• 한국IT서비스학회지
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• 제11권3호
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• pp.227-240
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• 2012

Given the prevalence of internet and web 2.0, SNS(Social Network Service) market is growing rapidly. IT providers which focused marketing point on network hub have become to disseminate SNS mainly now. Many users are using the various functions of SNS to communicate each other or share the information. At this point, identifying the influencing factors to WOM(Word-Of-Mouth) of SNS is very important. In this paper, we aim to examine the effects of perceived variables on the WOM of SNS. In order to analyze the antecedents, we selected perceived factors such as perceived usefulness, perceived easiness, perceived enjoyment and perceived crowd. For statistical analysis, we surveyed real users of SNS. As a result, all antecedents of WOM showed significant influence and among the variables the perceived enjoyment has top standardized coefficient. In addition, perceived crowd has significant on perceived easiness, perceived enjoyment but not on perceived usefulness. The result of this research can be useful guidelines to increase SNS Market.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.217-245
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• 2016

Purpose With the increasing number of foreign travelers visiting Korea, it is a heavy question to evaluate service quality of typical domestic hotel companies. Our research aims to evaluate service quality of domestic hotels in Korea from the perspective of foreign travelers in order to provide the quality improvements that call attention for the hotel management. Design/Methodology/Approach In this paper, topics of sentiment followed Lodging Quality Index(LQI) dimensions classifying lodging service quality appropriately. Also, we employed word2vec algorithm which calculates similarity and affinity among the vocabularies accurately. To calculate sentiment of each dimension, we adopted scores from SentiWordNet. Findings From the result, we found the number of foreign travelers particularly satisfied with cleanliness, politeness, and problem solving skills. In contrast, it has also been found out that both promptness of services and efficiency of communication do not fulfill the requirements of travelers.

• 한국전자통신학회논문지
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• 제5권6호
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• pp.657-663
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• 2010

본 연구는 부동산중개업을 하는데 필요한 중요 구성요소를 도출하여 서비스 가치, 고객의 재이용의도, 구전효과와의 관계를 검증하여 고객들이 원하는 구성요소가 무엇인지를 분석하였다. 그 결과 중개업자의 능력과 중개업자의 신뢰성, 중개업소의 위치가 중요한 구성요소임을 검증한 반면 중개업소의 환경은 그다지 중요하지 않는 것으로 검증되었다. 따라서 고객들이 생각하는 가장 중요한 요소는 중개업자의 능력이므로 이에 대한 대비책 강구가 필요하였다.

• 대한음성학회지:말소리
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• 제42호
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• pp.57-69
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• 2001

Syntactic ambiguity can be understood by context usually, especially in reading and writing. Because phonological structure including stress, intonation and phonological phenomena can be pronounced differently according to different syntactic structures, syntactic ambiguity can be solved by phonological structure in listening and speaking. The objectives of this study was to survey how Korean English teachers apply phonological structures in order to solve syntactic ambiguity. The results of this study is as follows: First, Korean English leachers applied Compound Stress Rules well, when the second word was not branched. But they did not apply Compound Stress Rules well, when the second word was branched. Second, several Korean English teachers did not apply Nuclear Stress Rules well. They usually put the strongest stress on the first word. Third Korean English teachers did not differentiate appropriate applying situation of palatalization. They applied palatalization at both the single and the separated Phonological Phrase. Fourth, Korean English teachers did not apply stress shifting when stress crash happened. Because they did not apply stress shifting, they put the strongest stress on inappropriate syllable.

• 한국의류산업학회지
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• 제4권4호
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• pp.358-368
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• 2002

The purpose of this study was to examine and fully understand the transformation of female's ideal beauty based on word analysis. In order to research the understanding of female's ideal beauty, a random research was done on 438 women, ranging from the ages 10's through 60's. From the resulting poll, a frequency analysis was performed to further analyse the meaning of ideal beauty to each sector of the age group. To the teenage's beauty awareness was defined by the word "individuality", the 20's was "confident", the 30's was "elegant", the 40's was "earnestness", the 50's was "comfortable" and the 60's was "healthy". The research proved that the younger the age group, the more exterior beauty was considered, as opposed to the older generation who found inner beauty to be of most importance.

• 한국수학교육학회:학술대회논문집
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• 한국수학교육학회 2006년도 제36회 전국수학교육연구대회 프로시딩
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• pp.1-16
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• 2006

The purpose of this study is to investigate how fifth and sixth graders recognize average and to find out suggestions for teaching/learning methods of average by examining which difference there is depending on the way of the word problem presentation. To solve these study questions, With the way of the word problem presentation set up as experimental treatment experiment was conducted to analyze these. In conclusion, since students who did not learn the regular course of average values had various informal concepts already, it is needed to consider handling more various concepts of average in order to enable students to expand flexible thoughts. And informal concepts of average students showed were the same or similar to types of formalized concepts and had logicality and propriety in their own way. Compared with fifth graders, sixth graders showed a wide difference in informal concepts of average depending on the way of the word problem presentation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권4호
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• pp.2180-2197
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• 2019

With the proliferation of the Android malicious applications, malware becomes more capable of hiding or confusing its malicious intent through the use of code obfuscation, which has significantly weaken the effectiveness of the conventional defense mechanisms. Therefore, in order to effectively detect unknown malicious applications on the Android platform, we propose DroidVecDeep, an Android malware detection method using deep learning technique. First, we extract various features and rank them using Mean Decrease Impurity. Second, we transform the features into compact vectors based on word2vec. Finally, we train the classifier based on deep learning model. A comprehensive experimental study on a real sample collection was performed to compare various malware detection approaches. Experimental results demonstrate that the proposed method outperforms other Android malware detection techniques.

• Journal of Information Processing Systems
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• 제18권3호
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• pp.344-358
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• 2022

Text summarization is the task of producing a shorter version of a long document while accurately preserving the main contents of the original text. Abstractive summarization generates novel words and phrases using a language generation method through text transformation and prior-embedded word information. However, newly coined words or out-of-vocabulary words decrease the performance of automatic summarization because they are not pre-trained in the machine learning process. In this study, we demonstrated an improvement in summarization quality through the contextualized embedding of BERT with out-of-vocabulary masking. In addition, explicitly providing precise pointing and an optional copy instruction along with BERT embedding, we achieved an increased accuracy than the baseline model. The recall-based word-generation metric ROUGE-1 score was 55.11 and the word-order-based ROUGE-L score was 39.65.

• 경영과정보연구
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• 제38권2호
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• pp.209-223
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• 2019

본 연구는 소셜네트워크에서 SNS 광고에 대한 구전 제약요인의 개념과 측정도구 개발을 통하여 온라인 구전을 활성화하는데 그 목적이 있다. 이런 연구 목적을 달성하기 위해 3단계의 연구를 수행하였다. 첫째, 문헌고찰과 정성적 조사방법을 통하여 구전 제약에 대한 개념과 범위에 대하여 탐색적 조사(표적 집단 면접과 심층면접, 전문가 면접)를 실시하였다. 둘째, 개발된 측정항목은 정제작업을 위해 설문 조사를 실시하여 측정문항에 대한 신뢰성과 타당성 검증을 하였다. 셋째, 개발된 측정문항과 다른 주요 구성개념과 관계를 살펴봄으로써 측정항목의 예측타당성을 검증하였다. 연구결과 6개의 구성요인과 이에 대한 총 23개의 측정문항이 도출되었으며, 각각 내재적 및 대인적 제약(심리적 민감성, 보상적 민감성, 타인평가 민감성), 구조적 제약(신뢰성, 정보성, 오락성)으로 명명하였다. 정성적 연구와 정량적 연구를 통해 구전 제약의 측정문항을 개발하였으며, SNS 성과 및 평가 측면에서 SNS 광고 구전의 제약요인으로 작용하고 있는 사회적, 심리적, 환경적인 방해 요인들을 구전 제약의 관점에서 통합적으로 살펴보았다. 본 연구를 통해 온라인 구전 제약에 대한 체계적이고 실증적인 연구수행을 위한 기본 틀과 효과적인 SNS 구전을 이끌어 낼 수 있을 것이다.

• 복식
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• 제65권6호
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• pp.25-35
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• 2015

The purpose of this study is to investigate the characteristics of members and communities that have significant influence in the online fashion community through their word-of-mouth activities. In order to identify the influence and the diffusion of word-of-mouth in fashion community, the study selected one online fashion community. Then, the study sorted the online posts and comments made on fashion information and put them into the matrix form to perform social network analysis. The result of the analysis is as follows: First, the fashion community network used in the study has many active members that relay information very quickly. Average time for information diffusion is very short, taking only one or two days in most cases. Second, the influence of word-of-mouth is led by key information produced from only a few members. The number of influential members account for less than 20% of the total number of community members, which indicate high level of degree centrality. The diffusion of word-of-mouth is led by even fewer members, which represent high level of betweenness centrality, compared to the case of degree centrality. Third, component characteristic shares similar information with about 70% of all members being linked to maximize information influence and diffusion. Fourth, a node with high degree centrality and betweenness centrality shares similar interests, presenting strain effect to particular information. Specially, members with high betweenness centrality show similar interests with members of high degree centrality. The members with high betweenness centrality also help expansion of related information by actively commenting on posts. The result of this research emphasizes the necessity of creation and management of network to efficiently convey fashion information by identifying key members with high level of information influence and diffusion to enhance the outcome of online word-of-mouth.