• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.467-471
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• 2006

To design common facilities that support residents' leisure activities is one of the comtemporary issues in Korea. People became interested in the leisure facilities in near-home environments. The purpose of this study was to analyze the uses and needs of leisure facilities of residents living in apartment complexes The questionnaire survey was conducted in the selected apartment complexes, and 676 responses were used for data analysis. The statistical techniques used for data analysis included frequencies, percentage, mean, and $x^2$-test. The major finding were as follows: 1) Subjects needed the diverse leisure facilities such as sports center and resident's self government facilities. And they needed divers facilities for sports. 2) In terms of location, they needed leisure facilities which was closer to their house. 3) It was found that the respondents preferred safe and various leisure facilities, and the leisure facilities were exclusively used for the residents only, and the use by non-residents should be charged at the expense. Also, respondents were willing to pay additional fee for the better quality of leisure facilities, and sports leisure facilities congregated in one building were highly desirable.

• 한국치위생학회지
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• 제20권1호
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• pp.85-94
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• 2020

Objectives: The purpose of this study is to improve awareness of male dental hygiene by investigating the dentists' perception of male dental hygienists' image and work performance in clinical practice. Methods: The participants were 102 dentists who agreed to participate in this study. They completed- a self-administered questionnaire survey available on a website. The questionnaire comprised 26 questions, with each item scored on a 5-point Likert scale. Results: The male dentists perceived that with an increase in the experience of male dental hygienists would be willing to pay more than for female dental hygienists. In the case of male dentists, male dental hygienists perceived that they would feel stressed in a women-centered work environment. Additionally, it was found that dentists who had experience working with Male dental hygienists responded more positively to work performance awareness than had no experience (p<0.05). Conclusions: Active employment of male dental hygienists in clinical practice, could positively change dentists' perception of male dental hygienists.

• 한국문헌정보학회지
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• 제40권2호
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• pp.243-261
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• 2006

최근 다양한 방법들이 공공도서관 가치 측정에 적용되고 있다. 이 연구에서는 공공도서관 가치 측정 방법을 소비자 잉여와 조건부 가치측정법을 중심으로 분석하였다. 또한 이를 이용해 공공도서관이 개인에게 미치는 직접적인 경제적 가치를 측정하였다. 84%의 이용자들은 공공도서관이 개인의 생활에 영향을 미치고 있다고 하였으며 한 사람이 도서관 이용을 위해 월 8,270원의 금액을 지불할 의향을 보였다. 도서 대출을 위해서는 1권에 1,470원의 금액을 지불할 의사를 나타냈다. 이를 토대로 추정된 전체 도서관에 대한 경제적 가치는 1/3배, 도서 대출에 대한 개별 서비스의 경제적 가치는 3배로 분석되어 측정 대상에 따라 큰 차이를 나타냈다.

• Journal of the Korean Data and Information Science Society
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• 제22권5호
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• pp.885-893
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• 2011

영상자료센터는 필름이나 디지털영상물과 같은 영상자료의 보존을 위한 시설로서 현재 건립사업이 고려되고 있다. 본 연구는 국내외 문헌에서 비시장재의 주된 가치평가기법으로 사용되고 있는 조건부가치평가법 (Contingent Valuation Method, CVM)을 이용하여 일반 국민이 영상자료센터 건립사업에 부여하는 경제적 편익을 추정한다. 분석에 사용된 설문조사자료는 7대 광역시에서 일대일 개인면접으로 수집되었으며, 추정모형은 로짓모형이 사용되었다. 분석결과, 년 지불의사액으로 평가된 경제적 편익은 가구당 년 평균 8,958원으로 나타났다.

• 한국주거학회논문집
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• 제17권6호
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• pp.159-168
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• 2006

The purpose of this study was to analyze the preference and needs of leisure facilities of residents living in apartment complexes. The questionnaire survey was conducted in the selected apartment complexes, and 676 responses were used for data analysis. The statistical techniques used for data analysis included frequencies, percentage, mean, $X^2$-test, and multiple regression. The major findings were as follows: 1) Subjects needed the diverse leisure facilities such as sports center and resident's self government facilities. And they needed diverse facilities for sports. 2) In terms of location, they needed leisure facilities which was closer to their house. 3) The degree of satisfaction of leisure facilities was lower than neutral. The satisfaction of leisure facilities related with diversity of leisure facilities and program, and poor environment. 4) It was found that the respondents preferred safe and various leisure facilities, and the leisure facilities were exclusively used for the residents only, and the use by non-residents should be charged at the expense. Also, respondents were willing to pay additional fee for the better quality of leisure facilities, and sports leisure facilities congregated in one building were highly desirable.

• 한국지역사회생활과학회지
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• 제16권1호
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• pp.113-121
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• 2005

In this study, those previous research works are reviewed and summarized in various contexts, and this paper also describes the results of an empirical study done for the sample business workers in Korea, analyzing SQC and consumer's value. The surveyed data are statistically analysed to examine the relationship between SQC acquisition and consumer's value in the lodging industry, considering additional factors of business types of companies as well as the consumer's using purpose of service facilities. The important findings of the study can be summarized as follows: First, the business types of companies is an insignificant factor on the consumer's value by the quality certificated services, while the using purpose of service facilities(Hotel and Pension) is an significant factor. Second, the descriptive result is shown that consumers are willing to pay 21.47～31.24 % more than the un-certificated services for quality-certificated services. On the basis of these findings, some practical implications can be drawn for the effective management of the lodging industry. When a firm decides to establish a business plan, it should be considered the using purpose of service facilities.

• Journal of Ginseng Research
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• 제47권3호
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• pp.359-365
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• 2023

Ginseng was the most revered of the herbs in ancient times in China, Korea, Japan, America. Ginseng was discovered over 5000 years ago in the mountains of Manchuria, China. References to ginseng are found in books dating back more than two millennia. It is revered by the Chinese people as it is considered a herb for everything use and therefore for a wide range of diseases (currently its Latin name derived from the Greek panacea, meanings, that is, for everything). So, it was used exclusively by the Chinese Emperor's, and they were willing to pay the price without problems. Increasing its fame, ginseng brought a flourishing international trade that allowed Korea to supply China with silk and medicines in exchange for wild ginseng and later along with what grows in America.

• Asia Marketing Journal
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• 제14권3호
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• pp.27-48
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• 2012

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be "hot" or "cold." Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as "hot" and "cold" are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across one field study and one laboratory experiment, I demonstrate that both hot ambient room temperature (Spa) and hot temperature primes (words) trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. In the field study, participants were recruited in hot (40-50 degrees Celsius) and cold (10 degrees Celsius) rooms at a spa. Participants were simply asked to indicate their willingness-to-pay (WTP) for three product categories (travel package, birthday dinner, and cell phone). The results showed that participants in the hot room in comparison to those in the cold room were willing to pay more for the same products. Next, I tested if our results would go beyond ambient temperature and would hold if I were to prime temperature concepts by using a different priming method (i.e., subliminal vs. supraliminal). In line with the previous findings in the spa, participants in the hot priming condition were more likely to choose the wrong answer for the bat and baseball question than those in the cold priming condition. In addition, product type (e.g., pleasure vs. necessity) can moderate the effect of hot temperature on impulsivity. Mood and arousal did not mediate participants' responses. My findings seem to suggest that the effects of temperature on decision outcomes can be attributed to metaphoric associations rather than incidental mood or arousal. The current research applies a novel perspective in understanding the relationship between temperature and judgment and decision making. Also, the results have practical implications for packaging, advertising, merchandising, and pricing of goods and services, as well as for public policy and awareness. One of the most natural implications of my findings would be that retailers would be better off carrying more impulse purchase items on hot days. Furthermore, point-of-purchase promotions encouraging impulse purchase is more likely to be effective in retail environments with higher temperature than with lower temperature. In addition, advertisements and product packages evoking hot temperature associations (e.g., beach, sunshine, summer) might lead consumers to pay higher price for the advertised product than those with cold temperature associations.

• 해양환경안전학회지
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• 제21권6호
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• pp.645-654
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• 2015

본 논문에서는 해양수산부가 지정한 보호대상해양생물 중 하나인 대추귀고둥을 대상으로 하여 보전가치를 정량적으로 평가하고자 한다. 이를 위해 대추귀고둥과 같은 비시장재화에 대한 경제적 가치 평가기법인 조건부 가치측정법을 적용하였고, 무작위로 추출된 전국 1,000가구를 대상으로 설문조사를 수행하여 대추귀고둥의 보전을 위한 지불의사액 정보를 유도했다. 지불의사 유도방법으로 1.5경계 모형을 적용했으며, 영(0)의 지불의사액 자료를 다루기 위해 스파이크 모형을 결합하였다. 분석결과 대추귀고둥의 보전가치는 가구당 연간 2,346원으로 추정되었으며, 이 값은 유의수준 1%에서 통계적으로 유의하였다. 이 값을 전국으로 확장하면 연간 438억원에 달한다. 즉 우리나라 국민들은 대추귀고둥의 보전을 위해 유의한 금액을 기꺼이 부담할 용의가 있었다.

• 수산해양교육연구
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• 제15권1호
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• pp.25-46
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• 2003

Marine recreational fishing is one of the most popular outdoor leisures and the number of people who are participating is sharply increasing more and more because of the increasement of their income and demand for marine leisure. However our ecosystem is inevitably facing marine environmental deterioration and overfishing. That is because marine recreational fisheries resources are common property resources which can be catched by anyone not willing to pay for them except their private costs as commercial fisheries. Also fisheries resources unlike other resources are renewable resources and have a critical zone. That is, having a possibility of severe depletion may result from high discount rates used by private exploiters. This paper is focused on that marine recreational fishing license system which is adopted in most advanced countries such as Canada and U.S. and included in deterioration. And money obtained by license fee should be spent for more improvement fishing culture and welfare for marine recreational fishers.This system can lower the high rates of discount and be useful to become a sustainable marine recreational fishing industry.