• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.217-232
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• 2018

As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

• International Journal of Knowledge Content Development & Technology
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• v.2 no.1
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• pp.37-49
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• 2012

This research aims to perform a contextual study of the wedding customs, wedding procedures, and wedding costumes included in Korean traditional wedding culture, making use of cultural contents which form cultural archetypes. The range of wedding customs studied are set limits from the Joseon dynasty to ancient times, and, for wedding procedures and costumes, to the Chosun dynasty, when a wedding ceremony became the norm. Only wedding ceremonies performed among ordinary classes are included as subjects for this research; wedding ceremonies and costumes for court are excluded. The cultural archetypes developed within these boundaries suggest prior cultural content, developed beforehand. The research methods are focused on document records inquiry and genre paintings during the Joseon era, using museum resources as visual materials. The following is the outcome of this research: Firstly, wedding customs and procedures observed among folk materials are presented in chronological order. Secondly, the brides' and grooms' wedding costumes are also presented chronologically, differentiated by class-characteristics.

• Human Ecology Research
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• v.53 no.3
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• pp.253-263
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• 2015

This study investigates the effect of consumer culture and awareness of wedding ceremonies between parents and children as well as preference for a simple wedding in order to develop a simple wedding concept. The data for statistical analysis came from 375 of children 216 and parents 159. Data was analyzed with t -test, analysis of variance, exploratory factor analysis, Cronbach's $\alpha$ and regression analysis by SPSS ver. 18.0. The results were summarized as follows. First, children had a higher symbolic consumption than parents and parents had a higher functional consumption than children. Second, children prefer a discriminate and characteristic small wedding, while parents prefer an economical, meaningful and nonconforming simple wedding. The variables that effect parents simple wedding preferences were consumer culture, awareness of wedding ceremony, gender, and education; those of children were, consumer culture, awareness on wedding ceremony, gender, and age. Children had a functional and economical consumption focused on meaningfulness and rationale of the wedding, they prefer an economical meaningful small wedding. Children had functional consumption that prefers a discriminate characteristic small wedding and a nonconforming small wedding compared to men. Parents did not have symbolic consumption and focused on the meaningfulness and rationale of the wedding, they prefer an economical meaningful small wedding. Parents focused on the meaningfulness and rationale of the wedding; in addition women prefer a discriminate characteristic small wedding compared to men. Parents had functional consumption and focused on the meaningfulness and rationale of the wedding with a preference for a nonconforming small wedding.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1181-1195
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• 2008

This study based on Sa rye pyun ram(四禮便覽) by Lee Jae which are Chosun Dynasty book about the rules in a wedding ceremony. And the research examine into the understand how to the procedure, the true meanings about korea traditional wedding and general opinion of wedding custom. The instrument is the questionnaires, which is analyzed finally through data processing with 129 of wedding venders. The data analyze by making use of SPSS program were frequency analysis, ANOVA, $x^2$-test, pearson's correlation analysis. The summary of a result is as follows. First, the wedding awareness of wedding venders about Eou hon(議婚) is on a high level but Nab chae(納采) is low. Second, wedding venders are knowing with "Hon suh ji(letter), four season cloth, blue-red satin, shell goods" in a Nab peau(納幣) and with "jujube, beef, chicken, Gu jel pan(accompaniment to a drink), alcohol in a Peau back(幣帛). Third, wedding venders are answered that acceded to "Peau back" and "traditional wedding ceremony' but needed no "gifts & cloths for wedding". Forth, the understanding of wedding procedure (婚禮節次) is on a low, especially Bon ray(本禮).

• Journal of Fashion Business
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• v.12 no.3
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• pp.153-166
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• 2008

The purpose of this research is to analyze the overall process of the wedding industry - arranging domestic wedding firms and formulating a database related to the business. Simultaneously, with all the data in hand the research attempts to seek flaws within the wedding industry and tries to offer solutions to revitalize the industrial section. Because the list of articles is enormously expansive, for the purpose of basic research, objects have been selected according to the process presented below. Wedding-product firms have been classified within the boundaries of dresses, studios, and makeup firms; distributing channels are mainly focused on wedding planners and related-consulting firms; related departments of universities and wedding organizations are illustrated as well. Due to the unorganized system of this particular field, the research process has been conducted with materials from personal experiences, newspapers, magazines, Internet websites, documents, and interviews with wedding-related firms and organizations, and professors. As a result, over 13 subjects which formulate a market structure of over 30 trillion won. However, due to lack of systemization of the industry, as it expands, numerous problems occur. Excessive competition between wedding-consulting firms and the lack of reliable education for wedding planners, unnecessary external investment and the lack of product research, false Information from the Internet puts the entire industry in a inefficient position. Organizations such as Korea Traditional clothes Industrial Union, Korea Wedding Consulting Association, Korea Martial Industrial Promotion Association(KOMIPA) etc, are made to seek for solutions. For the wedding industry to revitalize, wedding-product firms, wedding planners and consulting firms must maintain an organic relationship every season. They must systemize a proper distribution system, with wedding-product companies enhancing the quality of products, wedding planners organizing wedding plans with responsibility, and consulting firms focusing not only on profits. In order to make high-valued products, wedding-product companies must put their greatest effort in producing talented minds, and universities with related departments must do so as well. In other words, the industrial and educational section of our society must cooperate through a sophisticated system. In addition, related organizations must act to receive governmental support in order to support the industry.

• Journal of the Korean Home Economics Association
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• v.45 no.9
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• pp.75-87
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• 2007

This study was conducted to determine what information regarding wedding services are most important to consumers, and the most common methods by which consumers gather this information so that wedding directors can disseminate information regarding wedding services effectively. In addition, this survey also evaluated the amount of information required by wedding directors so that they can best serve consumers. To accomplish these goals, a questionnaire survey was conducted between January 25 and February 27, 2007. A total of 290 questionnaires were used for the final analysis, which indicated that: 1. The needs for information related to wedding services was very high as index value 4.41. 2. Most consumers acquire information regarding wedding services while attending other wedding ceremonies and consumers value the advice of families, friends and relatives over information they obtain from the internet. 3. Consumers would like a wedding director to manage the wedding schedule and arrange the wedding procedure.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.18-29
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• 2008

This study is to investigate the cognition and usage of traditional wedding food in Seoul & Gyeonggi area. It provides the basic suggestions for developing the best wedding culture, upholding the great wedding tradition. People usually prepared traditional wedding food only because they had to do since they thought it was a formal way to do it at a wedding ceremony. However, there should be more important things to be considered. Firstly, to understand the real meaning of traditional wedding food, we need to inform its meaning by starting campaigns on wedding culture or making booklets of traditional wedding food. Secondly, to prepare the right selections of traditional food, we need to simplify traditional wedding food and consider the modern sense of the products. Thirdly, to improve traditional wedding food, we need to develop diverse menu. By doing it, we can efficiently reduce the cost of wedding food.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.593-600
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• 1999

The wedding business in getting specialized and subdivided lately. Due to this current the importance and the necessity of the software for wedding business emerged. So far people who were preparing for their wedding have usually picked up their wedding dress from the pictures on the brochure at the wedding dress shop. But it costs the customers time and money and most of all they can not satisfy their customers with the completed wedding dress sometimes. Moreover customers pay a lot of money for the wedding dress just because they wear the wedding dress once in their whole life. This is unreasonable actually. To solve these problems to help the customers choose their wedding dress that they really like and to provide the wedding dress with good price we developed this software. The purpose of this research is to help people who will marry soon save their time and money in this busy world by showing the shape of the wedding dress before the dress is completed. They can see if the dress goes well with them before it is sewed by seeing the imaginary wedding dress on the computer screen. We are trying to maximize the customer's satisfaction with this research. It is the idea of this research to differentiate this new concept of wedding dress from other existing concepts by grafting this software on companies' accumulated experience in marketing and diffusing this software through the country.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.253-262
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• 2003

The purposes of the study were (1) to analysis Korean traditional wedding costumes through families's wedding photographs from 1940 to 2000, and (2) to categorize bride and groom's costumes according to the wedding time by means of a time series analysis. (3) to find out functional relationship among changes in garment types, garment details, embellishments and colors. The study was a documentary research and data were collected from 390 family wedding photographs by a convenient sampling. The data were analyzed by qualitative and quantitative method and the statistic used were frequency, content analysis, and cross-tab analysis. The results were as follows; First, the garments of wedding couples were categorized into 5 period according to garment's characteristics. 1. The period between 1940～1959 : Korean traditional wedding costumes and western style wedding costumes were existed together in Korean wedding culture. 2. The period between 1960～early 1970's western wedding costumes were dominated. 3. The period of late 1970's : wedding couple's costumes became more formal and decorative. 4. The period of 1980's : introducing see-through materials for brides and tuxedo suit for grooms. 5. The period of 1990's : extravagance in shapes and exposure. Second, there were significant relationships among brides's dress types and neckline, glove length, embellishments and transparency of materials and among groom's garment types and necktie types, types and color of shirts, vests. Third, the time series analysis of bride and groom's outfit produced 5 schematic expressions of wedding outfits according to the period.

• Journal of Family Resource Management and Policy Review
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• v.14 no.1
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• pp.57-71
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• 2010

The purpose of this study was to explore perceptions and awareness of traditional Korean wedding ceremonies. For this purpose, I began a literature review and investigated the consciousness about traditional Korean wedding ceremonies among unmarried people. As a result, I discussed the future of Korean wedding culture. Data were analyzed from the sample of 206 unmarried people collected from April 20 to Jun 13, 2009. The data were analyzed by making use of the SPSS program and included Frequency analysis, ANOVA and the $\chi^2$-test. The summary of these results was as follows. First, unmarried people want a special wedding ceremony. They think the appropriate age of marriage is between their 20s and mid-30s. The traditional wedding ceremony is changing, but they think that the meanings behind them will continue. If they married a foreigner, they would want to have a modem wedding ceremony and each of their traditional wedding ceremonies. Second, they have no educational experience about traditional wedding culture(85.4%). Some people who have educational experience learned about traditional wedding culture from their parents or grandparents. Third, most traditional wedding procedures were influenced by Korean customs. Most men did not know about traditional Korean wedding procedures. But if they get married, they will follow traditional wedding procedures (M=3.35). In the future, we will have to succeed Korean wedding culture, for example, Peau back(幣帛), Ham(函), and traditional wedding ceremony.