• Title/Summary/Keyword: Web data mining

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Web Data Mining과 eCRM

  • 김광용
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2001.06a
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    • pp.35-63
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    • 2001
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Web Mining Using Fuzzy Integration of Multiple Structure Adaptive Self-Organizing Maps (다중 구조적응 자기구성지도의 퍼지결합을 이용한 웹 마이닝)

  • 김경중;조성배
    • Journal of KIISE:Software and Applications
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    • v.31 no.1
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    • pp.61-70
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    • 2004
  • It is difficult to find an appropriate web site because exponentially growing web contains millions of web documents. Personalization of web search can be realized by recommending proper web sites using user profile but more efficient method is needed for estimating preference because user's evaluation on web contents presents many aspects of his characteristics. As user profile has a property of non-linearity, estimation by classifier is needed and combination of classifiers is necessary to anticipate diverse properties. Structure adaptive self-organizing map (SASOM) that is suitable for Pattern classification and visualization is an enhanced model of SOM and might be useful for web mining. Fuzzy integral is a combination method using classifiers' relevance that is defined subjectively. In this paper, estimation of user profile is conducted by using ensemble of SASOM's teamed independently based on fuzzy integral and evaluated by Syskill & Webert UCI benchmark data. Experimental results show that the proposed method performs better than previous naive Bayes classifier as well as voting of SASOM's.

Study on the Application of Big Data Mining to Activate Physical Distribution Cooperation : Focusing AHP Technique (물류공동화 활성화를 위한 빅데이터 마이닝 적용 연구 : AHP 기법을 중심으로)

  • Young-Hyun Pak;Jae-Ho Lee;Kyeong-Woo Kim
    • Korea Trade Review
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    • v.46 no.5
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    • pp.65-81
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    • 2021
  • The technological development in the era of the 4th industrial revolution is changing the paradigm of various industries. Various technologies such as big data, cloud, artificial intelligence, virtual reality, and the Internet of Things are used, creating synergy effects with existing industries, creating radical development and value creation. Among them, the logistics sector has been greatly influenced by quantitative data from the past and has been continuously accumulating and managing data, so it is highly likely to be linked with big data analysis and has a high utilization effect. The modern advanced technology has developed together with the data mining technology to discover hidden patterns and new correlations in such big data, and through this, meaningful results are being derived. Therefore, data mining occupies an important part in big data analysis, and this study tried to analyze data mining techniques that can contribute to the logistics field and common logistics using these data mining technologies. Therefore, by using the AHP technique, it was attempted to derive priorities for each type of efficient data mining for logisticalization, and R program and R Studio were used as tools to analyze this. Criteria of AHP method set association analysis, cluster analysis, decision tree method, artificial neural network method, web mining, and opinion mining. For the alternatives, common transport and delivery, common logistics center, common logistics information system, and common logistics partnership were set as factors.

A Study on the Application of Data-Mining Techniques into Effective CRM (Customer Relationship Management) for Internet Businesses (인터넷 비즈니스에서 효과적인 소비자 관계관리(Customer Relationship Management)를 위한 데이터 마이닝 기법의 응용에 대한 연구)

  • Kim, Choong-Young;Chang, Nam-Sik;Kim, Sang-Uk
    • Korean Business Review
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    • v.15
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    • pp.79-97
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    • 2002
  • In this study, an analytical CRM for customer segmentation is exercised by integrating and analyzing the customer profile data and the access data to a particular web site. We believe that effective customer segmentation will be possible with a basis of the understanding of customer characteristics as well as behavior on the web. One of the critical tasks in the web data-mining is concerned with both 'how to collect the data from the web in an efficient manner?' and 'how to integrate the data(mostly in a variety of types) effectively for the analysis?' This study proposes a panel approach as an efficient data collection method in the web. For the customer data analysis, OLAF and a tree-structured algorithm are applied in this study. The results of the analysis with both techniques are compared, confirming the previous work which the two techniques are inter-complementary.

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Analysis of Web Data Applying Data Mining (데이터마이닝을 이용한 웹 데이터 분석)

  • 채승경;서용무
    • Proceedings of the Korea Database Society Conference
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    • 2001.06a
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    • pp.345-361
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    • 2001
  • 인터넷의 확산으로 웹 구조, 웹 로그 등을 분석하는 웹마이닝(Web Mining)에 대한 연구가 활발히 진행되고 있다. 그러나 웹에서 발생하는 데이터에 대한 분석은 아직 미약한 상태이다. 웹에서 획득된 데이터는 신뢰도가 낮아 통계와 같은 기존의 분석 방법을 적용하기에 많은 어려움이 따른다. 또한 대용량 데이터와 실제 데이터에 유연한 분석을 제공하는 데이터 마이닝은 아직까지 적용 분야가 매우 한정되어 있다. 본 논문에서는 인터넷 사이트의 실제 데이터를 이용하여 데이터마이닝 과정에 따라 데이터 정제, 데이터 선택, 데이터 변환 등 효과적인 데이터 전처리 방법을 제시한다. 또한 이렇게 전처리된 데이터로 고객 세분화, 우수 고객 분류를 위한 데이터마이닝 기법을 적용한 후 수행 결과를 분석한다. 마지막으로 분석의 한계점을 지적하고 보다 양질의 데이터마이닝을 위한 시스템 및 사이트 설계 방안을 제시한다.

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An Integrated Data Mining Model for Customer Relationship Management (고객관계관리를 위한 통합 데이터마이닝 모형 연구)

  • Song, In-Young;Yi, Tae-Seok;Shin, Ki-Jeong;Kim, Kyung-Chang
    • Journal of Intelligence and Information Systems
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    • v.13 no.3
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    • pp.83-99
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    • 2007
  • Nowadays, the advancement of digital information technology resulting in the increased interest of the management and the use of information has given stimulus to the research on the use and management of information. In this paper, we propose an integrated data mining model that can provide the necessary information and interface to users of scientific information portal service according to their respective classification groups. The integrated model classifies users from log files automatically collected by the web server based on users' behavioral patterns. By classifying the existing users of the web site, which provides information service, and analyzing their patterns, we proposed a web site utilization methodology that provides dynamic interface and user oriented site operating policy. In addition, we believe that our research can provide continuous web site user support, as well as provide information service according to user classification groups.

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Analysis System for Traffic Accident based on WEB (WEB 기반 교통사고 분석)

  • Hong, You-Sik;Han, Chang-Pyoung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.6
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    • pp.13-20
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    • 2022
  • Road conditions and weather conditions are very important factors in the case of traffic accident fatalities in fog and ice sections that occur on roads in winter. In this paper, a simulation was performed to estimate the traffic accident risk rate assuming traffic accident prediction data. In addition, in this paper, in order to reduce traffic accidents and prevent traffic accidents, factor analysis and traffic accident fatality rates were predicted using the WEKA data mining technique and TENSOR FLOW open source data on traffic accident fatalities provided by the Korea Transportation Corporation.

A Designing for Successful Learning on the Web

  • Ahn, Jeong-Yong;Han, Kyung-Soo;Han, Beom-Soo
    • Journal of the Korean Data and Information Science Society
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    • v.14 no.4
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    • pp.1083-1090
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    • 2003
  • Web-based learning is currently an active area of research and a considerable number of studies have been conducted on its application in the learning environment. However, in spite of many advances in the research and development of the educational contents, questions about how the environment affects learning remains largely unanswered. In this article, we propose a Web-based learning environment to improve the educational effect. The goal of this article is not to provide a complete system to support Web-based learning but rather to describe some meaningful strategies and fundamental design concepts that utilize information technologies to support teaching and learning.

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Web-log Process Mining Analysis for Improving Utilization of University Homepage (대학 홈페이지 활용도 향상을 위한 웹 로그 프로세스마이닝 분석)

  • Lee, Yong Uook;Choi, Sang Hyun
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.51-64
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    • 2014
  • The purpose of operating the main homepage of University is to provide the related information about University resources to site visitors. In this study, we analyze website browsing patterns and extract characteristics of users in order to improve its utilization. The access log files to main homepage were used to analyze the browsing patterns and converted to process log files adaptable to a process mining tool, ProM. Finally we provide useful information about user friendly homepage design and suggest plans for improving its utilization to website operators.

Design and Implementation of the Specialized Internet Search Engine for Ship′s Parts Using Method of Mining for the Association Rule Discovery (연관 규칙 탐사 기법을 이용한 선박 부품 전문 검색 엔진의 설계 및 구현)

  • 하창승;윤병수;성창규;김종화;류길수
    • Proceedings of the Korean Society of Marine Engineers Conference
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    • 2002.05a
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    • pp.225-231
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    • 2002
  • A specialized web search engine is an internet tool for detecting information in finite cyber world. It helps to retrieve necessary information in internet sites quickly In this paper, we design and implement a prototype search engine using method of mining for the association rule discovery. It consists of a search engine part and a search robot part. The search engine uses keyword method and is considered as various user oriented interface. The search robot fetches information related to ship parts n world wide web. The experiments show that our search engine(AISE) is superior to other search engines in collecting necessary informations.

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