• 간호행정학회지
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• 제15권1호
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• pp.5-15
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• 2009

Purpose: The purpose of this study was to evaluate the quality of service and appropriateness of information provided in gastric cancer web sites. Method: The study investigated the status of the web sites retrieved when the keyword "gastric cancer" was searched on seven(7) different Internet portal sites. Among the retrieved information sites, 51 domestic websites, available on June and July 2008, were selected. They were evaluated based on two criteria, quality of service (7 items) and appropriateness of the information (11 items) on a 4-point scale($0{\sim}3$). The analysis of data was done using SPSS 12.0 PC+ program for descriptive statistics and ANOVA tests. Results: Findings revealed that the quality of service provided by the web sites had an average of $1.61{\pm}.55$. The score of information appropriateness was $.79{\pm}.64$. Among the studied websites, only 4(7.8%) scored higher than 22, placing them in the top 30%. Conclusion: This study suggests that most sites do not provide diverse types of gastric cancer-related information and that reliability is important in developing web-based programs related to gastric cancer in order to effectively promote and disseminate health information to the general public.

• 한국경영과학회지
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• 제32권2호
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2005년도 추계학술대회 및 정기총회
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• pp.422-440
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• 2005

There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define a new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites and arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered in the Kyungsung University. The results analysing the data summarized as follows: (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks

• 융합보안논문지
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• 제12권4호
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• pp.71-76
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• 2012

Mashups, web 3.0, 자바스크립트 및 AJAX 등의 이용이 증가하면서 웹애플리케이션 서비스 제공시 웹취약점들에 대한 새로운 보안 위협이 증대되고 있으며, 이에 대한 사전 진단과 함께 대비가 요구된다. 본 논문에서는 웹취약성에 대한 보안 위협과 요구사항을 제시하고, Web Vulnerability Scanner(WVS) 자동화 도구를 이용하여 국내에서 서비스되고 있는 웹사이트를 대상으로 웹취약성을 분석한다. Cross Site Scripting(XSS)와 SQL Injection 등 대표적인 웹취약성에 대한 분석 결과, 약 22.5%에 해당하는 웹사이트가 보안에 취약한 것으로 나타났으며, 취약성 경고 수는 0부터 31,171 alerts로 분포되고, 평균 411 alerts, 편차는 2,563 alerts로서 보안 관리에 취약한 웹사이트의 경우, 경고 수가 높은 값을 나타내고 있어 세부적인 웹취약성에 대한 사전 대비가 필요함을 알 수 있다.

• 한국도서관정보학회지
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• 제37권3호
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• pp.265-287
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• 2006

이 연구는 공공도서관에서 웹사이트를 활용하여 수행하는 정보봉사의 내용을 분석하는 것이다. 지금까지 웹사이트 평가에 많이 이용되고 있는 평가영역인 인터페이스, 콘텐츠, 커뮤니케이션, 검색성 중에서 콘텐츠와 커뮤니케이션 영역만 분석한다. 인터페이스와 검색성 영역은 하드웨어적인 요소가 많이 포함되어 개별 도서관의 노력으로 개선하기 어려운 영역이라 할 수 있다. 이와는 달리 콘텐츠와 커뮤니케이션 영역은 사서들이 이용자와의 접촉을 통하여 얻어진 정보요구를 시스템에 반영시킬 수 있는 영역이다. 또한 공공도서관의 정보자원 개발이 라는 관점에서 도서관의 게이트웨이 기능을 고찰한다. 일상생활정보와 학술정보봉사를 위하여 외부기관에서 생산, 배포하는 정보를 쉽게 접근할 수 있게 하는 방안인 것이다.

• 한국조리학회지
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• 제6권1호
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• pp.197-224
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• 2000

The ballyhoo surrounding internet continues to intensify. This study was made to determine how the hotel food & beverage goods is using this potentially revolutionary marketing and management tool by taking an exploratory look at the internet and at worldwide-web hotel sites. The type of hotel-related sites that exist on the web was examined. To have a successful web site and realize the potential of that tool, one must make some plans carefully Also, being on the internet requires a full marketing strategy, and one must know his own personal goals. The goals are to increase worldwide visibility, upgrade public relations and publicity, develop sales, and include new technology in internal communication. The internet also has a communication function for internal management takes. hotel companies have established themselves on the Web with their own web sites or via a link from a third party. Using the evidence from many of these sites this study reveals the current strengths and weaknesses of the use of the internet as a business and marketing tool by hotel food & beverage goods.

• 산업공학
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• 제17권1호
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• pp.33-45
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• 2004

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

• 한국IT서비스학회지
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• 제8권3호
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• pp.15-33
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• 2009

Web 2.0 which is characterized by openness, sharing with others and users' active participation has a strong impact on Individual and business environments. New technology such as open-API, RSS, collective intelligence gives various benefits to the website user. Recently, the Web 2.0 paradigm has also affected the public service. Many public service organizations are also adopting Web 2.0 applications to improve their ability for serving users more effectively. However, there is a contradiction between value of public service and that of web 2.0. Web 2.0 which pursues openness and freedom of expression can impair the accuracy and reliability of public information in the public sites. We conducted a case study on EBS which reflects the Web 2.0 strategy for websites renewal. To cope with environmental changes, EBS began reorganization of the web site and applied Web 2.0 strategy for leveraging an easy to use and user satisfaction. This research shows that how to Implement the Web 2.0 strategy and what is the limitation of it. The findings of this study suggest practical implications for Web 2.0 strategy in public web sites, especially for educational fields.

• 패션비즈니스
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• 제13권6호
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• pp.99-110
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• 2009

The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

• 디지털산업정보학회논문지
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• 제4권4호
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• pp.85-101
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• 2008

This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.