• 패션비즈니스
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• 제27권2호
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.475-485
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• 2012

본 연구는 커피전문점을 선택하는데 있어서 가장 중요한 요소로 떠오르고 있는 커피요인을 중점으로 시장세분화 한 것이다. 한달동안 커피전문점을 방문한 경험이 있는 사람들을 대상으로 2010년 9월 12일부터 10월 10일까지 807부가 조사되었으며 SPSS17.0과 Limdep(LIMited DEPendent) 8.0 프로그램은 선호하는 커피종류에 따른 시장세분화를 위하여 MNL(Multinominal logit model)을 적용하였다. 4개의 그룹은 에스프레소, 아메리카노, 카페라떼류, 카페모카류를 선호하는 집단으로 구분하였으며 각각을 선호하는 소비자들의 인구통계적 특성과 커피선택속성, 포장여부, 선호하는 커피전문점브랜드, 방문횟수등에 영향관계를 확인하였다. 나이, 직업, 포장여부 그리고 7개의 커피선택속성 중 기분을 좋게함, 멋져보임, 체중조절을 위해서, 습관적으로라는 4가지 변수들이 선호하는 커피를 선택하는데 영향을 미치는 것으로 나타났다. 본 연구는 선호하는 커피에 따라 커피선택속성 등 현실을 그대로 반영하는 것으로 커피전문점 마케팅 전략에 도움이 될 것으로 판단된다.

• 대한화장품학회지
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• 제30권4호
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• pp.571-582
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• 2004

최근 새로운 문화코드로 자리잡은 웰빙은 화장품업계에도 새로운 변화를 가져왔다. 그리고 해마다 식품의약품안전청으로 기능성 춘원이 꾸준히 늘고 있는 가운데 최근에는 기능성을 적응시키는 품목이 기초에서 색조로, 한방 화장품으로 점차 다양하게 늘고 있어 기능성화장품 시장의 미래는 밝을 것으로 전망되고 있다. 이에 화장품 업계에서는 적극적인 웰빙 라이프 스타일로의 접근이 필요하다. 잠재된 웰빙 라이프로의 요구를 정확하게 파악하고, 이를 충족시켜 줄 수 있는 웰빙 컨셉 상품개발은 물론 기능성화장품이 가진 고유의 기능적인 면을 어떻게 조화시켜 나갈 것이냐 하는 것이 현 시점에서 기능성화장품의 중요 과제라 할 수 있다. 따라서 본 연구는 최근의 웰빙 경향과 맞물려 보다 심화 발전되고 있는 국내 기능성화장품 시장을 점검해 보고, 여성 소비자들의 기능성화장품에 대한 요구 및 만족도 조사를 통해 기능성화장품을 육성, 발전시켜 나가기 위한 방법을 제시하고자 한다. 보 연구를 위하여 서울과 경기도에 거주하는 19세 이상 50세 이하 우리나라 성인 여성 소비자를 대상으로 설문조사를 실시했으며, 총 510부의 설문지를 배포해 그 중 379부를 분석에 최종 이용했다. 수집된 자료는 SPSS프로그램을 이용하여 분석했다. 분석기법으로는 연구대상자의 일반적 특성을 파악하기 위해 빈도와 백분율을 산출했으며, 우리나라 여성들의 기능성화장품의 이용행태와 기능성화장품에 대한 요구 및 품질지각요인, 기능성화장품에 대한 만족도를 살펴보기 위해 $Cronbach's\;\alpha$ 신뢰도 검증, $x^2(chi-square)$ 검증과 빈도분석, t-test 검증, 그리고 one-way ANOVA를 실시했다. 위의 결과를 토대로 본 연구에서는 기능성화장품의 이용행태와 소비자 요구 및 만족도에 대한 기초 정보의 제공을 통해 소비자의 요구를 보다 직접적으로 파악, 기능성화장품 시장에 대한 마케팅 전략 수립시 기초자료가 될 것으로 사료된다.

• 유통과학연구
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• 제13권10호
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• pp.109-114
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• 2015

Purpose - The movie market has the characteristics of being a perfectly competitive market as well as a pure monopolistic market at the same time. This is because there are competitors in the industry but prices, although not fixed, have not changed a lot. Price competition may not have spread, but the competition is focused on artistic value, and the degree of box office success is most important. The artistic value is determined in the course of the production process. However, the degree of box office success is dependent upon the marketing manager. The marketing strategy represents the difference in the standard or quality of the movie. Inherently, the marketing manager adopts the entertainment strategy based on the quality of the foundation of the completed movie. At this time, the marketing manager knows the pertinent information (high quality/low quality) regarding the movie. This research study tries to reveal what should be the reasonable movie marketing expense, dependent on the quality of the movie. Research design, data, and methodology - Using a game scenario with different market players, the goal of the research analysis is to find out the following. First, the marketing expense is determined to maximize the profits after film production. Second, after the production costs are already committed, the manufacturer gets to choose the marketing level. At this time, there will be a profit maximization point, considering the competition. The premise of the research is as follows: if it is a good movie of quality, positive word of mouth increasing the audience continuously slows down the speed of the demand curve. If the movie quality is bad, the negative word of mouth decreasing the audience gradually hastens the speed of the demand curve. On the marketing side, when the manufacturer invests heavily in the marketing expense of the movie, consumer expectations increase to drive up the audience numbers. On the other hand, it is difficult to improve the profits excessively. When the manufacturer invests in marketing a little bit, the marketing expense is only relatively committed, therefore a lot of demand cannot be gained. Results - If a fixed market share is in a competitive situation, a low quality manufacturer expends relatively more marketing expense. If the situation assumes two manufacturers spend the same for the cost of production, the high quality manufacturer takes more profit. If the manufacturer expends less marketing budget to save costs, the optimum profit cannot be achieved since the other party (opponent) grabs the initial market share. Conclusions - In conclusion, investment is essential for market share to increase. We must refrain from a zero-sum game and have models where the game participants pursue the creative profits together. In the current film industry, there is the dominating logic of winner and loser but we have to create a film industry environment where the participants can be altogether satisfied and live together.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 International Symposium on GPS/GNSS Vol.1
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• pp.27-31
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• 2006

GNSS Services and Applications are today in permanent evolution in all the market sectors. This evolution comprises: ${\bullet}$ New constellations and systems, being GALILEO probably the most relevant example, but not the only one, as other regions of the world also dwell into developing their own elements (e.g. the Chinese Beidou system). ${\bullet}$ Modernisation of existing systems, as is the case of GPS and GLONASS ${\bullet}$ New Augmentation services, WAAS, EGNOS, MSAS, GRAS, GAGAN, and many initiatives from other regions of the world ${\bullet}$ Safety of Life services based on the provision of integrity and reliability of the navigation solutions through SBAS and GBAS systems, for aeronautical or maritime applications ${\bullet}$ New Professional applications, based on the unprecedented accuracies and integrity of the positioning and timing solutions of the new navigation systems with examples in science (geodesy, geophysics), Civil engineering (surveying, construction works), Transportation (fleet management, road tolling) and many others. ${\bullet}$ New Mass-market applications based on cheap and simple GNSS receivers providing accurate (meterlevel) solutions for daily personal navigation and information needs. Being on top of this evolving market requires an active participation on the key elements that drive the GNSS development. Early access to the new GNSS signals and services and appropriate testing facilities are critical to be able to reach a good market position in time before the next evolution, and this is usually accessible only to the large system developers as the US, Europe or Japan. Jumping into this league of GNSS developers requires a large investment and a significant development of technology, which may not be at range for all regions of the world. Bearing in mind this situation, MAGIC appears as a concept initiated by a small region within Europe with the purpose of fostering and supporting the development of advanced applications for the new services that can be enabled by the advent of SBAS systems and GALILEO. MAGIC is a low cost platform based on the application of technology developed within the EGNOS project (the SBAS system in Europe), which encompasses the capacity of providing real time EGNOS and, in the near future, GALILEO-like integrity services. MAGIC is designed to be a testing platform for safety of life and liability critical applications, as well as a provider of operational services for the transport or professional sectors in its region of application. This paper will present in detail the MAGIC concept, the status of development of the system within the Madrid region in Spain, the results of the first on-field demonstrations and the immediate plans for deployment and expansion into a complete SBAS+GALILEO regional augmentation system.

• 한국작물학회지
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• 제48권
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• pp.41-48
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• 2003

The number of natural products obtained from plants has now reached over 100,000 and new chemical compounds are being discovered ever year. Medicinal and Aromatic plants and their extracts have been used for centuries to relieve pain, aid healing, kill bacteria and insects are important as the antifungal and anti-herbivore agents with further compounds being involved in the symbiotic associations. Although their functions in plants have not been fully established, it is Known that some substances have growth regulatory properties while others are involved in pollination and seed dispersal. The complex nature of these chemicals are usually produced in various types of secretory structures which is an important character of a plant family and also influenced and controlled by genetic and ecological factors. Detailed anatomical description of these structures ave relevant to the market value of the plants, the verification of authenticity of a given species and for the detection of substitution or adulteration. Volatile oils are used for their therapeutic action for flavoring of lemon, in perfumery of rose or as starting materials for the synthesis of other compounds of turpentine. For therapeutic purposes they are administered as inhalations of eucalyptus oil, peppermint oil, as gargles and mouthwashes of thymol and transdermally many essential oils including those of lavender, etc. With these current trend for using volatile components in essential oil will be increasing in the future in Korea and in the world as well.

• 한국멀티미디어학회논문지
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• 제19권5호
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• pp.901-909
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• 2016

Unprecedented attention is being given to Smart Grid, Micro Grid and Internet of Things (IoT) in the Republic of Korea recently but such systems' effect is not well experienced by the market since they require additional and costly reforms for the existing household electrical system where adaptive communication platforms are needed. As such platforms, both wireless and wire communication technologies are being considered at the moment. Usually, they include WiFi, Zigbee technologies and the latter, LAN technology. However, communication speed decline due to signal attenuation and interference during wireless communications are considered to be the major problem and the extra works involving time and costs for the LAN system construction can be another demerit. Therefore, in this paper, we have introduced a Power Line Communication-based Smart Outlet System Expandable at Home to complement these disadvantages. Proposed IoT system involves Power Line Communication (PLC) technology which is essential to constructing a Smart Grid.

• 한국식생활문화학회지
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• 제28권2호
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• pp.195-203
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• 2013

The aim of this study was to provide strategic implications for the coffee market in which competition got severer through IPA analysis based on the attributes of selection of a specialized franchise coffee shop. The results of a positive analysis conducted with undergraduates in their twenties were as follows: According to the evaluation of the importance of the attributes of selection of a specialized coffee shop, the most important were 'cleanliness and hygienic facilities inside the shop (6.09)' and 'taste and quality of the menu (coffee) (6.09)'. According to the performance analysis, those showing the highest performance were 'brand image (4.92)' and 'cleanliness and hygienic facilities inside the shop (4.92)'. According to the result of IPA analysis, what customers regarded as being the most important were 'taste and quality of the menu (coffee)', 'kindness of the staff', and 'cleanliness and hygienic facilities inside the shop', and, in fact, they showed great performances as well. However, 'price of the menu (coffee)' was regarded as being important but did not indicate a great performance; therefore, they showed dissatisfaction with it. Although they did not think 'environment around the shop', 'brand image', 'brand recognition' or 'interior size and scale of the shop' were important, the attributes did not appear to show great performances. Therefore, we need constant maintenance strate gies regarding the fact that consumers are considered to be very important for evaluation, and should make efforts to change the price in advance.

• 한국식생활문화학회지
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• 제33권4호
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• pp.354-362
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• 2018

With increasing interest in the health and safety of food served in restaurants, more emphasis is being placed on the importance of health and food. As a result, Yaksun cuisine with new added effects and image is becoming more popular as a way to improve people's health. This study analyzed the effects of selection attributes relating to Yaksun cuisine on customer satisfaction and intention to maintain relationship in order to understand various needs of consumers as they relate to health food. The results showed that, among selection attributes of Yaksun cuisine, price, safety, and health were found to have significant effects on customer satisfaction; however, the effect of quality on satisfaction was not verified. Moreover, while the effect of safety and health of Yaksun cuisine on the intention to maintain relationship was found to be significant, the effects of quality and price on the intention to maintain relationship were not verified. These findings suggest that consumers believe Yaksun cuisine is more beneficial for health than general food and trust the origin label, hygiene, and safety of ingredients in Yaksun cuisine. Therefore, the results of this study suggests providing opportunities for consumers to experience diverse tastes in Yaksun cuisine and that development and promotion of different recipes using Yaksun ingredients will help reinforce competitiveness of Yaksun cuisine in the market and increase sales.

• 패션비즈니스
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• 제11권6호
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• pp.1-10
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• 2007

The purpose of this study was to provide a blouse pattern of high school girls' uniform for production of good silhouette and fitness blouse as well as functionality. In this study, we compared blouse patterns of high school girls' uniform made in the three brands of higher market share being compared. The blouse was the most common design of high school girls' uniforms being sold. In addition, we compared characteristics of appearance and functionality of blouse patterns by the wearing test. Based on the results of pattern comparison and wearing test of the blouses, the new blouse pattern for high school girls' uniform was developed. The results of the wearing test for appearance showed that the developed blouse obtained statistically higher ratings than the existing brands in almost items. The results of the wearing test for functionality of the developed blouse showed that items related with sleeve cap were evaluated a rating below 3. In order to improve functionality, the developed blouse pattern was changed that the sleeve cap was lowered by 0.5cm and the sleeve breadth increased by 1cm. The drafting of the new blouse pattern was developed.