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GAP 인증인삼 현황과 4P 전략 (Situations of GAP certified ginseng and 4P's strategies)

  • 김관후;홍승지
    • 농업과학연구
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    • 제38권2호
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    • pp.369-381
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    • 2011
  • Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

황폐임야(荒廢林野)가 수해참상(水害慘狀)에 미치는 영향(影響) (천보산(天寶山)과 인접(隣接) 죽엽산(竹葉山)을 중심(中心)으로) (Influences of the devastated forest lands on flood damages (Observed at Chonbo and the neighbouring Mt. Jook-yop area))

  • 정인구
    • 한국산림과학회지
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    • 제5권1호
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    • pp.4-9
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    • 1966
  • 1. On 13 September 1964 a storm raged for 3 hours and 20 minutes with pounding heavy rainfalls, and precipitation of 287.5 mm was recorded on that day. The numerous landslides were occured in the eroded forest land neighbouring Mt. Chunbo, while no landslides recorde at all on Mt. Jookyup within the premise of Kwangnung Experiment Station, the Forest Experiment Station. 2. Small-scalled Landslides were occured in 43 different places of watershed area (21.97 ha.) in which the survey had already been done, in and around Mt. Chunbo (378 m a.s.l.). The accumulated soil amount totaled $2,146,56m^3$ due to the above mentioned landslides, while soil accumulated from riverside erosion has reached to $24,168.79m^3$, consisting of soils, stones, and pebbles. However, no landslides were reported in the Mt. Jook yup area because of dense forest covers. The ratio of the eroded soil amount accumulated from the riversides to that of watershed area was 1 to 25. On the other hand, the loss and damage in the research area of Mt. Chonbo are as follows: 28 houses completly destroyed or missing 7 houses partially destroyed 51 men were dead 5 missing, and 57 wounded. It was a terrible human disaster However, no human casualties were recorded at all, 1 house-completly destroyed and missing, 2 houses-partially destroyed. Total:3 houses were destroyed or damaged, in The area of Mt. Jookyup 3. In the calculation of the quanty of accumulated soil, the or mula of "V=1/3h ($a+{\sqrt{ab}}+b$)" was used and it showed that 24, 168.79m of soil, sands, stones and pebbles carried away. 4. Average slope of the stream stood 15 at the time of accident and well found that there was a correlation between the 87% of cross-area sufferd valley erosion and the length of eroded valley, after a study on regression and correlation of the length and cross-area. In other works, the soil erosion was and severe as we approached to the down-stream, counting at a place of average ($15^{\circ}1^{\prime}$) and below. We might draw a correlation such as "Y=ax-b" in terms of the length and cross-area of the eroded valley. 5. Sites of char-coal pits were found in the upper part of the desert-like Mt. Chunbo and a professional opinion shows that the mountain was once covered by the oak three species. Furthermore, we found that the soil of both mountains have been kept the same soil system according to a research of the soil cross-area. In other words, we can draw out the fact that, originally, the forest type and soil type of both Mt. Chunbo (378m) and Mt. Jookyup (610m) have been and are the same. However, Mt. Chunbo has been much more devastated than Mt. Jookyup, and carried away its soil nutrition to the extent that the ratios of N. $P_2O_5K_2O$ and Humus C.E.C between these two mountains are 1:10;1:5 respectively. 6. Mt. Chunbo has been mostly eroded for the past 30 years, and it consists of gravels of 2mm or larger size in the upper part of the mountain, while in the lower foot part, the sandy loam was formulated due to the fact that the gluey soil has been carried and accumulated. On the hand, Mt. Jookyup has consitantly kept the all the same forest type and sandy loam of brown colour both in the upper and lower parts. 7. As for the capability of absorbing and saturating maximum humidity by the surface soil, the ratios of wet soil to dry soil are 42.8% in the hill side and lower part of the eroded Mt. Chunbo and 28.5% in the upper part. On the contrary, Mt. Jookyup on which the forest type has not been changed, shows that the ratio in 77.4% in the hill-side and 68.2% in the upper part, approximately twice as much humidity as Mt. Chunbo. This proves the fact that the forest lands with dense forest covers are much more capable of maintaining water by wood, vegitation, and an organic material. The strength of dreventing from carring away surface soil is great due to the vigorous network of the root systems. 8. As mentioned above, the devastated forest land cause not only much greater devastation, but also human loss and property damage. We must bear in mind that the eroded forest land has taken the valuable soil, which is the very existance of origin of both human being and all creatures. As for the prescription for preventing erosion of forest land, the trees for furtilization has to be planted in the hill,side with at least reasonable amount of aertilizer, in order to restore the strength of earth soil, while in the lower part, thorough erosion control and reforestation, and establishments along the riversides have to be made, so as to restore the forest type.

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지능형 전망모형을 결합한 로보어드바이저 알고리즘 (Robo-Advisor Algorithm with Intelligent View Model)

  • 김선웅
    • 지능정보연구
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    • 제25권2호
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    • pp.39-55
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    • 2019
  • 최근 은행과 증권회사를 중심으로 다양한 로보어드바이저 금융상품들이 출시되고 있다. 로보어드바이저는 사람 대신 컴퓨터가 포트폴리오 자산배분에 대한 투자 결정을 실행하기 때문에 다양한 자산배분 알고리즘이 활용되고 있다. 본 연구에서는 대표적 로보어드바이저 알고리즘인 블랙리터만모형의 강점을 살리면서 객관적 투자자 전망을 도출할 수 있는 지능형 전망모형을 제안하고 이를 내재균형수익률과 결합하여 최종 포트폴리오를 도출하는 로보어드바이저 자산배분 알고리즘을 새로이 제안하며, 실제 주가자료를 이용한 실증분석 결과를 통해 전문가의 주관적 전망을 대신할 수 있는 지능형 전망모형의 실무적 적용 가능성을 보여주고자 한다. 그동안 주가 예측에서 우수한 성과를 보여주었던 기계학습 방법 중 SVM 모형을 이용하여 각 자산별 기대수익률에 대한 예측과 예측 확률을 도출하고 이를 각각 기대수익률에 대한 투자자 전망과 전망에 대한 신뢰도 수준의 입력변수로 활용하는 지능형 전망모형을 제안하였다. 시장포트폴리오로부터 도출된 내재균형수익률과 지능형 전망모형의 기대수익률, 확률을 결합하여 최종적인 블랙리터만모형의 최적포트폴리오를 도출하였다. 주가자료는 2008년부터 2018년까지의 132개월 동안의 8개의 KOSPI 200 섹터지수 월별 자료를 분석하였다. 블랙리터만모형으로 도출된 최적포트폴리오의 결과가 기존의 평균분산모형이나 리스크패리티모형 등과 비교하여 우수한 성과를 보여주었다. 구체적으로 2008년부터 2015년까지의 In-Sample 자료에서 최적화된 블랙리터만모형을 2016년부터 2018년까지의 Out-Of-Sample 기간에 적용한 실증분석 결과에서 다른 알고리즘보다 수익과 위험 모두에서 좋은 성과를 기록하였다. 총수익률은 6.4%로 최고 수준이며, 위험지표인 MDD는 20.8%로 최저수준을 기록하였다. 수익과 위험을 동시에 고려하여 투자 성과를 측정하는 샤프비율 역시 0.17로 가장 좋은 결과를 보여주었다. 증권계의 애널리스트 전문가들이 발표하는 투자자 전망자료의 신뢰성이 낮은 상태에서, 본 연구에서 제안된 지능형 전망모형은 현재 빠른 속도로 확장되고 있는 로보어드바이저 관련 금융상품을 개발하고 운용하는 실무적 관점에서 본 연구는 의의가 있다고 판단된다.

후기 학령기 아동의 성지식 요구 (The needs for sex knowledge in the late schooler)

  • 이은주
    • Child Health Nursing Research
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    • 제6권2호
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    • pp.167-185
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    • 2000
  • The goal of this research was to provide the basic data of sexual education for late schooler by finding out what they want to know about sex, or to see, if any, its relevancy between female and male students and between each grade. The sample for this research was a total of 453 students in 4th, 5th and 6th grade from 12 different classes at two elementary schools which were located in C city and in B province. The children were requested to write down three points on what they want to know or to learn most about sex, and their answers were put through two analytical stages in order to classify and to examine. The followings are the conclusions from the data. 1. The female cluster took 44.2% out of the whole sample, and there were 151 students per each grade. The specific girl ratios for each grade were 42.4%, 50.3% and 39.7% respectively. 2. It was noted that a total of 1,195 questions were gathered from the students writings, 45% of the questions was raised by the female students. The 4th grade students raised 432questions (43.8% by the girl) while the 5th. and the 6th grade students raised 387 (53.2% by the girl) and 376 questions (42.3% by the girl) respectively. The average number of questions per students was 2.6 while the female students raised 2.8 questions which was more than the average 2.5 questions by male students. It was the 4th grade female student cluster, which raised the most question (3.0) while the 6th grade male students raised the least question (2.4) in average. 3. The questions raised by the children could be divided into seven categories of the knowledge need on sex. They were Reproduction (310 questions, 25.9%), Sexual Culture (230, 19.2%), Concept of sex (125, 18.0%), Changes of Puberty (172, 14.4%), Sexual Health (119, 10.0%), Anatomy and Physiology of Reproductive System (78, 6.5%) and Sexual Tendency and behavior (71, 5.9%). 4. 'Reproduction' was the most frequently raised questions not only by both sex groups but also by the 5th grade students. Both sexes in the 4th grade showed the highest interest in Sexual Culture while it was Changes in Puberty for the both sexes in the 6th grade. The knowledge need on sex of the children indicated what they understand sexuality. They apprehended sex as sex, gender and sexuality in an inclusive way. They showed a major interest in the biological sex and the sexual activities. It seems that the children managed to understand clearly the meaning of gender, furthermore, they even pointed out that the streotyped sex role, patrimonial system and the sexual discrimination were unreasonable. The students possessed not only the least but also the most negative understanding in regard of sexuality. Two suggestions were made from the above conclusions for the practical sex education as well as its research. 1. For the practice: The sex education for the elementary upper grade school student should be relevant with their cognitive characteristics, also it should be more specific on the reproductive organs of both sexes, the actual scenes of the pregnancy and child delivery procedures. The gender concept should be added to the biological sex education, which will lead them to understand the unreasonableness of today's male-superior phenomenon and correct them. It is also necessary to develop educational programs for this age group so as to help them to understand sex in the sense of sexuality as well. 2. For the research: It is not easy to draw out a through conclusion since this study was carried out as one-time data collection. Yet it is undeniably helpful for the sex education if we can understand what the children want to know about sex, how much they know about it by conducting deep-interview researches through a small number of sample.

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투자자별 거래정보와 머신러닝을 활용한 투자전략의 성과 (Performance of Investment Strategy using Investor-specific Transaction Information and Machine Learning)

  • 김경목;김선웅;최흥식
    • 지능정보연구
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    • 제27권1호
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    • pp.65-82
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    • 2021
  • 주식시장에 참여하는 투자자들은 크게 외국인투자자, 기관투자자, 그리고 개인투자자로 구분된다. 외국인투자자 같은 전문투자자 집단은 개인투자자 집단과 비교하여 정보력과 자금력에서 우위를 보이고 있으며, 그 결과 시장 참여자들 사이에는 외국인투자자들이 좋은 투자 성과를 보이는 것으로 알려져 있다. 외국인 투자자들은 근래에는 인공지능을 이용한 투자를 많이 하고 있다. 본 연구의 목적은 투자자별 거래량 정보와 머신러닝을 결합하는 투자전략을 제안하고, 실제 주가와 투자자별 거래량 데이터를 이용하여 제안 모형의 포트폴리오 투자 성과를 분석하는 것이다. 일별 투자자별 매수 수량과 매도 수량 정보는 한국거래소에서 공개하고 있는 자료를 활용하였으며, 여기에 인공신경망을 결합하여 최적의 포트폴리오 전략을 도출하고자 하였다. 본 연구에서는 자기 조직화 지도 모형 인공신경망을 이용하여 투자자별 거래량 데이터를 그룹화하고 그룹화한 데이터를 변환하여 오류역전파 모형을 학습하였다. 학습 후 검증 데이터 예측결과로 매월 포트폴리오 구성을 하도록 개발하였다. 성과 분석을 위해 포트폴리오의 벤치마크를 지정하였고 시장 수익률 비교를 위해 KOSPI200, KOSPI 지수 수익률도 구하였다. 포트폴리오의 동일배분 수익률, 복리 수익률, 연평균 수익률, MDD, 표준편차, 샤프지수, 벤치마크로 지정한 시가총액 상위 10종목의 Buy and Hold 수익률 등을 사용하여 성과 분석을 진행하였다. 분석 결과 포트폴리오가 벤치마크 대비 2배 수익률을 올렸으며 시장 수익률보다 좋은 성과를 보였다. MDD와 표준편차는 포트폴리오와 벤치마크가 비슷한 결과로 성과 대비 비교한다면 포트폴리오가 좋은 성과라고 할 수 있다. 샤프지수도 포트폴리오가 벤치마크와 시장 결과보다 좋은 성과를 내었다. 이를 통해 머신러닝과 투자자별 거래정보 분석을 활용한 포트폴리오 구성 프로그램 개발의 방향을 제시하였고 실제 주식 투자를 위한 프로그램 개발에 활용할 수 있음을 보였다.