• Title/Summary/Keyword: Women's Image

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Comparative Study on Avatar's Clothing Image and Casual Brand Image based on Avatar's Fashion Marketing (아바타 패션마케팅에 따른 아바타 의복 이미지와 캐주얼 브랜드 이미지 비교 연구)

  • Jang Seung-Hee;Lee Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.55 no.5 s.95
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    • pp.28-42
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    • 2005
  • Objectives of this study were to investigate about the avatar's fashion products efficiency on casual wear advertisements to study about the effect of avatar's clothing image provided by apparel industry and to investigate about the effort of avatar's fashion product on apparel advertisement for fundamental data on the avatar's fashion marketing. Following were the summaries of the results: First, in terms of the correlation between avatar's clothing and casual brand images of nate avatar's fashion marketing, avatar's clothing image of FUBU male, female and maru male, female that is reformative, characteristical, unique and sensitive to latest fashion has positive correlation with FUBU and maru brand images. Therefore, consumers' higher perception on avatar's clothing image that are 'reformative', 'characteristical' and 'unique', indicated higher casual brand image perception, proving avatar's clothing image is effective in suggesting the brand. Second, in terms of advertising the avatar by clothing them with garments of each brand and comparing avatar's clothing and casual brand images, active avatar's clothing image of FUBU male, female emphasized active brand image of FUBU. However, FUBU male avatar's clothing image did not emphasize 'reformative', 'characteristical', 'cool', or 'sensitive to latest fashion' images compared to FUBU female avatar's clothing image. Also, in case of maru, 'male', 'conseuative' and 'insensitive to latest fashion' image of male avatar clothing emphasized maru brand image. Maru female's 'unpractical' ,'female' and 'characteristical' images emphasized maru brand image.

Implementation of an Emulator for the Integrated Image Reconstruction according to Distance (거리에 따른 집적 영상 복원을 지원하는 에뮬레이터의 구현)

  • Jang, Ha Eun;Lee, Eun Ji;Lee, Yeon Ju;Lim, Soon-Bum
    • Journal of Korea Multimedia Society
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    • v.19 no.3
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    • pp.548-556
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    • 2016
  • Integral imaging is an auto-stereoscopic display method that can produce 3D image of a finite viewing window through an array of micro elemental lenses. Integral imaging requires the pickup part of each elemental images acquisition and display part of reconstruction of the images. The successful reconstructed image depends on various parameters such as distance between lens arrays and display device, focal length of lenses, and a number of the array. In this paper, we present reconstruction emulator for display of Integral imaging in order to adjust parameters for 3D contents reconstruction and to observe the result from different configuration. Especially, we provide the user interface for the emulator to control the distance easily. We have confirmed through various experiments that the emulator adjusted the distance and could check error in the process of creating elemental images.

Typicality of Female Main Characters Appearing in the TV Melodrama Genre -From 1992 till 2012- (멜로장르 TV드라마에 나타나는 여성 주인공의 전형성 (1992년부터 2012년까지))

  • Lee, Hwa-Jeong
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.604-613
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    • 2013
  • Advanced research has often discussed that the melodrama genre reproduces typical female image more than any other genre in setting up female image. However, the advanced research is not based on quantitative methods, so it is hard to say that it has verified the conservativeness or typicality of the melodrama genre. This study applies quantitative research methods for the typicality of female image in the TV melodrama genre and intends to prove it through comparative analysis with the overall genre female image. According to the study result, the TV melodrama genre's shows less change than the overall genre female image. About their appearance, the overall genre female image indicates increase of non-femininity and activeness in their relationship with others; however, in the melodrama genre, women with typical feminine appearance and passive female image have been maintained from 1992 till 2012. In the system in which women shared men's capital in their lover or wife's status, their feminine and beautiful appearance was used as women's physical capital that enhances their possibility to be selected by men. Even in the present that women's economic power has been elevated, however, the melodrama genre still maintains typical female image distinctively. Typicality of such female image shown in the melodrama genre of which major viewers are women seems to represent contemporary women's ambivalent and contradictory desire.

A Study on Eating Disorder, Body Image and Self-Esteem of High School Girls (여고생의 섭식장애와 신체상, 자아존중감에 관한 연구)

  • Hwang, Ran-Hee;Shin, Hye-Sook
    • Women's Health Nursing
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    • v.6 no.1
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    • pp.129-141
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    • 2000
  • The purpose of this study is to investigate the relationship between eating disorders, body image, and self-esteem of high school girls. Data were analysed by SPSS/PC using frequency, percentage, mean, standard deviation, ANOVA, & Pearson correlation coefficient. The results of this study are as follows. 1. The mean of body weight and height of the subjects were 52.49kg, 161.16cm. As defined by BMI, the obese subjects were very rare(2.1%) and the rest(97.9%) was under weight or normal. 2. More than 53% of the subjects perceived their weight as overweight, while 2.1% of the women were obese as defined by BMI. Ninety-three percent of the subjects were not satisfied with their body shape. 3. For the need for weight control, subject's own judgement(70.8%) was the highest percentage. High percentages of the women reported a decrease in the amount of eating(22.9%), and an increase in the amount of exercise(52.8%) as effective methods of weight control. 4. The total mean score of anorexia nervosa was higher than bulimia nervosa. 5. The scores of eating disorders did not differ significantly by the BMI score : The score of eating disorders was highest in the group os the overweight. 6. The score s of body image did not differ significantly by the BMI score : The score of body image was highest in the group of the overweight. 7. No significant difference was found in over all self esteem scores according to the BMI scores. 8. There was high positive correlation between BMI and eating disorders(r=.2158, p=.0094), between self-esteem and body image(r=.4288, p=.0001), and positive correlation between BMI and self-esteem(r=.1569, p=.0604), and between BMI and body image(r=.1354, p=.1056).

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The Effects of the Structure and Sensible Characteristics of Fabrics on the Texture Image and Preference On-line (의류소재의 구조와 감각특성에 따른 온라인에서의 질감이미지와 선호도)

  • Kim, Hee-Sook;Cho, Shin-Hyun
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.137-147
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    • 2010
  • This research was designed to compare the subjective evaluation of texture image and preference by structure and sensible characteristics of women's suits fabrics between on- and off-line. 78 subjects who majored in fashion design evaluated the sensibility image and preference of 15 various kinds of specimens on- and off-line. Factor analysis, t-test, Pearson correlation and regression were used for a statistical analysis by SPSS WIN 13.0. The results of this study were as follows: 1. Women's suits fabrics were classified according to five sensibility image factors: 'classic', 'sophisticated', 'natural', 'characteristic', and 'practical'. 2. The results of the t-test showed that there were no differences between the on- and off-line evaluation of sensibility images. 3. The analysis of correlation indicated that the 'classic'-'sophisticated' and 'natural'- 'practical' sensibility images show a significant correlation between the two kinds of evaluation. 4. The results of regression revealed that 'sophisticated', 'characteristic' and 'practical' sensibility images had an effect on the purchase preference of women's suits fabrics. 5. 'Sophisticated', 'characteristic' and 'classic' sensibility images had an effect on the tactile preference of women's suits fabrics. 6. The structural characteristics of fabrics: thickness, weave and weight had an effect on the 'classic' sensibility image. Thickness had an effect on the 'sophisticated' sensibility image and fabric count had an effect on the 'characteristic' sensibility image.

A study on the socio-cultural images of the cuban female reflected in the film Retrato de Teresa (<테레사의 초상>에 투영된 쿠바 여성의 사회문화적 이미지 연구)

  • PARK, Chong-Wook
    • Cross-Cultural Studies
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    • v.23
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    • pp.101-126
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    • 2011
  • The principal purpose of this study is to analyse and critique how precisely the representation of women in the film Retrato de Teresa reconstructs the socio-cultural image of the female in the late seventies of Cuban society. The film of Pastor Vega is obviously an outstanding challenge on the new subject of 'women's liberation' against machismo in the context of the Cuban society. Teresa, the female character, as a socio-cultural image of the Cuban society don't focuses on the declarative and iconic images of the women's role as a revolutionary heroin that had appeared frequently in the films of the sixties, but she struggles for getting more realistic and pragmatic values such as women's emancipation to take rights in daily life. Therefore, the declaration of the emancipation of Teresa against machismo of her husband $Ram{\acute{o}}n$ has the special and symbolic meanings of social role and function of the film in the process of Cuban cultural revolution. The film concentrates on inducing the audience to make new perspectives such as women and gender issues in the daily experience of Cuban society where the machista ideologies and practices characteristic of a patriarchal society. Conclusively the female image of this film does not represent a national heroin, but reflects the women's desire, hope, and dreams in the society. Teresa makes the audience think of representations of the true meanings of the revolution in daily life, the machista ideologies in the patriarchal society, and the women's role and fuction in the Cuban society.

The Characteristics of Obesity-Related Factors, Perceptions of Body Image, and Psychological Eating Behaviors in Married Obese Women Living in the Seoul Area (서울 근교 지역에 거주하는 비만 여성의 비만 관련 요인, 체형 인지도 및 심리적 섭식 행동)

  • Ha, Ae-Wha;Han, In-Kyung
    • Journal of the East Asian Society of Dietary Life
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    • v.19 no.3
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    • pp.327-338
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    • 2009
  • The purpose of this study was to obtain information from married women regarding obesity-related factors and psychological eating behaviors, and to compare those variables among three groups, namely underweight, normal, and obese. The participants completed questionnaires regarding general obesity-related factors, major food servings/day, physical activity, dieting behaviors, perceptions of body image, and psychological eating behaviors. The results were as follows: The obese women reported a higher percentage of family history of obesity (74.8%) than the normal (43.5%) or underweight (28.2%) women. Most of the obese women (90.0%) accurately perceived their body image compared to 72.5% of the underweight and 56.6% of the normal weight women(p<0.001). No significant differences were found among the three groups for daily hours of exercise or computer use. In the case of hours of television watched daily, significant differences were found among the groups (obese 104 min/day, normal 87 min/day, underweight 76/min, p<0.05). Only 17.9% of the obese women reported eating 2 servings of milk products/day and only 23.2% of them reported eating 3 servings of protein foods/day as compared to the normal (25.4%, 18.0%) and underweight (29.4%, 41.7%) (p<0.01) women. About 98% of the obese and 78.5% of the normal weight women wanted to loose weight compared to only 10% of the underweight women (p<0.001). Psychological eating behavior was significantly correlated with subject BMI ($r^2$=0.32, p<0.01). Also, more obese women were unsatisfied with their body and had emotional eating behaviors as compared to the normal and underweight women, and this was statistically significant (p<0.001). In conclusion, the obese women had high perception rates of their body image, but had negative-psychological eating behaviors. Special behavior therapy is needed for obese women who show body dissatisfaction, emotional eating behaviors, long hours of daily TV viewing, and low intakes of protein and milk products.

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Motives for Selecting Breast Augmentation and Post-Operative Evaluations of Korean Women who have Undergone Cosmetic Breast Surgery -Internalization of Ideal Body-Image Reflected on Clothing Consumption Behavior- (가슴 성형 경험자의 성형 동기와 성형 후 평가 -이상적 신체이미지 내면화를 통한 의복 소비행동의 변화-)

  • Kim, Su-Yeon;Lee, Hye-Young;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.740-753
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    • 2010
  • This study analyzes the motives of Korean women for choosing breast augmentation in a cultural and relational context; in addition, it investigates their evaluations after surgery. Data was collected through in-depth interviews with 10 Korean women in their 20s and 30s who have received cosmetic breast augmentation. Enlarged and made-up breasts are a form of clothing that symbolizes the socio-economic status of women. In the vertical and individualized Korean society, the desire of women for a fashionable body invigorated the appearance management market. Fashion consumers have passively internalized the ideal body trends as the concept of the ideal body-image, which has been constructed by the social structure, markets, and the media. The analysis was rooted in post-modern feminist perspectives on the female body. The ideal body-image internalization process through the social interactions of participants was the main cultural factor to choose breast surgery. The self-image and conformity/individuality of participant were categorized as relational factors for the motivation to undergo breast surgery. The result showed that after surgery the participants achieved positive feedback from their social relationships. They expressed or hid their socio-economic statuses through their purchased fashion bodies. They also showed higher self-esteem and feelings of satisfaction by pursuing individuality and conformity as a member of society. Moreover, they achieved wider fashion options and greater controls over their public/private/secret clothing choices for certain occasions. Cosmetic breast surgery positively empowered individual women while reinforcing the socially manipulated body ideals that oppress women at the same time. Participants internalized socially constructed values and justified their surgery choices.

The Portrayal of the Image of Women in Cosmetic Advertisements

  • Kim, Jung-Hwan
    • International Journal of Human Ecology
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    • v.8 no.2
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    • pp.127-139
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    • 2007
  • The purpose of this study is (1) to investigate how women's visual images in cosmetic magazine advertisements have changed over time and (2) to examine whether women's images in advertisements have changed in regards to the symbolic ambiguity of dress and appearance styles according to the time period. Social identity theory was used as the theoretical framework to understand the change of gender identity and physical appearance. The two magazines of Vogue and Working Woman were selected for the years of 1981, 1991, and 2001. The findings of the study showed that women's make-up colors portrayed in cosmetics magazine advertisements changed from artificial to natural over 20 years and messages in cosmetics magazine advertisement changed from a focus on attractiveness to a focus on skin-care and health. However, appearance styles of women in the advertisements analyzed were predominantly more feminine than masculine for the entire time period studied.