• Title/Summary/Keyword: Web Site Information Characteristics

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Factors Influencing Adoption of Corporate Web Site Over Time : Innovation Diffusion Theory Perspective (기업의 웹 사이트 채택 시기에 영향을 미치는 요인 - 혁신확산이론 관점에서 -)

  • Lee, Dong-Man;Chang, Myung-Hee;Yoo, Ji-Young
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.257-277
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    • 2003
  • Recently, organizations intend to adopt new information technology for acquiring relative advantages in competitive business environment. Especially, many companies have paid attention to web-based electronic commerce. But research in this area has largely been performed to the operational and technical aspects of web site. Also the World Wide Web(web) has become one of the most widely used information technologies, but research indicates that there are many firm that are still considering whether to establish a web presence. This study examines factors influencing adoption of corporate web site over time. To examine why companies adopt web site, this study regards web site as an innovation and finds out these reason through Innovation Diffusion Theory. Independent variables of this research are composed of innovation characteristics, organizational characteristics and environmental characteristics. By the result of logistic regression analysis, we find that there are significant differences between early adopters and late adopters of web site for three adoption factors : top management support, organization size, environmental uncertainty. These findings confirm the theoretical frame for adoption of corporate web site. Also this study will provide good guidelines to the companies and the vendors in shaping the strategies of IT adoption and IT diffusion respectively.

Determinants of Consumer Trust in e-Business (e비즈니스에서 신뢰의 결정요인에 관한 연구)

  • Kwak, Won-Seob
    • Journal of Digital Convergence
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    • v.2 no.2
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    • pp.29-44
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    • 2004
  • The main objective of this study is to investigate the determinants of consumer trust in e-business. It examines consumer perceptions trust in a Web site and address following research questions: What factors influence consumer trust in a Web site and what specific Web site cues are associated with trust and satisfaction? We test our hypothesis in a empirical data from 568 consumers across 4 Web sites. By factor analysis, the results show that Web site characteristics are such as product information and purchase process , system stability, navigation, privacy(security), design, information of seller, pay methods, and customer service. We also find that brand and Web site characteristics such as Web site design, navigation, privacy(security), and customer service can explain over 59% of the variance in Web site trust and 60% in satisfaction. The results offer important implication for Web site strategies that include the manipulation of factors influencing Web site trust. And the future directions of the present research are discussed.

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Structural Model of Antecedents and Consequences of Trust in e-Business (e-비즈니스의 신뢰선행요인과 결과의 구조적 모형)

  • Kim, Yeon-Jeong;Gwak, Won-Seop
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.447-463
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    • 2005
  • The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL. 8 program. Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor.

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A Study on the Factors Affecting the Use and Satisfaction of Internet Ticketing Systems (인터넷 티켓팅 시스템의 사용과 만족에 영향을 미치는 요인)

  • Woo, Sung-Hwa;Kim, Kyung-Kyu;Chang, Hang-Bae;Shin, Ho-Kyoung
    • Asia pacific journal of information systems
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    • v.17 no.3
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    • pp.1-24
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    • 2007
  • With the development of information technology (IT), various information systems (IS) such as Web-based systems and mobile systems have appeared utilizing different technologies. However, recent studies on IS use and user satisfaction rarely account for technological differences among IS and environmental characteristics where IS are intended to be used. The purpose of this research is to investigate the determinants of the use of Web-based ticketing systems for cultural activities and to empirically validate their relationships. Environmental psychology suggests that human beings respond to external stimuli from environments with their emotions, and their emotional states influence human actions, e.g., IS use in this research. Applying environmental psychology to the use of Web-based systems in the culture and entertainment industry, we propose that web site characteristics first influence a user's internal state of mind (i.e., flow) and then the flow state influences the IS use. Studies related to the state of flow collectively affirm the key role played by the flow construct in shaping individual attitudes and behaviors toward IS. Users' flow states are captured by their shopping enjoyment, perceived behavioral control, and the level of concentration on the IS use. Referring to social presence theory, we have included such web site characteristics as content quality, context of web site, and community quality. In our research model, a second order construct is utilized to represent web site quality, because flow theory suggests that holistic experiences with web-based systems (rather than individual characteristics of the web site) are important in explaining the IS use. Further, we have included trust as another important factor influencing the IS use since business transactions on the web encompass higher uncertainty comparing to offline transactions. In order to test our hypotheses, we have conducted an online survey which results in 1,141 valid responses in the final sample. The data were collected from respondents who have experiences in Internet ticketing systems. Although it was a convenient sample, the sample represents a wide variety of user demographics. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. The results indicate that web site characteristics significantly influence the level of user concentration, user's enjoyment in shopping, and perceived behavioral control. Further, the use of Internet ticketing systems is influenced by users' flow states and trust in the web channel. User satisfaction is turned out to be affected by the use of Internet ticketing systems. Unlike extant research on the relationship between web site characteristics and its use, our study has found that, in the culture and entertainment industry, the impact of web site characteristics on IS use is mediated by a user's flow state. This finding has a practical implication that web site design should include as many features that enhance shopping enjoyment and concentration. Other practical implications of these findings and future research implications are also discussed.

A Study on Characteristic Analysis and Countermeasure of Malicious Web Site (악성코드 유포 사이트 특성 분석 및 대응방안 연구)

  • Kim, Hong-seok;Kim, In-seok
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.29 no.1
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    • pp.93-103
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    • 2019
  • Recently, malicious code distribution of ransomware through a web site based on a drive-by-download attack has resulted in service disruptions to the web site and damage to PC files for end users. Therefore, analyzing the characteristics of the target web site industry, distribution time, application type, and type of malicious code that is being exploited can predict and respond to the attacker's attack activities by analyzing the status and trend of malicious code sites. In this paper, we will examine the distribution of malicious codes to 3.43 million websites in Korea to draw out the characteristics of each detected landing site, exploit site, and distribution site, and discuss countermeasures.

Realities of a Hospital's web-site' Management and It's Effect on Hospital Management (병원의 홈페이지 관리운영 실태와 병원경영에 미치는 효과)

  • Hwang, Byung-Deog;Im, Bock-Hee;Lee, Young-Hwan
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.241-249
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    • 2010
  • The purpose of this study is to provide basic information for marketing strategy for hospitals in Busan Metropolitan area by investigating of the web-site management and effect on hospital management about the web-sites managers. Survey of 53 web-site managers was taken between May 1st and May 25th 2008. The survey was carried out to gather information about characteristics of web-site managers and creating, managing and operating process of web-sites and web-sites' effect and information sharing abilities. The results of survey are as follows. First, most of hospitals' web-sites were launched between 2001 to 2005 via outsourcing. Most of hospitals spent about one to three million won for their web-sites and renew web-sites every year. Most of these web-sites have hospital PR, Q&A, and on-line support functions. Second, most of whom participated in survey have agreed that a hospital web-site has influence in hospital management in various categories such as introducing hospital to medical examination, making doctor's appointment, providing patient guidance, providing medical information, and patient counselling. This study shows that effects of web-sites are closely related to web-site satisfaction level. Therefore, to raise the hospital satisfaction level, it is necessary for hospitals to put more efforts in creating web-site that provides more medical information and improved on-line services.

Study on Establishment of DB for Processing Properties of Food Raw Materials and Website Operation (식품자원의 가공적성 연구 결과 DB 구축 및 웹사이트 운영 연구)

  • Hwang, Sin-hee
    • Food Science and Industry
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    • v.49 no.2
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    • pp.78-82
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    • 2016
  • DB Integration website(tentatively named Food Processing Aptitude Information Center, FPAIC) has been designed through a "high-value products development project(2013)". Basically, the project aims to secure connections between food raw materials and processing industry, a variety of information sources, and users's convenience. It also aims to build the industry-university-based mutual growth in the food industry through sharing of processing suitability and material research on food raw materials. FPAIC consists of raw material story, information of sample characteristics, food processing study, preceding research data, food industry trends, and understanding of food processing. The major database of research on Food Processing is provided on information of sample characteristics, and food processing study. Currently the web site has 36 raw material stories, 380 information on sample characteristics and food processing studies, 1,600 preceding research data about 31 food raw materials. The web site also provides information on 70 useful web sites, as well as 77 food industry trends, 27 basic information about food processing.

Characteristics and Images of Colors on Fashion Soho Mall Web Site (패선 소호 쇼핑몰 웹사이트의 색채 특성과 이미지 - 25세~30대 초반의 여성복을 중심으로 -)

  • Kim Shin-Woo;Chung Eun-Sook
    • Journal of the Korean Society of Costume
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    • v.55 no.3 s.93
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    • pp.19-32
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    • 2005
  • Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

The Application of the Evaluation Models Towards the Internet Business Web Site Model (인터넷 비즈니스 웹사이트 모델별 평가모형의 적용)

  • Son, Dal-Ho;Lim, Jun-Sig
    • IE interfaces
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    • v.17 no.1
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    • pp.33-45
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    • 2004
  • In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

Development and Application of An Adaptive Web Site Construction Algorithm (적응형 웹 사이트 구축을 위한 연관규칙 알고리즘 개발과 적용)

  • Choi, Yun-Hee;Jun, Woo-Chun
    • The KIPS Transactions:PartD
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    • v.16D no.3
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    • pp.423-432
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    • 2009
  • Advances in information and communication technologies are changing our society greatly. In knowledge-based society, information can be obtained easily via communication tools such as web and e-mail. However, obtaining right and up-to-date information is difficult in spite of overflowing information. The concept of adaptive web site has been initiated recently. The purpose of the site is to provide information only users want out of tons of data gathered. In this paper, an algorithm is developed for adaptive web site construction. The proposed algorithm is based on association rules that are major principle in adaptive web site construction. The algorithm is constructed by analysing log data in web server and extracting meaning documents through finding behavior patterns of users. The proposed algorithm has the following characteristics. First, it is superior to existing algorithms using association rules in time complexity. Its superiority is proved theoretically. Second, the proposed algorithm is effective in space complexity. This is due to that it does not need any intermediate products except a linked list that is essential for finding frequent item sets.