• 통상정보연구
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• 제11권3호
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• pp.3-24
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• 2009

Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

• 유통과학연구
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• 제18권2호
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• pp.39-48
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• 2020

Purpose: This study examines components that dictate service quality of Online Travel Agencies. Research design, data and methodology: This study performed a survey that targeted people who have purchased travel products using Online Travel Agencies in the past year at Incheon International Airport. Out of 280 questionnaires, this study selected 249(88.9%) questionnaires for analysis. In analysis, this study used statistical package called 'SPSS 22'. Results: Based on the results, this study identified that company reputation and transactional stability influenced consumers' intent to share anecdotal and practical information. Conclusions: This study discovered several major findings. First, 'convenience' and 'price', two major factors in service quality, imposed positive effects on word-of-mouth intention of consumers. In particular, 'convenience' had the most significant impact. Next, this study verified the moderating effects of 'transaction safety' and 'reputation' on the effect relationships between 'convenience' and 'price', and consumer word-of-mouth intention. The results conclude that, in fact, some statistically significant differences among the effect degrees of the two independent variables on the dependent variable according to the safety level of transaction on Online Travel Agencies website do exist. In short, 'transaction safety' variable does have moderating effects on the above relationships.

• 복식문화연구
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• 제25권1호
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• 한국실내디자인학회논문집
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• 제14권1호
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• pp.37-44
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• 2005

Currently, the space design has been expressed the space in kinetic design by digital technology. To look into the concept of digital design, there is the tendency to pursue the harmony of the nature. The digital space designer, Greg Lynn who has been paid attention by international researchers. To compared with the reputation of his works, the information about him has been limited to us. The purpose of this study was to investigate the Greg Lynn's digital design matrix toward the design process in his representative 11 works in his website; www.glform.com. The contents analyses methods were used in this study. Greg Lynn's internet website survey was carried out in the respects of thinking method, space formative language and animate form. The major results of this study are as follows: \circled1 Lynn's design concept and digital methodology were affected by Paolo Soleri and Peter Eisenman: natural architectural concept and digital animate form \circled2 Lynn's space formative languages were 10 items; blob, blob, fold, strand, shred, flower, skin, teeth, branch and lattice \circled3 Lynn's digital design matrix was divided into 3 types; MS(Mass + Structure), PC(Path + Circulation) and FD(Form + Detail) \circled4 According to the analysis of longitudinal, his works have been changed from the MS and PC to FD. This research will be a basic reference to understand digital space design.

• Journal of Smart Tourism
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• 제2권3호
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• pp.31-38
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• 2022

Understanding demand for travel websites can help hoteliers better evaluate their own multi-channel distribution and reputation management strategies. In this study, we estimated demand for eight major travel websites based on the user percentage in 3,120 U.S. counties. Results highlighted the importance of four types of factors: sociodemographic, economic, Internet use-related, and travel-related. Differences between websites were also compared based on estimated coefficients. For example, the demand for Expedia.com appeared to be driven by age, education background, income, and foreign travel history, whereas the demand for Hotels.com was driven by the proportion of the African American population and domestic travel history. Lastly, implications are provided.

• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.1-27
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• 2021

Purpose Even if many startups firms have developed innovative items and a potential for success, they often have a limited financial resources, which makes them difficult to do business. To overcome this financial difficulty, startups have used one of fintech services, called crowdfunding that can be a good alternative to solving the difficulty of financing. The purpose of this study is to empirically validate the proposed research model that investigates the reasons of trusting crowdfunding platform, which positively leads to two outcomes - intention to participate and word-of-mouth for reward-based crowdfunding project. Design/methodology/approach We proposed several factors categorized as trust, information quality, and platform traits that have a positive impact on trust of crowdfunding platform, which positively leads to intention to participate and word-of-mouth of crowdfunding. The collected(n=285) from individuals who have participated in crowdfunding project was analyzed with SmartPLS 3.0 to test proposed hypotheses. Findings The results showed that all proposed variables (website reputation, crowdfunding familiarity, digital storytelling, information quality, and interaction) had a significant impact on crowfunding platform trust with exception of product differentiation. In addition, crowfunding platform trust was positively associated with participating intention and word-of-mouth. Based on findings, we discussed the research results and implication alone with a direction for future studies.

• Asian Journal of Business Environment
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• 제13권1호
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• pp.9-19
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• 2023

Purpose: The purpose of this research paper is to explore what factors that affect customer purchase decisions in the online environment, particularly after the COVID-19 pandemic in the case of Vietnamese customers. Research Design, Data and Methodology: To clarify which factor has the most significant impacts on online purchasing decision-making process, this study proposed a research model including factors such as customer trust, proposensity to trust, system assurance, the quality of website design, attitude, and customer satisfaction. This study collected the data via online survey. Data analysis was conducted by AMOS 25.0 using the Structural Equation Modeling (SEM) method. Result: The results of this study shows that the purchase decisions were positively affected by customers' attitude, satisfaction, trust, and the quality of websites design. Additionally, factors such as perceived size and reputation and system assurance, have impacts on buyers' trust, while the propensity to trust has no significant impact. Conclusion: This study provides managerial implications. The results provide which factors should be improved to foster trust, attitude, customer satisfaction, and purchase decision in the online environment. The results also provide managerial implication on marketing strategies how to enhance better relationships with customers and to consider environmental issues in the era of post COVID-19.

• 통상정보연구
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• 제18권4호
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• pp.31-54
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• 2016

본 연구는 소비자들이 제공하는 개인정보의 질적 수준을 유발하는 요인들이 무엇인지, 개인정보의 질적 수준에 따른 소비행동의 방향성은 어떻게 나타나는지를 검증해 보고자 하였다. 이를 통해 개인정보 수집활동이라는 기업의 웹 활동이 어떠한 방향으로 수집하는 것이 소비자의 편익은 물론 기업의 성과까지 높일 수 있는 방안인지에 대하여 논의해 보고자 하였다. 웹상에서 개인정보 제공경험이 있는 소비자 331명을 대상으로 실증분석한 결과, 기업의 정보수집활동의 신뢰성과 의구심에 주요한 영향을 미치는 환경적 요인들은 각각 웹사이트 평판과 정보수집의 광범위성으로 나타났다. 정보수집활동에 대한 신뢰성과 의구심은 소비자들이 제공하는 정보의 질적 수준을 결정하고, 정보의 질적 수준은 향후 소비행동인 웹사이트 재방문의도와 웹사이트 전환의도에 유의한 영향을 미쳤다. 특히 제공되는 정보의 허위성은 향후 소비행동에 강력한 영향을 미치는 것으로 나타나 정보의 질적 수준이 기업의 성과에 직결될 수 있음을 본 연구를 통해 검증할 수 있었다.

• 통상정보연구
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• 제17권2호
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• pp.41-65
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• 2015

본 연구는 기업의 웹마케팅 성과를 이용자의 개인정보제공행동의 수준으로 구분하여 측정하고자 하였다. 질적수준이 낮은 개인정보는 이후 기업의 성과로 이어질 개연성이 낮아 효율적인 마케팅자료로 보기 어렵기 때문이다. 본 연구는 이용자의 개인정보제공행동의 수준이 곧 정보의 질적수준을 결정할 것으로 보고, 개인정보를 제공하는 이용자들의 행동을(적극적 정보제공, 선택적 정보제공, 정보제공의 회피)으로 구분하였다. 연구결과를 통해 기업의 웹마케팅활동에 따라 질적으로 상이한 성과수준을 살펴보고자 하였다. 전자상거래 이용자 245명을 대상으로 실증분석한 결과, 웹사이트 평판은 신뢰를 기반으로 적극적 개인정보행동을 일으키는 주요한 단서임을 알 수 있었다. 또한. 정보활용수준이 높다고 지각할수록 이용자는 개인정보제공을 회피하는 것으로 나타났다. 마지막으로 해당 웹사이트에 불신의 정도가 높은 경우 기업에게 마케팅에 투자한 자원 대비 효과적인 성과물을 얻어낼 수 없다는 것을 파악하였다. 즉, 기업이 무분별하고 과도한 정보수집활동, 개인정보의 무단 공유나 유출, 그리고 질적으로 낮은 웹사이트 품질과 같이 웹사이트에 대한 불신을 높일 수 있는 자극들을 웹환경에서 적극적으로 관리할 때 기업이 투입한 자원 대비 마케팅 자료로서 효율성이 높은, 즉 질적수준이 높은 개인정보를 수집할 수 있을 것이다.

• 디자인학연구
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• 제16권1호
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• pp.149-158
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• 2003

온라인 커뮤니티는 사회성(Sociability)을 중심으로 구성되기 때문에 웹사이트 개발에 있어서도 사용성(Usability)측면과 함께 사회성(Sociability)측면이 같이 고려되어야 한다. 그러나 대부분의 온라인 커뮤니티들이 기존 웹사이트 개발 프로세스에 의해 개발되고 있어 사회성 요소를 고려한 개발이 어려운 실정이다. 평가시스템은 개발의 방향성을 제시하는 중요한 도구이다. 이에 본 연구에서는 사회성 요소를 반영하는 커뮤니티 평가 시스템을 도입하여, 온라인 커뮤니티 평가를 위한 가이드 라인을 제시하고자 하였다. 먼저 온라인 커뮤니티를 이루는 12가지 사회성요소를 바탕으로 평가 요소를 도출하고, 실제 운영되고 있는 대표적인 커뮤니티 사이트를 유형별로 선정하여 평가를 실시하였다. 결과적으로 온라인 커뮤니티 서비스를 8가지로 유형화하여 유형별 사회성 요소의 활성화 정도를 도출해 낼 수 있었다. 본 평가를 통하여 도출된 유형별 사회성 활성화 수치는 기존 온라인 커뮤니티 사이트를 평가할 수 있는 가이드라인이 될 수 있으며, 개선 방향을 제시하는 데 중요한 역할을 할 것으로 기대된다.