• Journal of Families and Better Life
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• v.3 no.1
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• pp.15-22
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• 1985

This study was designed to examine leisure time and leisure activities of homemakers and to predict future leisure time and future leisure time orientation. Present leisure time and future leisure time orientation were studied in relation to sociodemographic and physical environmental variables, time use variables and attitude variables. The major findings were the average daily housework time of homemakers was 6.5 hours on weekends. Housework time of employed homemakers was 3.5 hours and full-time homemakers was 8.0 hours. Daily leisure time of homemakers was 4.0 hours on weekdays and 4.8 hours o weekends. Most homemakers leisure activities on weekdays and weekends were reading, watching TV or listening to the radio and resting. In the future, they want to go hiking, hunting, traveling or fishing, attending concerts, drama or movies and playing sports games. The homemakers who felt their amount of present leisure time was sufficient were 35.4% and insufficient were 37.9%. Regarding the present leisure activities, 43.1% of homemakers expressed dissatisfaction, though 21.9% of them satisfied. Factors affecting the homemakers weekday leisure time were homemakers' occupation, family type, type of heating form house and cooking, weekday and weekend housework time of homemakers. Weekend leisure time interacted with family life cycle, number of children, income, education and occupation of homemakers, size of house, type of heating for house and cooking, weekday housework time of homemakers. housework time of employed housekeeper, husbands' weekend housework time, weekday leisure time of homemakers.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.142-150
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• 2015

This study examines the effect of changes in the content distribution strategy on VOD usage by comparing the VOD usage pattern following the changes in the IPTV and Digital Cable SVOD holdback policy. The result of this study shows that after changing the SVOD holdback from one week to three weeks, the VOD usage decreased up to 50 percent while paid VOD revenue increased as a result of the rise in PPM. The time series analysis shows statistical decrease in the number of SVOD usage, SVOD usage per user, and PPV revenue per user while VOD revenue per user increased significantly. Moreover, SVOD usage within the drama genres such as mini-series, weekend series, weekend special series, and sitcom decreased significantly. This research provides a case study on the effect of the broadcaster's content distribution policy on the VOD user behavior thus proposing broadcasters and platform operators the ways of establishing distribution strategy as well as invigorating the VOD usage.