• Title/Summary/Keyword: Web Site Quality

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Usage Pattern Analysis and Comparative Analysis among User Groups of Web Sites Using Process Mining Techniques (프로세스 마이닝을 이용한 웹 사이트의 이용 패턴 분석 및 그룹 간 비교 분석)

  • Kim, Seul-Gi;Jung, Jae-Yoon
    • The Journal of Bigdata
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    • v.2 no.2
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    • pp.105-114
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    • 2017
  • Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

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A Study on a Model Development of web Site Evaluation in Digital Library Using AHP Technique (전자도서관 웹사이트 평가 모델 개발을 위한 AHP (Analytic Hierarchy Process)기법 활용에 관한 연구)

  • Chae Kyun-Shik;Lee Eung-Bong
    • Journal of the Korean Society for Library and Information Science
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    • v.38 no.3
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    • pp.103-118
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    • 2004
  • Much investment has been to improve quality of web service as internet service is in pursuit of equilibrium. Web site of electronic library which offers various information has to be set a new standard for improving users service satisfaction by developing objsctive evaluation system. In this research we acquired standard of evaluation parameter such as contents, design, navigation, feedback, reference, privacy by analyzing domestic web site of electronic library We evaluated constructed model of usability evaluation using AHP(Analytic Hierarchy Process). We develop 'digital library web site evaluation model' based systematic analysis through polling category selected as evaluation guide.

Determinants.influencing Consumer Perceptions of Web Site Trust and Outcomes (웹사이트 신뢰에 대한 소비자 지각과 성과에 영향을 미치는 요인에 관한 연구)

  • Ha, Hong-Youl
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.2
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    • pp.1-25
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    • 2005
  • Unlike the traditional bricks-and-mortar marketplace, the online environment includes several distinct factors that influence Web site trust. As consumers become more savvy about the Internet, the author contends they will insist on doing business with web companies they trust. This study examines 1) how Web site trust is affected by the following web purchase-related factors: security, privacy, brand name, word-of-mouth, good online experience, and quality of information, and 2) how it influences outcomes. Unlike Urban and colleagues' study (2000), the author argues that not all e-trust bUilding programs guarantee success in building Web site trust. In addition to the mechanism depending on a program, building e-brand trust requires a systematic relationship between a consumer and a particular web site. The findings show that Web site trust does not build one or two components but are established by the interrelationships of complex components. By carefully investigating these variables in formulating marketing strategies, marketers can cultivate brand loyalty and gain a formidable competitive edge.

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A Study on Usability Evaluation for Improving Quality of University Digital Library Website in Korea (전자도서관 웹사이트의 품질향상을 위한 사용성 평가에 관한 연구)

  • Lee, Eung-Bong;Ryu, Bum-Jong;Kim, Woo-Sung;Kim, Suk-Dong
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.1
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    • pp.41-60
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    • 2002
  • This study aims to evaluate the usability for improving quality of Hoseo university digital library website. Compatibility of web browser and loading speed are analyzed in using Doctor HTML and Web Site Garage, and seven major attributes of website. that is navigation, functionality, user control language and contents. system and user feedback, consistency, architectural and visual clarify, are analyzed and evaluated in using online questionnaire method. Finally this paper was suggested some problems and improvements of that website mentioned above, and general guidelines of website construction based on usability in university digital library in korea.

Study on the relationship among web characteristics, airline service quality and customer satisfaction (웹특성이 항공서비스 품질과 고객만족에 미치는 영향에 관한 연구)

  • Yoon Seung-Ja;Lee Sang-Shik
    • Journal of Korea Society of Industrial Information Systems
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    • v.10 no.3
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    • pp.64-73
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    • 2005
  • This paper is purposed to investigate the relationship among web characteristics, service quality and customer satisfaction. After analyzing the data collected from 137 customers, it was proved that web service did not affect on the customer satisfaction directly, but affected indirectly through service quality. Therefore we conclude that customer satisfaction efforts through web site are important as a competitive weapon in an airline industry.

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A Study on the effects of interactivity level on web (웹 상에서 상호작용성 수준이 고객성과에 미치는 영향에 관한 연구)

  • Kim Gye Soo;Suh Yung Ho;Lee Hyun Soo;Chae Young il
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.603-610
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    • 2004
  • This study examined the effects of interactivity level on Web user's attitude towards Home Shopping sites. In examining the relationships of the factors in the research, the independent variables are reliability and levels of interactivity. The dependent variables are effectiveness, and customer loyalty. Implications for web site designer and management leaders are implicated in the conclusive section.

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A Study on Service Quality, Trust and Satisfaction of Web Portal Site (인터넷 포털 사이트의 서비스 품질이 신뢰와 만족에 미치는 영향에 관한 연구)

  • Lee, Seung-Hui;Kim, Hye-Gyeong
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.475-488
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    • 2005
  • This paper aimed to exam core factors of the service quality and analyze their effects on trust, satisfaction. And this paper analysis trust and satisfaction effects on revisti intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form previous studies, we drawed core factor. Core factor is convenience, technologies, valuable of contents, service. These core factors will affect on customer trust, customer satisfaction and trust, satisfaction will affect on revisit intention. To be winner, companies must be consider these key factor(convenience, technologies, valuable of contents, service).

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Development and Application of Criteria for Evaluating Educational Web Sites (교육용 웹 사이트 평가를 위한 준거의 개발 및 적용)

  • Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.6 no.1
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    • pp.41-54
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    • 2003
  • Educational web sites are proliferating at an astonishing rate, however many of those web sites are of poor or unknown quality. Educators are in need of instruments to assist in evaluating educational web sites for authenticity, applicability, authorship, bias, and usability, etc. The ability to critically evaluate educational content form numerous web sites is an important skill in this information age. In this paper, indicators of educational web site quality have been identified from literature review and our own research, and classified within 8 categories. To test the relative contribution of each indicator to the satisfaction level from using educational web sites, a questionnaire survey was administered. Subjects were asked to visit the educational web site of his or her choice and rate the quality level of each indicator. 255 completed questionnaires were turned in for analysis. Cronbach's Alpha test and factor analysis were applied to test the reliability and validity of the data. Stepwise regression analysis was applied to test the relationship between the satisfaction level and 14 independent factors. Implications from the statistical analysis as well as the guidelines for evaluating educational web sites were provided.

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The Study on Color Image Analysis According to Web Site Types (웹 사이트 유형별 색채이미지 분석에 관한 연구)

  • Youn, KyoungSook;Ryu, NamHoon;Kim, EungKon
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.668-674
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    • 2008
  • When various kinds of contents are developed in accordance with higher rate of Internet use to have quality conditions, added values can be elevated in genuinely strong power of Internet. As soon as visiting web site on Internet, men are invited to visit corresponding information web site by a variety of techniques and colors. The visual expression is thought to be important, and color plans of web designs play an important role. This is because the color decides on images of web design to transfer sense as an important element. The paper selected colors by each type of web site and investigated color images. The purpose of the paper is to classify local web sites by each type, for instance, identity, information/community, entertainment, shopping and learning, etc and to suggest directions of color image plan by each type of web site.

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An Evaluation Model of Information Quality of UCC Service Site (UCC 서비스 사이트의 정보품질 평가 모델 개발)

  • Kang, So-Ra;Kim, Yoo-Jung;Lee, Hyun-Ju;Moon, Yoon-Ji;Kim, Woo-Dy
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2818-2826
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    • 2010
  • This research was conducted to develop a model appropriate for the measurement of information quality of UCC service site. The evaluation factors that reflect more improvement of the information utilization capability were verified. Enhancement of information utilization capability can control greater amount of information among the users and site companies, and among users. Therefore, Wikipedia, for example, provides a Web 2.0 based information quality that is more advanced than Web 1.0 by allowing effective control of information among the users. This type of information quality presents 'information reliability' and 'information stability' as evaluation factors added to the factors such as 'information sufficiency' and 'information usability.' Information reliability and information stability are essential factors that need to conduct an evaluation in the Web 2.0 environment that can distribute greater number of information in the environment where all the users serve as participants. Moreover, 'interesting information' and 'originality of information' suggests that information itself should include the attributes that can attract the attention of users, due to the nature of the Attention Economics, which points out one of the Web 2.0 phenomenon that the number of information consumers is smaller than that of information suppliers.