• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.240-251
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• 2021

The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops' relationship continuation intention, each factor for relationship commitment significantly affected wedding shops' relationship continuation intention. Regarding the effects of wedding shops' relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.

• Journal of the Korean Home Economics Association
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• v.37 no.6
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• pp.41-58
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• 1999

This study deals with relationship among wedding consciousness, behavior and satisfaction of both young housewives and mothers of married daughters. The major result are as follows : 1) In comparisons of difference among wedding consciousness, behavior and satisfaction of young housewives and mothers of married daughters, young housewives showed more modern wedding consciousness, more rational wedding behavior and higher wedding satisfaction than mothers of married daughters. 2) It shows that wedding consciousness of young housewives and mothers of married daughters so influenced wedding behavior, that the more modern wedding consciousness they have, the more rational wedding behavior they show. 3) It is proved that variable which has impact on wedding satisfaction is preparing of articles essential to a marriage and receiving wedding presents of both young housewives and mothers of married daughters.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.135-152
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• 2022

Recent weddings have been performed in more unique and characterful styles going beyond the existing same old method of past weddings, and they are changed into small weddings with simplified style without unnecessary procedures by choosing a wedding venue different from others. It is necessary to develop a new wedding dress design suitable for such changing wedding culture, and especially, dresses are required to have some practical designs, so that they can be worn not only for the wedding ceremony or party but also for everyday life. Therefore, the purpose of this study is to develop a new normal wedding dress for small weddings that reflect design according to the emerging small wedding culture. To this end, a theoretical review of small weddings was conducted, and based on this, a new normal wedding dress design was developed for small weddings. Based on practicality and economic feasibility, the New Normal Wedding Dress exhibited 'variable by wearing method' that changes according to the wearer's purpose and 'variable by attaching and detaching method' that changes according to the detachment of details. The small wedding dress developed through this study is expected to become a new standard for wedding dresses that is suitable for the changing wedding culture.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.25-31
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• 1997

The purpose of this study is to provide the guideline of the interior design of Wedding halls, based on a series of investigations and analysis of the consumer's preference. Marriage is an essential ceremony of family life. However the Wedding culture has been changed since the western culture affected to traditional marriage concept. Many countries have different wedding culture and traditiov. Ours are largely divided into the traditional Korean wedding ceremony and the modern, i.e. the westerv. The customer's preference and the opinion for the Wedding hall analyzed through survey to find out the guideline for the interior desigv. The result of this research can be summarized as followings; 1) The interior design was the most influential element when choosing the wedding hall. 2) The preferred colors for the wedding hall were pink and white. 3) The preferred light fixture for the wedding hall was the chandelier. 4) The main points concerned in the guideline of interior design for the wedding hall were building facade, accessibility toward the wedding hall, parking lot, traffic circulation and etc.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.57-67
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• 2001

This paper considers Wedding Furniture(new furniture that brides prepare for marriage) design in Korea. Social survey research methods were applied to study wedding furniture from 1960 to 1990. A questionnaires were delivered to 766 urban housewives. As to the statistical methods of the study, descriptive analysis for frequencies, and $X^2-test$ were selectively performed using SPSS PC+ program. the findings are as follows; During this period, Wedding Furniture became an essential Honsu(혼수: wedding gift) item People choose as Wedding Furnitures that serve basic functions of furniture and are traditionally symbols of wedding. They were increased both quantity and quality. Typical Wedding Furnitures of the Modern time were Jangrong(장농: wardrobe for storing clothes and bed clothes), dressing table, wardrobe chest, cupboard and bed. Wedding Furniture items have become more various in kind. Criteria for selecting Wedding Furniture were functionality, affordability, fashion, and decorativeness, tradition and symbolic of marriage. but, The symbolic importance of Wedding Furniture as Honsu will be weakened with the introduction of a variety of electronic appliances.

• Journal of Families and Better Life
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• v.17 no.1
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• pp.179-190
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• 1999

this study attempted to analysis the problem of wedding practices prevalent in Korean Society. For this it carried out literary research to understand the continuity and change in wedding practices. It also carried out case studies in order to find content and problems involved in present wedding practices. This study started from the assumption that wedding expenses are subject to parents if they are financially capable of providing their children with wedding expenses. Based on this assumption as a result of investigating wedding expenses and ceremonies depending on the parents in charge of wedding parents who charge of wedding tend to promote the extravagant wedding procedure to keep their needs of material goods which distorts the content and procedure of wedding.

• Journal of the Korean Society of Costume
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• v.62 no.8
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• pp.71-80
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• 2012

The Kut is the core of the traditional folk religion. The afterlife wedding Kut actually performs a traditional wedding ceremony by personifying the deceased in the process of performing the composition of Kut geori that cannot be observed from other Kuts, which is an important means to convey the situation of Kut more clearly. A traditional wedding ceremony performed in the Kut enables the audience to understand the meaning behind the Kut. The costume worn in the traditional wedding ceremony of the afterlife wedding Kut makes the audience understand the existence of the deceased by the use of a scarecrow dialect and makes them feel a vivid sense of the scene emitting from the Kut, which performs a traditional wedding ceremony in the composition of Kut geori. The results of this study showed that a shaman who led the afterlife wedding Kut had a scarecrow that symbolized the bride and a bridegroom wear the traditional wedding costume in order to visualize the deceased and express the symbol of a wedding which could not be made in this world. It can be interpreted that the traditional costume derived from the afterlife wedding Kut plays a symbolic role, which converts the deceased into a living person through the formal aspect of ceremonial costume and the cultural aspect of wedding ceremony.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.714-726
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• 2012

The Korean wave 'Hallyu' has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.

• Journal of Fashion Business
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• v.14 no.6
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• pp.84-99
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• 2010

The aim of this study is to understand the wedding planners' general perceptions on Hanbok as a ceremonial dress in wedding ceremonies. Moreover, the study explores the aesthetic understanding of wedding planners on Hanbok which both influences their choice of recommendation and purchasing decisions. In the process of organizing the structure of weddings for clients, planners have naturally acquired the position of being able to influence the sales of the Hanbok industry. Moreover, brides-to-be are heavily dependant on wedding planners in sketching the outlines of their whole wedding. Therefore, in order to analyze the opinions of both subjects, a research survey was launched which involved three hundred participants from two groups: first, wedding planners who were free lancers working in the Chungdam District, and second, wedding planners who were working for wedding consulting firms. The survey method was based on one precedent study, in which a preliminary survey was conducted by interviewing companies in the Hanbok industry and wedding consulting firms, and an additional survey in the form of questionnaires. The STATA 11.0 program was used for analyzing the recruited data for frequency analysis and cross-tabulations analysis on career. The conclusion of this research may be used as substantial preliminary data in prospering the Hanbok industry, enhance and newly shape its marketing strategies and the conclusion is as follows. 1. Wedding planners have a more profound understanding on Hanbok and prioritize the significance of formative constituents in the order of color, material, style, size, and decoration. 2. The prospects of promoting the image of Hanbok through wedding planners is promising. According to surveys, this goes to show that the persuasion of wedding planners have brought a positive effect on choice of Hanbok and as wedding planners become more specialized, their involvement in preparing Hanbok with brides is increasing. 3. Wedding planners believed that the main reasons why future brides do not select Hanbok as a ceremony dress are that the cost is too high relative to practicality and that there are not enough opportunities to wear them.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.181-198
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• 2020

Using the developed wedding planner selection criteria scale, this study examined whether wedding planner selection criteria differ according to consumer characteristics such as demographic characteristics and wedding preparation behaviors. The main survey for this study was conducted via the Internet with 295 consumers aged 20-30 living in the Seoul metropolitan area. The data collected from the survey processed and analyzed using the statistical programs SPSS 21.0 t-test. Analyzing how wedding planner selection criteria differ according to consumers' demographic characteristics and wedding preparation behaviors, results shown for the wedding planner selection criteria were all four points on average except for individual characteristics and important sub-factors regardless of the consumers' characteristics, and various results were derived depending on the consumers' characteristics. This study has various practical implications in that it verified the difference in wedding planner selection criteria according to consumer characteristics and determined how much money consumers were willing to play for wedding planners. It is recommended that future studies take various approaches to investigate how wedding planner users are satisfied with or place importance on wedding planner services and conduct empirical using the selection criteria developed in this study to compare influential variables that affect behavior intention and willingness to pay according to consumer type.