• Journal of The Korean Association of Information Education
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• v.15 no.2
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• pp.219-226
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• 2011

Web personalization has focused on extracting web pages interesting to users, to help users searching wanted information efficiently on the web. One of the main methods to achieve this is by using queries, links and users' preferred words in the pages. In this study, we surveyed from the web users the features of pages that are considered important to themselves in selecting web pages. The survey results showed that the content of the pages is the most important. However, images and readability of the page are rated as high as the content for some users. Based on this result, we present a method for maintaining relative weights of major page features differently in the profile for each user, which is used for personalizing web search results. Performance of the proposed personalization method is analyzed to prove its superiority such that it yields as much as 1.5 times higher rate than the system utilizing both queries and preferred words and about 2.3 times higher rate than a generic search engine.

• The Journal of Korean Association of Computer Education
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• v.13 no.1
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• pp.45-52
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• 2010

With rapid increase in the number of web documents, the problem of information overload in Internet search is growing seriously. In order to improve web search results, previous research studies employed user queries/preferred words and the number of links in the web documents. In this study, performance of the search results exploiting these two criteria is examined and other preference criteria for web documents are analyzed. Experimental results show that personalized web search results employing queries and preferred words yield up to 1.7 times better performance over the current search engine and that the search results using the number of links gives up to 1.3 times better performance. Although it is found that the first of the user's preference criteria for web documents is the contents of the document, readability and images in the document are also given a large weight. Therefore, performance of web search personalization algorithms will be greatly improved if they incorporate objective data reflecting each user's characteristics in addition to the number of queries and preferred words.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.1
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• pp.38-46
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• 2009

With the rapid increase in the number of Web documents, the problem of information overload is growing more serious in Internet search. In order to ease the problem, researchers are paying attention to personalization, which creates Web environment fittingly for users' preference, but most of search engines produce results focused on users' queries. Thus, the present study examined the method of producing search results personalized based on a user's understanding level. A characteristic that differentiates this study from previous researches is that it considers users' understanding level and searches documents of difficulty fit for the level first. The difficulty level of a document is adjusted based on the understanding level of users who access the document, and a user's understanding level is updated periodically based on the difficulty of documents accessed by the user. A Web search system based on the results of this study is expected to bring very useful results to Web users of various age groups.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.09b
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• pp.23-26
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• 2003

In this paper, a methodolgy for customizing web pages for indivisual users is suggested. It shows an efficient way to personalize web pages by predicting one's site access pattern. In addition, the prediction can reflect one's tendency after actual purchase. By using the APRIORI algorithm, one of the association rule search methods, the associativity among the purchase items can be inferred. This inferrence is based on the log data in a web server and database about purchase. Finally, a web page which contains the relationship, relative links on other web pages, and inferred items can be generated after this process.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.2
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• pp.119-128
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• 2013

Most internet users utilize internet portal search engines, such as Naver, Daum and Google nowadays. But since the results of internet portal search engines are based on universal criteria (e.g. search frequency by region or country), they do not consider personal interests. Namely, current search engines do not provide exact search results for homonym or polysemy because they try to serve universal users. In order to solve this problem, this research determines keyword importance and weight value for each individual search characteristics by collecting and analyzing customized keyword at external database. The customized keyword weight values are integrated with search engine results (e.g. PageRank), and the search ranks are rearranged. Using 50 web pages of Goolge search results for experiment and 6 web pages for customized keyword collection, the new customized search results are proved to be 90% match. Our personalization approach is not the way that users enter preference directly, but the way that system automatically collects and analyzes personal information and then reflects them for customized search results.

• Journal of the Korea Society of Computer and Information
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• v.12 no.3
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• pp.277-285
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• 2007

This research proposes a personalized mobile web contents creation method that uses web news channel contents-based analysis. It promptly acquires data through the RSS and RSS-linked web pages which have been supplied by the existing web sites for a news search. And then It applies a personalization method using analysis in contents filtering and generation. The proposed method will make creating mobile web contents easier while lowering wireless contents production costs. Moreover, It can be improved a user satisfaction for contents filtering and access with using analysis that fits in with a matter of user's specific interest.

• Journal of Digital Contents Society
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• v.11 no.1
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• pp.105-115
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• 2010

Search engines provide web documents that are related to user's query. However, using only the query terms that user provided, it is hard for search engines to know user's exact intention and provide the very matching web documents. To remedy this problem, search systems are needed to exploit personalized search technologies. In this paper, we propose not only a novel personalized query recommendation scheme based on folksonomy but also a new personalized search service architecture which reduces the risk of privacy violation while enabling search service providers to provide other various personalized services such as personalized advertisement.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.6
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• pp.402-406
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• 2007

Rich Internet Application(RIA) is one of the Web 2.0 technologies and is expected to be a next generation user interface technique which allows flexible and dynamic manipulation for Web searches. This paper addresses a personalization mechanism for advanced Web search using RIA for abundant user interactions. We devised a dynamic and graphical user interface instead of previous text-based searches and a client side application for storing personal preference information. In this research, we implemented the graphical personalized search manager using Yahoo web search API and widget, and demonstrated its effectiveness by performing some experiments with various query terms and representative predicates.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.69-76
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• 2012

This paper proposes a novel way of personalized web search through re-ranking the search results with user profiles of concept-network structure. Basically, personalized search systems need to be based on user profiles that contain users' search patterns, and they actively use the user profiles in order to expand initial queries or to re-rank the search results. The proposed method is a sort of a re-ranking personalized search method integrated with query expansion facility. The method identifies some documents which occur commonly among a set of different search results from the expanded queries, and re-ranks the search results by the degree of co-occurring. We show that the proposed method outperforms the conventional ones by performing the empirical web search with a number of actual users who have diverse information needs and query intents.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.357-365
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• 2010

Personalized web search engine provides personalized results to users by query expansion, re-ranking or other methods representing user's intention. The personalized result page includes URL, page title and small text fragment of each web document. which is known as snippet. The snippet is the summary of the document which includes the keywords issued by either user or search engine itself. Users can verify the relevancy of the whole document using only the snippet, easily. The document summary (snippet) is an important information which makes users determine whether or not to click the link to the whole document. Hence, if a search engine generates personalized document summaries, it can provide a more satisfactory search results to users. In this paper, we propose a personalized document summary system for personalized web search engines. The proposed system provides increased degree of satisfaction to users with marginal overhead.