• 복식
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• 제64권1호
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• pp.18-30
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• 2014

As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

• 한국의상디자인학회지
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• 제17권3호
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• pp.99-113
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• 2015

The purpose of the study was to explore differences in perceived importance among factors of motives for participating in outdoor sports, product selection criteria of outdoor sportswear and store selection criteria, and in buying frequencies among store types and store locations. Another purpose was to find differences in importance of product selection criteria of outdoor sportswear and store selection criteria and in buying frequencies according to store types and store locations among groups according to motives for participation in outdoor sports. The questionnaire was developed by the researcher and was collected by 221 women aged between 40 and 59. The questionnaire was composed of four parts including participation motives, store selection criteria, and product selection criteria measured by Likert type scale, and demographic characteristics measured by nominal scale. Data were analyzed by frequency test, factor analysis, repeated measure ANOVA, Bonferroni adjusted t-test, cluster analysis by Ward method, ANOVA and Tukey's test as a post-hoc test. The results of the study showed that middle-aged women rated health improvement motive as the most important factor for participating in outdoor sports. Among product selection criteria, comfort was the most important, and among store selection, personal selling was the most important. Among store types, buying frequency in off-price store was the highest and among store locations, buying frequency in stores in a residential area was the highest. Moreover, three groups were classified according to motives for participation in outdoor sports: the health improvement motive group, the conspicuous/sociable motive group, the lower motive group The health improvement motive group rated comfort as the most important factor for product selection criteria, and showed the highest buying frequency in downtown stores. Conspicuous/sociable motive groups valued design and utilization for an everyday wear and shopped more frequently in specialty store and/or in downtown stores.

• 복식
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• 제65권3호
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• pp.151-166
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• 2015

This research aims to study the needs of the trail runners as trail running has become a popular outdoor activity, and give suggestions for high functional outdoor menswear design that can satisfy the needs of the highly demanding taste of runners. The design development is as follows: 1) The design had to be made of lightweight material and be easily packable in all situations, and 2) we also considered the ergonomic and compact fit for activity, 3) the functional location of high functional fabric, 4) the reflective use and layering system giving a wide range of outdoor workout time and 5) the trend in 2016 S/S active sports and outdoor wear. Based on the above elements, the men's outdoor wear design has been developed for trail running in spring and summer. The design development includes a total of 7 items. The design focused on lightweight, availability of packaging, "comfortability" and freshness in activity, functional suitability of location of highly functional materials and the layering system to protect body temperature under the changing environment. In particular, the layering system was implemented to provide ventilation, and it was done in body parts that released the most body heat. Therefore, mesh materials were actively used on the side panel, sleeves and center of the back piece for necessary sweat emission without any problems and ventilation for trail running.

• 복식
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• 제32권
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• pp.149-162
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• 1997

In this paper it was observed that the influences of social environment that had been saturated by the modern awareness and west-ern culture effected largely on clothing. Also it was studied how and by what en-vironmental factors the costume during the enlightening period was accepted and devel-oped in Korea relative to social cultural en-vironment. In this research the emphasis was placed on the process of changing to western clothing especially the influence of Group Clothing on the general women's clothing. Therefore the types of group clothing and its influences were studied. in this study the types of group clothing recalled were modern women's clothing mission-ary women's clothing professional women's such as nurse uniforms school girls' uniforms and the invention of women's sports wear. And lastly it was searched for the direction of developent in apparels. From the above mentioned we can conclude that the clothing is inseparable from social and cultural Invironments and foreign affairs of politics at the time. Also it is considered that the types of group styles were the necessary happenings in the early stage of modern so-ciety. Because of historical situation in Korea the western clothing style had taken place in a short period of time. however Korean women's clothing which had been centerred around group clothing was considered to have changed from Korean traditional costume to western clothing by rational decisions of modern awareness in-stead of sudden change from traditional clothing to western clothing by indiscrete acceptance of western culture.

• 복식
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• 제44권
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• pp.91-101
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• 1999

The purpose of this study was to examine the hiphop fashion which has the leading power of 1990's korean fashion flow. Hiphop Fashion represents individuals' unique characters and their culture. Baggy jeans with extra large shirts, various accessories, and a unique coordination of these items that is all their own represents the style that is hiphop. There are three major reasons why hiphop fashion has become so popular in the 1990's. First, the popularity of hiphop music whose singers directly influence the public. Second, the popularity of sports and sporting heros. These athletes' sporty Hiphop looks has amply shown that are also leaders of the hiphop fashion. Third, mass media like TV and many publications, defivitely helped to quickly spread hiphop all over the world. Music only TV stations like MTV and StarTV are good examples. Fashion always tells us much - as every anthropologist knows - and a thoughtful analysis of hiphop will reveal many interesting, and perhaps even surprising things about the men and women who wear it.

• 한국의류산업학회지
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• 제16권3호
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• pp.421-433
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• 2014

The aim of this study was to provide compression wear manufacture brands with information needed for product development. 8 tops and 7 bottoms from widely recognized compression wear manufacture brands were selected, and their product structural elements were analyzed, too. The results showed that most compression wear designs were applications of cutting lines designed considering muscle movements of the human body. The average number of cutting lines for patterns and designs were 14 for tops and 15 for bottoms. Different colored material was mainly used on the top for areas that require ventilation or high movement during sports for tops, and for areas that require muscle and joint support during sports for bottoms. The functionality of top materials were found to be stretch, muscle support, moisture absorption and high speed drying, warmth and ventilation for tops, in order of frequency, and stretch, muscle support, moisture absorption and high speed drying, and pressure for bottoms, in order of frequency. Tops were cut in the direction of the lengthwise grain, and bottoms were not only cut in the direction of the lengthwise grain, but also in the direction of the crosswise grain and bias for many products. Tops consisted of an average of 13 organically connected panels, and bottoms consisted of an average of 18 organically connected panels, which was analyzed to improve functionality. The average clothing surface area stretch rate was 85.7% for tops and 70.0% for bottoms, indicating that bottoms were designed to have higher strain rates compared to tops.

• 한국의류학회지
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• 제39권2호
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• pp.271-286
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• 2015

This study presented functional designs for development of functional compression wear for men in their forties based on body muscles as well as designed 2D patterns using 3D standard body form data of men in their forties. Patterns with an optimal stretch rate were proposed through a comfort evaluation. Different material was used for different areas such as the sports ability strengthening areas including body parts that often move for sports (such as the shoulders, abdomen and lower arm), areas that require ventilation for perspiration (such as the chest and back center, and armpits), and stable form areas (such as the chest, waist and elbows). The front and back surface areas of the developed pattern was an average 102.4% size compared to the body surface area. The results indicated that the 90% reduction pattern showed changes in pressure value according to area of movement, had the best breathability when worn, and had the best, most comfortable fit compared to the other subjects. The clothing pressure values of the pattern were around 22.1-23.4mmHg for the arm area (which has a big movement range and has many muscles) and 10.4-11.8mmHg for chest and abdomen areas related to major organs and breathing, indicating appropriate clothing pressure. A compression wear top pattern with pressure appropriate to the target age range and excellent appropriateness for the body form will be developed for men in their forties. A study method will be proposed to develop design technology for ergonomic compression wear tops with excellent fit and comfort.

• 복식
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• 제63권7호
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• pp.1-16
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• 2013

The objective of this study is to analyze the characteristic of a functional design for a commercial outdoor brand jacket based on 3 types of functions : windproof, waterproof, and cold proof. To analyze the design and fabric characteristics of outdoor jackets by function, 903 men's and women's outdoor jacket images were selected from the catalogues during S/S 2009 - F/W 2011 of the 6 brands: The North Face, Columbia Sports Wear, Kolon Sports, K2, Arcteryx and Mont-Bell. These brands were selected based on their high market share and brand awareness of the outdoor brands in Korea. In this study, design elements analysis was conducted as following 8 elements: hood/collar height/central front flap/waistline/pocket location/ventilation for the body part/sleeve patterns/cuff for the sleeve part. Fabrics were analyzed by the frequency of fabric types used in the 3 jacket types. According to the result derived from the analysis of the six brands of outdoor wear jacket design trends by year, detachable hood and a co-use of velcro and elastic bands have been mainly designed for all of windproof, waterproof, and cold proof jacket to all in order to respond quickly to changes in the external environment. For reinforced storage function on trekking, the number of pockets has been gradually growing, and a function was being developed to connect an electronic device to a pocket. The method, result, and collateral observations relevant to each of these phases are described. Outdoor jacket design characteristics were investigated for outdoor brands, which can provide data to suggest more accurate functional design, and satisfy functional design needs. In this regard, this research was significant in the sense that it suggested preliminary data to reconsider competitiveness of the brand products.

• 한국의류학회지
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• 제30권5호
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• pp.788-799
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• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

• 패션비즈니스
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• 제6권4호
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• pp.141-150
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• 2002

The purpose of this study was to investigate factors to influence on buying behavior of Chinese male consumers in regards to apparel types. Furthermore, this study provided fundamental data for marketing strategy in export apparel business to China from domestic apparel business. Returned 863 questionnaires from Chinese male consumers analyzed by factor analysis, and multidimensional scaling with SPSS10.0. The result of this study were as follows: Chinese male consumers bought formal wear with evaluating two groups of factors; one for functional (fitness, A/S, durability, and management), the other for external (brand, and trend). They bought casual wear with evaluating three groups of factors; functional/useful (price, A/S, and durability), aesthetic (color, and design), and external (brand and trend). Also they bought sports wear with evaluating three groups of factors; functional/useful(price, A/S, durability, and fabric), aesthetic(design and color), and external(brand and coordination).