• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.679-687
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• 2020

The present study aims to investigate lexical coverage of BNC (British National Corpus) word lists and 2015 Basic Vocabulary of Ministry of Education in 2020 EBS-linked textbooks and CSAT. For the data analysis, AntWordProfiler was used to find lexical coverage and frequency. The findings showed that Students can understand 95% of the tokens with a vocabulary of BNC 3,000 and 4,000 word-families in 2020 EBS-linked listening and reading books respectively. 98% can be understood with 4,000 word-families in the EBS-linked listening book while the same lexical coverage can be covered with 8,000 word-families in the EBS-linked reading textbook. By the way, 95% of the tokens can be understood with 2,000 and 4,000 word-families in 2020 CSAT listening and reading tests respectively, while 98% requires 4,000 and 7,000 word-families in the 2020 listening and reading tests respectively. In summary, students should understand more words in 2020 EBS-linked textbooks than in 2020 CSAT tests confirming Kim's (2016) findings. In summary, students should understand more words in 2020 EBS-linked textbooks than in 2020 CSAT tests.

• Journal of Sport and Applied Science
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• v.7 no.2
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• Journal of KIISE
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• v.43 no.4
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• pp.430-436
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• 2016

Processing of unknown words such as proper nouns and newly coined words is important for a morphological analyzer to process documents in various domains. In this study, a segmentation and tagging method for unknown Korean words is proposed for the 3-step probabilistic morphological analysis. For guessing unknown word, it uses rich suffixes that are attached to open class words, such as general nouns and proper nouns. We propose a method to learn the suffix patterns from a morpheme tagged corpus, and calculate their probabilities for unknown open word segmentation and tagging in the probabilistic morphological analysis model. Results of the experiment showed that the performance of unknown word processing is greatly improved in the documents containing many unregistered words.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.574-583
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• 2007

This study aimed to look into the features of the hair beauty service components and the effects of these elements on customer satisfaction and word-of-mouth intention. Subjects were 20's-40's women and survey methods such as frequency analysis, t-test, ANOVA, factor analysis, reliability analysis, and regression analysis were used. Results were as follows: First, hair beauty service were composed of eight factors such as facilities of hair beauty salon, employee's kindness, amusement facilities, light refreshments, guidance to a process of hair style, keeping service for personal belongings, reservation service, and customer management. Second, the effects on customer satisfaction was significantly affected by facilities of hair beauty salon, employee's kindness, guidance to a process of hair style, customer management, keeping service for personal belongings, light refreshments. Third, customer satisfaction with hair beauty service affected the word-of-mouth intention.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.106-116
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• 2021

To increase the quality of the system in the subjective-type question grading and document classification, we need the paragraph detection. But it is not easy because it is accompanied by semantic analysis. Many researches on the paragraph detection solve the detection problem using the word based clustering method. However, the word based method can not use the order and dependency relation between words. This paper suggests the paragraph detection system using syntactic-semantic relation between words with the Korean syntactic-semantic analysis. This system is the hybrid system of word based, concept based, and syntactic-semantic tree based detection. The experiment result of the system shows it has the better result than the word based system. This system will be utilized in Korean subjective question grading and document classification.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.221-227
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• 2021

In this paper, we conducted word-to-word similarity analysis of standardized datasets collected through web crawling for 10,000 Vertical Noise Mouses using Word2Vec, and made 92 students of computer engineering use the products presented for 5 days, and conducted self-report questionnaire analysis. The questionnaire analysis was conducted by collecting the words in the form of a narrative form and presenting and selecting the top 50 words extracted from the word frequency analysis and the word similarity analysis. As a result of analyzing the similarity of e-commerce user's product review, pain (.985) and design (.963) were analyzed as the advantages of click keywords, and the disadvantages were vertical (.985) and adaptation (.948). In the descriptive frequency analysis, the most frequently selected items were Vertical (123) and Pain (118). Vertical (83) and Pain (75) were selected for the advantages of selecting the long/demerit similar words, and adaptation (89) and buttons (72) were selected for the disadvantages. Therefore, it is expected that decision makers and product planners of medium and small enterprises can be used as important data for decision making when the method applied in this study is reflected as a new product development process and a review strategy of existing products.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.431-440
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• 2007

The study of the awareness on DM, the degree of satisfaction, and intention of word-of-mouth has found that when the confidence factor is stressed, intention of word-of-mouth is seen to rise, and when the perception factor is placed emphasis on, intention of word-of-mouth is also seen to be on the rise. The 790 questionnaires collected were analyzed by frequency, factor analysis, confidence degree, and regression analysis. This means that the higher the degree of satisfaction by means of the recognition, attention, trust of DM advertisement, the relationship reenforcement of DM advertisement and transmission of information is, the higher intention of word-of-mouth is. Beauty art business is characteristic of visits being connected with sales. The awareness has an effect on the degree satisfaction, and it affects intention of word-of-mouth. Therefore, it is thought that Beauty art business requires systematic, analytic and unique DM advertisement.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.1
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• pp.18-33
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• 2014

A Word is the smallest unit for text analysis, and the premise behind most text-mining algorithms is that the words in given documents can be perfectly recognized. However, the newly coined words, spelling and spacing errors, and domain adaptation problems make it difficult to recognize words correctly. To make matters worse, obtaining a sufficient amount of training data that can be used in any situation is not only unrealistic but also inefficient. Therefore, an automatical word extraction method which does not require a training process is desperately needed. WordRank, the most widely used unsupervised word extraction algorithm for Chinese and Japanese, shows a poor word extraction performance in Korean due to different language structures. In this paper, we first discuss why WordRank has a poor performance in Korean, and propose a customized WordRank algorithm for Korean, named KR-WordRank, by considering its linguistic characteristics and by improving the robustness to noise in text documents. Experiment results show that the performance of KR-WordRank is significantly better than that of the original WordRank in Korean. In addition, it is found that not only can our proposed algorithm extract proper words but also identify candidate keywords for an effective document summarization.

• Journal of Distribution Science
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• v.18 no.3
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• pp.77-85
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• 2020

Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic word-of-mouth (e-WOM) information and communication on product awareness risks, benefits, and word-of-mouth (WOM) impacts on restaurant consumers. Research design, data, and methodology: The analysis was conducted on a valid questionnaire of 425 menu product consumers. The survey was conducted for two months in March 2019. The collected data was analyzed using SPSS and hierarchical regression analysis was applied. Results: It did empirical research on the reciprocal casual relations to online and the existing word-of-mouth communication that have to be preceded to understand characteristics of online word-of-mouth communication for the purpose of this study. The result is summarized as follows. First, the online word-of-mouth (e-WOM) effect on product recognition risk shows the statistically significant effect of information sender characteristics, information recipient characteristics, and online word-of-mouth (e-WOM) communication on product recognition risk. Second, the influence of online word-of-mouth (e-WOM) on product risk benefits shows that the information sender characteristics, the information receiver characteristics, and online communications have a statistically significant effect on product risk benefits. Third, online word of mouth risk recognition had a statistically significant effect on word of mouth acceptance. Fourth, online risk benefit had a statistically significant positive effect on word of mouth (WOM) effect. Conclusions: The communication between online word of mouth (e-WOM) sender and recipient had a positive influence on the product evaluation and attitude change in the foodservice industry, and the word-of-mouth (WOM) effect affected financial and non-financial performance. The results mentioned above indicated that the communication between the sender of the information and the receiver of the information had a positive effect on the product evaluation and attitude change of the menu consumer, and the word-of-mouth (WOM) result affected the financial. Therefore, the online word-of-mouth (e-WOM) effect has a positive effect on the word-of-mouth (WOM) effect of menu products when performed simultaneously and positively between the information sender and the information receiver.

• Cross-Cultural Studies
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• v.33
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• pp.359-384
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• 2013

There is linguistic phenomenon that Korean syllable, morpheme and word are substituted with Chinese Character. These phenomenon is called Chinese Character Borrowing, the Chinese character used here is called Borrowed Chinese Character. Whereas borrowing Chinese character in Chinese is used for borrowing only sound for different word, borrowing Chinese character in Korean is used for assigning new meaning. Hence, by borrowing Chinese character in Korean, a syllable which had no meaning originally get new meaning, morpheme and word meaning has changed. At advertisement and campaign, Chinese Character Borrowing has lots of linguistical advantage such as visual immediacy, effectiveness of meaning expression. However, there are number of cases found that violate grammar rule and word constitution practice by Chinese Character Borrowing. For this reason, Chinese Character Borrowing has the problem polluting Korean along with another foreign words. Thus, this paper focus on study Chinese Character Borrowing phenomenon in Korean, and analysis its effectiveness and impact in Korean. In addition, analysis the problem of Borrowed chinese Character, and suggestion several alternative for right use of Korean is followed.