• CELLMED
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• v.13 no.10
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• pp.13.1-13.4
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• 2023

This paper presents the possibility of entering the global health food market as well as Korean market due to the expected effects such as satisfying the health-oriented desire of modern people and preventing diseases in advance by analyzing the consumers' reactionsto Jincho Civet Musk Dan(Jin), which uses Civet Musk, which has recently been in the limelight as a raw material for health foods, as its main ingredient and factors that can affect the demand for health food due to the aging of the population and the spread of well-being culture based on the characteristics and efficacy of each raw material.

• Korean Journal of Human Ecology
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• v.15 no.3
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• pp.373-384
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• 2006

This study analysed the effect of mothers' work status on time use in child care and use of market child care services. There were two major questions: Do self-employed (and family worker without being paid) mothers have a flexible work schedule and so can they care her child(ren) well? If it is true, is the work status as self-employee related to non-market child care services? To answer these questions, 1,196 samples were selected from the Time Use Data of 1999, which had been administered by Korea National Statistical Office. Major results were as follows: First, a mother who is family workers without being paid made time to care children frequently more than wage earners. Second, according to regression analysis, mothers' work status was one of the important variables to explain child care activity frequency. Third, among categories of child caring ('physical caring', 'non-physical caring', and 'caring of the others'), mothers spent more frequently in 'caring of the others', and had higher probability to use market child care services. But the more frequently a mother made time in 'non-physical caring' for her child, the lower probability to choose market child care services. In conclusion, it was certain that self-employed mothers benefit from a flexible time schedule at work places. But the relationship of child care activity frequency with use of market child care services was inconsistent.

• The Journal of Information Technology
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• v.9 no.3
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• pp.15-25
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• 2006

Currently there is fast flow of America and South Korea FTA negotiation being issued. Aim of FTA, by having free trade between two countries to gain their economical benefit. Few benefits can be expected by Korea joining FTA with America It will increase export as well as increase in overseas investment and this will lead to booming of services industry. After America and Korea FTA Discussion being announced around the world, Australia and EU also has interest of doing FTA with South Korea, which mean that America and Korea FTA has effect of bring in the overseas interest of FTA to South Korea. Expectation of American can be, create the market in South Korea to gain benefit as well as able to check out the economical issue of north east Asia country such as China and Japan. Since American side has high agreement with the make FTA with South Korea, South Korea now has to make own decision about this matter. Since Korean economy highly influence by world trade, to survive from market competition with China and Japan, Korea must involve in Free trade with world.

• Asia Marketing Journal
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• v.6 no.3
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• pp.157-171
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• 2004

The objective of this case is to introduce KT&G's marketing strategy to go beyond its crisis. KT&G's crisis has started from tobacco which is its cash cow. Tobacco has been criticized as one of cancer causes. Until now Go and NGO suppress smoking. Its crisis is non-smoking. To live and grow beyond this crisis KT&G has 4 marketing strategies. First, they introduce new product tobacco by segmenting smoking market. Second, they want to get strong brand which has high quality, price premium, and favorable image. Third, they try to connect tobacco and bio-industry. Tobacco is very important resources of bio-industry. Finally, they is going to enter well-being market by its strength which is ginseng.

• International Commerce and Information Review
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• v.10 no.4
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• pp.321-350
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• 2008

The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

• Journal of Korea Port Economic Association
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• v.21 no.1
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• pp.1-21
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• 2005

It has been more recent trends in container trade to make bogger ship from shipowners that many more parties concerned are getting involved. Well, it is natural to swift these situations if we have looked into container trade market in present time, which a lot of trade volumes has increased in world economy. Thus, supply side of shipping service needs to employ more capacity in the shipping market, then newbuilding may be compulsory options, that is deployment of larger ships. To cope with market situations as able shipowner, some alternatives can be also adopted, such as newbuilding, chartering and securing the space by strategic alliance. But whatever he does, shipowner has to keep in mind to prepare for the future. This is much more important factor considered to make investment decision in case of newbuilding and then he can make more efficient decision as well. However, there has been a little problems arisen due to larger ship employed on the trade route, which is linked with seaport, shipping companies and freight rates as well. Although shipowner decides to build new larger vessel as one of corporate strategic decision, there are many questions to be considered in advance. Therefore, in order to take more efficient decision, shipowner has to take into an account various situations surrounded, and then it can lead truly thoughtful decision making process.

• 한국정보디스플레이학회:학술대회논문집
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• 2006.08a
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• pp.524-524
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• 2006

For decades, the pursuit of volume commercialization of low-power reflective displays with a paper-like look has been an unfulfilled dream. While steady technical progress was made throughout the late 1990s, there were still no volume products incorporating electronic paper displays (EPD) on the market. Now, microencapsulated electrophoretic display technology, also called electronic ink, has moved into volume production with a frontplane laminate (FPL) display component called E Ink Imaging Film™. This film is coated roll to roll on a flexible plastic substrate and integrated into a display module. Today, all-plastic segmented displays are being shipped as well as displays with electronic ink FPL being driven by glass TFT backplanes. A roadmap to active matrix flexible electrophoretic displays is being enabled by rapid technical progress on flexible TFT backplanes by a variety companies. Each of the approaches to these backplanes and flexible active matrix displays has different advantages for the various market segments being pursued including large format flexible displays for e-news and other reader applications, rollable displays for compact readers, and high resolution small format displays up to 400 ppi that can have fully integrated drive electronics to reduce size and drive down costs. Backplane approaches include Si on plastic, organic transistors on plastic, and Si transistors on flexible stainless steel substrate. Progress is also being made on next generation inks, including more reflective inks with higher contrast ratios. A full color 6 inch, 170 pixel per inch (PPI) active matrix display using a newer generation ink has been developed and this will be described and demonstrated. Large format segmented flexible displays will also be described.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.81-93
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• 2015

The research was conducted with awareness of cultural uniqueness in each country and similarities and universality among countries. On that account, it raised questions about the idea that social well-being can be achieved only materialistic consumption and its cultural symbolism can lead to incongruity in social hierarchy and then dysfunctions in a counter way. On the other hand, the value of well-being can be achieved by many different ways and within one's limited budget as well as material consumption. This paper provides basic information about the development of essential wellbeing products and strategies for building market segmentation in the industry. The research also provides policy makers with the direction of welfare policy in our society to establish a foundation of creating conditions for true well being. This paper will be helpful in fulfilling well-being in our whole society.

• Culinary science and hospitality research
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• v.10 no.2
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• pp.16-29
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• 2004

Today, well-being appears as new trend-code all of society. Likewise foodservice industry is influenced by that trend and as a result general menu items tend to change into healthy menu items. Therefore, the purpose of this study is to examine the customers attitude toward healthy menu. One of major research finding is that consumers better interested to healthy menu than past and have potential needs to consume it. So need to extent healthy menu market and develop to consume of healthy menu, should get competitiveness on tastes and price of healthy menu and to segment of healthy menu consumer market.

• The Journal of Industrial Distribution & Business
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• v.11 no.5
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• pp.27-34
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• 2020

Purpose: North Korea is a very close country geographically and culturally, but the nation has been one of the most secretive countries in the world. However, in recent years, North Korean society has been known to rapidly change its economic environment as well as its diplomatic and political environment. Since the gaining power of Jong-un, Kim in 2012, the North Korean government has implemented a new set of economic policies. North Korea has embraced limited market systems and mechanisms that have become a part of the formal planned economy. This study is concerned with the recent changes in the market and marketing activities of the communist country. It also seeks to gain an understanding of the changing market behavior of North Korean consumers. The purpose of this study is to enhance understanding of the market environments of North Korea and to provide appropriate implications for practitioners and researchers. Research design, data and methodology: Academic access to information that can understand North Korea's reality is minimal. Therefore, this study was conducted based on a qualitative analysis of secondary data. The existing literature on North Korea, related news and reports were the basis of the analysis. Analysis of secondary data related to North Korea was the main methodology of the study. Results: The official ideology of North Korea rejected most aspects of marketing, and yet there were marketing activities in North Korea. This article focuses on the development of market and marketing activities in North Korea during the recent years. This study indirectly confirmed that the market function is being activated in North Korea, and the basic functions of marketing such as advertisement, price, and distribution are being formed. In this process, the activation of the 'Jangmadang(market)' played a significant role. Conclusions: Research shows that North Korea is rapidly developing its own market function. In addition, marketing activities such as advertising and pricing strategies seem to be unprecedentedly active. However, due to changes in the political environment, the future development of North Korea's marketing is still in flux. Efforts to improve mutual understanding through continuous research are required.