, the number of needles of NTP as the input variables, we studied the characteristic of Ozone and $NO_x$ generation in the ESPs. As the results, we found out that the concentration of Ozone, $NO_2$ and $NO_x$ is increased, but the amount of NO is decreased with increasing the voltage and the number of needles. And we knew that the generation rate of ozone and $NO_x$ is very related with the corona region.

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CNT-BASED FIELD EMISSION X-RAY SOURCE

  • Kim, Hyun Suk;Lee, Choong Hun
    • 한국진공학회:학술대회논문집
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    • 한국진공학회 2016년도 제50회 동계 정기학술대회 초록집
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    • pp.433-433
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    • 2016
  • Carbon nanotubes (CNT) emitter has widely become an attractive mechanism that draws growing interests for cold cathode field emission. CNT yarns have demonstrated its potential as excellent field emitters. It was demonstrated that a small focal spot size was achieved by manipulating some electrical parameters, such as applied bias voltage at the mesh gate, and electrostatic focal lenses, geometrical parameters, such as axial distances of the anode, and the electrostatic focal lens from the cathode assembly, and the dimension of the opening of the electrostatic lens. Electrical-optics software was used to systematically investigate the behavior of the electron beam trajectory when the aforementioned variables were manipulated. The results of the experiment agree with the theoretical simulation results. Each variable has an individual effect on the electron beam focal spot size impinging on the target anode. An optimum condition of the parameters was obtained producing good quality of X-ray images. Also, MWCNT yarn was investigated for field emission characteristics and its contribution in the X-ray generation. The dry spinning method was used to fabricate MWCNT yarn from super MWCNTs, which was fabricated by MW-PECVD. The MWCNT yarn has a significant field emission capability in both diode and the triode X-ray generation structure compared to a MWCNT. The low-voltage-field emission of the MWCNT yarn can be attributed to the field enhancing effect of the yarn due to its shape and the contribution of the high-aspect-ratio nanotubes that protrude from the sides of the yarn. Observations of the use of filters on the development of X-ray images were also demonstrated. The amount of exposure time of the samples to the X-ray was also manipulated. The MWCNT yarn can be a good candidate for use in the low voltage field emission application of X-ray imaging.

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