• Title/Summary/Keyword: Web Traffic Analysis

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Development of Yóukè Mining System with Yóukè's Travel Demand and Insight Based on Web Search Traffic Information (웹검색 트래픽 정보를 활용한 유커 인바운드 여행 수요 예측 모형 및 유커마이닝 시스템 개발)

  • Choi, Youji;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.23 no.3
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    • pp.155-175
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    • 2017
  • As social data become into the spotlight, mainstream web search engines provide data indicate how many people searched specific keyword: Web Search Traffic data. Web search traffic information is collection of each crowd that search for specific keyword. In a various area, web search traffic can be used as one of useful variables that represent the attention of common users on specific interests. A lot of studies uses web search traffic data to nowcast or forecast social phenomenon such as epidemic prediction, consumer pattern analysis, product life cycle, financial invest modeling and so on. Also web search traffic data have begun to be applied to predict tourist inbound. Proper demand prediction is needed because tourism is high value-added industry as increasing employment and foreign exchange. Among those tourists, especially Chinese tourists: Youke is continuously growing nowadays, Youke has been largest tourist inbound of Korea tourism for many years and tourism profits per one Youke as well. It is important that research into proper demand prediction approaches of Youke in both public and private sector. Accurate tourism demands prediction is important to efficient decision making in a limited resource. This study suggests improved model that reflects latest issue of society by presented the attention from group of individual. Trip abroad is generally high-involvement activity so that potential tourists likely deep into searching for information about their own trip. Web search traffic data presents tourists' attention in the process of preparation their journey instantaneous and dynamic way. So that this study attempted select key words that potential Chinese tourists likely searched out internet. Baidu-Chinese biggest web search engine that share over 80%- provides users with accessing to web search traffic data. Qualitative interview with potential tourists helps us to understand the information search behavior before a trip and identify the keywords for this study. Selected key words of web search traffic are categorized by how much directly related to "Korean Tourism" in a three levels. Classifying categories helps to find out which keyword can explain Youke inbound demands from close one to far one as distance of category. Web search traffic data of each key words gathered by web crawler developed to crawling web search data onto Baidu Index. Using automatically gathered variable data, linear model is designed by multiple regression analysis for suitable for operational application of decision and policy making because of easiness to explanation about variables' effective relationship. After regression linear models have composed, comparing with model composed traditional variables and model additional input web search traffic data variables to traditional model has conducted by significance and R squared. after comparing performance of models, final model is composed. Final regression model has improved explanation and advantage of real-time immediacy and convenience than traditional model. Furthermore, this study demonstrates system intuitively visualized to general use -Youke Mining solution has several functions of tourist decision making including embed final regression model. Youke Mining solution has algorithm based on data science and well-designed simple interface. In the end this research suggests three significant meanings on theoretical, practical and political aspects. Theoretically, Youke Mining system and the model in this research are the first step on the Youke inbound prediction using interactive and instant variable: web search traffic information represents tourists' attention while prepare their trip. Baidu web search traffic data has more than 80% of web search engine market. Practically, Baidu data could represent attention of the potential tourists who prepare their own tour as real-time. Finally, in political way, designed Chinese tourist demands prediction model based on web search traffic can be used to tourism decision making for efficient managing of resource and optimizing opportunity for successful policy.

Modeling and Performance Evaluation of the Web server supporting Persistent Connection (Persistent Connection을 지원하는 웹서버 모델링 및 성능분석)

  • Min, Byeong-Seok;Nam, Ui-Seok;Lee, Sang-Mun;Sim, Yeong-Seok;Kim, Hak-Bae
    • The KIPS Transactions:PartC
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    • v.9C no.4
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    • pp.605-614
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    • 2002
  • Amount of the web traffic web server handles are explosively increasing, which requires that the performance of the web server should be improved for the various web services. Although the analysis for the HTTP traffic with the proper tuning for the web server is essential, the research relevant to the subject are insignificant. In particular, although most of applications are implemented over HTTP 1.1 protocol, the researches mostly deal with the performance evaluation of the HTTP 1.0 protocol. Consequently, the modeling approach and the performance evaluation over HTTP 1.1 protocol have not been well formed. Therefore, basing on the HTTP 1.1 protocol supporting persistent connection, we present an analytical end-to-end tandem queueing model for web server to consider the specific hardware configuration inside web server beginning at accepting the user request until completing the service. we compare various performances between HTTP 1.0 and HTTP 1.1 under the overloading condition, and then analyze the characteristics of the HTTP traffic that include file size requested to web server, the OFF time between file transfers, the frequency of requests, and the temporal locality of requests. Presented model is verified through the comparing the server throughput according to varying requests rate with the real web server. Thereafter, we analyze the performance evaluation of the web server, according to the interrelation between TCP Listen queue size, the number of HTTP threads and the size of the network buffers.

Research for Building an Existing Web Site to Web Site Analysis of Urban Safety Map (도시안전맵 웹사이트 구축을 위한 기존 웹사이트 분석연구)

  • Lim, Dong-Hyun;Kim, Hyun-Su;Kim, Wook-Kang;Kang, Boo-Seong
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.222-225
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    • 2008
  • In urban life, an interest in safety and demands for safety information about crimes and traffic are increasing. As well, communication on the internet is so active. In this study, we analyze web sites in US, UK, and JP, which have started safety map services, and then we provide basic material for the introduction of safety map into Korea. According to the analysis result, in US and UK, the safety map web sites are administered by the government and provided to the general public. The geographical area is provided around administrative districts and statistical data. In JP, The safety map web site provide not a one sided service but the service that user can directly take a part in, and also there is an web site for crimes against vulnerable people.

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The Evaluation for Web Mining and Analytics Service from the View of Personal Information Protection and Privacy (개인정보보호 관점에서의 웹 트래픽 수집 및 분석 서비스에 대한 타당성 연구)

  • Kang, Daniel;Shim, Mi-Na;Bang, Je-Wan;Lee, Sang-Jin;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.19 no.6
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    • pp.121-134
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    • 2009
  • Consumer-centric marketing business is surely one of the most successful emerging business but it poses a threat to personal privacy. Between the service provider and the user there are many contrary issues to each other. The enterprise asserts that to abuse the privacy data which is anonymous there is not a problem. The individual only will not be able to willingly submit the problem which is latent. Web traffic analysis technology itself doesn't create issues, but this technology when used on data of personal nature might cause concerns. The most criticized ethical issue involving web traffic analysis is the invasion of privacy. So we need to inspect how many and what kind of personal informations being used and if there is any illegal treatment of personal information. In this paper, we inspect the operation of consumer-centric marketing tools such as web log analysis solutions and data gathering services with web browser toolbar. Also we inspect Microsoft explorer-based toolbar application which records and analyzes personal web browsing pattern through reverse engineering technology. Finally, this identified and explored security and privacy requirement issues to develop more reliable solutions. This study is very important for the balanced development with personal privacy protection and web traffic analysis industry.

The Continuous Service Usage Intention in the Web Analytics Services

  • Park, Jae-Seong;Jeong, Gyeong-Ho;Kim, Jae-Jeon;Jo, Geon;Go, Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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Development of Dynamic Traffic Information System based on GPS Technology (GPS 기술기반의 동적 도로소통정보시스템 개발)

  • Jang, Yong-Gu
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.3
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    • pp.14-24
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    • 2006
  • There are many problems and limits in equipments being used for traffic-volume analysis in the country. And traffic-volume information acquired through existing equipments is not provided in real-time. In the case of urban, there are limits on guarantee of trust on comprehending a appropriate road-volume because of difficulty on analyzing traffic-volume density and time series. And it is difficult to applicate in deciding a road policy as existing equipments don't provide the control information of traffic-flow. Therefore, it is necessary to build a road-flow policy rapidly and accurately through the road-flow information that analyze post-processed statistics data using traffic-flow investigation based on real time. In this study, we developed TICS(Traffic Information Collection System) based on GPS which could transmit traffic information transformed from car location information to traffic control center. And we developed TCS(Traffic Control System) based on Web GIS, which could manage and analyze transmitted traffic information, and it could offer handled road-flow information to Web-site in realtime.

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Implementation and Performance Analysis of Web Service Adapter for Integrated SNS Gateway (통합 SNS 게이트웨이를 위한 웹 서비스 어댑터 구현 및 성능 분석)

  • Jung, Insik;Kim, Hyeonwoo;Kwon, Dongwoo;Ju, Hongtaek
    • Journal of Internet Computing and Services
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    • v.15 no.1
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    • pp.135-142
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    • 2014
  • In this paper, we present integrated SNS Gateway as way to reduce mobile SNS traffic. Integrated SNS gateway's role is communication broker that located between mobile clients and SNS server. In Integrated SNS gateway, web service adapter communicates with SNS Server. Experiment was performed in aspects of contents RTT and network traffic. We evaluate and propose performances of integrated SNS gateway using gateway.

Performance Analysis of Web Service Architecture for Inter-AS DiffServ-over-MPLS Traffic Engineering

  • Sundaram Shanmugham;Chae Youngsu;Kim Young-Tak
    • The Journal of Information Systems
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    • v.14 no.3
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    • pp.9-16
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    • 2005
  • In this paper, the performance of the WebService architecture for QoS guaranteed connection provisioning in inter-AS domain networks has been measured and analyzed for service publish/inquiry, collection of NMSs ASBR details, source routing by ingress NMS in constraint based routing and connection establishment. From the analysis, it has been found that, the connection between inter-AS domain networks can be established within the usual time limits of 3 seconds by the Web Service architecture. Since no standard solutions have been implemented in Interdomain QoS provisioning, this performance analysis assures Web Service architecture as a promising solution and can be easily implemented in the early stages of MPLS network employment.

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Key Traffic Metrics as a Basis to Measure Library Performance

  • Udartseva, Olga M.
    • Journal of Information Science Theory and Practice
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    • v.8 no.2
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    • pp.55-67
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    • 2020
  • Webometric research in the Russian library sector is just beginning to gain momentum. This article examines the experience of webometric research in libraries from the perspective of the global practice. In particular, it highlights a number of foreign works, which may have a special practical value for Russian libraries, and emphasizes important webometrics areas for libraries. The purpose of this study is to research the practical application of key performance indicators (KPIs) abroad and conduct a webometric analysis of the websites of some leading Siberian and Far Eastern scientific libraries based on selected KPIs. The study data were collected with SimilarWeb and other analytical tools. The study revealed that key traffic metrics are the basis of webometric research, and identified available promising groundwork for the purpose of their further testing. The shortcomings in the current state of the websites of the Siberian and Far Eastern scientific libraries were noted. Based on the obtained webometric traffic indicators, the ranking of the Siberian and Far Eastern scientific libraries was made.

An Analysis of Network Traffic on DDoS Attacks against Web Servers (웹 서버에 대한 DDoS공격의 네트워크 트래픽 분석)

  • Lee, Cheo-Iho;Choi, Kyung-Hee;Jung, Gi-Hyun;Noh, Sang-Guk
    • The KIPS Transactions:PartC
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    • v.10C no.3
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    • pp.253-264
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    • 2003
  • This paper presents the analytic model of Distributed Denial-of-Service (DDoS) attacks in two settings: the normal Web server without any attack and the Web server with DDoS attacks. In these settings, we measure TCP flag rate, which is expressed in terms of the ratio of the number of TCP flags, i.e., SYN, ACK, RST, etc., packets over the total number of TCP packets, and Protocol rate, which is defined by the ratio of the number of TCP (UDP or ICMP) packets over the total number of W packets. The experimental results show a distinctive and predictive pattern of DDoS attacks. We wish our approach can be used to detect and prevent DDoS attacks.