• 제목/요약/키워드: Website

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웹사이트에서의 고객만족과 충성도 (Customer Satisfaction and Loyalty to Tourism Websites)

  • 권영국;박현지;이선로
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2005년도 춘계학술대회 발표 논문집
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    • pp.1-18
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    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business. The following results were determined by verifying five hypotheses using LISREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't effect perceived loyalty. Trust significantly impacts perceived loyalを in tourism e-business.

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체계적인 웹사이트 개발 Framework

  • 강인태;박용태
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2000년도 제17회 하계학술발표회 논문집
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    • pp.105-120
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    • 2000
  • Rapid spread of Internet, there appear so many commercial wedsites. Websites are not only tools to advertise a company or a product, but also value-added products inself. So we need a systematic approach(planning, design, implementation) to develop a website. But existing reserches on website development have corvered only technological issues such as network and HCI(Human Computer Intercation). In this research a framework is proposed to develop a website systematically using database of existing websites. This framework is composed of several stages-target customer segmentation, determination of services on website, dtermination of business model, functinal positioning, and evaution.

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Customer Satisfaction, Trust and Loyalty in EC

  • Kwon Young-Guk;Park Hyun-Jee;Lee Sun-Ro
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권3호
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    • pp.71-81
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    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business (EC). The following results were determined by verifying five hypotheses using LlSREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't affect perceived loyalty. Trust significantly impacts perceived loyalty in tourism e-business (EC).

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보건복지부 웹사이트의 항행성 개선에 관한 실행 연구법 적용: 시선 분석을 중심으로 (Applying Action Research on Improving Navigability for the Website of Korean Ministry of Health and Welfare: Gaze Analysis)

  • 김태경;문정훈;이동원;여의주
    • 경영정보학연구
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    • 제17권2호
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    • pp.157-177
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    • 2015
  • 웹사이트의 사용성은 정보시스템 설계와 전자상거래 영역의 연구자 및 실무자들의 지속적인 관심의 대상이다. 높은 사용성을 가진 웹사이트는 사용자의 생산적 활동을 자극하고 사이트 내의 콘텐츠 소비량을 증가시키는 등 바람직한 결과를 낳을 수 있다. 항행성은 사용성을 평가하는 가장 중요한 지표 중 하나로 항행성의 개선은 사용성의 증가와 직결된다. 본 연구는 시선 분석을 바탕으로 대한민국 정부의 보건복지부 웹사이트의 항행성 개선을 통해 사용성을 증진시키기 위한 노력을 담고 있다. 실행 연구 방법론을 적용한 다년간의 연구 결과 홈페이지의 항행성을 개선시키고자 디자인을 바꾸었고 그 결과를 시선 분석법을 적용하여 추적하고 평가했다. 본 연구는 시선 분석 방법과 실행 연구법을 접목함으로써 전자정부의 서비스 개선을 항행성 측면에서 진단하여 사용성 개선 연구에 관한 이론적 시사점 및 실무적 교훈을 획득하였다.

여대생 및 젊은 여성층을 위한 영양교육 웹사이트 개발 (Development of a Website-Based Nutrition Education Program for Female College Students and Young Women)

  • 김경원;강현주;김경아;김세화
    • 대한지역사회영양학회지
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    • 제6권4호
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    • pp.657-667
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    • 2001
  • This study was designed to develop a website for providing nutrition information and education for college women and young women. The website focuses on two topics ; general nutrition and desirable weight control. This program is located at http : // www.ezydiet.co.kr. This program is composed of 5 major sections. The first two sections were designed to provide information ; one for general nutrition, and the other for providing information regarding weight control. The first section includes information regarding young adult women's diet, nutrition standards, such as the RDA or Korean Food Pyramid, drinking and smoking. The second section coveres information regarding desirable control, foods with high or low calories, eating disorders and popularly used dieting methods. The third section is for simple nutrition assessment, consisting of assessment of ideal body weight and obesity, energy requirements, and eating habits. The fourth section was designed to introduce and help users to apply behavioral modification techniques, such as monitoring, goal setting, stimulus control and reinforcement. The final section was designed for meal planning, by introducing a food exchange list and menu examples for one week. The characteristics of this web-based program are as follows ; 1) provide nutrition information systematically, 2) involve sections for the participation of the user, 3) include food pictures to help understanding of nutrition information, 4) include management modules for some sections to revise or update the information. One-hundred and ten female university students participated in the evaluation of this website. The evaluation results were favorable. About 90% of subjects rated that this program covers major topics 'well ' or 'very well', and that it was 'easy'to 'very easy'to understand the contents on website. Two-thirds of subjects rated quite positively on questions regarding attractiveness, overall quality and technical quality of website. In addition, about three-fourths of subjects answered that this website was helpful in increasing nutrition knowledge and in applying nutrition information into daily life. These results suggested the possibility of using a website as a means of providing nutrition information and education for young adult women.

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어린이의 비만 예방과 관리를 위한 영양교육 웹사이트 개발 및 평가 (Development and Evaluation of a Nutrition Education Website for the Prevention and Management of Childhood Obesity)

  • 연미영;박찬;류관희;현태선
    • 대한지역사회영양학회지
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    • 제17권4호
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    • pp.390-406
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    • 2012
  • Childhood obesity has rapidly increased worldwide and is one of the most serious health problems in this age group. In order to prevent and manage childhood obesity, we developed a nutrition education website. The website consisted of three parts. The first part was made for self-assessment with regard to obesity index, dietary habits, food frequency, dietary attitude, nutrition knowledge, nutrient intake, energy expenditure, and the stage of behavioral change, and tailored messages and advice according to the assessment results. A total of 612 real-size food photos as well as a nutrient database of 3,346 foods and 541 dishes were created to help children estimate nutrient intakes accurately. In addition, an energy expenditure database of 156 activities for children was established to calculate calorie consumption. The second part was made for setting long-term and short-term goals and keeping track of the changes in energy intake and expenditure in one's own page. The third part was made for education. Various types of nutrition information were provided; texts, pictures, calculators and games. The readability and design of the website were evaluated by 46 obese children. Usefulness, design and readability of the website were found to be desirable for children. This website is expected to be used by an obese child alone or with parents or nutrition teachers in order to control body weight through healthy dietary habits and physical activities. In addition, a non-obese child can also use this website for maintaining healthy dietary habits and preventing obesity.

저비용 항공사의 웹사이트 품질, e-만족, e-신뢰, e-충성도 간의 구조적 관계 연구 (The Relationships of Website Quality, e-Satisfaction, e-Trust, and e-Loyalty in Low-Cost Carriers)

  • 인옥남;김승리
    • 한국컴퓨터정보학회논문지
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    • 제18권10호
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    • pp.207-216
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    • 2013
  • 최근 정보통신기술의 발달로 대부분 웹사이트의 외관과 디자인이 훌륭하게 제작되고, 이용도 손쉽게 할 수 있도록 제작되고 있다. 특히 저비용 항공사에서는 웹사이트의 품질이 고객의 항공기 예약과 구매에 직결되기 때문에 웹사이트 품질이 고객의 충성도에 중요한 요인으로 작용하게 된다. 저비용 항공사에 대한 고객의 충성도는 긍정적 구전과 재구매와 직결되기 때문에 웹사이트 품질향상에 많은 노력이 필요하다. 본 연구는 저비용 항공사 웹사이트 품질의 속성을 도출하고, 웹사이트 품질이 e-만족, e-신뢰, e-충성도에 영향을 미치는지에 대해서 검증하였다. 또한 e-만족, e-신뢰, e-충성도의 영향 요인을 검증하였다. 가설검증결과 저비용 항공사의 웹사이트 품질, e-만족, 그리고 e-신뢰는 e-충성도에 유의한 영향을 미치고, 웹사이트 품질은 e-만족과 e-신뢰에 유의한 영향을 미치는 것으로 연구되었다. 하지만 e-만족은 e-신뢰에 영향을 미치지 않는 것으로 연구되었다.

인터넷 탐색가치와 인터넷 쇼핑물 유형에 따른 의류제품 쇼핑 웹사이트 속성 평가의 차이 (Differences across Types of web Navigation Value and Shopping Mall in Evaluation of website attributes for Apparel Shopping)

  • 홍희숙
    • 한국의류학회지
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    • 제26권5호
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    • pp.642-653
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    • 2002
  • The purposes of this studs were 1) to identify web navigation values and classify consumers based on these values and 2) to determine differences between consumer groups and between types of shopping mall in evaluation of website attributes when shopping apparel. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping at the website, living in Cheju and analyzed by factor analysis, cluster analysis and t-test. Two factors of navigation value were found and labeled as; information value and entertainment value. Two groups were identified based on navigation value; users of information value (53%) and users of entertainment value (47%). Significant differences between two groups were found in evaluating website attributes selling products of various types regarding apparel products and processes for information search, order and payment. However, for shopping mall website selling only apparel products, differences between two groups were not significant in evaluating most attributes except for two items to evaluate apparel products. Differences between shopping mall types (shopping malls selling products of various types and selling only apparel product) were significant in evaluation of internet users of information value regarding attributes of apparel products while differences between shopping mall types were not significant in evaluation of users of entertainment value regarding all attributes. Internet users of information value showed favor to shopping mall website of department store type chi e internet users of entertainment value showed favor to shopping mall website selling only apparel products.

Study and Evaluation of Tourism Websites based on User Perspective

  • Shrestha, Deepanjal;Wenan, Tan;Rajkarnikar, Neesha;Shrestha, Deepmala;Jeong, Seung Ryul
    • 인터넷정보학회논문지
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    • 제22권4호
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    • pp.65-82
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    • 2021
  • A well-designed website is mandatory for good marketing and proper tourism business. This research considers Nepal as a domain of study and specifically explores welcomenepal.com, the official tourism portal as a reference for the study. The work is based on the study of the existing literature, user-survey, and technical testing of the website using open-source testing tools to identify user perspective, design issues, website architecture and design quality of the tourism website. A population size of 400 respondents, which consist of both domestic and international tourist, are considered for the survey. Data is received from 360 respondents, which is analyzed using statistical tests like Cronbach's alpha, Pearson's correlation, cross-tabulations, bars charts and graphs to draw inferences and consclusion. The software-based test results serve as another important parameter for the evaluation of the current official website. This study brings out core needs of the tourist in terms of expectations from a tourism website and access technical quality of the current portal to provide necessary feedback and suggestions. The government officials, business houses, and web designers can utilize this work as a knowledge base to build tourism websites, which are user-centric. Further, the work is specifically important for Nepal government and tourism officials to identify shortcomings in their current website and make improvements for better design and user adaptability in future.

B2B 섬유 플랫폼 활성화를 위한 웹사이트 평가속성이 추천의도에 미치는 영향 (Impact of user evaluations of website attributes on recommendation intention for revitalizing B2B textile platform)

  • 최미화;김문영
    • 복식문화연구
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    • 제32권2호
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    • pp.232-246
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    • 2024
  • This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.