• Title/Summary/Keyword: Word

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The Effect of Online WOM of Menu Product Consumers on Product Perception Risk and WOM Effect

  • HEO, Yeong-Wook
    • Journal of Distribution Science
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    • v.18 no.3
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    • pp.77-85
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    • 2020
  • Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic word-of-mouth (e-WOM) information and communication on product awareness risks, benefits, and word-of-mouth (WOM) impacts on restaurant consumers. Research design, data, and methodology: The analysis was conducted on a valid questionnaire of 425 menu product consumers. The survey was conducted for two months in March 2019. The collected data was analyzed using SPSS and hierarchical regression analysis was applied. Results: It did empirical research on the reciprocal casual relations to online and the existing word-of-mouth communication that have to be preceded to understand characteristics of online word-of-mouth communication for the purpose of this study. The result is summarized as follows. First, the online word-of-mouth (e-WOM) effect on product recognition risk shows the statistically significant effect of information sender characteristics, information recipient characteristics, and online word-of-mouth (e-WOM) communication on product recognition risk. Second, the influence of online word-of-mouth (e-WOM) on product risk benefits shows that the information sender characteristics, the information receiver characteristics, and online communications have a statistically significant effect on product risk benefits. Third, online word of mouth risk recognition had a statistically significant effect on word of mouth acceptance. Fourth, online risk benefit had a statistically significant positive effect on word of mouth (WOM) effect. Conclusions: The communication between online word of mouth (e-WOM) sender and recipient had a positive influence on the product evaluation and attitude change in the foodservice industry, and the word-of-mouth (WOM) effect affected financial and non-financial performance. The results mentioned above indicated that the communication between the sender of the information and the receiver of the information had a positive effect on the product evaluation and attitude change of the menu consumer, and the word-of-mouth (WOM) result affected the financial. Therefore, the online word-of-mouth (e-WOM) effect has a positive effect on the word-of-mouth (WOM) effect of menu products when performed simultaneously and positively between the information sender and the information receiver.

An Iterative Approach to Graph-based Word Sense Disambiguation Using Word2Vec (Word2Vec을 이용한 반복적 접근 방식의 그래프 기반 단어 중의성 해소)

  • O, Dongsuk;Kang, Sangwoo;Seo, Jungyun
    • Korean Journal of Cognitive Science
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    • v.27 no.1
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    • pp.43-60
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    • 2016
  • Recently, Unsupervised Word Sense Disambiguation research has focused on Graph based disambiguation. Graph-based disambiguation has built a semantic graph based on words collocated in context or sentence. However, building such a graph over all ambiguous word lead to unnecessary addition of edges and nodes (and hence increasing the error). In contrast, our work uses Word2Vec to consider the most similar words to an ambiguous word in the context or sentences, to rebuild a graph of the matched words. As a result, we show a higher F1-Measure value than the previous methods by using Word2Vec.

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English Bible Text Visualization Using Word Clouds and Dynamic Graphics Technology (단어 구름과 동적 그래픽스 기법을 이용한 영어성경 텍스트 시각화)

  • Jang, Dae-Heung
    • The Korean Journal of Applied Statistics
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    • v.27 no.3
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    • pp.373-386
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    • 2014
  • A word cloud is a visualization of word frequency in a given text. The importance of each word is shown in font size or color. This plot is useful for quickly perceiving the most prominent words and for locating a word alphabetically to determine its relative prominence. With dynamic graphics, we can find the changing pattern of prominent words and their frequencies according to the changing selection of chapters in a given text. We can define the word frequency matrix. In this matrix, rows are chapters in text and columns are ranks corresponding to word frequency about the words in the text. We can draw the word frequency matrix plot with this matrix. Dynamic graphic can indicate the changing pattern of the word frequency matrix according to the changing selection of the range of ranks of words. We execute an English Bible text visualization using word clouds and dynamic graphics technology.

Translation Disambiguation Based on 'Word-to-Sense and Sense-to-Word' Relationship (`단어-의미 의미-단어` 관계에 기반한 번역어 선택)

  • Lee Hyun-Ah
    • The KIPS Transactions:PartB
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    • v.13B no.1 s.104
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    • pp.71-76
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    • 2006
  • To obtain a correctly translated sentence in a machine translation system, we must select target words that not only reflect an appropriate meaning in a source sentence but also make a fluent sentence in a target language. This paper points out that a source language word has various senses and each sense can be mapped into multiple target words, and proposes a new translation disambiguation method based on this 'word-to-sense and sense-to-word' relationship. In my method target words are chosen through disambiguation of a source word sense and selection of a target word. Most of translation disambiguation methods are based on a 'word-to-word' relationship that means they translate a source word directly into a target wort so they require complicate knowledge sources that directly link a source words to target words, which are hard to obtain like bilingual aligned corpora. By combining two sub-problems for each language, knowledge for translation disambiguation can be automatically extracted from knowledge sources for each language that are easy to obtain. In addition, disambiguation results satisfy both fidelity and intelligibility because selected target words have correct meaning and generate naturally composed target sentences.

On the Development of a Large-Vocabulary Continuous Speech Recognition System for the Korean Language (대용량 한국어 연속음성인식 시스템 개발)

  • Choi, In-Jeong;Kwon, Oh-Wook;Park, Jong-Ryeal;Park, Yong-Kyu;Kim, Do-Yeong;Jeong, Ho-Young;Un, Chong-Kwan
    • The Journal of the Acoustical Society of Korea
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    • v.14 no.5
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    • pp.44-50
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    • 1995
  • This paper describes a large-vocabulary continuous speech recognition system using continuous hidden Markov models for the Korean language. To improve the performance of the system, we study on the selection of speech modeling units, inter-word modeling, search algorithm, and grammars. We used triphones as basic speech modeling units, generalized triphones and function word-dependent phones are used to improve the trainability of speech units and to reduce errors in function words. Silence between words is optionally inserted by using a silence model and a null transition. Word pair grammar and bigram model based oil word classes are used. Also we implement a search algorithm to find N-best candidate sentences. A postprocessor reorders the N-best sentences using word triple grammar, selects the most likely sentence as the final recognition result, and finally corrects trivial errors related with postpositions. In recognition tests using a 3,000-word continuous speech database, the system attained $93.1\%$ word recognition accuracy and $73.8\%$ sentence recognition accuracy using word triple grammar in postprocessing.

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Utilizing Local Bilingual Embeddings on Korean-English Law Data (한국어-영어 법률 말뭉치의 로컬 이중 언어 임베딩)

  • Choi, Soon-Young;Matteson, Andrew Stuart;Lim, Heui-Seok
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.45-53
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    • 2018
  • Recently, studies about bilingual word embedding have been gaining much attention. However, bilingual word embedding with Korean is not actively pursued due to the difficulty in obtaining a sizable, high quality corpus. Local embeddings that can be applied to specific domains are relatively rare. Additionally, multi-word vocabulary is problematic due to the lack of one-to-one word-level correspondence in translation pairs. In this paper, we crawl 868,163 paragraphs from a Korean-English law corpus and propose three mapping strategies for word embedding. These strategies address the aforementioned issues including multi-word translation and improve translation pair quality on paragraph-aligned data. We demonstrate a twofold increase in translation pair quality compared to the global bilingual word embedding baseline.

Automated Generation of Word Balloons in Comics (만화 영상에서 말풍선의 자동 생성 방법)

  • Ryu, Dong-Sung;Chun, Bong-Kyung;Park, Kyu-Tae;Cho, Hwan-Gue
    • Journal of the Korea Computer Graphics Society
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    • v.13 no.1
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    • pp.33-36
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    • 2007
  • Generally, word balloon have played a role to connect the script with character in comics. The location of word balloons depicts the process of story in comics, because they are located by reading order. Therefore, it is very Important works to generate and place word balloons, these work usually is processed manually by comic writer's. In this paper, we discuss the automated generation and placement of word balloon. For this, we modeled 6 kinds of word balloons. And these word balloons are placed by heuristic method based on EPFLP. We also generate the tail of word balloon automatically by considering the direction and reference points of word balloon.

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A Stochastic Word-Spacing System Based on Word Category-Pattern (어절 내의 형태소 범주 패턴에 기반한 통계적 자동 띄어쓰기 시스템)

  • Kang, Mi-Young;Jung, Sung-Won;Kwon, Hyuk-Chul
    • Journal of KIISE:Software and Applications
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    • v.33 no.11
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    • pp.965-978
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    • 2006
  • This paper implements an automatic Korean word-spacing system based on word-recognition using morpheme unigrams and the pattern that the categories of those morpheme unigrams share within a candidate word. Although previous work on Korean word-spacing models has produced the advantages of easy construction and time efficiency, there still remain problems, such as data sparseness and critical memory size, which arise from the morpho-typological characteristics of Korean. In order to cope with both problems, our implementation uses the stochastic information of morpheme unigrams, and their category patterns, instead of word unigrams. A word's probability in a sentence is obtained based on morpheme probability and the weight for the morpheme's category within the category pattern of the candidate word. The category weights are trained so as to minimize the error means between the observed probabilities of words and those estimated by words' individual-morphemes' probabilities weighted according to their categories' powers in a given word's category pattern.

Network Analysis between Uncertainty Words based on Word2Vec and WordNet (Word2Vec과 WordNet 기반 불확실성 단어 간의 네트워크 분석에 관한 연구)

  • Heo, Go Eun
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.3
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    • pp.247-271
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    • 2019
  • Uncertainty in scientific knowledge means an uncertain state where propositions are neither true or false at present. The existing studies have analyzed the propositions written in the academic literature, and have conducted the performance evaluation based on the rule based and machine learning based approaches by using the corpus. Although they recognized that the importance of word construction, there are insufficient attempts to expand the word by analyzing the meaning of uncertainty words. On the other hand, studies for analyzing the structure of networks by using bibliometrics and text mining techniques are widely used as methods for understanding intellectual structure and relationship in various disciplines. Therefore, in this study, semantic relations were analyzed by applying Word2Vec to existing uncertainty words. In addition, WordNet, which is an English vocabulary database and thesaurus, was applied to perform a network analysis based on hypernyms, hyponyms, and synonyms relations linked to uncertainty words. The semantic and lexical relationships of uncertainty words were structurally identified. As a result, we identified the possibility of automatically expanding uncertainty words.

Pronunciation of the Korean diphthong /jo/: Phonetic realizations and acoustic properties (한국어 /ㅛ/의 발음 양상 연구: 발음형 빈도와 음향적 특징을 중심으로)

  • Hyangwon Lee
    • Phonetics and Speech Sciences
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    • v.15 no.1
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    • pp.9-17
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    • 2023
  • The purpose of this study is to determine how the Korean diphthong /jo/ shows phonetic variation in various linguistic environments. The pronunciation of /jo/ is discussed, focusing on the relationship between phonetic variation and the distribution range of vowels. The location in a word (monosyllable, word-initial, word-medial, word-final) and word class (content word, function word) were analyzed using the speech of 10 female speakers of the Seoul Corpus. As a result of determining the frequency of appearance of /jo/ in each environment, the pronunciation type and word class were affected by the location in a word. Frequent phonetic reduction was observed in the function word /jo/ in the acoustic analysis. The word class did not change the average phonetic values of /jo/, but changed the distribution of individual tokens. These results indicate that the linguistic environment affects the phonetic distribution of vowels.