• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.55-67
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• 2009

The purpose of this study is to develop well-being lifestyle measurement. Data were collected from a total of 251 Korean females ranging from 20 to 50 years old. The measurement items were developed by focus group interview to well-being consumers. Through a series of exploratory factor analysis and confirmatory factor analysis, the 7 sub-factors and 14 items that construct final measurement model of well-being lifestyle were identified: Health oriented eating habits, social welfare oriented consumption, interest in health policy, self-esteem enhancement, sports activity, volunteer for local community, use of cosmetics made of natural components. Fitness of measurement model and reliability and discriminant validity of measurement variables were accepted as a good level.

• Journal of the Korean Home Economics Association
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• v.49 no.7
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• pp.39-49
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• 2011

The purpose of this study was to examine the relationship between the attitude towards well-being and life satisfaction, to investigate the effect of healthy lifestyle and attitude towards well-being on life satisfaction, and to explore the differences in well-being lifestyle factors, well-being attitude, and life satisfaction against demographic variables. This study gave a questionnaire survey to adults between the ages of 10 and 60 who lived in the Seoul, Daegu and Kyungbuk regions of South Korea. Data collected from the 285 respondents was analyzed using descriptive statistics, correlation, t-tests, ANOVA, factor analyses, and regression analysis. The lifestyle for well-being was categorized into four areas, social welfare oriented activity, use of environmentally friendly products, self-esteem enhancement, and sports activity. Three of these factors were significantly correlated with the attitude towards wellbeing. The results of the regression analysis suggested that healthy lifestyle and attitude towards well-being affected people's life satisfaction.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.347-355
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• 2008

This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies. From the factor analysis, 6 factors of "popular-oriented group", "health-oriented group", "safety-oriented group", "decoration-oriented group", "tasted-oriented group" and "wellbeing-oriented group" were extracted. Additionally, "safety type group", "passive food groups" and "high-interest in foods group" were classified from the cluster analysis.

• Korean Journal of Human Ecology
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• v.20 no.5
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• pp.1047-1057
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• 2011

The purpose of this study was to investigate the differences is food consumption behavior based on singles' food-related lifestyle. A survey was conducted with singles(age 25~54) in the Seoul metropolitan area. Out of 2,051 questionnaires distributed, 300 were analyzed(15.21% response rate). The data was analyzed using SPSS windows(ver. 17.0). Singles' food-related lifestyles were categorized into three groups. In addition, the respondents were divided into three groups by cluster analysis: convenience oriented group, wellbeing dining-out oriented group, and uninvolved group. The food consumption behavior of each group was significantly different in terms of considerations of food consumption, preference of food product types, and breakfast types. The convenience oriented group prefered to buy ready to cook food, ready to heat food and ready to eat food. Moreover, they often eat instant food. The wellbeing dining-out group is more interested in foods and their health than other groups. The uninvolved group was not concerned about food. This study suggests that the food industry the characteristics of singles' needs to be analyzed more systematically. By analyzing the characteristics of singles', the food industry can use the data to establish a marketing strategy for them.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.1
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• pp.13-22
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• 2012

Objectives: The purpose of this study was to investigate the influence of the learning attitude and of learning satisfaction by health lifestyle. Methods: Out of total 640 questionnaires, 624 questionnaires were collected and considered to be valid for final analysis. The questionnaire consisted of 38 questions, including 6 general characteristics, 16 health lifestyle, 11 learning attitude and 5 learning satisfaction. The collected data were analyzed with SPSS version 12.0. Results: The learning satisfaction of the target group according to the general characteristics revealed a meaningful difference between nursing science and dental hygiene among departments. The learning attitude of the target group according to the general characteristics showed a meaningful difference among sex, grade, department and academic record. Conclusions: The learning attitude according to the health lifestyle revealed a meaningful difference in health oriented lifestyle, and the learning satisfaction according to the lifestyle revealed a meaningful difference between the health oriented style and the wellbeing oriented lifestyle. The learning attitude and the learning satisfaction according to the lifestyle of the health affiliated student according to the lifestyle were connected with each other. Therefore, it is expected that the students concerned about health reveal the excellent learning attitude and the high learning satisfaction.

• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.511-529
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• 2016

The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavior for Korean cosmetics. Lifestyle groups were examined based on: consumers' demographic characteristics, perceived brand attributes, loyalty toward Korean cosmetics, usage of Korean cosmetics products, preferred stores of shopping for Korean cosmetics, and use of information sources in purchase decisions. An online survey was administered to female consumers who live in Beijing and Shanghai. A total of 493 surveys were used for data analyses. The results of the study were as follows: First, factor analysis revealed 11 significant lifestyle dimensions. Second, using these 11 lifestyle dimensions, cluster analysis was conducted, which revealed four distinct groups of consumers: (1) "timid inactive group," characterized by having low scores in most lifestyle dimensions; (2) "showcase goers," who tend to be highly fashion/appearance-conscious and brand-oriented; (3) "practical buyers," who tend to be price-conscious, sensitive and timid; and (4) "sensible buyers," who enjoy finer meals and wellbeing lifestyles, as well as hardworking in everything and impulse-buy things. Third, consumer behavior of purchasing Korean cosmetics brands were examined; significant differences among the four lifestyle groups were found. The study concludes with a discussion of the results and practical implications.