• 품질경영학회지
• /
• 제30권3호
• /
• pp.20-37
• /
• 2002

In this paper, we studied the purpose of this paper is like that; the first one is to find the factors associated with operational strategy by variable website types classified into information-providing type, product-providing type and service- providing type by user approach purposes. The second one is to propose the successful operational strategy through analyzing the factors affecting the financial and non-financial performance of websites. A framework of research model including above factors is developed and tested statistically. The data are collected from Internet website experts of 80 Korean firms through survey. The main results of this research are as follows. First, in information-providing websites, the community factor is regarded as the most important factor But for the Improvement of the performance, not only community factor but also user interface, customization, total quality and playfulness factors should be regarded as important factors equally. Second, in product-providing websites, customization, total quality and visual design factors are regarded as important factors. But for the improvement of the performance, community and visual design factors should be regarded as important factors. Third, in service-providing websites, user interface, customization and community factors should be regarded as important factors in order to improve the performance.

• Nutrition Research and Practice
• /
• 제4권1호
• /
• pp.75-81
• /
• 2010

This study explored the conceptual framework of dieticians' intentions to recommend functional food and the mediating role of consumption frequency. A web-based survey was designed using a self-administered questionnaire. A sample of Korean dieticians (N=233) responded to the questionnaire that included response efficacy, risk perception, consumption frequency, and recommendation intention for functional foods. A structural equation model was constructed to analyze the data. We found that response efficacy was positively related to frequency of consumption of functional foods and to recommendation intention. Consumption frequency also positively influenced recommendation intention. Risk perception had no direct influence on recommendation intention; however, the relationship was mediated completely by consumption frequency. Dieticians' consumption frequency and response efficacy were the crucial factors in recommending functional foods. Dieticians may perceive risks arising from the use of functional foods in general, but the perceived risks do not affect ratings describing dieticians' intentions to recommend them. The results also indicated that when dieticians more frequently consume functional foods, the expression of an intention to recommend functional foods may be controlled by the salience of past behaviors rather than by attitudes.

• Child Health Nursing Research
• /
• 제26권1호
• /
• pp.1-10
• /
• 2020

Purpose: This study aimed to identify psychosocial factors associated with smoking cessation attempts among Korean high school students who engage in intermittent and light smoking. Methods: Cross-sectional secondary data derived from the 2018 Korea Youth Risk Behavior Web-Based Survey were analyzed within the framework of the biopsychosocial model. The sample comprised 829 high school students who reported current intermittent and light smoking, which was defined as cigarette smoking on 1~29 days in a 30-day period and no more than 10 cigarettes per day. Purposeful selection logistic regression analysis was performed. Results: In total, 71.7% (n=586) of the respondents had tried to stop smoking during the past 12 months. The main result was that respondents who had viewed an anti-smoking advertisement in the past year significantly more smoking cessation attempts than those who had not (adjusted odds ratio=2.59; 95% confidence interval=1.45~4.62, p=.001). Conclusion: To encourage smoking cessation attempts among high school students who engage in intermittent and light smoking, healthcare providers, including school and community nurses, should develop effective interventions using anti-smoking advertisements tailored to adolescents' interests and developmental stage.

• 지역사회간호학회지
• /
• 제29권1호
• /
• pp.33-40
• /
• 2018

Purpose: The purpose of this study was to identify factors associated with intermittent and light smoking among Korean high school students. Methods: In this cross-sectional study, we employed secondary data from the 2015 Korea Youth Risk Behavior Web-Based Survey, and used the biopsychosocial model as a framework. The analysis was performed using the data of 2,851 high school students who smoked. We defined intermittent and light smoking as smoking on 1 to 29 days in a 30-day period and no more than 10 cigarettes per day. A logistic regression analysis using the complex samples procedure was conducted. Results: Among all the participants, 1,231 (43.2%) were intermittent and light smokers. Factors significantly predicting intermittent and light smoking were gender and grade (biological factors); subjective stress (psychological factor); and mother's smoking, sibling's smoking and academic achievement (sociocultural factors). Conclusion: In smoking cessation programs, health care providers both at school and in the community should consider the unique biological, psychological, and sociocultural characteristics of intermittent and light smoking behavior among high school students.

• 무역상무연구
• /
• 제41권
• /
• pp.205-234
• /
• 2009

The trade portal site is one of the innovative skills which makes it possible for trade companies to manage international trade activities more efficiently by using the newest information technology. Especially, trade portal site can be considerable help to small and medium-sized enterprises which have much difficulties in finding overseas buyers due to the lack of international marketing capabilities. This study attempts to present a comprehensive model about the determinants of e-Trust in domestic trade portal site and to suggest practical strategies for e-Trade. Therefore, a theoretical framework was presented by the literature review, and a empirical study was carried out through a questionnaire survey to those who have had experiences of visiting trade portal site. The empirical analysis had the following results. First, it reveals that reputation, web-site quality, transaction efficiency of the trade portal site have influence upon e-Trust dimension. On the other hand, perceived risk did not have significant relationship with e-Trust. Second, e-Trust had significant impact on willingness to depend on the trade portal site. And also, e-Trust had positive influence on performance of using which is measured by sales increase, information sharing, and synergy effect.

• Asia pacific journal of information systems
• /
• 제25권2호
• /
• pp.403-422
• /
• 2015

Social media websites have continued to proliferate, and the way in which people stay connected has also evolved. The issue of user loyalty a website remains crucial given that the competition is severe. Websites need loyal users who continue to use their sites to survive and be successful. In this research, we applied self-regulation framework to investigate the factors leading to user loyalty to a social media site. In particular, the role of sense of belonging, which is a common emotional reaction to a social media site, is examined. A survey of users in a popular social media site in Taiwan was conducted. Results show that both sense of belonging and service quality have direct effect on loyalty, whereas trust affects loyalty indirectly by fostering a sense of belonging. Service quality affects loyalty through trust and sense of belonging. Notably, trust has insignificant effect on loyalty as originally proposed. Users are then classified into two groups, namely, heavy and light users, based on their usage. Among light users, service quality has no direct effect on loyalty. Therefore, sense of belonging has sole direct impact on loyalty. Both service quality and sense of belonging contribute to loyalty in users who spend more time online. Implications of this study are also discussed.

• 지역사회간호학회지
• /
• 제24권3호
• /
• pp.282-291
• /
• 2013

Purpose: The purpose of this study was to identify the Clusters of health promoting schools in middle and high schools for the Korean Youth Risk Behaviors Web-based Survey. Methods: The tool of health promoting school was developed based on a framework for action for health promoting schools in World Health Organization and Schools Health Index for middle and high schools in the United States by 2 professionals and 2 health teachers and revised as a result of the preliminary study. Data were collected with a questionnaire from teachers who attended the conference run by Korean Centers for Communicable Disease Control and Prevention in 2009. The data of 363 schools were analyzed using descriptive analysis, t-test, and ANOVA. Results: As a result of comparing the scores of health promoting schools, three Clusters were identified. The Clusters differed significantly in presence of health teacher, location, and type of schools (p<.05). Conclusion: These results are a good reference in developing tailored strategies for health promoting schools, which will help improve health-promoting schools.

• 동아시아경상학회지
• /
• 제11권1호
• /
• pp.1-19
• /
• 2023

Purpose - In this study, we aimed to theorize blockchain-based social media platform users' commitment by examining the impact of their perceived justice of the token reward system. In addition, this study applied psychological ownership theory to verify the underlying mechanism between users' perceptions of justice and their commitment to the platforms. Research design, data, and methodology - To empirically test our conceptual framework in the study, we collected data through a web-based survey approach from the responses of 385 users who had experience with blockchain-based social media platforms. We employed a structural equation modeling approach to empirically test our proposed hypotheses. Result - The results indicated that distributive justice and informational justice have positive effects on user commitment. The results also showed that psychological ownership plays an important role in mediating the relationship between users' sense of distributive justice and commitment, and between procedural justice and commitment. The findings provided a better understanding of the sense of justice and user commitment in a blockchain-based social media environment. Conclusion - This study represents a preliminary attempt to theorize and empirically examine blockchain-based social media platform users' commitment. This study provided important contributions to the literature on how the effect of users' sense of justice in a reward system affects their commitment to blockchain-based social media platforms.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권1호
• /
• pp.93-103
• /
• 2022

The main purpose of this study was to gauge the patient satisfaction index and subsequently discuss the Importance-Performance (IP) matrix analysis of the inpatient services in the context of the private hospital setting. The Malaysian Customer Satisfaction Index Model was employed as the theoretical framework for the above purposes. This study involving 242 patients in Malaysian's private healthcare sector used a Web-based survey as the main method of data collection. Partial least square structural equation modeling (PLS-SEM) was utilized for data analysis. Using Fornell et al. (1996)'s formula, the resulting patient satisfaction index was slightly lower than the "very satisfied" category, the target level required for positioning as one of the world's premier medical tourism players. The IP matrix showed that medical quality is the main competitive advantage of the private hospitals that can propel their growth in the global healthcare marketplace. The results also indicate that outcome quality, patient rights, and privacy, and service quality are the three quality domains that need to be prioritized for further improvement. On the other hand, the servicescape quality domain needs to be strategized as the unique selling proposition as the performance of the private hospitals in this regard is already extremely good.

• 지능정보연구
• /
• 제16권4호
• /
• pp.85-97
• /
• 2010

지식의 생성과 활용의 원천으로서 인터넷 커뮤니티를 '지식 커뮤니티'로 정의할 때 지식 커뮤니티는 '검색엔진', '공개공동체', '전문공동체', '활동공동체'의 4대 유형으로 구분되며 개별 지식 커뮤니티는 시간이나 환경의 변화에 따라 각 유형을 넘나들며 변화하고 있다. 변화하는 지식 커뮤니티를 기업경영에 적절하게 활용하기 위해서는 각 지식 커뮤니티 유형별 활용전략이 절실함에도 불구하고, 지식 커뮤니티 유형별 효과 분석과 활용전략에 대한 연구는 많지 않다. 이에 본 연구에서는 지식 커뮤니티 유형별 분류에서 제안한 4대 지식 커뮤니티 유형에 대해 지식 생성 및 활용에 영향을 미치는 요인을 실증분석을 통해 도출함으로써 지식 커뮤니티의 변화를 설명하고 그 활용방안을 제시하고자 한다. 첫째, 관련 선행연구를 통해 지식 커뮤니티 유형별로 지식의 생성과 활용에 영향을 미치는 요인을 적합성, 신뢰성, 체계성, 충실성, 유사성, 피드백, 이해도로 파악하였다. 둘째, 유형별 대표사이트에 30개의 실제 질문을 질의하여 전문가의 평가를 통해 각 요인을 평가했다. 마지막으로 Stepwise 회귀분석을 이용해 각 유형별로 지식 커뮤니티의 지식 생성과 활용에 영향을 미치는 주요 요인을 도출했다. 회귀분석 결과 검색엔진 유형의 지식 커뮤니티는 신뢰성과, 공개 공동체 유형은 적합성과, 전문공동체 유형은 신뢰성 및 유사성과, 활동공동체 유형은 충실성 및 유사성과 높은 상관관계가 있었다. 본 연구에서 제시한 지식 커뮤니티 유형별 영향요인에 대한 실증분석 결과는 지식 커뮤니티의 변화를 설명하고 그 활용방안을 제시하는데 유용할 것으로 기대된다.