• 가정과삶의질연구
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• 제3권1호
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• pp.15-22
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• 1985

This study was designed to examine leisure time and leisure activities of homemakers and to predict future leisure time and future leisure time orientation. Present leisure time and future leisure time orientation were studied in relation to sociodemographic and physical environmental variables, time use variables and attitude variables. The major findings were the average daily housework time of homemakers was 6.5 hours on weekends. Housework time of employed homemakers was 3.5 hours and full-time homemakers was 8.0 hours. Daily leisure time of homemakers was 4.0 hours on weekdays and 4.8 hours o weekends. Most homemakers leisure activities on weekdays and weekends were reading, watching TV or listening to the radio and resting. In the future, they want to go hiking, hunting, traveling or fishing, attending concerts, drama or movies and playing sports games. The homemakers who felt their amount of present leisure time was sufficient were 35.4% and insufficient were 37.9%. Regarding the present leisure activities, 43.1% of homemakers expressed dissatisfaction, though 21.9% of them satisfied. Factors affecting the homemakers weekday leisure time were homemakers' occupation, family type, type of heating form house and cooking, weekday and weekend housework time of homemakers. Weekend leisure time interacted with family life cycle, number of children, income, education and occupation of homemakers, size of house, type of heating for house and cooking, weekday housework time of homemakers. housework time of employed housekeeper, husbands' weekend housework time, weekday leisure time of homemakers.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.142-150
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• 2015

본 연구에서는 IPTV 및 디지털케이블의 SVOD 서비스 홀드백 변경 전후의 VOD 이용 행태를 분석하여, 방송 콘텐츠 유통 전략 변화가 소비자의 VOD 이용행태에 어떠한 변화가 일어났는가를 연구하였다. 연구결과, SVOD 홀드백이 1주에서 3주로 변경된 후, 이용건수는 50%까지 감소한 반면, 월정액 상품인 PPM의 증가로 유료 VOD 매출은 증가하였다. 시계열 분석결과, SVOD 이용건수, 가입자당 SVOD 이용건수, 가입자당 PPV 이용금액은 통계적으로 유의미하게 감소하였고, 가입자당 VOD 이용금액은 유의미하게 증가하였다. 또한, 드라마 장르별 SVOD 이용은 미니시리즈, 주말드라마, 주말특별드라마, 시트콤 등의 이용이 유의미하게 감소하였다. 본 연구로 방송사의 콘텐츠 유통 정책 변화가 이용자의 VOD 이용행태에 어떠한 변화가 일어났는지를 실증적으로 파악할 수 있었으며, 방송사 및 플랫폼 사업자에게 VOD 유통전략 수립 및 VOD 이용 활성화를 위한 방향을 제시할 수 있을 것으로 기대한다.