• Korean Business Review
• /
• v.18 no.1
• /
• pp.81-108
• /
• 2005

Recent market environment shows a new relationship between customer and company, which you could not observe in the past. Customers now are used to various benefits through the participation of marketing process. It is no wonder that customers visit company web site, gather a lot of information about the product on the website, and express their satisfaction and opinions about the product. Furthermore, these activities are being made ubiquitously. Despite the fact there are a lot of customer participation in the Internet environment, Customers Participation has been given little attention in the academic literature. This study explores the effect of the properties of Internet infra on customers participation. The implications of this study are as follows. First, by reviewing the literature on the performance and process of customers participation in the marketing activities, this study identifies why customers did not participate in the marketing activities under non-Internet environment. Second, this study identifies the properties of Internet infra influencing customers informative participation. Third, we suggest some managerial strategies for enhancing the performance of a company by customer participation. Consequently, we suggest managerial implications for completely different marketing strategies in response to customers participation in the marketing activities under the digital environment.

• Journal of Digital Contents Society
• /
• v.18 no.6
• /
• pp.1143-1150
• /
• 2017

The objective of this study is to examine the trends in information systems research. The abstracts of 1,245 articles were extracted from three leading Korean journals published between 2002 and 2016: Asia Pacific Journal of Information Systems, Information Systems Review, and The Journal of Information Systems. Time series analysis and topic modeling methods were implemented. The topic modeling results showed that the research topics were mainly "systems implementation", "communication innovation", and "customer loyalty". The time series regression results indicated that "customer satisfaction", "communication innovation", "information security", and "personal privacy" were hot topics, and on the other hand, "system implementation" and "web site" were the least popular. This study also provided suggestions for future research.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.6
• /
• pp.847-858
• /
• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• IE interfaces
• /
• v.16 no.4
• /
• pp.392-399
• /
• 2003

ISO 9000 is an efficient quality system for the customer's confidence and satisfaction. Of late years, the revised edition of ISO 9000 quality management system may give lots of positive business values to companies running ISO 9000 system. Despite its tremendous popularity, there is some criticism against the effect and performance of ISO 9000 certification. This research explores the performances and effects of ISO 9000 quality system in small & medium size industrial companies. For this research, 202 companies certified by ISO 9000 standard and 67 companies not certified as contrast group were selected. The related data were collected by web-poll survey. The major analyses are focused on the effect and performance of the ISO 9000 certification, and we established various hypotheses to verify the effect and performance of quality system. Results of statistical analyses show that total performance of quality system is significantly different between certified companies and not certified.

• Journal of Korean Society for Quality Management
• /
• v.29 no.2
• /
• pp.54-75
• /
• 2001

The tremendous growth of the Internet, particularly World Wide Web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. Electronic Commerce(EC) has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of Digital Economy. Despite its importance, current EC markets in Korea are immature and there still exist several barriers to EC development thus excluding business to consumer EC markets. As interest in quality management and its effect on competitive performance has grown, there has been a corresponding proliferation of research. However, the majority of the research on quality management has not evolved in a comprehensive and rigorous fashion, particularly with regard to reliability and validity issues. The purpose of this paper investigates on Vitalization of the Activities of on-line shopping mall under of TQM system in Korea. That would make it possible to remove elements of insecurity and doubt currently felt by many users of on-line shopping mall(internet detail or cyber mall) business. In addition, we tried to find out what factors discourage consumers from using electronic purchasing methods, as well as how perceived quality factors and customer satisfaction when consumers are exposed to the purchase process on the on-line shopping mall business.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2003.05a
• /
• pp.92-98
• /
• 2003

ISO 9000 is an efficient quality system for the customer's confidence and satisfaction. Of late years, the revised edition of ISO 9000 duality management system may give lots of positive business values to companies running ISO 9000 system Despite its tremendous popularity, there is some critisism against the effect and performance or ISO 9000 certification. This research explores the performances and effects of ISO 9000 quality system in small & medium size industrial companies. For this research, 202 companies certified by ISO 9000 standard and 67 companies not certified as contrast group were selected. The related data were collected by web-Poll survey. The major analyses are focused on the effect and performance or the ISO 9000 certification. and we established various hypotheses to verify the effect and performance or quality system. Results or statistical analyses show that total performance or qualify system is significantly different between certified companies and not certified.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.05a
• /
• pp.222-229
• /
• 2002

A value net is a business design that uses digital supply chain concepts to achieve both superior customer satisfaction and company profitability. In order to implement the value net model, information processing and distribution needs to occur in real time. Software agent technology is becoming popular due to the inherent characteristics of autonomy, distributedness and modularity. In this paper, we adopt agent technology to handle all real time decision process, making the value net model a complex multi-agent network of decision makers. For the agents to properly coordinate their respective activities we develop MAVN model, a Web-based multi-agent language grounded in the XML and Java.

• International journal of advanced smart convergence
• /
• v.8 no.3
• /
• pp.161-166
• /
• 2019

Viewed in the rate of change in the web environment, it is very difficult to remain the initial planning at the time until the time of launch, and there is a need for a method to accommodate changes and satisfy market demands during the development process. Unlike the traditional waterfall approach of maintaining initial planning, scrum is one of the agile methodologies that enables flexibility to respond to changes in the market and customers' needs and drive customer satisfaction and business success. However, to apply the scrum to a project in actual, the practice method itself is relatively simple but not easy to apply. The reason is that the members of the organization need to understand and participate in scrum's philosophy and principles and the continuous observation and change management should be carried out. Therefore, in this paper, we presented the feature dashboard and customized scrum methodology to enable continuous observation and change management using visibility, and we shared the case that periodically reflected inspection and adaptation with the explanation of the main points. Also, based on the experience with participants, the strengths and weakness of the feature dashboard and the customized scrum methodology are summarized.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.726-730
• /
• 2009

The proliferation of the web and digital photography has drastically increased multimedia data and has resulted in the need of the high quality internet service based on the moving picture like user generated contents(UGC). The keyword-based search on large scale images and video collections is too expensive and requires much manual intervention. Therefore the web search engine may provide the content-based retrieval on the multimedia data for search accuracy and customer satisfaction. In this paper, we propose a novel distributed index structure based on multiple length signature files according to data distribution. In addition, we describe how our scalable index technique can be used to find the nearest neighbors in the cluster environments.

• Korean Journal of Construction Engineering and Management
• /
• v.6 no.1 s.23
• /
• pp.140-150
• /
• 2005

Recently, quality inspection and defect management have been considered as one of the major issues for increasing customer satisfaction and corporate image in domestic construction industry. However, the quality inspection and defect management have not been performed systematically because of insufficient field managers, the excessive amount of documents, complicated work process and difficulty in communicating construction information. Therefore, the field manager could not perform the quality inspection and defect management work in time as well as the reliability of recorded quality and defect data was decreased. The primary objective of this study is to propose a quality inspection and defect management system using information technology which enables field managers to efficiently gather the information of defection in apartment housing. It is anticipated that the effective use of the proposed system would be able to imp개ve communication among the related participants and systematically accumulate data that might be used in similar construction projects.